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page 16SolutionsGAC FRSexpandson customer demandConstant customer concerns about health, safety, security and environmentalissues drive the business for GAC Fire, Rescue & Safety (GAC FRS). And 2008was a year of steady rises in the number of clients seeking its specialist services.GAC FRS was formed in April 2007 as a strategic alliance between GACand international fire & safety solutions specialist Tyco Fire & Security Asia. InJanuary last year it expanded into northern Europe via Denmark and later in theyear set up operations in Istanbul.Dealing directA core advantage of GAC FRS is that itenables clients to deal directly with thedesigners and engineers of some of theworld’s most innovative onboard fire,safety and security systems. The servicesalso include:• Sourcing, servicing and supply of classapprovedfire, rescue, safety and otherequipment and systems;• Engineering and installation for anyvessels including retrofits, conversionsand new buildings.Tailor-made solutionOne of the jobs GAC FRS Denmarkcompleted in 2008 was to provide aleading wind turbine manufacturer withradio communication and smoke detectionsystems for temporary accommodationunits onboard repair vessels off the Danishcoast. The demands of the job were veryspecific.“They needed a smoke detector/alarm system which could show in whichcabin the alarm is raised,” says TomNorderhaug, Managing Director of GACFRS Denmark. “Our service partner cameup with idea of using hand-held UHFradios connected to the detectors. Theclient was very happy with both the lowcost and rapid installation of the system.We now have a lease contract with themand will soon be installing our third systemon board another of their vessels.”Spectrum of serviceMany GAC FRS customers link intoGAC’s wider range of shipping, logisticsand marine services worldwide.One such customer asked GACFRS for help in handling spare parts fromDenmark, elsewhere in Europe and evenas far afield as the Philippines. GAC FRScame up with the goods through its linkswith GAC’s logistics network, and theynow regularly arrange delivery of anythingfrom huge tank valves to tiny O-rings forthis client.For further information please contact Tom Norderhaug at tom.norderhaug@gacworld.com
Solutionspage 17Workwearfor all seasGAC Workwear came about becauseChrister Sjödoff (right) was given a set ofFristads stevedoring clothes for a holidayjob when he was 16.“I looked at myself in these clothesand I thought ‘Wow! These guys aresmart designers!’ ” he recalls.Some decades later, that memorycame back to him and he called Fristadsfor a meeting. At first Fristads was notinterested. It took a number of calls forwhat was being offered to become clear.Fristads is Northern Europe’spowerhouse producer of workwear foranyone on land. Before Sjödoff called,they had never considered going to sea.The demands from seagoing customersare different. They want smaller batches,no middlemen, and short delivery leadtimes. But the clothes are in fact similar towhat is already in the Fristads catalogue.“Fristads didn’t have to radicallyredesign their range, they simply hadto find a pathway to get it to this newmarket segment,” says Sjödoff. “GAC wasthat pathway.”Sjödoff emphasises that customersget much more than a pair of pantsand a good rain jacket. He argues thatGAC workwearoffers safety, highf u n c t i o n a l i t y,improved staffretention (becausethey look sosmart), cost savingsthrough longlastinghigh qualitymaterials, and apowerful brandingopportunity.“High value workwear stamps qualityall over a company’s image,” he says. “Itturns every staff member into a walkingadvertisement.”Fristads factories can tailor workwearitems to suit specific needs in relativelysmall batches. This allows customers greatflexilibity when it comes to choice andimproved cash flow from not having to buyin bulk.Sjödoff says another advantage forcustomers comes from the linkage ofGAC Workwear to GAC Marine Logistics.Workwear stocks can be stored anddistributed by GML from a range of portsworldwide.High value workwear stampsquality all over a company’simageFor further information contact Christer Sjödoff at christer.sjodoff@gacworld.com
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World - GAC

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