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Keynote and Help Desk StationsThis year’s keynote presenter, John Moe, host of American Public Media’s Marketpace Tech Report, willshare his insights into what technologies nonprofits should focus their energies on and provide his predictionsfor the future of technology and what that means for nonprofits. It will be a fun and exciting discussionyou won’t want to miss.Prior to hosting Marketplace Tech Report, John was the host of American Public Media radio program WeekendAmerica where he replaced show founder Bill Radke and Radke’s co-host Desiree Cooper. He developedand wrote the weekly segment “A Little Bit of Weather Everywhere,” presenting unique events happeningaround the country, and the weather for the day at these events. Previous to joining Weekend America fulltime as a senior writer in 2007, John worked for NPR affiliate station KUOW-FM in Seattle, Washington where he hosted and producedThe Works, a weekly program dedicated to business and technology.Help Desk Stations (noon - 1:30 p.m.)Our conference Help Desk Stations take the idea of a technology information and assistance resource and multiply it times 10! There isa row of stations in the exhibit hall focusing on everything from social media to tech security, staffed by both accidental techies and pros.Whether you have a specific question or are just looking to chat about a given subject, stop by the Help Desk Stations and talk tech with us!Help Desk topics and staff include:Facebook◆ Kat Kempe, Civic Engagement Specialist, Think Small◆ Ashley Schweitzer, Social Media and Community Relations,Hennepin Co. Attorney’s OfficeTwitter◆ Jamie Millard, <strong>Communications</strong> Coordinator, Charities ReviewCouncil◆ Chris Oien, Web <strong>Communications</strong> Associate, <strong>Minnesota</strong> Councilon FoundationsLinkedIn◆ Becky Friesen, Grants Specialist, InCompass IT◆ Dania Miwa, Managing Principal, Toscano Advisors, LLCWebsites◆ Nathan Rice, Interactive Director, Haberman◆ Jason Samuels, Manager of Information <strong>Technology</strong>, NationalCouncil on Family RelationsGoogle◆ Marty McTigue, Local Partnership Specialist, Google◆ Ben Theis, Local Partnership Manager, GoogleGiveMN◆ Jeff Achen, Interactive Media Strategist, GiveMN.org◆ Matthew Fedde, Associate Director of Annual Giving, St. OlafCollegeVideo Storytelling◆ Steve Braker, Producer, Worthwhile Films | <strong>Nonprofit</strong> Media◆ Mike McIntee, Executive Producer, The UpTakeMobile◆ Joe Horwath, President, Horwath Sales◆ Jamie Lee Jacobsen, Lead Project Manager, Spyder Trap OnlineMarketingGIS◆ Jeffrey Matson, Community GIS Coordinator, Center for Urbanand Regional Affairs◆ Jeff Narabrook, Public Policy Associate, <strong>Minnesota</strong> Council of<strong>Nonprofit</strong>sTech Security◆ Roger Hagedorn, Network Coordinator, Seward Co-op◆ Tim Lambrecht, President and CEO, InCompass ITFinancial Solutionsfor <strong>Nonprofit</strong>sManaged IT Support Services For <strong>Nonprofit</strong>s(877) 990-0024 | www.goeframe.comTwin Cities • 612-782-1974Outside the Twin Cities • 1-800-908-BANK (2265)Bremer.comMember FDICBC General.indd 152/3/12 2:26 PM


2012 Dot.Org Award RecipientsThe Dot.Org Awards recognize nonprofits who are using technology andcommunications in inspiring, effective and creative ways. The Awardsstarted in 2007 to honor <strong>Minnesota</strong> nonprofit websites. The Awards havesince grown in scope and now pay tribute to everything for social media todata visualization, online games and apps to digital outreach campaigns.The <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s and MAP for <strong>Nonprofit</strong>s are pleasedto honor the following <strong>Minnesota</strong> nonprofit innovators for their forwardthinkingapproach to utilizing technology and communications in theirorganizations.Congratulations to the 2012 Dot.OrgAward Recipients!6Connecting CommunitiesMixed Blood Theatre - Radical Hospitality and Revolutionizing AccessRevolutionizing access to theater is a core part of Mixed Blood’s vision. In pursuit of that goal, the company launched Radical Hospitality inSeptember 2011, providing no-cost access to all Mixed Blood main stage productions for any audience member beginning with the 2011-12 season. In addition to no-cost admission, Radical Hospitality also embraces an extensive social media effort, post-show talkbacks called“Free For(u)ms” and “Salon” panel discussions, and performance live-streaming – all of which invite audiences to discuss, engage, challengeand enjoy the work Mixed Blood produces. As an expansion of Mixed Blood’s egalitarian mission, Radical Hospitality is a way for the organizationto “walk its talk” by erasing economic barriers in pursuit of building a truly inclusive, global audience.Website Redesign<strong>Minnesota</strong> Literacy Council - www.mnliteracy.orgThe <strong>Minnesota</strong> Literacy Council underwent a website redesign with their constituents in mind – so that volunteers, educators and studentsacross the state could easily find teaching and learning tools. The comprehensive redesign process included utilizing service learners fromthe University of <strong>Minnesota</strong>’s Carlson School of Management to assess needs, using analytics to inform the navigation scheme, and testingthe interface with diverse participants to refine usability. The new site is more user-friendly and offers better search and resource tools –both of which have led visitors to view more pages and spend more time on the site. The website extends the <strong>Minnesota</strong> Literacy Council’sreach across the state and showcases the organization as a leader in educational technology.Creative CampaignThe Playwrights Center - #NEWPLAY LIVE#NEWPLAY LIVE put the Playwrights’ Center in the spotlight on a day when every nonprofit organization in <strong>Minnesota</strong> was competing forthe public’s attention: Give to the Max Day. For last year’s GTMD, nine Playwrights’ Center writers tag-teamed to write a new play online,with every line, word and keystroke broadcast live via Google Docs. In addition to watching the play unfold, audience members could engagewith the project by donating to the Center and contributing story elements like a line, setting, or writing style to the play. #NEWPLAYLIVE presented an absolutely unique way to engage with playwriting, while introducing new audiences to the Center and expanding theorganization’s base of support by cultivating new donors.Innovative Program DeliverySciMathMN and MN Department of Education - STEM Teacher CenterState testing results have demonstrated a clear need for teachers to do a better job of delivering <strong>Minnesota</strong>’s math and science/engineeringstandards. The STEM Teacher Center website is specifically designed to serve as an instant online professional development mentor forteachers as they deliver math and science/engineering standards. The website includes over 300 frameworks (over 6000 pages of text) builtinto a very robust search engine. This allows teachers of any discipline the ability to enter a key word and search for a term in any of <strong>Minnesota</strong>’smath or science/engineering standards. The Stem Teacher Center significantly contributes to the Department of Education’s andSciMathMN’s mission to promote quality standards for K-12 STEM content areas in <strong>Minnesota</strong>, as well as quality STEM education.


Breakout Sessions by TrackMarketing Marketing and <strong>Communications</strong>and Jumpstart a Fundraising Campaign with a Small Budget (Facebook Advertising 101) (Advanced)Room: Lake Superior AB (located on the 5th floor)The Impact of Inclusive <strong>Communications</strong>: Meaningful Marketing to Diverse AudiencesRoom: Greenway D-G)Is it Time to Refresh Your Brand? Room: Lake Superior AB (located on the 5th floor)Bringing it All Together: <strong>Technology</strong>, Public Art, and Widespread Engagement (Advanced)Room: St. CroixArt Eye for a Tech Guy: The Novice’s Guide to Creating Stellar Marketing MaterialsRoom: Greenway BC/HIUnderstanding the Content Your Audience Needs Room: Greenway BC/HICommunication Strategies Targeting Asian American & Pacific Islander (AAPI) CommunitiesRoom: Skyway AB<strong>Technology</strong> Planning and ITBack Pocket Tech – Free Resources and Tools You Must Plug Into Room: MinnehahaWhy <strong>Nonprofit</strong>s Should Be Jazzed about the Cloud a la Google Room: MinnehahaSecurity on a Shoestring Budget Room: St. CroixHot Tech Trends: Looking Back at 2011 and Ahead at 2012-13 Room: RegencyDoing More with Less (it is possible!) - Database Selection and Integration Room: Skyway ABStop Keeping Secrets from Your Database – Eliminating Rogue Databases (Advanced)Room: Greenway D-GFundraisingEmail EQ: Tips to Tap the Emotional Brain Room: Greenway BC/HIIncreasing Donations through Video & Storytelling Room: RegencyProgram DeliveryBuilding Bridges to Learning: How Quality Online Classes Create Access to Continuing EducationRoom: Greenway D-GEngaging Youth through New <strong>Technology</strong> Room: Skyway ABInnovation in Service Delivery Room: Skyway ABPulling it All Together – From “Just a Bunch of Numbers” to “Increased Community Impact”Room: Greenway D-GBuilding Digitally Inclusive Communities Room: Lake Superior AB (located on the 5th floor)Social Social Media Media and and Mobile <strong>Technology</strong>Developing your <strong>Nonprofit</strong> Voice on Twitter Room: Greenway BC/HIConnecting the Dots: How Facebook, Twitter, LinkedIn and Your Blog Work Together (Advanced)Room: RegencyDashboards, Metrics, and Insights: Measuring the Value in Social Media (Advanced)Room: Lake Superior AB (located on the 5th floor)QR Codes and <strong>Nonprofit</strong>s: Scanning for Success Room: MinnehahaWebsitesBlogging: Be the Storyteller for Your <strong>Nonprofit</strong> Room: Greenway AJIf Content is King, Design is the Kingmaker Room: RegencyWordPress.com 101 Room: Greenway AJWordPress.com 102 Room: Greenway AJ<strong>Technology</strong> Planning and ITFundraisingProgram DeliveryWebsitesMaking Accessible <strong>Communications</strong> Work for You Room: MinnehahaManaging a Successful Website Redesign (from Two <strong>Nonprofit</strong> Project Managers Who’ve BeenThere) Room: Greenway AJ7:45 -8:45 a.m.■■■■■■■10:30 -11:45 a.m.■■■■■■■■1:45 -3 p.m.■■■■■■■■3:15 -4:30 p.m.■■■■■■■


