OBO Blick Special Edition 2000 - Experience ... - OBO Bettermann

Something’shappening1860 km away”Hyvää päivää”(or ”Good Morning” in English!)OBO Bettermann’scampaign for successin Finlandbegan with a relatively small rangeof OBO fasteners and connectorsover 20 years ago, and on1st March 2000 culminated ona broad front with the foundationof another European subsidiary,OBO Bettermann Finland OY. Theanswer to our European claimto leadership in global competition.Neither the 1860 km separatingMenden and Helsinki, nor the difficultieswith the Finnish infrastructure,were able to halt the almosttotal distribution coverage andhence success in recent years.This has laid the foundations fortoday.”Sydämellisesti tervetuloa” means”welcome” to OBO. Customersare already familiar with the voiceand this friendly greeting. ManagingDirector Ari Lindholm and hissales manager Torsti Kosonenhold the reins in the Finnish capital,and are responsible for themarket, customers and managementof the entire team.Both managers are experiencedin marketing and have spentmany years in the electrical andfastenings industry. Naturally,they are initially focusing upon thedomestic Finnish market; lateron, neighbouring areas of Russiawill be targeted.The team’s sales strategy is clear:consistent customer orientationwill strengthen OBO’s leadingposition in the regional marketand for the first time the entireOBO range will be positioned inthe market with excellent logistics.The foundation of the youngestof the OBO subsidiaries with itsdedicated team confirms that theOBO consultation and marketpreparation services are continuingat international level.All OBO sales offices in Europe,Asia or America focus on the customerand our service promise.The word at the heart of theFinnish market now is: OBO –faster, closer, better. The newOBO power in the service of ourcustomers. OBO investment inmarketing success is evident:1300 m 2 of warehousing andimmediate access to all OBOsystems in electrical installationand building systems engineering,and a well-equipped sales andinformation centre covering afurther 300 m 2 .OBO’s management and theexport sales division in Mendenwish the new team a good starton the way to our shared futuresuccess.29