Lifetime Brands Rolls Out Licensing Deal for Sil-pin

Contact: Lisa LochnerPublic Relations Manager516-740-6723lisa.lochner@lifetimebrands.comLifetime Brands Rolls Out Licensing Deal for Sil-pin ®Garden City, NY, February 17, 2012 − Lifetime Brands, Inc., a leadingglobal provider of kitchenware, tabletop, home décor and lifestyle products,has entered into a licensing agreement with Headchefs ® LLC to design,market, manufacturer and distribute Sil-pin ® , the original silicone rollingpin, worldwide to consumers.According to Jim Wells, President, Kitchenware, Lifetime Brands, “The team at Headchefs has done agreat job building the Sil-pin brand and we are thrilled to help them take their success to the next level.Sil-pin fits perfectly within Lifetime’s strategy of developing patented, innovative brands and productswith global appeal. We are excited about this fun, colorful collection and know we can make atremendous impact in terms of marketing, distribution and sales growth. We look forward to coming upwith creative ways to continue to grow and evolve the Sil-pin line.”Ed Bloom, President, Headchefs LLC remarked, “We are delighted to havereached an agreement with Lifetime Brands as our exclusive distributor for Silpin.They have a great reputation and tremendous distribution into all majorretail outlets. We look forward to working with the team at Lifetime Brands tocreate new and exciting Sil-pin products in the future.”Lifetime Brands will begin shipping Sil-pin rolling pins to customers on a limited basis in March with fullavailability in June. In the interim, Headchefs LLC will continue to fulfill retail sales orders with thesame care and attention the retail community has come to expect.Home chefs love Sil-pin, the original silicone rolling pin. The patented design means no-stick and nomess.Sil-pin, made with high-quality, food-safe silicone, combines exceptional performance, superiormaterials and fun, bright colors for a delightful cooking and baking experience. The non-stick siliconesolves the problem of tearing and over-flouring dough, making rolling dough and clean-up easy. With thedishwasher-safe Sil-pin, cooking and cleanup in the kitchen is all about fun. Sil-pin rolling pins areavailable at select retailers nationwide. For more information, call Lifetime Brands at 1-800-252-3390.− more −

Lifetime Brands Rolls Out Licensing Deal for Sil-pin / page 2About Lifetime Brands, Inc.Lifetime Brands is a leading global provider of kitchenware, tabletop, home décor and lifestyleproducts. The Company markets its products under such well-known kitchenware brands asHeadchefs®, Sil-pin, Farberware®, KitchenAid®, CasaModa®, Cuisinart®, Cuisine deFrance®, Hoffritz®, Kamenstein®, Kizmos TM , Misto®, Pedrini®, Roshco®, Sabatier® andVasconia®; respected tabletop brands such as Mikasa®, Pfaltzgraff®, Creative Tops®, CalvinKlein®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Sasaki®, Towle®Silversmiths, Tuttle®, Wallace®, V&A® and Royal Botanic Gardens Kew®; and leading homedécor and lifestyle brands, including Design for Living TM , Elements® and Melannco®.# # #