87:45 - 8:45 a.m. Early Morning Breakout SessionsJumpstart a Fundraising Campaign with a SmallBudget (Facebook Advertising 101)Room: Lake Superior AB (Located on the 5th floor)Track: Marketing & <strong>Communications</strong> (Advanced)With a bit of creativity, some research, and a few hundred dollars youcan reach thousands of people and thousands of their friends on Facebook.Learn how to set up a Facebook advertising campaign for yourorganization or cause. By attending this session, you’ll learn how touse the Facebook targeting tool, how to set up your ad campaign, andhow to measure your success and optimize return on investment.Hilary Le Bon, Interactive Marketing Consultant and T.J. McLeod,Director of Social Media, CRAVE Restaurant ChainBack Pocket Tech – Free Resources and Tools YouMust Plug IntoRoom: MinnehahaTrack: <strong>Technology</strong> Planning & ITKnow where you can find huge discounts on computers and software?Interested in finding low-cost tools for scheduling, virtual meetingsand more? This session is your whirlwind tour of resources and applicationsto empower your organization to do more on a tight budget.We’ll start by learning about organizations that provide discounts andlearning opportunities like TechSoup and MAP TechWorks. Thenbelly-up to our “tech buffet” and learn about open source tools likeGoogle Apps, Springpad and more. You will leave with an idea-packedmini-notebook for your own back pocket, as well as connections tokeep learning year-round.Mary Davis, Program Director, Duluth Children’s Museum and Cary Walski,Manager of MAP TechWorks, MAP for <strong>Nonprofit</strong>sBuilding Bridges to Learning: How Quality OnlineClasses Create Access to Continuing EducationRoom: Greenway D-GTrack: Program DeliveryIn this session you’ll examine what constitutes a quality online learningprogram and understand the components that are necessary todevelop and maintain one in your organization. In addition, youwill view a nonprofit program that has almost a decade of success inonline education. Attend this session to discover different types ofonline program delivery that can benefit your nonprofit, hear testimonialsfrom programs that have used online learning programs, andgain knowledge about how in-depth online learning can support yourprogram staff and clients.Grace Kintzinger, <strong>Technology</strong> Specialist and Cory Woosley, Program Manager,Eager-to-Learn, MNCCRR NetworkDeveloping your <strong>Nonprofit</strong> Voice on TwitterRoom: Greenway BC/HITrack: Social Media & Mobile <strong>Technology</strong>What could Twitter do for your nonprofit? How do you build a voiceon Twitter and find followers? Is it okay the get volunteers to Tweetor hire an intern? What is my organization risking by exploringTwitter? By attending this session, you’ll learn the answers to thesequestions as well as how to Tweet properly, how to use lists to findfollowers, and you’ll learn the risks associated with using Twitter.Ryan May, Principal, RDM ConsultingEngaging Youth through New <strong>Technology</strong>Room: Skyway ABTrack: Program DeliveryThis engaging session will discuss tools that nonprofits and educatorscan use to engage youth deeply into community and content throughthe use of new media tools and projects. MIGIZI <strong>Communications</strong>has spent the last four years developing a New Media Pathway andother program elements that give youth the tools and experiencenecessary to create quality new media products with subject matterthat has relevance for youth. Pre-production, production and postproductiontips, as well as programmatic approaches that can be usedwith youth from pre-school through high school will be shared in thismedia- enhanced discussion.Graham Hartley, Director of Programs, and John Gwinn, Media Specialist,MIGIZI <strong>Communications</strong>, Inc.Blogging: Be the Storyteller for Your <strong>Nonprofit</strong>Room: Greenway AJTrack: WebsiteYour websites, social media channels, newsletters and print communicationsall let you tell parts of your nonprofit’s story. But how doyou pull everything together to continue to showcase, organize andcurate these stories, while also capitalizing on search engine optimizationand creating a resource people will return to? Your blog is youronline newsroom. It offers the perfect opportunity to engage yoursupporters, create community and showcase what your nonprofit isdoing. Unlike newsletters and traditional communication channels,blogs are not confined to size limits, are ever-evolving and allow forcollaboration among your team. Attend this session to discuss questionslike: How do you launch a blog? Why invest in a blog vs. othertools? How do you generate creative posts for it? How much time,and how many people, does it take?Joel Barker, President, Backpack Tactics and Jamie Jacobsen, Lead ProjectManager, Spyder Trap Online MarketingIf Content is King, Design is the KingmakerRoom: RegencyTrack: WebsiteWe all know that fresh, engaging content is the lifeblood of yourorganization’s website. However, words and information make uponly part of the user experience on your site. How this informationis presented not only creates the environment where you deliveryour organization’s personal brand and narrative, but it also controlshow effectively this content can be delivered. This presentation willhelp attendees move past the design generalities of “fun” and “clean”and work with a designer to set goals for the look and feel of theirwebsites.Meleck Davis, Interactive Designer, and Pat Thompson, Senior Designer,Triangle Park Creative


7:45 - 8:45 a.m.Comcast CommunityPartners ProgramHelping non-profit organizationsdo more, every day.The Comcast Community Partners Program helps eligible non-profit organizationsby providing technology solutions that can help save time and increase productivity…allowing you to focus more on your community, and less on your communications needs.To learn more about Comcast Business Class services and our Community Partners Program,contact your local Business Class Account Executive.ALISON HATCHBusiness Account Executive IIPhone: 651.493.5082E-mail: Alison_Hatch@cable.comcast.comBRIAN MAHRESenior Business Account ExecutivePhone: 651.493.5036E-mail: Brian_Mahre@cable.comcast.comServices not available in all areas. Must be designated as a 501c3 organization by the IRS. Proof of eligibility required on an annual basis. Please callyour local Comcast office for restrictions and complete details. ©2012 Comcast. All rights reserved.9


10:30 - 11:45a.m.Email EQ: Tips to Tap the Emotional BrainRoom: Greenway BC/HiTrack: FundraisingBack by popular demand, this session will help you examine howto craft donation appeals that tap into the “emotional” brain ofdonors. Research has yielded surprising results about what does,and does not motivate people to give when they receive an e-mailfrom a nonprofit. Attendees will learn simple strategies to optimizeboth the look and language of e-campaigns to leverage the unintuitiveinsights yielded by research on how people think and behaveonline. Email your enewsletter to cwalski@gmail.com in advanceto participate in small group discussion of how your e-campaign orenewsletter can be optimized for success.Cary Walski, Manager of MAP TechWorks, MAP for <strong>Nonprofit</strong>s andKevin Watson, <strong>Communications</strong> Coordinator for Development andAlumni Relations, Hamline UniversityConnecting the Dots: How Facebook, Twitter,LinkedIn and Your Blog Work TogetherRoom: RegencyTrack: Social Media & Mobile <strong>Technology</strong> (Advanced)In this advanced session you’ll learn how to make all of your onlineprofiles work together. The session will give you a tactical, takehomeexample of a structured social media model, from which youcan launch fundraisers and marketing campaigns. Additionallyyou’ll be introduced to helpful tools to manage this process. Thissession will focus on optimizing your Twitter message, turningyour Facebook posts into advocacy efforts, trackable back-linking,blogging like a pro (and its critical role), measuring your success,and monitoring your brand and conversations relevant to your keyindustry.Hilary LeBon, Social Media Consultant and T.J. McLeod, Director ofSocial Media, CRAVE Restaurant ChainMPNAMaster of Public and<strong>Nonprofit</strong> Administration• Public administration and nonprofitmanagement• Classroom and online• <strong>Minnesota</strong>’s most affordable option612-659-7290TTY 651-772-7687www.metrostate.edu/com/mpnaA Member of the <strong>Minnesota</strong> State Colleges and Universities system.Practical Leadership for 21st Century Challenges11


1:45 - 3 p.m. Early Afternoon Breakout SessionsBringing it All Together: <strong>Technology</strong>, Public Art,and Widespread EngagementRoom: St. CroixTrack: Marketing & <strong>Communications</strong> (Advanced)The Cities of Bloomington, Edina, and Richfield began a public/private collaboration with Blue Cross and Blue Shield of <strong>Minnesota</strong>aimed at changing policies, systems and environments thatnegatively affect active living and healthy eating in those cities.This partnership, named do.town, is using a unique combination ofcommunity organizing, technology, and public art to spark a widespreadconversation about re-envisioning the city as a place wherethe healthy choice is the easy choice. Through these engagementstrategies, do.town is building a community-led movement thatuncovers the specific demands for change and effectively matcheslocal decision-makers with residents to build public policy fromthe ground up. This session will outline the specific strategies andtactics that do.town is using to lead community-wide visioning andpolicy discussions. Specifically, this presentation will outline howthe combination of texting, mobile web, social media, and goodold-fashioned organizing and public art can connect people withcommon goals to co-create systematic change.Alexander Falconer, do.town Campaign Manager, Grassroots Solutions;Kim Milbrath, Senior Project Manager for the Center for Prevention,Blue Cross and Blue Shield of <strong>Minnesota</strong> Foundation; and Daren Nyquist,Senior Project Manager, Grassroots SolutionsWordPress.com 102Room: Greenway AJTrack: WebsiteContinue to build on what you learned in WordPress.com 101 bylearning to add static pages and widgets to your site. We’ll also customizethe look of the site, create a media library, and learn how toschedule content. You do not need to have attended WordPress.com101 to attend this session.Baya Clare, <strong>Technology</strong> Educator, Sisters of St. JosephMaking Accessible <strong>Communications</strong> Work for YouRoom: MinnehahaTrack: WebsiteMaking your website, print materials, videos and meetings/presentationsaccessible doesn’t need to break your budget. In fact, buildingaccessibility into the program development process can oftenincrease the value of your assets as well as improve your outreach.Learn about the range of accessibility needs, the different types ofaccommodations tools available, and how to know what to do invarious situations, from presenting to constituents to posting a pdfonline.Tanya Belanger, Senior Project Consultant, Office of Enterprise <strong>Technology</strong>– State of <strong>Minnesota</strong> and Jay Wyant, CEO, RemotocomArt Eye for a Tech Guy: The Novice’s Guide toCreating Stellar Marketing MaterialsRoom: Greenway BC/HITrack: Marketing & <strong>Communications</strong>Are you sick of using boring generic template flyers (yes, the onesthat look the same as the ones used by every other small nonprofiton the face of the earth)? But do the combination of the blank whitepage and your lack of creativity terrify you? Well then this is the sessionfor you! The “accidental graphic designer” will learn how to usesome basic rules and elements of art and design to create visuallyappealing marketing materials that get your message across. Youwill then put your knowledge to the test and work together to createa giant “simulation flyer” for your organization. Feel free to bringexamples of current print materials from your organization to shareand use as a launching point for brainstorming.Mary Davis, Program Director, Duluth Children’s MuseumHot Tech Trends: Looking Back at 2011 and Aheadat 2012-13Room: RegencyTrack: <strong>Technology</strong> Planning & ITJoin our panel for a discussion of some of the hottest technologytrends of 2012. What has happened in the last year and where arethings headed? Topics will include but are not limited to: Consumertechnology taking over the workplace. Will Google+ pass Facebookby? How is Pinterest changing how we use the Internet? Should we“Fail Informatively” or begin to “Fail Intentionally” to be successful?Proprietary systems versus open source; plus what about those openAPI’s (Salesforce, CiviCRM, Drupal)? Mobile apps versus mobilesites? Greater insight into our data and the perception of decreasingprivacy. What were the topics at SXSW?Rick Birmingham, Manager, IT Services; David Erickson, Director ofe-Strategy, Tunheim Partners; Bruce Lindberg, Executive Director, AdvanceIT <strong>Minnesota</strong>; and Brian Roemen, Lead Tech & Owner, BackpackTacticsPulling it All Together – From “Just a Bunch ofNumbers” to “Increased Community Impact”Room: Greenway D-GTrack: Program DeliveryDo you feel like you spend too much time collecting too muchdata, for too many different stakeholders? Do you wish you coulddo something useful with it? If so, please join us to learn how onenonprofit organization, HIRED, partnered with the State of <strong>Minnesota</strong>and for-profit IT consultants to tackle these issues head-on.This session will show you how your organization can also “pull itall together” to the great benefit of your staff, funders and the communitiesyou serve every day.Brian Allie, Director Application Development and Support, <strong>Minnesota</strong>Department of Employment and Economic Development (DEED); ChuckBies, Senior Consultant, Aeritae Consulting Group; Matt Derosier, SeniorProgram Manager, HIRED; Jodi Schlichting, Business Analyst, HIRED;Tejpal Thatte, Senior Consultant, GNet Group; and Jim Thibodeau, ITDirector, HIRED12


