I-TRIZ Applications - Ideation International
I-TRIZ Applications - Ideation International
I-TRIZ Applications - Ideation International
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I-<strong>TRIZ</strong> <strong>Applications</strong>© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.1
My objective today – to answer FAQWhat can <strong>TRIZ</strong> and <strong>Ideation</strong> do for you and your company?Who can become a <strong>TRIZ</strong> user?What tools are the best to utilize by you and yourcompany”© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.2
I<strong>TRIZ</strong> <strong>Applications</strong>Core competency• CreativeProblemSolving• Vision of futureby EvolutionaryPatternsInventive Problem Solving (IPS)• How to do something?• How to improve certain parameters?• How to eliminate (reduce) a drawback?• How to reduce cost and improve quality?• How to solve a non-technical problem?<strong>Ideation</strong> Failure Analysis (AFD FA)Scientific Problem Solving (SPS)<strong>Ideation</strong> Failure Prediction (AFD FP)Directed Evolution• Prediction of useful and harmful events• Overcoming roadblocks• Preparing an individual to control his/herdestinyIntellectual Property Validation andEnhancementI-<strong>TRIZ</strong> a total system© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.3
I<strong>TRIZ</strong> for an EnterpriseActivities I<strong>TRIZ</strong> services I<strong>TRIZ</strong>toolsStrategicplanningR&DIPprotectionProduction• Revealing future needs• Finding possibilities for enhancing existing and developingnew products and markets• Predicting government and other regulations influencing thebusiness• Revealing possible actions of competitors• Enhancing exiting designs and technologies (cost reduction,increasing quality and number of useful parameters andfeatures)• Next generations’ designs and technologies• Evaluating and enhancing invention disclosures• Strengthening patents, protecting patents from inventingaround• Structuring intellectual property, converting it into a cash cow• Eliminating production defects, quality improvement• Cost reduction, increasing productivityDE,NontechnicalIPSAFD FPIPS, DE,AFD FAAFD FPIPVS,DEIPS© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.4
I<strong>TRIZ</strong> for an EnterpriseActivities I<strong>TRIZ</strong> services I<strong>TRIZ</strong>toolsMarketingWarrantyPeoplemanagement• Inventing new product applications and markets• Predicting future needs• Revealing possible actions of competitors• Predicting and preventing potential undesired events andharmful effects• Timely unveiling root causes of occurred undesired eventsand their elimination• Increasing employees’ creative potential• Increasing employees’ satisfaction from workDE,NontechnicalIPSAFD FAAFD FPIPSI<strong>TRIZ</strong>education& software© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.5
Classical <strong>TRIZ</strong> and <strong>Ideation</strong> <strong>TRIZ</strong> ComparisonTools for Supporting the Innovation ProcessInnovation StagesRevealing the problemClassical <strong>TRIZ</strong><strong>Ideation</strong> <strong>TRIZ</strong> (I-<strong>TRIZ</strong>)ISQ, AFD, Lines of EvolutionFormulating the problemDeveloping the solutionEvaluating the solutionPrinciples, ARIZ, SF-Analysis, StandardSolutionsProblem Formulation (software- basedand manual)<strong>Ideation</strong>’s knowledge-base tools – System ofOperators, Lines of Evolution, etc.Criteria and Lines of EvolutionImplementing the solution(solving secondaryproblems)IPS for secondary problems, include nontechnologicalStages necessary forsuccessful professionalproblem solvingGood tools foran amateurTools for aprofessional© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.6
I<strong>TRIZ</strong> <strong>Applications</strong>Core competency• CreativeProblemSolving• Vision of futureby EvolutionaryPatternsInventive Problem Solving (IPS)• How to do something?• How to improve certain parameters?• How to eliminate (reduce) a drawback?• How to reduce cost and improve quality?• How to solve a non-technical problem?<strong>Ideation</strong> Failure Analysis (AFD FA)Scientific Problem Solving (SPS)<strong>Ideation</strong> Failure Prediction (AFD FP)Directed Evolution• Prediction of useful and harmful events• Overcoming roadblocks• Preparing an individual to control his/herdestinyIntellectual Property Validation andEnhancementI-<strong>TRIZ</strong> a total system© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.7
I-<strong>TRIZ</strong> APPLICATIONSFailure AnalysisA systematic procedure foridentifying the root causes ofa failure or other undesiredphenomenon in a system,and for making corrections ina timely manner.Failure PredictionA systematic procedure foridentifying beforehand, andthen preventing, alldangerous or harmfulevents that might beassociated with a system.Directed EvolutionA systematic procedure for strategically evolvingfuture generations of technological systemsAnticipatory Failure DeterminationAFDDECIPIPSControl of IntellectualPropertyA systematic procedurefor increasing IP valueand providing protectionfrom infringement andcircumvention.Inventive Problem SolvingA systematicprocedure forresolving toughtechnologicalproblems,enhancing systemparameters,improving quality,reducing cost, etc.for currentgenerations ofproducts andtechnologies.© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.8
I<strong>TRIZ</strong> <strong>Applications</strong>Inventive Problem Solving (IPS)• How to do something?© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.9
