gross expenditure approaching £200 000albeit with back-to-back on-sales. Tofinance this comp:Jicated acquisitionprogramme required some nimblefootedness and also a very understandingbank manager. Our bankers prior to theauction were frightened off by the complexityof the situation and the perceivedrisks. At the 11th hour Larry Bleakenfound a new banker willing to back us(Lloyds, Bristol). They were extremelyhelpful and saw us through £100000worth of bridging finance. The finalfunding structure was as follows:<strong>Club</strong> surplus funds at December 1980<strong>Club</strong> surplus funds 1981 and 1982Sports Council grantSports Council 5yr interest free loansBGA Phillip Wills Fund loanMembers airfield loan fund -interest freeLife membership soldMembers debenturesAeromodellersBank loan (after bridging finance paid off)t Available before auction:j: Promised before auctionBATTERY SAVERTERRY JENVEY£30000t£25000£20 000£8000£5OOO:j:£7000t£6000t£4700t£2000:j:NIL£107700What is the yearly cost to your club ofdry cell batteries for the club fleet? Thechances are you don't know. Petty cashitems like these are not usually itemisedon the balance sheet, but the standard4 t h V Bell batteries are about £1.20 eachand with five or six to a glider the cost isquite sigliificant. Very often the batteriesquietly flatten themselves while theglider is sitting on the ground waiting inthe launch queue, or worse all week longin the hangar with the vario left on!Flat on sunny morningslOne solution is to fit rechargeable battcrieswith a high initial outlay includingcustom built chargers, not to mentionfinding someone to be responsible forcharging them. Someone else made a lawstating that rechargeable batteries willalways be flat on sunny summer mornin!!s!<strong>No</strong>t the best answer at all.The fol1lowing circuit was designed as atrouble-free, even foolproof, solution tothe problem and has proved successful ingHders at my own club. With a cost of lessthan three Bell batteries per unit to build,the device should soon pay for itself.The drcuit shown is for a typical two162The Spor.ts Council assistance was ofconsiderable help and at the time of ourapplication, backed up by a 28 page"prospectus",the maximum gran! availableunder the rules was £25 000. Wehave subsequently learnt that otherregions of the Sports Council havebeen more generous (S&O last issuepl12). Bill Scull's help, particularly inthe pre-auction stages of political lobbying,was invaluable.Throughout this process we haveobviously made a few mistakes, such asallowing the plot boundaries fixed bythe PSA prior to auction influencing ourthinking after the auction when negotiatingfurther purchases and on sales. Wewere also a little naive to start with concerningthe negotiating abilities of farmersand their agents. Legal and taxaspects had to be looked at carefullybefore commitments were made andgenerally this aspect has worked outsatisfactorily, although we did end upwith two companies holding the landbecause of a change in legislation inDecember 1980 as regards companieslimited by guarantee.Perhaps one of the most importantfactors in our success was that in theJ±I... IIBatteryIBattery2 1I--L~SwitCh 1IN 4148instrument (variometer and T &S indicator)system with independent batterypower supplies. If you have only onebattery powered instrument simply omitone of the MCR102 thyristors and itsassociated resistors, and with a one batterysystem the 1N4148 diode isunnecessary. If you have more than twoinstruments, add on more thyristorlresistor combinations and include adiode in each circuit as shown.SWI is a micro switch, or better amagnetic switch of the type used in burglaralarm systems, fitted to the fuselageso that it is switched on when the canopyis closed. SW2 is a push button switch,non-locking, mounted on the instrumentpanel. SW3 and SW4 are the existinginstrument switches.With the pilot in position and thecanopy closed, press the push buttonautumn of 1980 the club membershipgave blanket authority to John Holland,Larry Bleaken and myself to deal withall aspects of the auction and negotiationsand finance without reverting tothe club membership for ratification ofeach stage. This meant that a small teamcould act discretely and quickly in thebest interests of the club and take criticaldecisions. There is no doubt that itwould have been totally impractical tohave referred to the club's membershipon all the important points that aroseover the course of a year and a half.That is not to say that the club membershipwas not kept informed from time totime on where we had got to.On a personal note I have found theacquisition a most satisfying experience,obviously with its frustrations, but thesense of achievement at having securedthe site is perhaps only tempered by thethought that we could have retainedmore of lot 8 had we had more equityfinance from within the club before theauction. The three team members aremost willing to pass on their experiencesto any club that is contemplating anacquisition and of course can be contactedthrough the BOA. ItInstrument 23kIN 4148switch. The MCR102 thyristors will nowbe held in the conducting state via the Ikholding resistors and the instruments canbe switched on and off normally. Whenthe canopy is opened to get out after theflight, the circuit is broken and the thyristorscease to conduct even when thecanopy is closed again. The instrumentscan only be on when the canopy is closedand the push button pressed. The1N4148 diodes are included to preventone battery discharging through the othervia the thyristor gate resistor chain.A word of warning - the thyristorsused can only handle 800mA, more thanenough for variometers and T&S indicators,but if you want to include yourartificial horizon in the system use aCI26M or similar thyristor, and replacethe 1k holding resistor with a 300n0.5w type. 111kSAILPLANE & GLIDING
