Doctoral thesis THE PERSPECTIVES OF THE DEVELOPMENT OF ...
Doctoral thesis THE PERSPECTIVES OF THE DEVELOPMENT OF ...
Doctoral thesis THE PERSPECTIVES OF THE DEVELOPMENT OF ...
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1st International Political Marketing PhD colloquium<strong>Doctoral</strong> <strong>thesis</strong>Research project<strong>THE</strong> <strong>PERSPECTIVES</strong> <strong>OF</strong> <strong>THE</strong><strong>DEVELOPMENT</strong><strong>OF</strong> POLITICAL MARKETING IN LATVIAIeva DmitricenkoUniversity of LatviaBrno, October 7, 2009
Research questionAre theoretical models of political marketingapplicable to the political marketing practice inLatvia?Hypo<strong>thesis</strong>/assumption− Major elements of theoretical models ofpolitical marketing are identifiable in politicalmarketing practice in Latvia, but they areused with a different understanding thantheoretical models imply
Theoretical backgroundLees-Marshment's (2001) market/sales/product-oriented party framework
Research methodsMonographical analysis of political marketingliteratureIn-depth interviews:− Elite (politicians);− Expert (business marketing practitioners that carryout political marketing campaigns)Comparative analysis – comparison oftheoretical models and the views ofpractitioners of political marketing
The novelty of the researchTheoretical models of a new political sciencecoonception will be summarized andsystematize in LatvianNew political science terms will be developed inLatvianThe applicability of theoretical models ofpolitical marketing to the practice of politicalmarketing in Latvia will be tested
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