STORY AND PHOTOSBY CATHERINE ROBERTSThe Christmas season brings out many colorfulsights and sounds. Almost everywhere you go youcan see brightly lit houses strung with lights tocelebrate the season. On occasion, you can find a housethat has a unique kind of light display. Joey Falcioni, 14, of NorthFayette, has just that. He single handedly programs and sets upChristmas lights that are annually displayed on his house. Joey evenhas his own radio station which you can listen to for the songs that heis playing.The lights are programmed to do certain sequences and patterns foreach song that is played. Additionally, music can be heard playingoutside his house and on his radio station. The display is amazing toview, and it is not uncommon for people to stop and watch.When asked what inspired him to do his display he replied, “In2007 I saw a video of a guy’s Christmas lights synchronized to music.After researching it, I came across the necessary hardware and softwareto do this myself.”He first started his light display three years ago. Since then hisdisplay has grown and has gotten more advanced. In previous yearsJoey synchronized lights to songs such as “The Carol of the Bells,”“Let it Snow,” “Frosty the Snowman,” and “All I Want for Christmas isYou.” This year the songs include “Winter Wonder Land,” songs from“A Miracle on 34 th Street,” and “Carol of the Bells.”Each song takes around twelve hours to complete on the computerprogram. From there, the lights are plugged in and controlled by thecomputer. He sets up over 6,000 lights that are all LED. Because eachstring has to be individually plugged in, Joey has over 2,000 feet ofextension cords.“It’s actually costfriendly.”he said.“The lights arecomputer controlledso they are usuallyon only 60% of thetime. And with theLEDs the cost isnot much morethan usual.”The lights are onfrom around7 to 10 p.m. onweekdays andeven longer onthe weekends. Tosee the display foryourself, take a ride to Walden Woods inNorth Fayette, and, as you near Joey’s house at 107 Forest GlenDrive, tune your radio to 90.1FM.His advice to those who are interested in setting up their owndisplay is, “Start as soon as possible, watch for when lights go on sale,and have fun and enjoy the experience.”The tradition of putting up Christmas lights has captivated Joey,and he plans to continue it for many years to come. So whether youput up lights of your own or enjoy looking at others, it is a great wayto get in the holiday spirit and enjoy the season.36 <strong>Allegheny</strong> <strong>West</strong> <strong>Magazine</strong> <strong>December</strong> <strong>2010</strong>
BY PAT JENNETTEHave You Heard About The 3/50 Project?Chris Dilla, owner of Bocktown Beer and Grill in North Fayette,does it. So does Michelle Mason, owner of LaStone Therapy, alsoin North Fayette. So, too, does Donna Dobos, owner of WillowCreek Crossing in the heart of downtown Oakdale. Add to that listRWG Archery and The Painted Giraffe, both in Imperial. Oh, anddon’t forget The Flowersmith in Kennedy and the Village Shoppein Moon. Even local stores The Happy Baby Company, <strong>West</strong> HillsPet Center and Northern Light Company, also all local businesses,are doing it.What do they do? They are all locally owned, independent, smallbusiness owners who support and promote The 3/50 Project, agrowing national movement to encourage local residents to makeeducated decisions about their dollars when they go out to spend.In a nutshell, it is about frequenting three local businesses eachmonth and spreading one’s $50 in discretionary spending amongthem. Do it each month, and small business will stay alive and wellhere in the airport suburbs.Donna Dobos passes out the flyer provided on The 3/50 ProjectWeb site to her customers. Chris Dilla shares the flyer and also hasa blog online about the importance of spending local and doingbusiness with local people.In an age when online shopping is becoming more and morepopular and as more people short on time find it easier to orderfrom the computer, it is important to point out that by doing one’sshopping in this way, none of the money stays in the localneighborhood. Yet, by stopping at the local gift shop or hardwarestore to buy that special item, local people can keep local businessalive.Everyone has $50 a month to spend. We spend it on everythingfrom food and drinks to health and wellness products. With thenational economy at a near standstill, it is more important thanever to support the hundreds of small businesses that work so hardto keep their storefronts alive.Cinda Baxter, creator of The 3/50 Project, is a veteran consultantand one-time retailer who has launched a national effort topromote regional economies. She provides the collateral materialsonline for a nominal cost or even no-cost, so that small businessescan get the message out among their neighborhoods that it isimportant to buy local.Says Chris Dilla, owner of Bocktown, “I learned of The 3/50Project from Kim of McGinnis Sisters, who insisted that I‘google’ it. I did the very next day, because the message alreadymade sense to me. Bocktown needed to be involved.”“I was already saying the same thing as Cinda Baxter in myown way. Bocktown has Pittsburgh Pride Partners whom we dobusiness with to bring the best quality ingredients to ourmenu,” she added.“I want the area’s shoppers to find us, and other locally ownedbusinesses in the area. We need them. We want them, and we can offer abetter and unique experience. I firmly believe you will get more qualityand satisfaction when doing business within your community with yourneighbors,” Chris stressed.And thus, the reason for The 3/50 Project. More details are outlined onthe materials below.As you begin your holiday shopping this season, be sure to take a look atthe promotions being offered by our local businesses that are shared on thefollowing pages. Stop in. Buy something. Thank them for being part ofyour community. Help them stay there.<strong>December</strong> <strong>2010</strong> <strong>Allegheny</strong> <strong>West</strong> <strong>Magazine</strong> 37