1:45 - 3 p.m.Doing More with Less (it is possible!) - DatabaseSelection and IntegrationRoom: Skyway ABTrack: <strong>Technology</strong> Planning & ITIs your organization ready to finally get a database, or are youconsidering a transition to a new database? By identifying challengesand thoughtfully considering your organization’s needs andresources before, during and after the selection process, you CANeffectively choose and use a database that will benefit your organization.Whether it is for membership or donor management, communityorganizing or service delivery, transitioning to a new databaseis an opportunity to examine your organization’s processes andprocedures for gains in efficiency. Equally as important, consideringhow your organization collects and manages data will help youmore effectively reach your target constituency. The first part of thissession will help identify the challenges inherent in choosing a newdatabase, help you strategize how to overcome these challenges,and outline some important things to consider in the process. Thesecond part of the session will address technology integrations strategy– walking you through the steps to integrate your new databasewith your organization’s accounting software or current accountingsystems and procedures.Natalie Brenner, Operations Manager, Progressive <strong>Technology</strong> Project;Tim Jewell, IT Consultant, Blanski, Peter, Kronlage & Zoch; and RobynPerry, <strong>Communications</strong> & Program Associate, Progressive <strong>Technology</strong>ProjectDashboards, Metrics, and Insights: Measuring theValue in Social MediaRoom: Lake Superior AB (Located on the 5th floor)Track: Social Media & Mobile <strong>Technology</strong> (Advanced)Have you been told it’s impossible to prove the ROI (return oninvestment) of social media? This session will provide you with theinspiration, methodology, and tools to understand and communicatethe economic- and mission-value of your social media efforts.We will walk through how to directly connect your social mediaefforts to your organization’s strategic priorities by developing“goals” in Google Analytics and creating a social media engagementdashboard. Once you understand the value of your efforts, you canmake informed decisions about how to improve your social mediastrategies to ultimately better advance the mission of your organization.Instead of covering the basics like how to tweet and gainfollowers, we will be diving in to specific analytics features like “goalsetting” and “custom segmentation.” We will also provide attendeeswith a downloadable dashboard they can use to start collecting theirown social media data, and a toolkit with all of our favorite onlineand social media applications.Jamie Millard, <strong>Communications</strong> Coordinator, Charities Review Councilof <strong>Minnesota</strong> and Chris Oien, Web <strong>Communications</strong> Associate, <strong>Minnesota</strong>Council on FoundationsComprehesiveEmpoweringRight-sizedEasy-to-usewww.fullcirclegiving.com...the complete solution to fundraising data management13


3:15 - 4:30 p.m. Late Afternoon Breakout SessionsUnderstanding the Content Your Audience NeedsRoom: Greenway BC/HITrack: Marketing & <strong>Communications</strong>With proliferation of so many new communication tools, thenonprofit marketing and development professional needs to focushis or her attention on what an audience needs in order for themto become more engaged. This panel discussion will focus on fieldpractices in audience research, building market segments and profiles,matching the right communication tool to the right audience,and developing messaging campaigns that not only inform but alsoengage the audience in a meaningful experience.Carlo Cuesta, Managing Partner, Creation In Common; Helen Franczyk,VP External Affairs, <strong>Minnesota</strong> Children’s Museum; and Mike Stadelman,Director of Marketing and Outreach, CaringBridgeCommunication Strategies Targeting Asian American& Pacific Islander (AAPI) CommunitiesRoom: Skyway ABTrack: Marketing & <strong>Communications</strong>Asian American and Pacific Islander (AAPI) is the fastest growingethnic group in <strong>Minnesota</strong>, encompassing diverse populationswith respect to highly varied educational and socioeconomicbackgrounds, cultural/linguistic characteristics and the uniqueconditions of countries of origin. Such diversity has increased thedifficulties in approaching the group as a whole, and the differentcultures within necessitate different communication styles andpatterns for reception of information. This session will utilize theAAPI cultural ways of communication and teach best practices forinformation dissemination in order for nonprofit organizations tobetter develop and disseminate critical information serving thesetarget audience(s).Ange Hwang, Executive Director and Kang Vang, Programming Director,Asian Media AccessStop Keeping Secrets from Your Database – EliminatingRogue DatabasesRoom: Greenway D-GTrack: <strong>Technology</strong> Planning & IT (Advanced)Your donor database is a key component to your nonprofit’s success.It is vital to have accurate and up-to-date information on your constituents.So why do we so often keep secrets from our database? Isit because we don’t know where the information would go? Or thedatabase can’t handle the information we want to include? In thissession, we will discuss how to integrate your data with your database.We will discuss how much time and money can be saved whenyour database knows all of your organization’s data secrets. Finally,we’ll provide you with the tools you need to provide flexibility, whilestill communicating with your database.Joel Barker, President, Backpack Tactics and Karen Graham, Director ofBusiness Development, thedatabankBuilding Digitally Inclusive CommunitiesRoom: Lake Superior AB (Located on the 5th floor)Track: Program DeliveryAre you relying on more technology to support your work? Do yourclients need help learning technology tools to improve their livesand reach their goals? While we may view technology from differentperspectives and different sectors, we need a good understandingof digital inclusion and why it’s important. In this session, you willgain definitions and perspective, an update on local and nationaldigital inclusion efforts, and see the areas of life where technologytools and skills can have critical impact on success. Learn the keyprinciples that communities can use to evaluate their strengths andneeds in order to ensure that, per a proposed national framework,“all people, businesses, and institutions will have access to digitalcontent and technologies that enable them to create and supporthealthy, prosperous, and cohesive 21st century communities.”Elise Ebhardt, Interagency Coordinator, City of Minneapolis – BusinessInformation Services; John Richard, Adult Education Coordinator, WaiteHouse-Pillsbury United Communities; and Mary Ann Van Cura, LibraryDevelopment & Continuing Education Coordinator, <strong>Minnesota</strong> StateLibrary Services, <strong>Minnesota</strong> Department of Education14Managing a Successful Website Redesign (from


3:15 - 4:30 p.m.Managing a Successful Website Redesign (fromTwo <strong>Nonprofit</strong> Project Managers Who’ve BeenThere)Room: Greenway AJTrack: WebsiteA nonprofit’s website is its front door to the world – donors, volunteers,clients, and supporters. So, when your site doesn’t put yourbest foot forward, it may be time to consider a redesign. In this session,you’ll learn best practices and tools a nonprofit should knowwhen considering a redesign. The presenters (both of whom haverecently led a website redesign process at their organizations) willshare tips and advice to help you as you go through a needs assessment,RFP process, vendor selection and implementation. This sessionis for those who are anywhere on the spectrum of a web projectredesign – from those just curious or considering undergoing theprocess of a website redesign to those who have begun working witha designer or are in the midst of implementation.Christine Durand, <strong>Communications</strong> and Marketing Director, <strong>Minnesota</strong>Council of <strong>Nonprofit</strong>s and Jason Samuels, Manager of Information <strong>Technology</strong>,National Council on Family Relations.Increasing Donations through Video &StorytellingRoom: RegencyTrack: FundraisingWhether it’s a meeting with donors, a special event like a gala, or anonline campaign, a powerful video can showcase a need and highlighthow donations make a positive impact. The key to a successfulvideo is effective storytelling founded on a strong, concise message.In this session you’ll learn what elements make a memorable storyand how videos can make an impact on financial giving. From thelength to the main characters to the budget-friendly tools that canbe used to produce a video, this session will take you from start tofinish. The days of spending tens of thousands of dollars to get a successfulvideo are over. You’ll leave this session ready to create andshare a video that tells a powerful story.Sara Brown, Director of Marketing & <strong>Communications</strong>, Restart Inc. andKristi Piehl, Owner, Media MinefieldQR Codes and <strong>Nonprofit</strong>s: Scanning for SuccessRoom: MinnehahaTrack: Social Media & Mobile <strong>Technology</strong>The private sector is plastering QR codes on everything from busstops to cereal boxes. But how is our sector using this new technology,and what best practices should nonprofits use in campaigns?Join this session for a whirlwind tour of the good, the bad, and theugly of QR code campaigns. Then do a deep dive into a case study tolearn strategy. You’ll leave with a better understanding of the toolsand guidelines to conduct a successful QR code campaign for yourown organization.David Erickson, Director of e-Strategy, Tunheim Partners“Reliable,QualityPrinting.”651.361.7500Better Products ~ Safer Communitieswww.minncor.com15


<strong>Conference</strong> Hall MapsFirst FloorSecond FloorAll breakout roomsare located on the2nd floor, with theexception of Room:Lake Superior AB,which is located onthe 5th floor.16


Breakout Sessions by TrackMarketing Marketing and <strong>Communications</strong>and Jumpstart a Fundraising Campaign with a Small Budget (Facebook Advertising 101) (Advanced)Room: Lake Superior AB (located on the 5th floor)7:45 -8:45 a.m.■10:30 -11:45 a.m.1:45 -3 p.m.3:15 -4:30 p.m.The Impact of Inclusive <strong>Communications</strong>: Meaningful Marketing to Diverse AudiencesRoom: Greenway D-G)■Is it Time to Refresh Your Brand? Room: Lake Superior AB (located on the 5th floor)■Bringing it All Together: <strong>Technology</strong>, Public Art, and Widespread Engagement (Advanced)Room: St. Croix■Art Eye for a Tech Guy: The Novice’s Guide to Creating Stellar Marketing MaterialsRoom: Greenway BC/HI■Understanding the Content Your Audience Needs Room: Greenway BC/HI■Communication Strategies Targeting Asian American & Pacific Islander (AAPI) CommunitiesRoom: Skyway AB<strong>Technology</strong> Planning and IT<strong>Technology</strong> Planning and ITBack Pocket Tech – Free Resources and Tools You Must Plug Into Room: Minnehaha■■Why <strong>Nonprofit</strong>s Should Be Jazzed about the Cloud a la Google Room: Minnehaha■Security on a Shoestring Budget Room: St. Croix■Hot Tech Trends: Looking Back at 2011 and Ahead at 2012-13 Room: Regency■Doing More with Less (it is possible!) - Database Selection and Integration Room: Skyway AB■Stop Keeping Secrets from Your Database – Eliminating Rogue Databases (Advanced)Room: Greenway D-GFundraisingFundraisingEmail EQ: Tips to Tap the Emotional Brain Room: Greenway BC/HI■■Increasing Donations through Video & Storytelling Room: RegencyProgram DeliveryProgram DeliveryBuilding Bridges to Learning: How Quality Online Classes Create Access to Continuing EducationRoom: Greenway D-G■■Engaging Youth through New <strong>Technology</strong> Room: Skyway AB■Innovation in Service Delivery Room: Skyway AB■Pulling it All Together – From “Just a Bunch of Numbers” to “Increased Community Impact”Room: Greenway D-G■Building Digitally Inclusive Communities Room: Lake Superior AB (located on the 5th floor)Social Social Media Media and and Mobile <strong>Technology</strong>Developing your <strong>Nonprofit</strong> Voice on Twitter Room: Greenway BC/HI■■Connecting the Dots: How Facebook, Twitter, LinkedIn and Your Blog Work Together (Advanced)Room: Regency■Dashboards, Metrics, and Insights: Measuring the Value in Social Media (Advanced)Room: Lake Superior AB (located on the 5th floor)■QR Codes and <strong>Nonprofit</strong>s: Scanning for Success Room: Minnehaha■WebsitesWebsitesBlogging: Be the Storyteller for Your <strong>Nonprofit</strong> Room: Greenway AJ■If Content is King, Design is the Kingmaker Room: Regency■WordPress.com 101 Room: Greenway AJ■WordPress.com 102 Room: Greenway AJ■Making Accessible <strong>Communications</strong> Work for You Room: Minnehaha■Managing a Successful Website Redesign (from Two <strong>Nonprofit</strong> Project Managers Who’ve BeenThere) Room: Greenway AJ■


