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Download issue (PDF) - Nieman Foundation - Harvard University

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Digital DemandsPassing Along the Value of Humility‘Students need to be open-minded about the best way to tell each story rather thanseeing rich media as mere add-ons to word-driven narratives.’By Mike McKeanConvergence journalism, as weteach it at Missouri, is moreabout new attitudes than newskills. Don’t get me wrong. We do ourbest to train students in audio, video,photo, graphics and Web production.We emphasize strong writing skills. Weput them to work in all of our newsoperations—a daily newspaper, an NPRaffiliate, a commercial TV station,plus various Web sites andmobile services. Students blog,make podcasts, create Flashanimations, design interactivedatabases, and widgets—thingsthey have to know to find goodfirst jobs in today’s media environment.Still, who among us in theprofession or the academy canpredict the exact hardware, softwareand distribution systems that freshmenentering j-school this fall will need toknow by the time they graduate andhit the job market in 2011? Sure, we’retrying to develop reliable standards sothey can more easily create compellingmultimedia stories, organize ournewsrooms so they can produce thosestories consistently on deadline, andidentify stable economic models sothey can count on a rewarding careerwhen they leave here. But the finishline is constantly moving.The attitudes we need to instill inour students, however, seem clearer tome. They need to thrive on constant,rapid change. Students need to beopen-minded about the best way totell each story rather than seeing richmedia as mere add-ons to word-drivennarratives. They need to embrace teamwork.Very few lone wolf, backpackjournalists can do it all with equalskill and panache. And they need tobe humble in the face of overwhelmingsocial changes made possible bydigital media.Humility is not something journalistsmodel well. Professionalism, integrity,social responsibility—sure. Humility?Not so much. But a YouTube/Facebook/Blogger world demands we do better.… we push ahead with variousapproaches to keep well-trainedjournalists relevant at a time when webelieve they are needed more than ever.Our dwindling, skeptical audience isincreasingly capable of creating andsharing its own news, however theydefine the term. Traditional journalistscan belittle these “amateurs” orembrace them in a new reportingsystem that makes us both better. Butwe can’t stop them. User-generatedcontent, citizen journalism—whateverone wants to call it—is here to stay.Teaching ConvergenceJournalismThere’s still a crucial place in societyfor professionally trained journalists.So here’s a glimpse at what’s beenhappening at the Missouri School ofJournalism since we created a formalconvergence major in the fall of 2005. 1Sophomores and first-semester graduatestudents begin with a skills course,Convergence Fundamentals, in whichthey learn the basics of still photography,audio-video recording and editing,slide shows, and some simple Web design.During the final few weeks of thesemester, students break into teams toproduce in-depth, multimedia featurestories. We team-teach this course, aswe do all of our required convergencecourses. Convergence Reporting isnext, and in this class students splittheir time between weeklydeadline features reported inteams and individual rotationsthrough our newspaper, radioand TV newsrooms wherethey work on short deadlinestories. Then, in ConvergenceEditing, students learn moreabout personnel managementand quality control asthey again rotate throughour newsrooms. They also spend fourweeks acting as leaders of the teamsworking on features in the reportingclass.It is at this point, if it hasn’t happenedalready, that our students typicallydecide how to solve their “jack ofall trades, master of none” challenge.We don’t want them to leave Missouriuntil each has a strong grounding in atleast one journalistic specialty. So werequire them to choose one of several,two-course concentrations designed bythe faculty with a focus on newspaperand magazine writing, radio-TV reportingor producing, investigative reporting,photojournalism and design.While completing their concentrations,students sign up for their finalrequired course—Convergence Capstone.Again they work in teams, thistime to research a practical problem orneed, then create a journalistic productto address it. Students have designed1Details about this major are available at http://convergence.journalism.missouri.edu/<strong>Nieman</strong> Reports / Fall 2007 83

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