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Sales Media Kit 2013 1media sales kit 2013english version

Sales Media Kit 2013 2What is IN Media?IN is the exclusive mediaprovider for the awardwinning South Americanbased airline LAN, carryingalmost 30 million travellersannually, reaching 96destinations in 19 countriesthroughout the world.IN Media offers onboardadvertising opportunities onall domestic, regional andinternational routes, througha variety of media optionsincluding:Magazines: IN Magazine,IN Wines and IN PremiereInflight TV: spots and systemsponsorships throughout ourentertainment programmingInflight ProductPromotional Opportunities:Product branding throughonboard products such asboarding passes, ticket jackets,document sleeves, etc.Who are we? We’re thecompany that can promoteyour brand every step ofthe way, from your ticketpurchase to your destinationarrival throughout SouthAmerica, Europe, USA,Canada, Australia and NewZealand. And with themerger between LAN andthe Brazilian carrier TAM,the creation of LATAM isnow considered one of thelargest airlines world wide.

Sales Media Kit 2013 3What is IN Magazine?IN Magazine is the monthly award winning publication enjoyed by the almost2,500,000 monthly travellers aboard Lan Airlines in Business Premium and Economyclasses, reaching every destination throughout South America, as well as the capitalcities of U.S.A., Canada, Europe, Australia and New Zealand. During the past eightyears, IN Magazine has received more than 50 international awards for it´s editorialcontent and design. Created to show the world the marvels of South America -celebrating it´s people, customs, creativity and natural wonders - IN has become animportant lifestyle magazine for Lan´s travellers, following the latest trends in design,gastronomy, fashion, art, technology as well as it´s complete and entertaining articleson destinations. With invaluable tips and suggestions for any traveller, IN sets itselfapart in the inflight magazine market as a world renowned, collectionable, “must have”publication. The constantly growing number of advertisers from companies who areleaders in their field depend on IN Magazine as an important platform to reach theircustomers throughout all corners of the world.Frequency:MonthlyCirculation:120,000 copiesReadership:2,500.000Distribution:On all domestic andinternational LAN flightsthroughout South America,Europe, USA and Oceania;Business Premium andEconomy ClassLanguages:English and Spanish

Sales Media Kit 2013 4What is IN Wines?The wine guide, IN Wines is distributedexclusively to Business Premium passengerson all routes of Lan Airlines. Modern andentertaining, In Wines celebrates the qualityand diversity of Argentine and Chilean wines,providing the reader with recommendationsfrom world renowned experts from this iconicindustry, inviting all to visit the vineyards andbodegas of this part of the planet. Articlesinclude tourist attractions, gourmet tips andother features for all who enjoy excitingwines and great food. IN Wines was awardedthe “best new magazine of 2010” by theCustom Content Council of North America.Frequency:Three editions per yearCirculation:30,000 per editionReadership:120,000 per editionRATE SHEET 2013 - IN WINESAd descriptionDistribution:Exclusively in all Premium Businessinternational flights in excess of five hoursthroughout South America and capital citiesof Europe, USA, Canada, Australia andNew ZealandLanguages:English and SpanishCHILERATESUSD1 FULL PAGE 2.795.000 5,590COVERS 2 AND 3 3.295.000 6,590COVER 4 3.710.000 7,420DOUBLE PAGE 4.750.000 9,500

Sales Media Kit 2013 5What is IN Premiere?IN Premiere is our exclusive guide for Lan´s inflight entertainment system withmore than 150 hours of Movie and TV programming. It includes all informationnecessary to enjoy our full range of movies (box office hits, vintage, comedy,drama, documentaries) our TV programming featuring the most current hits onair today as well as our state-of-the-art music library with more than 1,000 CDsfor everyone’s listening pleasure.Frequency:MonthlyCirculation:33,000 copiesReadership:400,000Distribution:On all international flightsand some regional flightsthroughout South AmericaLanguages:English and Spanish

