Food marketing to children and youth

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Food Marketing to Children and Youth: Threat or Opportunity?http://books.nap.edu/catalog/11514.htmlFood Marketing toChildren and YouthCommittee on Food Marketing and the Diets of Children and YouthJ. Michael McGinnis, Jennifer Appleton Gootman,Vivica I. Kraak, EditorsFood and Nutrition BoardBoard on Children, Youth, and FamiliesCopyright © National Academy of Sciences. All rights reserved.This executive summary plus thousands more available at http://www.nap.edu
Food Marketing to Children and Youth: Threat or Opportunity?http://books.nap.edu/catalog/11514.htmlTHE NATIONAL ACADEMIES PRESS 500 Fifth Street, N.W. Washington, DC 20001NOTICE: The project that is the subject of this report was approved by the Governing Boardof the National Research Council, whose members are drawn from the councils of the NationalAcademy of Sciences, the National Academy of Engineering, and the Institute of Medicine.The members of the committee responsible for the report were chosen for their specialcompetences and with regard for appropriate balance.The study was supported by Contract No. 200-2000-00629, Task Order No. 27 between theNational Academy of Sciences and the Centers for Disease Control and Prevention. Anyopinions, findings, conclusions, or recommendations expressed in this publication are those ofthe authors and do not necessarily reflect the views of the organizations or agencies thatprovided support for the project.Library of Congress Cataloging-in-Publication DataInstitute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children andYouth.Food marketing to children and youth : threat or opportunity? / Committee on FoodMarketing and the Diets of Children and Youth, Food and Nutrition Board, Board onChildren, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I.Kraak, editors.p. ; cm.Includes bibliographical references and index.ISBN 0-309-09713-4 (hardback)1. Children—Nutrition. 2. Youth—Nutrition. 3. Food industry and trade. 4. Targetmarketing. 5. Health promotion. 6. Nutrition policy. 7. Child consumers.[DNLM: 1. Food. 2. Adolescent. 3. Advertising. 4. Child. 5. Diet. 6. Food Habits. 7.Public Policy. WS 115 I59f 2006] I. McGinnis, J. Michael. II. Gootman, Jennifer Appleton.III. Kraak, Vivica I. IV. Title.RJ206.F66 2006618.92’39—dc222005037404Additional copies of this report are available from the National Academies Press, 500 FifthStreet, N.W., Box 285, Washington, DC 20055. Call (800) 624-6242 or (202) 334-3313 (inthe Washington metropolitan area), Internet, http://www.nap.edu.For more information about the Institute of Medicine, visit the IOM home page at:www.iom.edu.Copyright 2006 by the National Academy of Sciences. All rights reserved.Cover design by Spectrum Science Communications.Printed in the United States of America.The serpent has been a symbol of long life, healing, and knowledge among almost all culturesand religions since the beginning of recorded history. The serpent adopted as a logotype by theInstitute of Medicine is a relief carving from ancient Greece, now held by the StaatlicheMuseen in Berlin.Copyright © National Academy of Sciences. All rights reserved.This executive summary plus thousands more available at http://www.nap.edu
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