Cable Spool Transportation10© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool TransportationTransportation of heavy cable spools could be dangerous – they can getloose as a result of shocks, abrupt accelerations or braking and roll down.How to prevent it?11© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool TransportationThe obvious solution is to place the spool on its flat side. However, it is forbiddento do because cable can be damaged.Another solution is making spools not round. Unfortunately,it is not acceptable; it has to be round for convenientutilization.Typical contradiction – the spool has to be round forconvenient utilization and has to be not round toprevent rolling down during transportation.12© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool TransportationSimple but costly solution is to resolve thecontradiction in time – place spools in special woodencases during transportation. However, these cases areheavy and expensive.13© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation - Formulation14© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation - Operators15© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation - Operators16© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation - Operators17© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation – SelectedOperator and Illustration18© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool Transportation – Solution19© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Cable Spool TransportationNew solution recommends to tie spools in pairs – now they cannot roll.We are getting rid of expensive cases and obtaining additional benefit –more spools can be loaded on a truck.20© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
I<strong>TRIZ</strong> <strong>Applications</strong>Inventive Problem Solving (IPS)• Improvement of certain parameters21© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical ProductionAB+ =Undesired mix+ =Desired mix+ =Undesired mix22© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical Production – Original Problem23© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical Production – Original Problem24© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical Production with Electrical ControlA+ -B+ + + - =No undesired mixDesired mix- -No undesired mix25© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
New Problem - Operators26© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical Production – New Problem27© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
28© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Chemical Production with Electrical ControlA+ -BNitrogen+ + + - =No undesired mixDesired mix- -No undesired mix29© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
I<strong>TRIZ</strong> <strong>Applications</strong>Inventive Problem Solving (IPS)• <strong>Ideation</strong> Cost/Quality Engineering30© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Producer’s market:• Deficit of products• Producer dictates whatcustomers can have• Customers compete forthe right to buy a productMarketing Revolution1950MarketingRevolutionPeriod1970Customer’s market:• Redundancy in products• Customer dictates toproducers what productsthey want• Producers compete forcustomersProducts and processesare “fat” and have lowquality, but producerdoes not careProducts and processeshave a lot of resourcesfor improvementEasy and simple costreduction and qualityimprovementSimple methods ofValue Engineering andQuality Engineering arehighly effectiveAll products becomelean, with better quality =exhausting of resourcesfor improvementProducts and processesare “lean” and lackresourcesSimple methods of ValueEngineering and QualityEngineering are noteffective any moreStrong contradictionbetween cost reductionand quality improvement31© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Directed Evolutionfor Resolution of Cost/Quality ContradictionSavingQualityContradictionQuality enhancement causes cost growingCost reduction causes quality deterioration32© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Directed Evolution for Resolution ofCost/Quality ContradictionQualitySystem simplification and parts exclusion– a way of Cost/Quality EngineeringResolution ofcontradictionbetweenCost and Quality33© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
WaterpipeCentrifugal Well PumpScrew bradNutPump headPumpsectionsStrutWaterElectricalmotorZoomedStrutPump sectionsPump bottomLock pin34© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Strut ManufacturingTurning andthreadingA A A -AManualweldingStamping fromiron flat barTurningAutomaticwelding• Manual welding is verylabor intensive. It takesabout 6 minutes per strut.Or 300,000 hrs to make 3million struts. Automaticwelding isn’t reliableenough• Weld breakdown is thesecond most frequentreason for pump failure(about 5% of pumps) .35© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Strut FunctionAAScrew bradA -AB -B• Screw brad provide strutattaching to pump headand tightening pumpsectionsBCBCFlat partLockC -C• Flat part provideconnection betweenpump head and pumpbottom (it must be flatfor optimizing pumpdiameter)• Lock provide strutattaching to pumpbottom36© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Strut Simplification AttemptsThe strut problem existed for over 40 years (from thecompany inception). Dozens of attempts to solve it weremade as follows:• Changing material and dimensions• Increasing the number of struts• Creating a small tube on the end of the strut andmaking a thread• Making the strut from a cylinder rod woth the threadat the end and flattening the middle part• Other ways to link the pump sections• Linking struts with the pump heads without threadAll attempts have failed for various reasons, such asdeterioration in reliability, unacceptable increase inproduction cost. A limited success was achieved withsome improvement in the welding process, however notsufficiently.37© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
38© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Old variantStrut RedesignIdeal Model New variantCStandard boltView CView B• Labor reductionabout 10 times• Problem withweld breakdownis eliminated100%BLock39© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Ball Valve of Centrifugal Well PumpWater pipeValvetravel stopBallValve bodyWater streamUseful Function of valve travelstop:• Allows water to pass through• Prevents ball from flowingwith water• Positions ball in correctlocationHarmful Function of valvetravel stop:1.Impact of ball can destroytravel stop40© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopUseful and Harmful FunctionsMetal waste from stamping processUseful Function of valvetravel stop:Main functions•Allows water to pass through• Prevents ball from flowingwith waterAuxiliary function• Positions in correct locationHarmful Function of valvetravel stop:• Thick cross-section of metalrequired to prevent destructionof prongs by ball impact• Metal waste from stampingprocess is about 82%41© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopMain ElementsMain elements• Ends of prongs - 3 dotsprevents ball fromflowing with water• Aperture - allowswater to pass through42© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopIdeal ModelUseful Function of the valvetravel stop can be provided by3 dots:• Allows water to pass through• Prevents ball from flowing withwaterProblem:What is the simplest way toconnect the 3 dots?43© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopIdeal ModelThe simplest way toconnect the 3 dots iswith a triangle44© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopSecondary problemPrevent sharp edge of travel stop from damaging ballIdeal: Sharp edge of travel stop can’tdamage ballContradiction: Travel stop shouldcontact the ball to prevent it from flowingwith the water . . .but it should NOT contact the ball so thatthe sharp edge doesn’t damage the ballResolution of contradiction: Thecontradiction can be resolved usingseparation in space through the use ofspace resources – the ball should contactthe side of triangle but should not contactthe corners. This is possible if the sides arebent.46© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopDesign with Bent StripsAAA - AAdditional idea:Bending sides of triangle in thestamping processBenefit:• Sharp edge of travel stop can’tcontact the ball• Increased resistance againstimpact of ball because shapeof travel stop becomes morerigid• Decreased hydraulicresistance of water flowSecondary problem: How to economize on labor and material?47© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopStamping SchematicTravel stops for smaller pumpsMetal stripAdditional ideas:• Stamping travel stops from metal strip to optimize metal utilization• Simultaneous stamping of travel stops for different sizes of pumpsBenefit: Material and labor economy48© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel Stop – Smallest SizeSecondary problem:For the smallest travel stop, manufacturing tests showedit was impossible to bend the sides without causing metaldamage in the cornersIdeal: Bending without damageContradiction: Sides of travel stopshould be bent to provide protection of theball . . . but should NOT be bent in order toprevent metal damageResolution of contradiction: Thiscontradiction can be resolved in space byusing space resources – it is possible to adda supplementary material to the travel stop,and then bend this material.49© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopSmallest SizeAdditional idea:Add and bend prongs per requirementsAA - AA50© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopStamping WasteSecondary problem:How to utilize the waste?51© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Valve Travel StopUsing the WasteAdditional idea:Produce a furniture hook from the waste52© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Centrifugal Well PumpDuring three years a group consisting of three <strong>TRIZ</strong>specialists and three technicians have been working with aCentrifugal Well Pump. The work included:• Directed Evolution of pumps resulting in obtaining aset of promising directions in building the nextgeneration of pumps.• Anticipatory Failure Determination (AFD) for thepumps that allowed to unveil over 20 reasons fordeterioration of reliability and durability of pumps.• <strong>TRIZ</strong> based Cost Reduction (Idealization)Over 200 of various technological problems related todesign and manufacturing process have been addressedresulting in significant quality improvement and productioncost reduction.53© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
I<strong>TRIZ</strong> <strong>Applications</strong>Inventive Problem Solving (IPS)• Harmful Effects Elimination54© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Elimination of HarmIcing and Capsizing of a Fishing BoatLate 1970s – a dozenfishing boats sunk inthe North Sea duringfreezing storms55© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Icing and Capsizing of a Fishing BoatProblem Diagram and Problem Statements56© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Resources Necessary to Prevent IcingWe need large amount of heat.Whatcan be the source oh this heat?Fuel? Electricity? People’s energy?It is not enough!57© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Elimination of HarmIcing of a Fishing BoatResources to prevent icing:Sea water!Use the bilge pump on the boat58© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Truck Bumper Back Side CorrosionCorrosionspots on backside of bumperThe face side of a truckbumper is coated withnickel and chromium on atop of it to prevent thebumper from corrosion andfor aesthetic reasons.ChromiumIt is too expensive to do the same with the back side of thebumper. Instead, wax protection was considered; however, itis still rather expensive ($5 per bumper) and not veryeffective as it becomes rusting anyway with the time.59© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