Sales Media Kit 2013 6ReachAlmost2,500,000passengersper month58% male42% female

Sales Media Kit 2013 7Demographic informationTOTAL: 30,000,000PASSENGERS (per year)DOMESTIC AND INTERNATIONALDOMESTICINTERNATIONALECUADORARGENTINAPERÚCHILECOLOMBIA4,000,000 8,000,000 12,000,000 16,000,000 20,000,000 30,000,000GENDERTOTAL58%male42%FEmaleGENDERDOMESTIC ANDINTERNATIONAL69%male31%FEmale58%male42%FEmaleBUSINESSECONOMYPAXBY SEASONageBY COUNTRYCHILEPERUColombiaCHILEPERUColombiaARGENTINAECUADORARGENTINAECUADOR1,100,000825,00060%45%550,00030%275,00015%0Jan march may july sept nov0%0-12 13-18 19-27 28-45 45-65 66+

Sales Media Kit 2013 8Magazine Rate Sheet, Calendar and Ad Formats2013 CALENDAR - IN MAGAZINEISSUE MONTH THEME AD DEADLINE CIRCULATION105 JANUARY ECO-LUXURY NOVEMBER 29 (2012) JANUARY 1106 FEBRUARY BRAZIL JANUARY 3 FEBRUARY 1publicationformatsIMPORTANT:Add a 5mm of surplus per sidefor each format107 MARCH TECHNOLOGY FEBRUARY 1 MARCH 1108 APRIL MUSIC MARCH 1 APRIL 1109 MAY ANNIVERSARY NO.9 April 2 MAY 1110 JUNE MEN MAY 2 JUNE 1111 JULY MOVIES MAY 31 JULY 1112 AUGUST NO CHARGE JULY 3 AUGUST 1FULL PAGETRIM SIZE 23 X 27.5 CMLIVE AREA 19.8 X 25.3 CM113 SEPTEMBER FASHION AUGUST 1 SEPTEMBER 1114 OCTOBER GOURMET AUGUST 30 OCTOBER 1115 NOVEMBER STREET ART OCTOBER 2 NOVEMBER 1116 DECEMBER FIESTAS OCTOBER 30 DECEMBER 12013 RATES - IN MAGAZINE1/2-PG VERTICALTRIM SIZE 11.5 X 27.5 CMLIVE AREA 9.9 X 25.3 CMAD DESCRIPTIONRATE1 FULL PAGE $10,000COVER 2 DOUBLE PAGE $22,800COVER 3 $11,700COVER 4 $15,000DOUBLE-PAGE SPREAD $18,3001/2-PG HORIZONTALTRIM SIZE 23 X 13.7 CMLIVE AREA 19.8 X 12.6 CM1/2 PAGE $6,3001/3 PAGE $4,620COVER 2 IN PREMIERE $6,000COVER 3 IN PREMIERE $4,500INSERTSGuaranteed positioning 15% premium.Rates include 15% agency commission.Rates in US dollars.Rates do not include charges such as local taxes, tax witholdings, bank transfers, etc.REQUEST QUOTE1/3-PG VERTICALTRIM SIZE 7.7 X 27.5 CMLIVE AREA 6.6 X 25.3 CMMATERIAL FORMAT:Encrypted PDF, 300 DPI color separation in CMYK. 150 lines perinch. Maximum saturation 260. For technical assistence:Juan Carlos Marschhausen, jcmarschhausen@spafax.comONLINE MATERIAL DELIVERY:Server: ftp://loa.quebecorworld.clUser: avisosinlanPassword: av2583lanIN PREMIERE PAGETRIM SIZE 21.5 X 27.5 CMLIVE AREA 17.8 X 25.3 CM

Sales Media Kit 2013 9Audiovisual Products 2013overhead screenAVOD SCREENSIN MEDIA offers a variety of audiovisual products to help promote your brand. Our 30” spots in domesticand regional routes are viewed in overhead screens while our AVOD (audio and video on demand) provideviewing on our International flights outside South America. These routes also offer System Sponsorship,Sponsorship for our inflight Movie Channel, TV Series Channel and Children´s Programming, each requiringa minimum of six months airing. We also offer static logos in Moving Map to promote your product withinthe cabin screens and on AVOD screens.