18Presenter BiographiesBrian Allie is the director of application development for the Departmentof Employment and Economic Development (DEED).Brian is responsible for software architecture, product development,quality engineering and management of DEED’s Agile and Scrumdevelopment processes. Brian has over 15 years experience includingsoftware development, systems design, Agile methodologies andtechnology leadership and management. Past projects include www.minnesotaworks.net, www.mnworkforceone.com, and the State of<strong>Minnesota</strong>’s Unemployment Insurance system.Joel Barker has over 10 years of experience in thenonprofit sector. His experience includes fund development(major gifts, grant writing, online giving);nonprofit management, board development, marketingconsulting, and nonprofit technology solutions focusedon cost-reducing technology improvements. He is passionateabout using technology to help nonprofits achieve their missionand grow their constituency. Over the past five years his technologyenhancement strategies have helped organizations to collectivelyreduce operation costs by over $200,000 annually. Joel serves as theassistant director of development at the nonprofit Fraser, primarilyfocusing on major gifts. He is president and owner at Backpack TacticsLLC and serves on a few local nonprofit boards.Katherine Bass is a senior community preventionconsultant at Blue Cross and Blue Shield of <strong>Minnesota</strong>.She also consults for Blue Cross’ new affiliate company,Invitation Health and Wellness. She has spent the pastseven years coaching and guiding communities oncoalition building, community engagement and publicpolicy strategies to support more walkable, bikeable environments.Prior to that, she spent 5 years at Hennepin County Public HealthDepartment. Katherine has a master’s in public health from the Universityof <strong>Minnesota</strong>.For the past two years, Tanya Belanger has led accessibilityefforts at the State of <strong>Minnesota</strong>. She has beeninvolved in all activities related to establishing accessibilitystandards, policies, and processes for IT products,applications, and electronic content. Most recently,she has designed a training course on how to createaccessible eDocuments, which will eventually reach nearly all State of<strong>Minnesota</strong> employees. She is primarily responsible for implementingaccessibility in procurement of the State’s IT products and services.Chuck Bies, solution engineer and practice lead at AeritaeConsulting, specializes in technology operations andmanagement. He has 25 years of experience, first as aprocess engineer and consultant for IBM, then in a varietyof IT management roles at Target and United HealthGroup, and for the past 7 years with Aeritae Consulting.His current role with Aeritae includes developing fee-based solutionsaddressing a variety of technology management problems, and workingwith local non-profits to provide opportunities for Aeritae teammembers to provide pro-bono expertise. Chuck earned a B.S. degreefrom the University of <strong>Minnesota</strong> in electrical engineering.As the Manager of IT Services at MAP for <strong>Nonprofit</strong>s,Rick Birmingham helps organizations capitalize on thepower of technology to do what they do -- better. In2012, Rick is hoping to share what was learned fromMAP’s technology innovation research and will beleading an expansion of MAP’s technology services. Inrecent months, Rick has managed MAP’s transition to a new internaldatabase using Salesforce to track work with clients, volunteers andother stakeholders. Previously Rick was coordinator at NetDay <strong>Minnesota</strong>and served as vice president of the boards of KFAI Radio andGenesis II for Families.Natalie Brenner has spent the last eight years in thenonprofit sector, working with both international andnational organizations. While her management focusis in the areas of finance, HR and operations, her scopehas also included development, national and internationalevent planning, communications, marketing andstrategic planning. Natalie graduated from Augsburg College with adegree in international relations and peace and global studies. Beforejoining the Progressive <strong>Technology</strong> Project in January of 2011, sheworked for the INGO Nonviolent Peaceforce for close to seven years.Sara Brown, director of marketing & communications at Restart,Inc., has over 10 years of experience in marketing, strategic planningand relationship management. Prior to Restart, she was a categorymarketing manager at Target Corp. Sara focuses on the advancementof Restart through marketing and communications, fundraising andlong-term planning.Baya Clare has over 15 years of experience promotingtechnological literacy through workshops and individualtraining. In addition to work as a web developer anddesigner, she teaches technology at a school for adultimmigrants in Minneapolis. She is a Sister of St. Josephof Carondelet.Carlo Cuesta is the managing partner for Creation InCommon, which helps nonprofits enhance their powerto engage the public through the creation of communication,fundraising and organizational developmentstrategies. Carlo has led engagements for Greater TwinCities United Way, Pillsbury United Communities, CareProviders of <strong>Minnesota</strong>, KERA Public Radio and Television, Resourcesfor Child Caring, and Plains Art Museum to name a few. He is theauthor of several articles on nonprofit branding as well as presentstrainings on the topic with <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s and theAssociation of Fundraising Professionals.Mary Davis has worked (and played) at the DuluthChildren’s Museum as program director and “accidentaltechie/graphic designer” since 2008. Mary has expandedher knowledge of technology and graphic designthrough various courses and trainings at the Universityof <strong>Minnesota</strong>-Duluth, the University of Wisconsin-Superior and the <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s. She currentlydesigns print publications for the Duluth Children’s Museum. Marywears many hats on a daily basis, but she really is just a techie atheart.


Presenter BiographiesMeleck Davis is an interactive designer at TrianglePark Creative with over 10 years of experience workingwith nonprofits. He has been building and designingwebsites for eight years, and he has taught classes indesign and animation at the University of <strong>Minnesota</strong>and Brown College. His work has been recognized byboth the Dot.Org Awards and the Cooperative Communicators Association.Meleck holds a bachelor’s degree in psychology and studioart from Macalester College, and he is pursuing his master’s degree ininteractive design.Matt Derosier started at HIRED in May 2000 as anemployment counselor, assisting laid-off workers becomejob-search ready and ultimately find employment.Today Matt is a senior program manager in HIRED’sDislocated Worker division. He is responsible for theoverall performance of up to 15 Dislocated Workerspecial projects and programs. Matt has a passion for helping othersfind sustainable employment. Prior to his work with HIRED, Mattwas a mental health counselor at Fairview Southdale Hospital wherehe facilitated group therapy and provided individual counseling. Heholds a psychology degree from the University of North Dakota andhas a M.A. in counseling and psychological services from St. Mary’sUniversity.Christine Durand joined the <strong>Minnesota</strong> Council of<strong>Nonprofit</strong>s in 2000. As its communications and marketingdirector, she leads the organization’s externalcommunications efforts, including marketing, mediarelations, online communications and social media, andadvertising. She develops marketing efforts around educationalevents and resource materials, oversees membership recruitmentand member communications, and is the editor of MCN’s membernewsletter, <strong>Nonprofit</strong> News. Christine has served on the board ofthe Girls Coalition of <strong>Minnesota</strong> and Citizens for a Safer <strong>Minnesota</strong>,and on the advisory committee of the Partnership Internship Programat HECUA. She has a B.A. in public relations from Drake Universityand is a candidate for an M.P.A. in from the Humphrey Institute ofPublic Affairs at the University of <strong>Minnesota</strong>.Elise Ebhardt works in the City of Minneapolis Information<strong>Technology</strong> department as an interagencycoordinator, focusing on digital inclusion and communitytechnology needs and resources. Elise is passionateabout networking and building relationships and joinedthe <strong>Technology</strong> Literacy Collaborative to help planthe TLC’s 2011 Digital Inclusion Forum. Elise’s career with the Cityincludes positions in Public Works, Finance and the Department ofHealth & Family Support where she managed a variety of research,program planning, training, outreach, and workforce diversity activities.At the health department’s 348-TOTS program, Elise did homevisits for Minneapolis families to provide early childhood screeningand to connect families with health, educational and communityservices.20


Presenter BiographiesDavid Erickson, director of e-Strategy at Tunheim Partners,specializes in strategic online communication. Hehas more than 15 years experience, first as a freelancer,then as founder and president of e-Strategy, and nowwith Tunheim Partners. David’s experience includesexecuting a national online media relations campaign,expert positioning with e-mail marketing, EPKs and search-optimizedpress releases, search engine marketing for many clients, viral videocampaigns, and social media marketing campaigns. David earnedhis B.A. from Coe College in Cedar Rapids, Iowa, where he studiedart and writing. He is a former Hubert H. Humphrey Policy ForumFellow.As associate creative director at JWT, Jack Fahden iscontinually reinventing what brand engagement lookslike in a digital world. His passion for communicationand culture gives him the unique ability to craftpowerful messages and relevant branded conversationsacross multiple platforms. In his career Jack has workedwith brands such as General Mills, H&R Block, Edible Arrangements,UnitedHealthcare and Bridging.Alex Falconer joined the grassroots solutions team inDecember 2011 as the campaign manager for do.town,a community initiative that seeks to make the healthychoice the easy choice. Alex came on board after a longstint on the campaign trail that began in 2002 while attendingSt. Olaf College and working with Senator PaulWellstone’s 2002 campaign. Alex helped on Barack Obama’s 2004Senate campaign, was part of Howard Dean’s 50 State Strategy as aregional field director in <strong>Minnesota</strong>, and has since been a campaignmanager for coordinated and congressional campaigns in <strong>Minnesota</strong>.Helen Roberts Franczyk serves as vice president ofexternal relations for <strong>Minnesota</strong> Children’s Museum,one of the leading children’s museums in the country.She previously served as director of marketing for <strong>Minnesota</strong>Orchestra and director of marketing and publicrelations for Saint Paul Chamber Orchestra. Helen iscurrently on St. Paul Arts and Culture Partnership board, and hasserved as an advisory panelist with <strong>Minnesota</strong> State Arts Board, aswell as presenting at national and regional conferences for Associationof Children’s Museums, American Symphony Orchestra Leagueand Chorus America. She holds undergraduate and graduate degreesfrom the University of Texas at Austin.Karen Graham has been working with nonprofits foralmost a decade, and is especially interested in emergingtechnology for building relationships and communicatingwith supporters. She is currently director ofBusiness Development with thedatabank, a provider ofnonprofit CRM software, and for the past 8 years shehas helped thedatabank build its business to over 1000 clients nationwide.Karen has been selected to speak at a number of state andnational nonprofit conferences, including past MCN conferences.She earned an M.B.A. with an emphasis in nonprofit managementfrom the University of St. Thomas.Over the last eighteen years, John Gwinn’s work hasbeen concentrated on combining media arts with youthdevelopment and education. He co-founded PhillipsCommunity Television in the early 1990’s, and throughthat organization, helped to empower thousands ofMinneapolis teenagers to tell their own stories throughvideo, photography and other media. In December, 2008, he began anew job with MIGIZI <strong>Communications</strong>, doing the same kind of work,but specifically focusing on American Indian youth. This work bringsa new framework for teaching youth media arts, and that is putting itunder a broader project of empowering young people with job skillsand entrepreneurial ability. John has also produced media pieces thathave been shown at festivals around the country and internationally.Matthew J. Harmon is a security researcher, instructorand mentor, auditor, ethical hacker, security architectand international standards developer. Having consultedand advocated for many Fortune, governmental andnonprofit organizations he is familiar with the day-todaychallenges of businesses. Matthew is the owner anda security researcher for IT Risk Limited, LLC.Graham Hartley is the director of programs for MIGIZI<strong>Communications</strong>, Inc. With MIGIZI since 1995, hehas been successful in building partnerships withschools, educational organizations and other nonprofitprograms. Graham is a former science teacher, who successfullyincorporated project-based learning coupledwith animation and presentational technology for high school studentsto gain deeper understanding and engagement in their sciencecourses. Over the last fifteen years he has also designed and deliveredprofessional development workshops, locally and nationally, forteachers, school administrators and non-profit agencies to improvethe incorporation of technology into their work.Ange Hwang has 25 years of experience in media arts.As the founder and executive director of Asian MediaAccess, she is actively involved in the Twin Cities’ AsianAmerican and Pacific Islander (AAPI) community. Angehas conducted instrumental media advocacy and publiceducation campaigns in key inequality areas, addressingissues such as health disparities, violence/crime victims and genderinequality. Through her award-winning works, Ange continues to engagethe AAPI community in active public dialogues with the mainstreamthrough media as a way to promote positive social changes.Jamie Lee Jacobsen is lead project manager for Spyder Trap, a marketingand technology firm in Minneapolis. As a project manager andonline strategist, she works with teams of web developers, designers,search specialists and social media experts to solve problemsfor clients. She has a passion for nonprofits and thoroughly enjoyedworking with local nonprofit Defending The Blue Line on the recentredesign and development of their new website. For the past twoyears, Jamie has been working closely with Children’s Hospitals andClinics of <strong>Minnesota</strong> on several initiatives including social strategy,search, web development and sponsored search to further theironline footprint. This past summer, Jamie completed her master’sdegree in strategic communication from the University of <strong>Minnesota</strong>.21


