NAMM University Sessions3 p.m.How MI <strong>Retailer</strong>s Are Using the Internet to Save Thousandsof Dollars Per Month (Part 2)Presented by Dave Cox, President, Tri-Tech3:30 p.m.How to Fix Your Buying MistakesPresented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C.OK, you’ve come to the show to buy the products your customers want, you’vetalked with your vendors to favorable payment terms and you’ve implementeda commission plan to motivate your sales staff. But cash is still tight, unpaidinvoices are aging and we all know why … too much inventory. Even if you guessright most of the time, you’re still going to guess wrong some of the time. How doyou fi x these buying blunders?4 p.m. One-Hour Panel Discussion“Why Didn’t I Think of That?”Moderated by Kevin Cranley, President, WiIlis <strong>Music</strong>You don’t have to look far for new ideas; they are all around us. The trick is to takesomeone else’s great idea and adapt it to fi t your store’s situation. It could be asales promotion or a merchandising plan; even a hiring and training procedure.See it, adapt it, implement it and document it so that you can use it again nextseason! Kevin Cranley and his panel of fellow retailers will share the practical ideasthat have worked in their stores.Sunday, January 20Breakfast Session8 a.m.Best in Show—This Year’s Hottest ProductsFrank Alkyer, Publisher, <strong>Music</strong> Inc., and Panel(FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)Hilton Anaheim Hotel, Pacifi c BallroomsWith more than 1,400 companies demonstrating thousands of products at the show,it is sometimes difficult to make sure that you have seen all the important new items.Join <strong>Music</strong> Inc. publisher Frank Alkyer and his motley panel of retail buyers, mediaand gear heads, as they scour the aisles and dig into the merchandise to find the bestproducts, ideas and trends from the hidden depths of the show.IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall B, Every 30 minutes10:30 a.m.Church 2.0: How to Win the Next RoundPresented by Kent Morris, Worship Market Specialist, Peavey ElectronicsNow that all your competition knows about the church, how do you succeed in amaturing market? This class will uncover the steps to separate yourself from thepack and secure solid business with churches of all types. Kent Morris from Peaveywill lead a lively discussion of the largest live music segment in the industry.11 a.m. One-Hour Panel Discussion“Ask the Experts”Moderated by Zach Phillips, Editor, <strong>Music</strong> Inc.You, the music products retailer, asked the hard-hitting questions. Now, you’ll getanswers. Join this panel of <strong>Music</strong> Inc. magazine’s esteemed columnists to learnsolutions to your fi nance, sales, marketing, merchandising, and staffi ng issues.These specialists will respond to questions submitted prior to the NAMM Show butwill also take audience questions in the second half of this one-hour session.12 p.m.Web Site 101: It’s Never too Late! Jump-Start It TodayPresented by Gordon O’Hara, Managing Partner, Retail Up! <strong>Music</strong>Your store’s Web site—perhaps you don’t have one, just a few pages, ane-commerce site with a few products, or you use an auction site. Yet over 60 percentof YOUR customers want more online … and in store. Keep up. Learn how toset up Internet connections, equipment, domain names, and e-mail services; defi nesite goals and features; make choices about site construction; and expand your siteusage to integrate store operations, increase store traffi c, and reduce operatingcosts. ANY type of dealer (whether you want e-commerce or not) can join in—andprofi t from—the digital revolution.12:30 p.m.WEB 2.0 and Beyond What’s In It for You?Presented by Bee Bantug, Managing Partner, Retail Up! <strong>Music</strong>Your dynamic, transactional Web site is up and running. Now what? In this session,you’ll learn about the latest developments on the Internet, and their potential impacton your Web site and your music business. Which ones present more opportunitiesto increase traffi c and sales, and reduce costs? What ascendant market segments lieahead within the Web’s wide reach that anticipate new solid customer relationships?1 p.m.How to Protect Yourself from Web Site Copyright ProblemsPresented by Susan Anthony, United States Patent and Trademark Offi ceNow that Web sites have become an essential part of almost every retail operation,it is important to make sure that you protect yourself from potential copyrightproblems on your Web site. Come and listen as the experts from the U.S. Patent andTrademark Offi ce explain where the dangers lie, and learn everything you need toknow to protect your store and your Web site from potential legal issues.1:30 p.m.How to Use Consumer Financing to Bring in More Loyal CustomersPresented by Lisa Gabbert, Sales Manager (<strong>Music</strong>), GE MoneyMarket research has shown that customers who use store-branded consumer financingtend to shop that store more frequently and spend up to 40 percent more per transaction.Learn to increase your sales through the effective use of consumer financing in yourstore. This session will explore the cost, value, and benefits of consumer financing.2 p.m.How to Increase Revenue by Teaching Students and Customers about Hand,Wrist, and Elbow FitnessPresented by Dr. Terry Zachary, developer of GHS Handmaster Plus handexercise systemGain the competitive edge! Add health to your teaching program. Become the experton hand, wrist, and elbow fi tness in your community. Why are repetitive stressinjuries so prevalent in music? Dr. Terry Zachary presents cutting-edge researchexplaining both the basis and the solution for music-related hand muscle problems—vitalfor every musician, teacher, and retail shop owner. Healthy students arehappy students. Healthy customers are buying customers. Increase exposure andattract new customers by creating music-related health articles for local newspapers.Your customers will love you for it!2:30 p.m.Building Local Alliances: Keeping <strong>Music</strong> Education Strong in Your Community<strong>Music</strong> Industry PanelHealthy, sustainable music programs depend on community commitments and theinvolvement of decision-makers, including school board members, administrators,legislators, teachers and parents who believe in the reasons for keeping music andthe arts as part of the school curriculum.3 p.m.Teaching <strong>Music</strong> with Technology: New Tools for the <strong>Music</strong> Room<strong>Music</strong> Industry PanelTechnology is transforming the way music is composed, performed, promoted andtaught. <strong>Music</strong> educators are exploring this frontier and succeeding through partnershipsand support from the music industry. Join a discussion about how music andtechnology create a bridge to engage student learning.3:30 p.m.Far Out Strings: Going Beyond the Traditional School Orchestra Program<strong>Music</strong> Industry PanelAlternative styles, new methods, and innovative designs are reshaping and revivingstring programs in schools. Join the discussion and learn more about new methodsand approaches that are invigorating school orchestra programs.4 p.m.MORE MUSIC in Schools: Now, EVERYBODY Play<strong>Music</strong> Industry Panel<strong>Music</strong> teachers are expanding access to music education by offering guitar anddrumming programs, and expanding the access to music making to children whomay not have been drawn to traditional music education offerings. Learn from organizationsthat are leading this new opportunity for every student to learn music.54 JANUARY 2008233JN08_p_042-080.indd 5412/21/2007 9:14:34 AM
FPO ONLYDO NOT PRINT<strong>Music</strong> & <strong>Sound</strong> <strong>Retailer</strong> 55233JN08_p_042-080.indd 5512/28/2007 1:00:48 PM
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