Sales Media Kit 2013 10Rate Sheet Audiovisual Productsdomesticmonthly (overhead screen)COUNTRY PRODUCT N O PAX N O EXHIBITIONS RATE USDCHILE SPOT 30” STANDARD PROGRAMMING 575,000 4,400 $13,950Spot 30” Dynamic Content 575,000 4,400 $17,650REGIONAL + INTERNATIONAL - monthly(REGIONAL FLIGHTS: overhead screenS, INTERNATIONAL FLIGHTS: AVOD SCREENS)PRODUCT N O PAX N OEXHIBITIONSRATE USDSpots 30” on regional flightsStandard programmingDynamic ContentViewed on overhead screens420,000420,0002,4502,450$14,700$18,500BUNDLES on Intl. Flights30” spots airing if front of:2-Blockbuster movies + 4-movies from various genres + 3 TV Shorts = 4.5 minutes of spotsViewed on individual AVOD seatback screens400,000 2,245 $9,375SPOnSORSHIPSDOMESTIC SPONSORSHIPSPRODUCT N O PAX N OEXHIBITIONSRATE USDChile System Sponsorship5” tag + 30” spot | Minimum 6 months575,000 4,400 $22,995REGIONAL + INTERNATIONAL SPONSORSHIPSREGIONAL + INTERNATIONAL SPONSORSHIP5” tag + 30” spot in all flights | Regional and international | Minimum 6 months820,000 4,695 $41,000CHANNEL SPONSORSHIPSMovie Channel for Intl. Flights5” tag aired on Movie Channel Button | plus 1 BUNDLE of 30” spots | Minimum 6 monthsTV Series Sponsorship for Intl. Flights5” tag aired on TV Channel Button | plus 1 BUNDLE of 30” sots | Minimum 6 monthsMoving Map for Intl. FlightsStatic logo 10” aired on Moving Map | Minimum 1 month400,000 2,245 $20,000400,000 2,245 $16,000400,000 2,245 $6,750other SPONSORSHIPSMusic Channel for Intl flights10” audio spot heard on Music Channel | Button | Minimum 6 months400,000 UPONREQUESTCHILDREN’S CHANNEL 400,000 2,245 UPONREQUEST*REGIONAL flights are those between the capital cities of South America: Santiago-Lima-Buenos Aires-Montevideo-La Paz-Sao Paulo-Rio-Cali-Bogota-Caracas-Quito, etc.** BUNDLES: Thirty second spots included in a package which includes: 2 new release films, 3 movies from various genres and 4TV Series = 4.5 minutes of spots in programming.STANDARD PROGRAMMING AND BUNDLES: Provision of material 65 days before airing (see calendar)DYNAMIC CONTENT FORMAT: Provision of material one week before the start of the cycle. To be provided on Monday morning, with the spot to be aired beginning Tuesday afternoon.SYSTEM SPONSORSHIPS: After Security Video airs, a 5” tag indicating company´s sponsorship of the upcoming entertainment sytem plus a 30” spot.

Sales Media Kit 2013 11Audiovisual Calendar and Technical SpecificationsTechnical specifications Inboundcontent for all Spots:CALENDAR 2013 SPOTSFOR AVODJANUARYOCTOBER 25, 2012FEBRUARYNOVEMBER 25 2012MARCHDECEMBER 25 2012APRILJANUARY 25 2013MAYFEBRUARY 25 2013JUNEMARCH 25 2013JULYAPRIL 25 2013AUGUSTMAY 25 2013SEPTEMBERJUNE 25 2013OCTOBERJULY 25 2013NOVEMBERAUGUST 25 2013DECEMBERSEPTEMBER 25 2013Files accepted:• For domestic and regional flights overhead screens: NTSC SD (720x480) o PAL SD(720x576)• For international flights, AVOD screens: 1920 x 1080 o 1280 x 720 (16:9)• Any MPEG files no less than 1.8 mbps as a bit rate• QuickTime Files: Most QuickTime Files can be accepted as long as they are fullresolution and screen size ( Uncompressed or DVCAM compression/ full screenresolution and no audio compression/ QuickTime H264 are accepted as well)• AVI Files (Uncompressed, full screen and no audio compression) and MP4 files• MP3 files for audio/ WAV or AIFF• DVD Files/ CD Files are accepted if NO OTHER alternative is available• Other digital Files MAY be accepted but we need to check on a case by case basisParameters• For flights with overhead screens: Aspect ratio: 4:3. (16:9 may be accepted butmust be reviewed on a case by case basis)• For flights with AVOD sreens: Aspect ratio: 16:9• Audio Tone Level: Set to -18dB or -3 on the VU meter or 4 on the PPM, stereo ormono channels are acceptable. Audio preferably on Channel 1 & 2, but can accept4 track audio mastersGuidance Notes• All products must have a suitable visual and audio quality. Picture must be sharpand well lit (unless artistic considerations require otherwise).• The picture must be free of excessive black crushing or dropouts.• Titles must be within a 4x3 Title Safe Area. And consider a proper size for a goodreading.• All Inbound Physical Masters must have exact runtimes, audio specifications andsubtitles information if any.• All FTP Content MUST have the compression details, frame rate and pixel ratiodetailed (if not the preferred PAL or NTSC SD)For questions, small files and low-res versions: rdiesel@spafax.comFor large files and hi-res versions:FTP:ServerUserPasswordOr:www.yousendit.comwww.wetransfer.comftp://loa.quebecorworld.clavisosinlanav2583lan

