PRODucts - Music & Sound Retailer

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JANUARY 2008News ADVERTORIALA Notefrom Joe...It’s NAMM Show time and we look forward toseeing you, as the global music industry gathersin Anaheim to see new products, attend NAMMUniversity and to network with friends and peers.Did you know that one of the most importantthings an association can do is to promote theindustry it represents to the general public?The revenues generated by your participation inthe NAMM Show allow us to work year-roundto get the word out on how important music isand how everyone should consider buying andplaying an instrument.If you have heard, read or seen something inthe media about how cool it is to make music,how music makes you smarter, and increasingly,how music can make you healthier, you canbet NAMM and our partners had something todo with it. Many of you know this firsthand, asNAMM helped get your company in the news oryour programs featured in your local media.Promoting the Industry to Increase SalesMedia MathNAMM public relations = higherawareness about the proven benefitsof making music = the world’s highestper capita spending on musicalinstruments and products.National coverage, including a news segmenton NBC’s Today and articles in The Wall StreetJournal and The New York Times, put music inthe spotlight, along with some press junketswe did when NAMM rolled out the WannaPlay? campaign. In addition, many NAMMMember Retailers ran with this program andgot stories placed in their local media, as didseveral manufacturers who got involved in theFORTUNE Battle of the Corporate Bands andreceived attention for their encouragement ofcorporate America making music together.These millions and millions of positive mediaimpressions have helped create publicawareness of the benefits of music makingand have helped drive customers into NAMMMembers’ stores. And as a result, the UnintedStates has the highest per-capita spending onmusic products in the world. By supporting theNAMM Show, you are helping grow the industryfor us all.14 JANUARY 2008Advo_MSRetail_Jan08.indd 2233JN08_p_001-041.indd 1412/6/07 9:44:555 AM12/21/2007 8:44:16 AM
SEPTEMBER 2007ADVERTORIALNAMM News is published by NAMM.To keep up-to-date on the latest breaking industry news, sign up for our PLAYback Digitale-newsletter at playbackdigital@namm.org.Breakfast SessionsPacific Ballrooms,Hilton Anaheim HotelFree Breakfast: 8 a.m.–8:30 a.m.(first come, first served)Session: 8:30 a.m.–9:30 a.m.Breakfast of ChampionsThursday, January 17Please join NAMM President and CEOJoe Lamond, along with:Henry Juszkiewicz, GibsonMarty Albertson, Guitar CenterBill Mendello, FenderEd Miller, KamanThe BIG Issues: Time & MoneyFriday, January 18Bill Hinely and PanelThe Retail ApprenticeSaturday, January 19Alan Friedman, CPA, Friedman,Kannenberg & Company, P.C.,and Danny Rocks, Catalyst,The Company RocksBest in Show—This Year’s Hottest ProductsSunday, January 20Frank Alkyer, Publisher,Music Inc., and PanelDECEMBER 2007WANNAPLAY?12 Million Reachedand CountingNAMM’s Wanna Play? campaign helpsretailers tap into new markets andpublicize their stores in local media,while NAMM is working to support thecampaign on national level.OCTOBER 20072007 FORTUNEBattle of theCorporate Bands40 Million ReachedNAMM’s partnership with the FORTUNEBattle of the Corporate Bands has allowedmanufacturers to get involved and createdmany stories about adult music makers.100 BestCommunitiesfor MusicEducation35 Million ReachedEvery year, the 100 Best Communitiesfor Music Education survey grabs thelocal media attention of the townsrecognized for their efforts andcelebrates the importance of musiceducation.JANUARY 20072007 Tournamentof Roses Parade37 Million ReachedNAMM’s participation in thisworldwide broadcast event shares themessage of music making with millionsof viewers and potential customers ofour industry.January 17–20, 2008Anaheim, Californiathenammshow.comMusic & Sound Retailer 15233JN08_p_001-041.indd Advo_MSRetail_Jan08.indd 15312/21/2007 12/6/078:44:22 9:45:04AMA
Page 1 and 2: SPECIAL: namm issueJanuary 17, 2008
Page 3 and 4: S P E C I A L : n A m m I S S u EJa
Page 5 and 6: LATESTDean Markley to Buy UltraSoun
Page 7 and 8: You may not believe everything you
Page 9: LeTTerS TO THe eDiTOrTo the editor:
Page 12 and 13: INDUSTRYBest Buy Sells DellGuitar C
Page 16 and 17: PEOPLENew Management at Ultimate Su
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Page 20 and 21: DEALERSenseney AwardedDenny Sensene
Page 22 and 23: tenth EDITIONHis Old Kentucky HomeB
Page 24 and 25: PRODUCT SHOWCASEPaint Your WagonCom
Page 26 and 27: productsGuitars & AmpsThe Hy LifeOv
Page 28 and 29: productsGuitars & AmpsBeach BabyOve
Page 30 and 31: proposed size:2 X 6productsGuitars
Page 32 and 33: productsDrums & PercussionPadded Se
Page 34 and 35: productsMiscellaneousStick-ySituati
Page 36 and 37: proposed size:2 X 6PRODuctsMiscella
Page 38 and 39: PRODuctsMiscellaneousLet’s Get Ph
Page 40 and 41: letters to the editor(continued fro
Page 42 and 43: 20072007 will be remembered musical
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Page 46 and 47: Basslines 4358Basson Sound Equipmen
Page 48 and 49: NAMM EXHIBITORS LIST NAMM EXHIBITOR
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Page 56 and 57: TheseMics GiveYou More.The Academy
Page 58 and 59: cover story I’d worked on.“Yeah
Page 60 and 61: FIVE MINUTES WITH...Rick Young,Corp
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FORMIDABLE FEMALESMSR Launches a Ne
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