How do we measure success? - Alive & Thrive

Challenges to evaluating mHealth• RCT is bestprograms• Technology moves at lightning speed,but rigorous research does not• SMS campaigns have particularchallenges“Traditional, large multi-site trials are expensive and can take years to produceinformation. Investment in such studies should be carefully weighed against thefunding of larger numbers of smaller and innovative (albeit less definitive)studies of solutions adapted to different cultures and environments.” Piette etal., BWHO, 2012