Presenter BiographiesFor 13 years at BPK&Z, Tim Jewell has been helping organizationsinvest in the technology that helps them grow their businesses andrun them more efficiently. From assisting a client with a technologyrelated project to leading technology planning and implementation,Tim helps companies select the best software solutions for their business.He consults with businesses so they will know when to investin the correct technology and what needs they should anticipate inthe future. Tim’s 25 years of experience includes work in technologyplanning and implementation for a large national firm and also fora local CPA firm in accounting, tax and computer service areas. Timholds certifications as a CPA and CITP from the AICPA and holds theGSEC credential which combines his business and technology skills.Aaron Kesher brings a great deal of energy and anecessary sense of humor to the discussion arounddifference. His work as principal consultant withdeepSEE Consulting includes training and coachingexecutives and facilitating employee training sessions.Aaron comes from a background in education, havingtaught English and theater to high school students. His training workcenters on issues of diversity, with a special focus on leading acrossdifferences. He has written articles for diversity-centered websitesand newsletters, including co-authoring a manager’s toolkit for dealingwith religious diversity in the workplace. A certified InterculturalDevelopment Inventory Administrator, he’s worked with <strong>Minnesota</strong>Department of Transportation on restructuring their DiversityCouncil, and was one of the principal designers of a comprehensivecultural proficiency professional development initiative for the St.Paul Public Schools.Grace Kintzinger’s work is guided by the idea that technologyinnovations can empower the missions of nonprofitorganizations. Her experience includes devisingbest methods for enhancing programs and operationsthrough the use of new technologies, ranging fromsimple online tools to custom developed applications.Currently Grace provides technology and program support for Eagerto-Learn,an online professional development program serving childcare providers. She strives to continually improve the experience ofstudents and instructors by incorporating the latest tech tools in theironline learning environment.Hilary Le Bon has more than 15 years of digital marketing,web and mobile development experience.She started her career in Washington, DC with PBS’The NewsHour with Jim Lehrer and has worked withMinneapolis agencies space150, BBDO/Proximity, andColle+McVoy. She now contracts direct with clientsto provide social media education to executive and corporate teams,consumer research and insights related to on- and offline behavior,online opportunity analysis, and online media plans including SEOand SEM, and content strategy. She is passionate about creatingsimple, actionable programs and measuring results.Bruce Lindberg is the executive director of Advance IT <strong>Minnesota</strong>.Prior to his current position, Bruce served in various leadershiproles at Inver Hills Community College from 1995 through 2006 asdean of business, dean of student services and executive director ofbusiness partnerships. He also spent eight years in higher educationwith the Graduate School of Business at the University of St. Thomas,and served in management positions with the YMCA of MetropolitanMinneapolis and the Minneapolis Public Schools. He holds abachelor’s degree in education and a master’s degree in businessadministration. Recent volunteer work includes serving on the boardof directors for <strong>Minnesota</strong> Computers for Schools and the UpperMidwest Security Alliance.Ryan May is currently the principal of RDM Consulting,providing public relations, marketing, communicationsand social media support to <strong>Minnesota</strong> nonprofits.He is an industry leader with proven experience inplanning, directing, and implementing organization’smarketing, public relations, social media and communicationsactivities. Ryan is a highly experienced, well respected executivewith 10+ years of public relations and marketing experiencelaunching new products, penetrating new markets, and producingrecord results in a variety of product arenas. He is recognized as anenergetic leader and strategic thinker in marketing, communications,social media, and as an esteemed adviser to management.Terryl McKaye has been with the Boys & Girls Clubs ofthe Twin Cities since 1997, working in both programand administration as the director of individual & familyservices, executive assistant to the president, directorof human resources, director of special events, areadirector for North Minneapolis and currently as thevice president of marketing & communications. She focuses her timeand talents on creating awareness and building passion for the Boys& Girls Clubs of the Twin Cities organization. Terryl has a B.S. inchild psychology from the University of <strong>Minnesota</strong>, and is currentlycompleting an M.B.A. program at the University of Phoenix.T.J. McLeod has been working in marketing for 14 years.He started in 1998 by creating a customer databaseand eBlast campaigns for a coffee shop in Minneapolis.After several years in traditional marketing, he movedto a career in viral video marketing that altered hisfield of interest to web based marketing initiatives.His consulting marketing projects included beta testing for web andphone applications, website optimization (SEO), blogging for business,optimizing online profiles, brand monitoring, and geo-targetedad campaigns. T.J. was hired in 2011 by CRAVE to oversee the digitalmarketing efforts for all the CRAVE Restaurants, Sopranos Kitchen,The Urban Eatery Restaurant, and CRAVE Catering. He recently assembleda blog team of over 60 people from CRAVE to launch theirnewly designed blog.22


Presenter BiographiesJamie Millard leads the communication and marketingstrategies for the Charities Review Council, a leadingorganization in ensuring nonprofit excellence, wherein her first year on staff she more than tripled onlineengagement for the organization. She is also the cofounderand executive director of Paper Darts, the TwinCities’ premier literary arts magazine, (recognized as #15 on METROMagazine’s top 100 list for “Best of” in the Twin Cities). Jamie alsosits on the board of directors for the Young <strong>Nonprofit</strong> ProfessionalsNetwork-Twin Cities, where she chairs the communications committee.And, when not co-collaborating on new ventures (which is rare),you’ll find Jamie obsessing over the newest tech gadget or video game.John Nesbitt is the director of network and informationsystems for Volunteers of America – <strong>Minnesota</strong>,one of the largest nonprofits in the state. In a longcareer working for Fortune 500 companies as well aslocal nonprofits and governmental agencies, John hassuccessfully engaged a wide array of needs, peopleand technologies to build solutions that deliver value. He has beenrecognized nationally and has presented on his work in the areas ofcloud computing and information standards and stewardship. Havingjust finished his first year with Volunteers of America –<strong>Minnesota</strong>,his main accomplishments to date include introducing several cloudbased solutions, initiating the organization’s first enterprise scalebusiness process mapping effort and partnering with NormandaleCommunity College to develop their first medical record practicum.Daren Nyquist is a senior project manager at grassrootssolutions, a consulting firm that focuses on gettingpeople engaged and keeping them engaged in the issuesthat matter most to them. Daren has considerable experiencein evaluating and auditing grassroots programsand developing grassroots engagement strategies.His current clients include Blue Cross & Blue Shield of <strong>Minnesota</strong>,the <strong>Minnesota</strong> Children’s Museum and the Center for CommunityChange. Prior to joining grassroots solutions, Daren worked as a communityorganizer focusing primarily on neighborhood developmentissues and as an analyst in county government. Daren has a B.A. fromCarleton College and a master’s in public policy from the Universityof <strong>Minnesota</strong>.Chris Oien is the web communications associate for the<strong>Minnesota</strong> Council on Foundations (MCF), where heis responsible for their online presence and marketinginitiatives. In his time at MCF, he has overseen a 50percent increase in traffic to the Philanthropy Potluckblog and has led in developing data-driven reports onthe results of the organization’s various revenue and mission-relatedgoals. In life before MCF, one of his proudest moments was winning<strong>Minnesota</strong> Monthly’s award for Best Twitter Feed for his work atthe Lake Street Council. He also sits on the board of the Twin Citieschapter of the Young <strong>Nonprofit</strong> Professionals Network, where heserves as Membership Chair.Adaobi Okolue is a brand and communications strategistwho loves to help organizations identify and deliveron their promise to communities. As a pursuer ofcreativity and innovation, she’s often the instigator forthinking of new and productive ways to solve problems.Adaobi has worked in the backyards of Blue Cross BlueShield Foundation, McKnight Foundation, Page Education Foundation,<strong>Minnesota</strong> State Colleges & Universities, <strong>Minnesota</strong> Councilof <strong>Nonprofit</strong>s and Best Buy. She is also a driven advocate for youthand community development in communities of color—especiallyAfrican and African-American youth and communities. In her freetime, she serves as a board member for Young <strong>Nonprofit</strong> ProfessionalsNetwork-Twin Cities. And in her freer time, she works on creativewriting, photography and graphic design projects.Robyn Perry works at the Progressive <strong>Technology</strong>Project (PTP), a Twin Cities-based organization thatsupports community organizing groups across the U.S.to use technology to do their work more effectively. Sheis part of the training team at PTP that helps groupstransition to using CiviCRM, an open-source, webbaseddatabase that allows organizations to track and manage membership,communications, fundraising, and events all in one tool. Herday-to-day work spans communications, fundraising, data tracking,and managing PTP’s relationships with the many organizations itserves. She also conducts tech skills webinars on the Office Suite fororganizers. She has a B.A. in linguistics and Italian studies from theUniversity of California at Santa Cruz, and is a graduate of UCSC’sGlobal Information Internship Program.During her twelve year television career, Kristi Piehlworked as a reporter and anchor at five televisionstations. She won numerous awards for her workincluding two Emmys for stories she covered at KSTPin Minneapolis. Kristi has appeared on Good MorningAmerica, CNN, Dateline NBC, FOX News Channel andseveral national radio shows. In 2010, Kristi started Media Minefieldto give organizations access to results-focused public relations, mediarelations, video production and website design services. Kristi’s focusis creating specialized solutions for each client’s specific communicationsneeds. Every member of the Media Minefield team is a formerjournalist or news photographer with a sharp eye for storytelling anda talent for making an emotional connection with the audience.John Richard works at Pillsbury United Communitiesas the Waite House adult education and employmentcoordinator. In this capacity John developed andcontinues to manage a heavily used computer lab. Healso developed a computer lab and designed a computereducation program for Hope Community of Minneapolis.John was a founding member of the Technical Literacy Collaborativeand formerly served on the City of Minneapolis Digital InclusionTask Force and as an advisor to the Minneapolis Foundation’s DigitalInclusion Fund.23


Presenter BiographiesBrian Roemen has over 12 years of technical supportexperience and has worked in for-profit, nonprofit,educational and residential environments. He has experiencein network administration, PC setup and repair,and a wide range of hardware and software support forMacs and PCs. He also enjoys educating others abouttechnology; he has trained one-on-one, small groups, and large audiences.He currently teaches part time at Concordia University – SaintPaul. Brian is analytical and systematic in his approach to problems.He loves efficiency and hates resource waste. He believes thattechnology ought to boost productivity and reduce stress (as opposedto the reverse) and implements this philosophy with his clients. Heenjoys finding the best ways to leverage technology to make the dailytasks of life and business convenient and manageable.Jason Samuels is technology manager for the NationalCouncil on Family Relations (NCFR). He is an accidentaltechie, a social media enthusiast, an aspiringsoftware trainer, a harried network administrator, andoccasionally tries writing a little bit of code. Jason believesthat IT management is most effective when youfind the points where technological innovations and staff skills meetto improve business processes. He enjoys analyzing every aspect ofan implementation project to get the best possible value out of everydollar spent.Jodi Schlichting serves as a business analyst at HIRED,where she has been employed for nine years. As abusiness analyst, Jodi gathers, presents and interprets awide range of data to assist the organization in achievingits program goals. In her role, she also has responsibilitiesrelated to quality assurance, employee training and usersupport, particularly as they relate to HIRED’s Internal Client InformationSystem (ICIS). Jodi has also worked successfully as a programmanager in HIRED’s welfare-to-work division—a background that hasprepared her to develop data collection, management and reportingstrategies that most effectively meet the needs of end users.Natascha Shawver works as a technology consultantfor nonprofits in the Twin Cities area and nationwide,helping organizations to properly deploy existing andemerging technologies. Too often she sees nonprofitstaff tasked with being the “accidental techies” getstuck with their technology projects, because, quitefrankly, they have more important things to do. Natascha sees herselfas the translator who helps nonprofits navigate the complex field oftechnology and formulate clear objectives so they can make sounddecisions to achieve the overall strategic goals of their organizationwhile staying within their budget.Mike Stadelman is a senior marketing professional wholives his personal mission statement every day… tomake a difference for a company that makes a difference.As a member of the senior leadership team forCaringBridge, a nonprofit, caring social network, Mikeleads the design and implementation of their strategicmarketing, communications and brand management programs.With a diverse background in advertising and marketing for bothnonprofit and for-profit organizations, a bachelors’ degree from theUniversity of <strong>Minnesota</strong> and a masters certificate from the Universityof St Thomas, Mike is helping CaringBridge become one of the mosttrusted and respected brands in social networking.Sara Sternberger has been the executive director ofBridging for nearly two years. During that time, Bridginghas undergone a comprehensive strategic planningprocess, including a major rebranding effort. Inprevious positions, Sara has developed communication/marketing plans and has led or participated in brandingand sub-branding initiatives. Sara is a graduate of the Universityof Missouri and holds both an M.B.A. and master’s in healthcareadministration. She is an active community volunteer, serving on theUnited Way Tocqueville Society cabinet and planned giving committee.She is a past president of the Junior League of Minneapolis andis a member of the WAMSO Board (<strong>Minnesota</strong> Orchestra VolunteerAssociation), serving as its marketing & communications co-director.She is also currently assisting Easter Lutheran Church with its rebrandingefforts.Tejpal Thatte is a senior consultant at GNet Group.He has extensive professional industry experience inapplication and product development in client server,internet, intranet and database technologies. Hisprimary areas of focus have been Microsoft technologiessuch as .NET Framework, SharePoint Solutions, Microsoft SQLServer and the Microsoft Business Intelligence Stack. Tejpal is aMicrosoft certified technology specialist in the Microsoft SharePoint<strong>Technology</strong> and a Microsoft certified application developer in the Microsoft.NETTechnologies. He has led many initiatives at his companyregarding custom applications and product development in areas likeSharePoint, InfoPath, PerformacePoint, Microsoft .NET, SQL, SSRSand SSIS.Jim Thibodeau, director of IT for HIRED since 2008,is responsible for leading a team of six technologyprofessionals in the maintenance and expansion of theorganization’s technology services across more than 15office locations. He is charged with supporting HIRED’sinternal network, databases, in-house client information,IP phone and staff computer systems. Jim and his team alsoprovide help desk support to the organization’s 150 staff members.Jim received his bachelor of science degree in electrical engineeringfrom the New Jersey Institute of <strong>Technology</strong> and brings over 40 yearsof executive experience in the computer industry and IT-related fieldsto his work at HIRED.24


