Google: The Company and Its Founders - Sharyland ISD

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GOOGLEMAKING DOBefore long, their office was filled with computers.Lacking the physical space they needed to store theequipment, the teampiled tall stacks of PCsWEB CRAWLERSin Page’s dorm room.Internet search engines work throughthe use of specialized software that sendsThey discovered thatout a spider. The spider, or Web crawler, is their hodgepodgea computer program that checks Web sites, of misfit computersretrieving data that it brings back to thecomputer’s database. The data is fed into had an advantage.an indexer, which analyzes it based on programmedcriteria and builds an index of WebThey were easy torepair and allowed thesites. Typically, Web crawlers are scoutingconstantly to update their index. When a user search engine to runtypes in a search term, the search engine uses faster. Brin and Pagethe index to create a result list containingdiscovered that manyWeb pages and their URLs.The problem with this method was it did smaller computersnot provide a results list based on usefulness connected togetheror importance for the user. BackRub, however,worked better than oneutilized PageRank to bring order to searches.The algorithm, which included more than 500 large one.million variables and 2 billion terms, allowed Page andthe search engine to assign value and rankWeb pages according to the back links. The Brin were almostcalculations performed by the algorithm duringthe search are performed in a fraction of most of their timeinseparable. They spenta second, providing the user with a resultslist in about a half a second. This method of together, usually insearch was the first of its kind.their office, excitedly34
AN IDEA BECOMES REALITYdiscussing BackRub or bantering back and forthabout other topics. Other students started referringto the pair as one unit—LarryandSergey.THE ADVENT OF GOOGLEBy the fall of 1997, the twodecided they needed a catchiername for their BackRub searchengine. Brin and Page beganbrainstorming. It seemed that everyidea they came up with had alreadybeen used. They turned to officemate Sean Anderson for help. Afterdays of failing to settle on a newname, frustration set in. Andersonremembered:[Page] started getting desperate,and we had another brainstormingsession. I was sittingat the whiteboard and one ofthe last things I came up withwas, “How about Googleplex?You are trying to come up witha company that searches andindexes and allows people toTHE GATES 360 CREWIn January 1996, Stanford’sComputer Science Departmentmoved into a new buildingon campus: William GatesComputer Science Building.There, Brin and Page sharedoffice number 360 with fourother graduate students. Thestudents were brilliant andquirky. Lucas Periera was abundle of energy, and TamaraMunzner described herself as acomplete geek. Ben Zhu barelyspoke to the others. SeanAnderson filled the crowdedspace with plants and a selfwateringsystem he created,and he eventually started livingand sleeping in the office.Despite their peculiarities,they all got along well.35
Page 7 and 8: TABLE OF CONTENTSChapter 1 Humble B
Page 9 and 10: HUMBLE BEGINNINGSand potentially br
Page 11 and 12: HUMBLE BEGINNINGSor race cars. Sear
Page 13 and 14: HUMBLE BEGINNINGSInternet links. He
Page 15 and 16: HUMBLE BEGINNINGSPage studied links
Page 17 and 18: SERGEY BRINSergey could play was in
Page 19 and 20: SERGEY BRINSergey received his firs
Page 23 and 24: SERGEY BRINSergey graduated from th
Page 25 and 26: LARRY PAGELarry’s father earned o
Page 27 and 28: LARRY PAGESunrayce was a solar-powe
Page 29 and 30: LARRY PAGEa bit nervous heading tha
Page 31 and 32: LARRY PAGELarry attended graduate s
Page 33 and 34: AN IDEA BECOMES REALITYbefore passi
Page 35: AN IDEA BECOMES REALITYBrin and Pag
Page 39 and 40: AN IDEA BECOMES REALITYable to use
Page 41 and 42: AN IDEA BECOMES REALITYBrin and Pag
Page 43 and 44: BUSINESS VENTUREhowever, the two me
Page 45 and 46: BUSINESS VENTUREDaily searches reac
Page 47 and 48: BUSINESS VENTUREGoogle’s first co
Page 50 and 51: GOOGLEUNLIKE OTHER SEARCHENGINES“
Page 52 and 53: GOOGLEthan $500,000 a month in oper
Page 54 and 55: CHAPTER6Google began including ads
Page 56 and 57: GOOGLEOFFENSIVE SEARCH RESULTSThe f
Page 58 and 59: GOOGLEperformed a search. The compa
Page 60 and 61: GOOGLE\GÜ-G∂L\On June 15, 2006,
Page 62 and 63: CHAPTER7A user reading Google searc
Page 64 and 65: GOOGLEGOOGLEPLEXGoogle’s headquar
Page 66 and 67: GOOGLEA DAY IN THE LIFEIn order to
Page 68 and 69: GOOGLE$4 billion. The young men who
Page 70 and 71: CHAPTER8Google expanded into larger
Page 72 and 73: GOOGLEYOUTUBEYouTube was designed b
Page 74 and 75: GOOGLEGOOGLE MAPS ANDSTREET VIEWIn
Page 76 and 77: GOOGLEIn addition to the outcry abo
Page 78 and 79: GOOGLEIn January 2010, Google annou
Page 80 and 81: CHAPTER9Page shakes hands with Bill
Page 82 and 83: GOOGLEGoogle.org, “We hope someda
Page 84 and 85: GOOGLEwhen Brin married Anne Wojcic
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GOOGLEAWARDS AND HONORSPage was ind
Page 88 and 89:
CHAPTER10THE IMPORTANCEOF GOOGLEOve
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GOOGLE“Technology has come a long
Page 92 and 93:
GOOGLE“The faster we surf acrosst
Page 94 and 95:
GOOGLEGOOGLING TO DISTRACTION?PBS M
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GOOGLEwhen he told Newsweek in 2004
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GOOGLETIMELINE1973 1973 1979Lawrenc
Page 100 and 101:
GOOGLETIMELINE2004 2004 2004Google
Page 102 and 103:
GOOGLEESSENTIAL FACTSCREATORSSergey
Page 104 and 105:
GOOGLEGLOSSARYalgorithmA complex ma
Page 106 and 107:
GOOGLEADDITIONAL RESOURCESSELECTED
Page 108 and 109:
GOOGLESOURCE NOTESCHAPTER 1. HUMBLE
Page 110 and 111:
GOOGLESOURCE NOTES CONTINUED4. Jane
Page 112 and 113:
GOOGLEINDEXAdSense, 56AdWords, 56,
Page 114:
GOOGLEABOUT THE AUTHORSusan E. Hame
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