GLIDING SPONSORSHIPBILL SCULL, BGA director of operationsOver the years (here bas been a modestamount of sponsorship for gliding whichhas obvious-ly been to the sport's advantage,Attracting sponsorship for sportdoes not happen by chance. Someone,somewhere, has undertaken a considerableamount of work. In ,the past fewmonths the BGA has had a WorkingGroup led by Joan Cloke -looking at thebenefits gliding could offer a potentialsponsor and the advantages of promotingOllr sport more positively.The past record. There has only beenlimited sponsorship for gliding in thepast. The WD and HO Wills Capstanused by the coaching operation from1963-69, tile inter-club competitionfor the the best trained student for whichthe main prizes were two Swallows(the first occasion) and the followingyear two K-6s. More recently AlliedBreweries promoted their new productArctic Lite using the National Championshipsas the venue as well as sponsoringthe British team in the 1981 WorldChampionships at Paderborn. Less obvious,'but 1'101 to be forgotten contributions,bave been team cars at WorldChampionships - Range Rovers fromBL in Yugoslavia (1972) and Saabs inFinland (1976) to mention but two. *All of this support has of course beenof considerable benefit to the movementdirectly 0f indirectly. Even if supportdoes only defray the costs of sending ateam to the World Championships itdoes reduce the direction of team managementeffort to fund raising.Recent considerations. If the supportwe have received in the past didn't justhappen then clearly a corporate associationplan might enable us to make thenecessary contacts and attract new sponsors.The need for sponsorship to supportsending a team to World Championshipsis evident when the cost for ateam of four (whether in a uniform ornot!) is in the order of £28 000. Clearly alevy on the movement at SOp a headmakes on,ly a sma'll contribution.One of the first questions to ask is"how attractive a package is gliding to apotential sponsor?" Before attemptingto answer that it is perhaps appropriateto consider what a sponsor might beseeking from gliding.Sponsorship on the grand scale costsbig money ancl it will be evident to anyonewho walchessport on television that('Also nor forget/ing The Kemsley Flying Trusr. SeeDecember i9'79 issue, p278, for an accowl/ ofits valuablecontribution. ED.'the benefits a sponsor gets are exposur,eof his name andlor product in the media- television and press. There is a limit tothe amount of exposure to be gained andsince the sponsor cannot get a directmeasure of the effect (as he would with:astraight adveItising or promotion campaigfl)sponsorship funds are likely to bea relatively small proportion of theilwhole budget. Further, the potentialfunds a sport can attract will be Tela tedto the exposure the sport can offer.In this respec gliding is a minoritysport which does not lend itself to TVcoverage, at leasI so far as competitionsare concerned and in any case isbelieved, quite wrongly, to be elitist.Despite the fact that George Lee hasbeen three times World Champion weare not able to raise the level of mediainterest in our sport. To make it moreinteresting requires more positive promotionat every level -press and local radio.Must "sell" the sportstarting with localWe know we've got a good productand we have got to try to sell it!* That"selling" the sport is possible should notbe in any doubt. The extent to which themovement rallied to the airways in Scotlandissue (239 MPs lobbied) is testimonyto this.The practical step necessary is a positivepromotional plan - guidelines forclubs - and these are in the course ofpreparation by the Sponsorship WorkingGroup. Once these are published we willneed an active person in every club tostart the plan rolling. Everyone shouldrecognise that any plan will not produceresults overnight - five years might be areasonable time scale if the plan isdynamic and well-managed. However weshould all recognise that we are in thebusiness of promoting our sport.What if each of us introduced five newpeople a year to the sport with a view toincreasing the general awareness of gliding?Given that this could all beachieved then improved awarenesswould gradually improve gliding'schances of sponsorship.If we recognise that we may neverattract the big time support we mightdream of, there are still a lot of opportunitiesat a level to be of value. <strong>Gliding</strong>as a promotional medium may well be• The need for positive promotion has becomeapparent in recent years with a decline in membership.Previously demand had always exceeded supply.This aspect alone warrants a separate studywhich has already beell initiated. Remember "Where isgliding going?" (S&G, April 1982, p68)? This is 1I0Wthe subject of a separate study group under ChrisNicholas.limited but much of the sponsorship isshort term and aimed simply at using thesporting venue, not so much for advertising,but simply as an interesting and differentopportunity 10 entertain or promotea product and a name.Identifying gliding potential as apromotional medium has been one ofIlhe main tasks of the working group andbefore long we will have a packageexplaining gliding and its potential 10 aprospective sponsor and this, obviously,will be followed by further efforts toattract potential sponsors. Although onlyit small step it is one which has not, tomy knowledge, been properly dealt withuntil now.Unlike many aspects of gliding managementwhere the real professionalexpertise is misdirected (such as 'solicitorsbuilding winches and engineersdrafting club constitutions!) the SponsorshipWorking Group has people usingrelated skills. The starting point for thegroup was actually the article previouslymentioned - "Where is gliding going?"A response to this came from three peoplein the form of a paper "Furtherthoughts ...". The trio are key membersof ADA - Anthony Dicks Associates.Tony is the "words" man, Alan Austinthe graphics - (he was the guy whodrew the pictures used on TV during theFalklands crisis) and Jeff Smithers is theMD who constrains the artistic talentsinto a money-making organisation. Thistrio all fly at Lasham and bring a greatdeal of clear thinking and enthusiasm tothe Group.John Alway is an up-and-comingcompetition pilot who flies at Booker.John's business is marketing and hiswork involves him in sponsorship andpromotion. Other inputs have beenmade by people with real experience insponsorship, such as John Jeffries whowas instrumental in getting the AlliedBreweries sponsorship of which I onlysaw the sharp end as a director of one ofthe sponsored Nationals,Identifying a suitably qualified teainarose from responses to S&G copy andthe peripatetic nature of my work. Thereis a lot of talent lurking around the glidingmovement - identifying it is theproblem! If you feel you have somethingto offer get in touch with Joan C10ke viathe BGA office. If you feel that youcould contribute at club level then speakto your chairman and watch this space!a, Joan C10ke says solicitors enjoy building winches!163