Presenter BiographiesPat Thompson is a web and print designer withTriangle Park Creative. She has 30 years of identity,publication and web design experience with nonprofitsin the Twin Cities and Washington, D.C. She has taughtat the University of <strong>Minnesota</strong> and the University of St.Thomas, and holds a master’s in mass communicationfrom the University of <strong>Minnesota</strong>.Mary Ann Van Cura works for State Library Services,a division of the <strong>Minnesota</strong> Department of Education,supporting nonprofit and other library staff statewidein meeting the needs of their end users. Mary Ann promotescollaborations toward digital inclusion, monitorsstatistics on gaps in technology access, and promotesawareness of the importance of public technology training and accessas the activities of daily life move online – for government, education,employment, entertainment, and business. She is a founder andcurrent chair of the local, cross-sector <strong>Technology</strong> Literacy Collaborative.She chairs the newly-formed Digital Literacy Workgroup of the<strong>Minnesota</strong> Learning Commons.Kang Vang is the programming director at Asian MediaAccess. His focus on effective communication strategiescan be seen in his work as a filmmaker who has workedin the media arts field for over 10 years as both an artistand a teacher, focusing primarily on issues that affectthe Asian American and Pacific Islander communities.He has completed four feature length films, two of which surroundthe themes of domestic abuse, gang violence and cross-generationalfamily problems. He leads a youth group through Asian Media Accesscalled Youth Media Force, in which he teaches at-risk youth leadershipskills in addressing social problems, and guides them in creatingeffective media such as public service announcements and roundtablediscussions with professionals that promote awareness of theproblems.Amy Wagner is MAP for <strong>Nonprofit</strong>s’ associate director.She works on the development of new partnershipswith funders and clients. In addition, Amy facilitatesthe implementation of MAP’s strategic plan andsupports several committees of MAP’s board. Priorto joining MAP, Amy was a consultant at Accenture,an internal project manager for Andersen Windows and a trainingmanager at a software-consulting firm. Amy graduated with honorsfrom the University of Wisconsin - Madison with degrees in businessand international relations. She is a recent graduate of the James P.Shannon Leadership Institute. Amy is an active community volunteerand has served on numerous boards and committees, including theboards of the Corporate Volunteerism Council – Twin Cities and IFP<strong>Minnesota</strong>. She is also currently a member of the GiveMN StrategyCabinet.Cary Walski is owner of Social Good, a web developmentand online marketing firm that specializes inhelping mission driven organizations create a betterworld by design. She also works for MAP for <strong>Nonprofit</strong>sas technology education and outreach coordinator forthe MAP TechWorks program.Kevin Watson has served a number of area nonprofits.His work has focused around marketing and publicrelations with an emphasis on online outreach. Kevinhas had the opportunity to work with organizations ofvarious sizes and stages, from startups to large communityinstitutions. One of his primary focuses has beenon how community can be facilitated and expanded with technology.In 2007 he started Aidan Web Services, a freelance web design andmarketing company that works primarily with nonprofits in the TwinCities area. Kevin is the communications coordinator for Developmentand Alumni Relations at Hamline University, his alma mater.Kevin’s communications background has been broad and includes:brand development, website design and development, graphic design,social media strategy, and work with nonprofit boards on creatingmarketing strategic plans.Cory Woosley is the program manager for Eagerto-Learn,an online learning program dedicated toproviding quality distance education for early childhoodprofessionals. She played a pioneering role in the developmentof the program and developing best practicesfor distance education. In 2008 Cory received an onlineinstructional degree from Concordia University in St Paul. Cory hasreceived two Academic Excellence Awards from the <strong>Minnesota</strong> StateCollege and Universities for her work in developing online curriculum.In addition she has presented both nationally and internationallyon the best practices of distance education. Cory believes bydeploying effective practices for distance education good teaching ispossible anytime, anyplace.Jay Wyant just recently started work as the chief informationaccessibility officer at the Office of Enterprise<strong>Technology</strong> (OET), the state IT agency. He is also thefounder of Remotocom, a provider of high-quality mediadelivery and communications services. PreviouslyJay led the marketing teams of several technology firmsincluding a national captioning company. He is immediate past presidentof the AG Bell Association, headquartered in Washington, DC.Khou Yang is the coordinator for health educationand promotion at Asian Media Access. In this role,she strives to promote a bi-cultural health approachtowards a healthy lifestyle in the Asian American community.Khou strongly believes there is no “one size fitsall” routine for a healthy lifestyle and hopes to tailor aroutine that would address the cultural benefits for the Asian Americancommunity. In 2009, Khou was a mentor for the Trent TuckerScholars Program, promoting youth college awareness. In 2011, shedid an internship with Asian Media Access as a student consultant,evaluating the health status of the top eight Asian American communitiesfor Diabetes and Coronary Artery Disease. She has a bachelorsof arts degree in public health and Chinese.25


Resource ExhibitorsAdvocate Interactive www.advocateinteractive.comWe harness the power of social media to turns ‘tweets’ and ‘likes’into action. Bring grassroots advocacy directly to your Facebookpage, letting supporters contact elected officials, donate, volunteer,friendraise and more.AFPI www.afpi.comAFPI has a long history of managing complex processes leading tothe successful production and distribution of highly regulated andtime-sensitive print and digital communications. Our online storefrontsystem enables marketers to manage their print inventories,customize digital assets, and personalize their communications,while maintaining brand and regulatory compliance.American Metro Point of Sale www.americanmetro.comRenting wireless credit card machines for events, great rates onshort-term credit card accounts and being the #1 cash register rentalcompany in North America is what American Metro is all about! Nocontracts, setup fees or penalty for cancellation. Work locally withus! Based in Shoreview, <strong>Minnesota</strong>.Backpack Tactics www.backpacktactics.comBackpack Tactics provides IT support services, including cost-savingtechnology consulting. Our mission is to make technology efficientfor you and your nonprofit. We create solutions to fit your specificnonprofit structure, goals and budget. We can help with onetime ITprojects or be your IT department for ongoing support.BidPal, Inc. www.bidpalnetwork.comBidPal improves charitable fundraising by helping nonprofits usetechnology to more efficiently run their events from start to finish.BidPal’s event management solutions, automated mobile auctions,payment processing, online fundraising and consulting services helpmake charitable events more fun and more profitable. Wow yourcrowd with BidPal today!Blanski, Peter, Kronlage & Zoch, P.A. www.bpkz.comBPK&Z is a future-oriented CPA and consulting firm. We consistentlystrive to go beyond what MUST be done, such as audits andtax services, to what CAN be done. We are passionate about workingwith nonprofits - from helping new organizations through thestart up process to consulting with the board on financial issues.Blue Cross Foundation’s Connect for Health Challengewww.incommons.org/connectforhealthThe Connect for Health Challenge is a new grantmaking initiativeof the Blue Cross Foundation, which plans to award up to $500,000to nonprofits, schools, and local units of government to support effortsthat strengthen social connections in <strong>Minnesota</strong> communities.Strong connections with friends and neighbors mean people aremore likely to be involved in their communities, perform better inschool, and live happier and healthier lives.Blue Moon Productions, Inc. www.bluemoonpro.comBlue Moon specializes in artistic media that is powerful, compassionateand intelligent. We have 25 years of experience partneringwith clients to produce marketing, educational, documentary anddramatic projects. Our services include creative direction, writing,directing, HD video production, video editing, audio recording,music composition, interactive authoring and web-based tools.SPONSORBremer Bank www.bremer.comBremer Financial Corporation is a privately-held, $8 billionregional financial services company jointly owned by its employeesand the Otto Bremer Foundation. Founded in 1943 by OttoBremer, the company is headquartered in St. Paul, <strong>Minnesota</strong>and provides a comprehensive range of banking, investment,trust and insurance services to locations in <strong>Minnesota</strong>, NorthDakota and Wisconsin.BrowserMedia www.browsermedia.comBrowserMedia is the leading interactive web development andinternet software company serving the association community.Since 1998, more than 200 nonprofits and associations have chosenBrowserMedia to produce outstanding user experiences, generatenew streams of revenue, and provide internet solutions that betterserve members. Learn more about us at www.browsermedia.com.CLA Community Mailings www.clacommunitymailings.comCLA Community Mailings provides transitional work for underemployedadults. To fulfill our mission we offer bulk mail processingand services, folding, stuffing, sealing, tabbing and limited printing.Per piece pricing, no minimum charges or additional fees andstandard one-day service make us perfect for smaller regular orinfrequent mailings.SPONSORComcast Business Class www.business.comcast.comSince 2006, Comcast has brought its expertise in video, internetand phone products to businesses across the Twin Cities. Thecompany continues to accelerate its Business Class rollout withnew solutions for area nonprofits through the Comcast CommunityPartners Program, as well as larger companies through itsPRI Trunking and Metro-Ethernet fiber solutions.Community Blueprint www.communityblueprint.comCommunity Blueprint is a group passionate professionals whobelieve in harnessing the power of communication to inspire socialchange. We employ innovative strategies to influence behavior andchange norms. From research to creative services, we provide technicalassistance to public service organizations looking to engagecommunities around policy, prevention and advocacy initiatives.Continuing Education and <strong>Conference</strong> Centerwww.cce.umn.edu/conferencecenter16,500 SF of meeting space (accommodating groups of up to 440),featuring: breakout rooms, A/V technology, videoconferencing,WiFi, dining/beverage service, full program planning staff. Contactus at 612-624-3275 or visit our website to take a virtual tour orrequest a proposal.26


