Online Advertising Survival: Combating Click Fraud - University of ...
Online Advertising Survival: Combating Click Fraud - University of ...
Online Advertising Survival: Combating Click Fraud - University of ...
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Until a new and improved advertising medium evolves, this is likely the best we can hopefor. Even then, there is little doubt fraudsters will develop innovative and sophisticatedschemes to cheat the new system.54