IWB Software Application for Problem60© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Problem Formulator Diagramfor Bumper Back Side Corrosion Problem61© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Automatically Formulated Problem Statementsfor Bumper Back Side Corrosion ProblemDiagram1: Revenue loss because of bumper corrosion1. Find a way to eliminate, reduce, or prevent [the] (Revenue loss) under the conditions of [the] (warrantyproblem).2. Find a way to eliminate, reduce, or prevent [the] (warranty problem) in order to avoid [the] (Revenueloss), under the conditions of [the] (customer complains).3. Find a way to eliminate, reduce, or prevent [the] (customer complains) in order to avoid [the] (warrantyproblem), under the conditions of [the] (customer sees the rust on back side of bumper).4. Find a way to eliminate, reduce, or prevent [the] (customer sees the rust on backside of bumper) in order to avoid [the] (customer complains), under the conditions of[the] (rust on the back side of bumper) and (gap between bumper and truck body).5. Find a way to eliminate, reduce, or prevent [the] (rust on the back side of bumper) in order to avoid [the](customer sees the rust on back side of bumper), under the conditions of [the] (humidity and pollution in theair), (water and mud on the road), (salt on the road) and (bumper made from steel).6. Find an alternative way to obtain [the] (gap between bumper and truck body) that offers the following:provides or enhances [the] (effective shock- absorption), does not cause [the] (customer sees the rust onback side of bumper).7. Try to resolve the following contradiction: The useful factor [the] (gap between bumper and truck body)should be in place in order to provide or enhance [the] (effective shock- absorption), and should not exist inorder to avoid [the] (customer sees the rust on back side of bumper).62© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Results of Analysis of Problem Statementsfor Bumper Back Side Corrosion Problem1. Changing understanding of the problem: Rust is not dangerous, people donot like see rust on a new truck (they do not complain about rust on thebottom as they do not see it).2. Changing the direction of work: Instead of trying to eliminate rust,eliminate the possibility to see it.3. Changing the work content: Elimination of rust or of the possibility to seeit in a narrow zone from each side of the bumper.Zone in which rustis visible in field –about 2 square inch63© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Results of Analysis of Problem Statementsfor Bumper Back Side Corrosion ProblemIdea 1: Plastic strips, covering gap between the bumper and truck bodySequential problem: One cannot change already approved design of thebumper and the truck styling.Idea 2: Applying wax only to zones that are visible.Sequential problem: Idea 2 allows reducing cost, however, it is pretty smallreduction and wax is still not durable.Idea 3: Using more effective solvent based coatingSequential problem: Problem with environment protection and trade unionIWB Software recommendation: Using existing resources64© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Truck Bumper Back Side CorrosionCorrosionspots on backside of bumperThe face side of a truckbumper is coated withnickel and chromium on atop of it to prevent thebumper from corrosion andfor aesthetic reasons.ChromiumIt is too expensive to do the same with the back side of thebumper. Instead, wax protection was considered; however, itis still rather expensive ($5 per bumper) and not veryeffective as it becomes rusting anyway with the time.65© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Results of Analysis of Problem Statementsfor Bumper Back Side Corrosion ProblemIdea 4: Extending Chromium coating to the zones of the back side that are visibleto the truck driver.Sequential problem: Slight change in design of galvanic bath utilized forchromium plating.66© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Nickel - and Chromium-Plating of the BumperGalvanic bath+_Electrolyte(Solution ofchromiumanhydride insulfuric aside)ElectrodesBumper67© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Nickel - and Chromium-Plating of the BumperGalvanic bath+_Electrolyte(Solution ofchromiumanhydride insulfuric aside)Two additional, partiallyinsolated electrodes, forchromium plating visiblepart of the back sideElectrodesBumper68© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
I<strong>TRIZ</strong> <strong>Applications</strong>Non Technical Problem Solving69© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Moscow Stock and Commodity ExchangeContract Registration ProblemContract RegistrationContract registration = pay 0.4% of deal70© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Moscow Stock and Commodity ExchangeContract Registration ProblemContract RegistrationAdditionalBenefitsContract registration = pay 0.4% of deal, but receiveadditional benefits.71© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
Moscow Stock and Commodity ExchangeDeal Registration ProblemContradiction:Motivation should be valuable to force people to do something,ButMotivation should not be too costlyResolution of contradiction:Lottery principle!72© 2004 <strong>Ideation</strong> <strong>International</strong> Inc.
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