Resource ExhibitorsCTV North Suburbs www.CTVNorthSuburbs.orgCTV North Suburbs provides a variety of community television, mediaand web services, including training, equipment and productionassistance, to individuals and nonprofit organizations who want toproduce high-quality, cost-effective video programs that will communicatetheir message, inform their publics and showcase theiractivities.KAISERComm, Inc. www.kaisercommunications.netKAISERComm, established in 2000, is headquartered in <strong>Minnesota</strong>and has helped many local nonprofits utilize technology to run theirorganizations more efficiently and communicate their message andmission. KAISERComm’s customized telephony and technology solutionsinclude Voice over IP, premise based security systems, audioand video conferencing as well as structured wiring solutions.Dempsey Direct www.dempseydirect.comDempsey Direct provides freelance copywriting services, specializingin direct mail programs. Writer Susan Dempsey brings you morethan 15 years of writing experience and direct mail expertise.SPONSOReFrame www.goeframe.comeFrame is the premier provider of Managed <strong>Technology</strong> Servicesfor <strong>Nonprofit</strong>s. eFrame saves you about 30 percent on ITsupport costs, makes sure your technology is always working,and lets you focus on your mission instead of your IT. ContacteFrame at 877.990.0024 or visit eFrame at www.goeframe.com.EnerChange www.enerchange.orgEnerChange Free energy analysis to <strong>Minnesota</strong> 501 (c)3 nonprofitsserved by either Xcel or CenterPoint utility companies. Comprehensivereport and energy consumption trend graphics delivered– no cost. Free assistance with rebates, grants and other exclusivenonprofit funding opportunities to implement your energy savings.We’re here to help save money by saving energy.Full Circle Giving, LLC www.fullcirclegiving.comFull Circle Giving provides nonprofits and associations a comprehensive,all-in-one, web-based software solution for fundraisinginformation management. We combine a robust but easy-to-usedonor management system with online marketing tools for moreeffective outreach to your constituents and the ability to customizethe solution to meet your specific needs.GiveMN www.givemn.orgGiveMN.org is an online resource that has helped thousands ofnonprofits raise over $48 million since 2009. <strong>Minnesota</strong> has longbeen a leader in philanthropy, and we believe our state is nowleading a revolution in e-philanthropy. Learn more about the freetools GiveMN provides nonprofits to boost fundraising and engagesupporters.InterDyn BMI www.interdynbmi.comInterDyn BMI is your local partner for iMIS & Microsoft Dynamics,association management, fundraising and accountingsoftware. InterDyn BMI provides implementation, training andcustomer service for trade, professional and fundraising organizations.InterDyn BMI has been in the nonprofit community for over15 years. InterDyn BMI provides quality software and Web solutionsfor organizations like yours!Jennifer Larson <strong>Communications</strong> Design www.jenniferlarson.netJennifer Larson <strong>Communications</strong> Design provides graphic design,writing/editing and photography for nonprofits. Smart, cost-consciouscommunications that lets you focus on what you do best.Fresh design that tells your story.Loffler Companies www.loffler.comLoffler Companies is an independent office technology and servicescompany exceeding clients expectations in the <strong>Minnesota</strong>seven county area, St. Cloud area and Western Wisconsin. Lofflerprovides multifunctional copiers, printers, managed print services,phones, IT managed services, dictation, call recorders, documentconsulting, and on-site managed services for copy and mail.SPONSORMAP for <strong>Nonprofit</strong>s www.mapfornonprofits.orgMAP for <strong>Nonprofit</strong>s unleashes the power of nonprofits byhelping them lead, govern and operate effectively. Consultingservices include strategic development, accounting, finance,board recruitment and training, business plans, legal, leadershipdevelopment, technology, marketing, communications andmergers. MAP is a nonprofit and understands nonprofits. MAPoffers a pricing structure that makes services accessible. Learnmore at mapfornonprofits.org.Metropolitan State University www.metrostate.edu/com/mpnaThe Master of Public and <strong>Nonprofit</strong> Administration (MPNA) isdesigned to prepare graduates to lead and manage organizations andprograms ethically, strategically, effectively and efficiently for thepublic good. The program is available in regular classroom-basedcourses, a totally online format, and courses which alternate in theclassroom and online.MINNCOR Industries www.minncor.comMINNCOR Industries is a self-sufficient division of the <strong>Minnesota</strong>Department of Corrections. Our mission is to provide services thatbenefit the community by operating a dynamic and profitable business.MINNCOR currently operates with statewide nonprofit organizations,offering an array of printing and graphic design services.<strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s www.minnesotanonprofits.orgThe <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s (MCN) is a statewide associationof 2,000 nonprofit organizations. Through its website, resourcepublications, workshops and events, cost-saving programs andadvocacy, MCN continually works to inform, promote, connect andstrengthen individual nonprofits and the nonprofit sector.Mobile Citizen www.mobilecitizen.orgMobile Citizen is the first 4G service provider in the U.S. to offermobile Internet exclusively to nonprofit and education organizationsin the Twin Cities at a remarkably low cost (only $120/year).Mobile Citizen is funded by five nonprofit foundations that havebeen committed to bringing technology to the education and nonprofitcommunities for over 25 years. In 2006, these foundationsentered into a unique, 30-year partnership agreement with CLEARthat allows them to offer cutting-edge mobile Internet service exclusivelyto schools and nonprofits.27


Resource Exhibitors<strong>Nonprofit</strong> Insurance Advisorswww.nonprofitinsuranceadvisors.org<strong>Nonprofit</strong> Insurance Advisors is a service of the <strong>Minnesota</strong> Councilof <strong>Nonprofit</strong>s (MCN), specifically focused on brokering insurancefor nonprofit organizations of all sizes. As a broker, <strong>Nonprofit</strong> InsuranceAdvisors staff understands the customized needs of nonprofits,and works with insurance companies to find the best fit for eachcleint. With an insider’s perspective on the scope and scale of thenonprofit sector’s insurance needs, <strong>Nonprofit</strong> Insurance Advisorswill go that extra mile for organizations of all types and sizes.OfficeMax www.officemaxsolutions.comOfficeMax is a leader in both business-to-business office productssolutions and retail office products. We provide office supplies,paper, print and document services through OfficeMax ImPress,technology products and furniture to businesses of all sizes. MCNmembers can receive up to 80 percent off retail prices by signing upfor online ordering with free next-day delivery or our Retail Connectprogram in-store!OTT, Inc. www.ott-inc.comOTT, Inc. (formerly Olsen Thielen Technologies, Inc.), is yourchoice for automated Accounting and Relationship Managementsolutions and services. Our team has the expertise and experience todeliver technology solutions that optimize your business processesand simplify your fundraising needs. Experience the OTT, Inc. differenceand bring success to your business through smart technology.SPONSORPeace Coffee www.peacecoffee.comPeace Coffee’s mission is to make exceptional-tasting, organicfair-trade coffee that sustains the livelihoods of the people whogrow, roast, and sell it; preserves and protects the environmentthat produces it; and delights the taste buds of those who drinkit.Phoenix Alternatives, Inc. www.phoenixalternatives.orgPhoenix Alternatives, Inc. serves people with disabilities in theeastern Metro area. Our competent and committed workforce excelsin the quality completion of repetitive tasks to free up your stafffor other jobs. We also perform digital scanning to help businessesreduce the burden of storing traditional paper files and cut yourbusiness expenses.Print Solutions www.printsolutionsmn.comPrint Solutions understands that nonprofits are often short on bothtime and money. You want the best product and service for a pricethat will let you do what you do best. We can help. From direct mail,variable data and design to printing, posters, small brochures toannual reports. We do it all on time and within your budget. And wewill work to make your job easier, so you can use your time helpingour community.Remotocom http://remotocom.comRemotocom provides webcasts, webinars and related solutions. Webelieve that any organization, no matter what size, should be ableto affordably get its message out - without sweating the technicaldetails or worrying about their budget. Staying current in a competitivecommunications landscape can be daunting. That’s whyRemotocom uses down-to-earth service and reliability to help youbuild high-tech solutions.ResultsPlus from Metafile www.resultsplussoftware.comStronger connections are now just a keystroke away. Highly intuitive.ResultsPlus fundraising software supports the way you work.From planning your day to interacting with your donors to trackingyour dollars and reporting your results. (Even down to how youpersonalize your system.) ResultsPlus helps maximize your timeand that of your staff and volunteers. So you can focus on whatmatters most: furthering donor relations and supporting the mission.ResultsPlus is also available as an outsourced, hosted solution– ResultsPlus Online for a fixed monthly fee. Visit us at Booth 409at the conference or visit www.resultsplussoftware.com for moreinformation.Science Museum of <strong>Minnesota</strong> - Computer Education Centerwww.comped.smm.orgQuality training from <strong>Minnesota</strong>’s most respected training centerfor almost 30 years!Topics include: Windows 7, MS Office 2003/2007/2010, SharePoint,Databases, Networking, Programming, Desktop Publishing, WebDevelopment and Design and Social Media.Training environment: Instructor-led, hands-on, half-days, interactiveand quick paced.Location: Science Museum or client-siteThe Science Museum of <strong>Minnesota</strong>’s Computer Education Centerhas a reputation for providing solid, value-based computer training.Solberg Creative, LLC www.solbergcreative.comSolberg Creative, LLC works with companies and organizations thatare driven to improve our food, lifestyles and the environment. Wedesign for both print and web, always focused on the best projectoutcome for our clients. Local, healthy, sustainable: designs for betterliving.Solbrekk Business <strong>Technology</strong> Solutions www.solbrekk.comWith Solbrekk you get a complete range of reliable business technologysolutions. The Solbrekk management team has providedbusiness technology solutions to nonprofit organizations and otherorganizations of all sizes for over 15 years. We make IT easy by providingdesktop and application hosting, network support, Laserfichedocument management, professional services and virtualizationsolutions.28


Resource ExhibitorsSuccess Computer Consulting www.sccnet.comSuccess Computer Consulting (SCC) is the leading technology solutionprovider to medium and small businesses and organizationsthroughout the Twin Cities metro area. Our mission: We replacetechnology pain with reliability, security and experienced peoplewho really care…in the moment and with an eye for the long-term.Our vision: SCC will be known as the local expert in managed servicesfor small and medium business in the Twin Cities.TDS Telecommunications www.tdsbusiness.com/minnesotaTDS Telecommunications Corp. provides leading-edge businesstechnology, managed VoIP communications solutions, local andlong-distance phone service, and high-speed Internet services tomore than one million customers around the country. TDS, and itssubsidiary TDS Metrocom, is a wholly owned subsidiary of Telephoneand Data Systems, Inc., a Fortune 500® company founded in1969.thedatabank www.thedatabank.comThe Databank is nonprofit software: an all-in-one cloud solutionthat combines a database with tools for fundraising, communication,and advocacy. Every system can be customized to meet our client’sspecific needs. Packages start at $99/month. Free training andsupport. Sign up for a free demo at www.thedatabank.com/demoTrail Blazer Campaign Services www.newnonprofitmanager.comTrail Blazer is an NTEN-approved donor management solutionfor nonprofit organizations. Its intuitive interface works great forvolunteers and tracks mass email, events, issues, pledges, contributionsand fundraising. Track donor touches, target specific donors.Unlimited users, unlimited training and tech support. No modules.FREE demos. www.NewNonProfitManager.com Starts at$99/month! 1-866-988-0899Triangle Park Creative www.triangleparkcreative.comGood design for a better world. We wear it on our sleeves withoutapology because, like you, it’s just what we do. Let us help you developa website that you can wear on your sleeves, not only withoutapology, but with great pride and use.Trista <strong>Technology</strong> LLC www.trista-tech.comTrista <strong>Technology</strong> makes collaborating with board or committeemembers easy, private, efficient and productive. Stop managingpaper and encourage your members to engage and contribute. We’llset up your board and committee collaboration portal, affordablycustomize it to meet your needs and train staff and members how touse it.Unity Security & Safety www.unitysecurity.comUnity Security & Safety provides Security guards, burglar, medicalalert and environmental alarms, alarm monitoring, CCTV systemswith remote viewing capabilities and access control systems in theupper Midwest. Current clients include nonprofits, governmentalagencies, educational and medical facilities, general businesses andsingle/multi family communities.Vanco Services, LLC www.electronicdonations.comVanco Services, LLC is a PCI Level 1 Compliant Service Providerthat processes electronic donations and payments for more than12,000 nonprofit organizations and churches. Online, mobile,auctions and more! Vanco Services, LLC , 12600 Whitewater Drive,Suite 200 , Minnetonka, MN 55343. (Phone) 800-774-9355, Sales@vancoservices.com, www.ElectronicDonations.com.Visions, Inc. www.visionsfirst.comVisions is a Native American owned service provider specializingin cutting edge communications , blending creativity, craftsmanshipand technology into a powerful menu of marketing services.Our unique offering integrates a highly creative direct marketingcommunications group with dynamic graphic design and webdevelopment services… all supported by a complete printing facilityfeaturing both offset and digital technology. We also offer webbased online ordering, and inventory cost management solutions. A<strong>Minnesota</strong> based company with 93 employees we are equally proudof our emphasis on corporate sustainability, delivering economicadvantages for you, environmental protection for our planet, andsocial responsibility for our diverse world.Walden University www.waldenu.eduWalden serves a diverse community of students to help themadvance their careers and make a greater social impact in theircommunities. Online degrees include bachelor’s, certificates, andmaster’s in Business Administration, <strong>Communications</strong>, InformationSystems, Instructional Design, <strong>Nonprofit</strong> Management, and PublicAdministration; and doctoral degrees in Management and PublicAdministration.WinningCause.org www.winningcause.orgA FREE service to nonprofits, WinningCause.org enables nonprofitsto move away from traditional, inefficient, silent auction fundraisersand towards greater exposure, more bidders and higher biddingrevenues generated through our online auction venue and mobileapplication. You keep 100% of the auction item proceeds for yourcause. Ask for details.www.PRINTZ.com www.printz.comPrintz.com offers fast and affordable full color printing and directmailservices in 24 or 48 hours. Our products include letter mailings,fund appeals, newsletters, postcards, business cards, brochures,posters and letterhead and envelopes. All <strong>Minnesota</strong> Non-profits geta 15% discount on their printing 365 days a year.SPONSORYoung <strong>Nonprofit</strong> Professionals Network - Twin Citieswww.ynpntwincities.orgThe Twin Cities chapter of the Young <strong>Nonprofit</strong> ProfessionalsNetwork (YNPN) provides and promotes opportunities for thedevelopment of young nonprofit professionals. We hold monthlyevents, run a top-notch e-news and blog, and are always seekingways to innovate to better meet your needs. Sign up at www.ynpntwincities.org!29


