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4 EffectiveDutch CarbonPartnership –The Luz VerdeProgramme ofActivitiesLuz Verde is the world’s fi rst domestic energy effi ciencyprogramme registered under the Kyoto Protocol’sProgrammatic Clean Development Mechanism (CDM). TheLuz Verde programme seeks to reduce greenhouse gasemissions and alleviate poverty through the free distributionand installation of up to 30 million energy-saving CarbonFluorescent Light bulbs (CFLs) across Mexico. It is a landmarkand award winning transaction which refl ects many innovativeaspects, both in terms of the underlying project activitygenerating emissions reductions, as well as the creative dealstructure.Dutch partnershipCool nrg developed the Luz Verde Programme of Activities(PoA) and will implement the full programme in partnershipwith a number of Mexican and international companies andorganizations. Among these, a Dutch partnership comprisingEneco Energy Trade as purchaser of the carbon credits, PhilipsLighting as CFL manufacturer and supplier, ING CommercialBanking as project loan provider and De Brauw BlackstoneWestbroek as legal counsel, contributed to the successfulimplementation of the fi rst project.Pioneering conceptStarting with the distribution of 1 million CFLs in the stateof Puebla in November 2009, the Programme uses localpartnerships with national retail chains to access a widenetwork of targeted households, as well as building grassrootssupport and momentum through media campaigns publicisingthe benefi ts of tangible energy savings and creating widespread16