Ahora con Roaming Datos 3G de Movistar, usa las aplicacionesde tu iPhone o BlackBerry y tu correo viajará mucho más rápido contigo. Envíay recibe e-mails, MMS, descarga archivos y actualiza tu agenda de maneraautomática e instantánea cuando estés en Chile, porque cuando viajes, tu empresa,familia y amigos tienen donde y como estar siempre cerca de ti.Para correo móvil desde el extranjero, consulta en los distintospaíses por disponibilidad, compatibilidad y cobertura.En Chile infórmate en www.movistar.clSony EricssonX10iPhone 4de 16GB, 32GBSamsung I5500EuropaSamsungGalaxy SSony EricssonX10 Mini ProNokiaN8ChipMovistar iPadDial 707 New mobile tourist guideIf you want to know more about the tourist attractions in thehistorical center, dial 707 from your cell phone. After listening to the instructions, dial the numberSales Media Kit 2013 12Inflight Product Promotional OpportunitiesAhora en Chile, con Movistardisfruta la velocidad de lasaplicaciones y solucionesde correo 3G.Disfruta todas las ventajas de nuestros roamingcon estos equipos:Documentosde ViajeextranjerosTICKET SLEEVE(An envelope provided at LAN salesoffices, in which the ticket is placed.)that is shown in your map for the attraction you are looking for, then press the asterisk key.Marca 707 Guía turística móvilSi quieres saber más de las atracciones turísticas del centro histórico, sólo llama al 707 desde tuteléfono celular. Después de escuchar las instrucciones, digita el número que se encuentra en el mapa correspondientea la atracción que estás buscando y luego marca el asterisco.DOCUMENT SLEEVE(Folders provided by the crew along withimmigration documents for residents ofand international visitors to Chile, Argentina,Peru, Ecuador and Colombia.)PRINTED BOARDING PASS(Issued to all passengers at check-incounters before boarding).CYCLE Minimum of six months Minimum of six months Minimum of six monthsREACH Monthly average of 50,000passengersMonthly averages:Chile: 150,000, Peru: 110,000,Ecuador: 42,000, Argentina: 35,000,Colombia: 3,5001,500,000 per monthLOCATION/VISIBILITYOn outside cover of the envelopeFolders provided by the crew membersAds: On the interior of the PDI and theinside coverIssued at check in counters before boardingROUTES All routes International routes arriving to Santiago,Ecuador,Colombia, Peru andArgentina.All domestic, regional and internationalroutes except Colombia.TARGETPremiumBusiness and Economy ClassesPremium Business and Economy ClassesPremium Business and Economy ClassesPROVISION OFMATERIALTwo months before the beginning ofthe cycle.Two weeks before the beginning of thecycle.Two months before the beginning of thecycle.SIZE 21.5 X 9.5 cms 23 X 17 cms 203.2 mm x 82.55 mmPRODUCTIONFORMATMaximum of three colors, in Freehand10, Illustrator, or EPS.Four colors, in Freehand 10, Illustrator,or EPS.Three colors in Freehand, Illustrator or EPSCOST CPM: $250Implementation cost: TBD on case-bycasebasiSCPM: $125Implementation cost: TBD on case-bycasebasisCPM: $22Observation: The exact start and stop datesfor this product may vary due to the airline´sstock worldwide. Please take this variableinto consideration if there is an experationdate for a campaign or offer.

Spafax Medios y PublicidadAvda. Pdte. Kennedy 5757, Of. 1601, Las Condes, Santiago, ChileTel: +56 (2) 28986800, Fax: +56 (2) 28986849www.spafax.comSales Media Kit 2013 13