About MCN and MAP for <strong>Nonprofit</strong>sThe <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s (MCN) is the statewide association of over 2,000 nonprofit organizations. Through its website, resourcepublications, workshops and events, cost-saving programs and advocacy, MCN continually works to inform, promote, connect and strengthenindividual nonprofits and the nonprofit sector.MCN StaffBarbara Brady, <strong>Minnesota</strong> Budget Project <strong>Communications</strong> ManagerSusie Brown, Public Policy DirectorMark Buenaflor, Operations AssistantShelly Chamberlain, Director of Operations and Human ResourcesMichaela Charleston, <strong>Communications</strong> AssistantChristine Durand, <strong>Communications</strong> and Marketing DirectorJeannie Fox, Deputy Public Policy DirectorLeah Gardner, <strong>Minnesota</strong> Budget Project Outreach CoordinatorStephanie Haddad, Program DirectorBecky Johnson, AccountantAmyJo Lennartson, South Central/Southwest <strong>Minnesota</strong>Regional CoordinatorNan Madden, <strong>Minnesota</strong> Budget Project DirectorPaul Masiarchin, Program ManagerShannon McCarville, Program CoordinatorAndrew Morse, <strong>Nonprofit</strong> Insurance Advisors Senior Insurance ConsultantChrista Otteson, Central <strong>Minnesota</strong> Regional CoordinatorJeff Narabrook, Public Policy AssociateJon Pratt, Executive DirectorSondra Reis, Associate DirectorScott Russell, Policy AnalystMary Streufert, Northeast <strong>Minnesota</strong> Regional CoordinatorLauren Van Schepen, <strong>Nonprofit</strong> Services AssistantPaul Vliem, Development Project CoordinatorChristina Wessel, <strong>Minnesota</strong> Budget Project Deputy DirectorCindy Yang, <strong>Nonprofit</strong> Insurance Advisors Client Service SpecialistMCN Board of DirectorsAmy Brugh, <strong>Minnesota</strong> AIDS ProjectBobbi Cordano, Amherst H. Wilder FoundationJeanne Edevold Larson, Northern Dental Access CenterTracy Fischman, AccountAbility <strong>Minnesota</strong>Molly Greenman, The Family PartnershipRodolfo Gutierrez, Hispanic Advocacy and CommunityEmpowerment through Research (HACER)Mary Jones, YWCA of MinneapolisNancy Kleeman, Jewish Community ActionJoan Macik, Heartland Community Action AgencyCathy Maes, ICA Food ShelfDavid Marty, Reif Arts CouncilKeith Parker, <strong>Minnesota</strong> Department of Natural ResourcesKathy Potter, Access of the Red River ValleyLeonard Price, Conservation Corps <strong>Minnesota</strong> and IowaEthan Roberts, Jewish Community Relations Council of<strong>Minnesota</strong> and the DakotasShannon RobinsonLori Saroya, Council on American-Islamic Relations, MNMarsha ShotleyAlvine Siaka, African Health Action CorporationSheila Smith, <strong>Minnesota</strong> Citizens for the ArtsSusan Strandberg, Three Rivers Community ActionJoshua Winters, <strong>Minnesota</strong> Public Interest ResearchGroup (MPIRG)MAP for <strong>Nonprofit</strong>s unleashes the power of the nonprofit sector in the community by increasing the capacity of individual nonprofit organizationsto achieve their missions and providing leadership for the effective management of the sector. MAP envisions healthy and vibrantcommunities in which effective and sustainable nonprofit organizations achieve their mission-driven results.MAP StaffJudith Alnes, Executive DirectorRick Birmingham, Manager, <strong>Technology</strong> ServicesBarbara Clare, Chief Financial OfficerWalter Cox, Jr., Strategic Services, Accounting and FinanceJulie Dappen, Strategic Services, Marketing & <strong>Communications</strong>Phil Duran, J.D., Legal ServicesGordon Goodwin, Strategic ServicesJennifer Gostovic, AccountantChristine Hammes, Strategic ServicesJay Lyons, AccountantJulie Malmgren, AccountantMary Nehring, Assistant to the Executive DirectorBecky Olson, AccountantRenae Oswald-Anderson, Strategic Services, ReDesignCharley Ravine, J.D., Legal ServicesShari Reily, Strategic ServicesJudy Sharken Simon, Strategic Services, Board Recruitment and DevelopmentAmy Wagner, Associate DirectorBrian Wald, Business Development, Accounting and Finance ServicesCary Walski, <strong>Technology</strong> Education and OutreachBer Yang, <strong>Technology</strong> Circuit RiderMAP Board of DirectorsLeslie Anderson, Dorsey & Whitney LLPPaul Babcock, MacPhail Center for MusicGrayce Belevedere-Young, The Prouty ProjectArmando Camacho, Neighborhood HouseKarl Dornfeld, Ameriprise FinancialPeter Dross, The Center for Victims of TortureChristine Esckilsen, Piper Jaffray & Co.Aaron Gordon, Ameriprise FinancialLouise Jensen, Community RepresentativeBrad Kruse, SRIMarshall Lehman, Factory Motor PartsDiana Lewis, EcolabKimi Martin, Bremer Financial Services, Inc.Heidi Meyer, MedtronicLaura Owen, Community RepresentativePatty Pannkuk, Wells FargoBob Seng, TargetEllie Skelton, Wayside HouseGreg Zeller, Community Representative30Thank you to the 2012 <strong>Nonprofit</strong> <strong>Technology</strong> & <strong>Communications</strong> <strong>Conference</strong> Planning Committee:Rick Birmingham, MAP for <strong>Nonprofit</strong>s ∙ Carlo Cuesta, Creation In Common ∙ Julie Dappen, MAP for <strong>Nonprofit</strong>s ∙ Christine Durand, <strong>Minnesota</strong> Council of<strong>Nonprofit</strong>s ∙ Paul Ernst, Cultural <strong>Technology</strong> Solutions ∙ Katie Eukel, Fourth Sector Consulting ∙ Stephanie Haddad, <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s ∙ GrahamHartley, MIGIZI <strong>Communications</strong> ∙ Sheldon Mains, Sheldon Mains Consulting ∙ Shannon McCarville, <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s ∙ Jamie Millard,Charities Review Council ∙ Lori Miller-Shiell, <strong>Minnesota</strong> Council on Foundations ∙ Cary Walski, MAP for <strong>Nonprofit</strong>s


Upcoming EventsThe <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s and our partners are offering five large conferences in 2012, including today’s<strong>Nonprofit</strong> <strong>Technology</strong> & <strong>Communications</strong> <strong>Conference</strong>. We hope that you will join us at our future conferences!<strong>Nonprofit</strong> Finance and Sustainability <strong>Conference</strong>with <strong>Nonprofit</strong>s Assistance FundThursday, April 19, 8:30 a.m. - 4:45 p.m.Earle Brown Heritage Center, Brooklyn CenterJoin the <strong>Minnesota</strong> Council of <strong>Nonprofit</strong>s and <strong>Nonprofit</strong>s Assistance Fund for an inaugural 2012 <strong>Nonprofit</strong> Financeand Sustainability <strong>Conference</strong>. The day-long conference will offer insights, strategies and tools for staff and boardmembers looking at your organization’s financial sustainability from diverse perspectives – from strategy and oversightto implementation and evaluation. Join your nonprofit colleagues to learn about critical issues and best practicesto help your organization remain sustainable into the future.<strong>Nonprofit</strong> Leadership <strong>Conference</strong>with the Public and <strong>Nonprofit</strong> Leadership CenterTuesday, June 26, 8 a.m. - 4:30 p.m.MN Landscape Arboretum, ChanhassenAuthentic leadership requires communities to engage in the co-creation of a future that is emerging. This idea ofstakeholder engagement and group action is the foundation for the 2012 <strong>Nonprofit</strong> Leadership <strong>Conference</strong>.Join this day-long conversation and learning opportunity to refresh your knowledge of foundational concepts of nonprofitleadership, to discuss current trends for creating community impact and to engage in discussions around thefuture that is emerging in our organizations and communities.<strong>Nonprofit</strong> Essentials <strong>Conference</strong>with the University of St. ThomasThursday, July 26, 9 a.m. - 4 p.m.University of St. Thomas, MinneapolisAt this conference, you will find valuable large group discussions, skill-building breakout sessions, relevant resourcesfrom nonprofit service providers and opportunities to build networks with peers. You will learn practical tools andinformation about: fundraising, human resources, program evaluation, legal requirements, board governance, financialmanagement, communications, marketing, technology, peer networking and more!Joint Annual <strong>Conference</strong>with <strong>Minnesota</strong> Council on FoundationsNovember 1-2Saint Paul RiverCentre, St. PaulSave the date! More details to come.MAP for <strong>Nonprofit</strong>s’ High Impact Leadership through Emotional IntelligenceThursday, June 14, 9 a.m.-3 p.m.Cost: $75In studies of successful leaders, emotional intelligence accounted for more than twice IQ and technical skillscombined in determining who would be successful. At least 80 percent of future success was attributed toemotional intelligence. This workshop will help you better understand your emotions and manage them moreeffectively so that you bring your best thinking to your leadership.31


<strong>Conference</strong>Thank you to our sponsors:PresentingSponsor<strong>Nonprofit</strong>2012<strong>Technology</strong>& <strong>Communications</strong><strong>Conference</strong>Silver LevelSponsors Friday, March 167:45 a.m. - 4:30 p.m.Hyatt Regency Minneapolis1300 Nicollet Mall, Minneapolis2012Friday, March 167:45 a.m. - 4:30 p.m.Hyatt Regency Minneapolis1300 Nicollet Mall, Minneapolis

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