twohundredby200-media-pack-2013

contentscontentswelcomethe background to 200 3editionshow we publish 4readershipthey are great 5global reachwhere we can be found 6figureshow popular is the magazine? 7distributionmulti-format outlets 8editorial submissionswhat stories will we run? 9reader competitionshow to interact with our readers 10advertising ratesstandard packages available 11artwork specificationssizes, bleeds and more 12artwork file formatswhat files we accept 14artwork deliveryhow to send your advert to us 15terms & conditionsinformation for advertisers 16

welcometwohundredby20016 Linton Place,Dunfermline,Fife KY11 2YYUKTel: +44 (0)1383 417667Email: info@twohundredby200.co.ukWeb: www.twohundredby200.co.ukEditorSean Makinseanmakin@twohundredby200.co.ukArt EditorTara Chalmerstara@twohundredby200.co.ukApp SupportPod200© twohundredby200 2013.All rights reserved.No part of this publication may be usedor reproduced without the writtenpermission of the publisher.All information contained in thispublication is for information only and is, asfar as we are aware, correct at the time ofgoing to press.twohundredby200 cannot accept anyresponsibility for errors or inaccuracies insuch information.Welcome to thetwohundredby200magazine mediapack for 2013.After a three year break we havereturned to bring you a little taste ofcreativity from around the globe.Back in 2002 we created one of the first submission basedweb zines for creatives. The zine brought together a wealthof talent from many different disciplines in one easy toaccess place. However, sadly, in 2007 we had to call a haltto the web zine after huge time demands made upon us bythe twohundredby200 design studio made it impossible tocontinue. The past issues of the web zine are still availableto view for free on our web site and are overflowing withexcellent work from some of the world’s most talentedindividuals.Late in 2011 we thought the time was right to bring it back,bigger and better than before and using the ipad as theprimary delivery device, taking advantage of the excellentscreen definition and functions that the device offers.We also offer the magazine in print and digital downloadeditions.We hope that you enjoy our magazine and if you would liketo be featured or have any ideas on improving our magazinewe would like to hear from you.CheersSean MakinEditorSean Makin - EditorReaders are advised to contactmanufacturers and retailers directly withregard to the price of any products and orservices referred to in this publication.3

editionsThe twohundredby200 magazine is publishedin print, digital downloadand on the ipadwww.twohundredby200.co.uk/magazine4

eadershipWho are our readers?The twohundredby200 magazine reaches an international audienceof designers, art directors, design studios, advertising agencies, digitaldesigners, illustrators, architects, photographers, hobbyists and students.Our readers are well educated and the majority of them are involved insome form of commercial creativity. They are aged between 14 and 60years old. The gender split is 55% male and 45% female.They are heavy internet users, read books regularly, listen to current music,shop online and love technology and gadgets.Advertising within the twohundredby200 magazine will help raiseawareness for your products and services within this vast community andhelp to support the work of twohundredby200 in promoting creativity.*All stated figures correct as of January 1st 20135

global reachThe twohundredby200 magazine is enjoyedfor free by readers all over the world!The 200 magazine has a confirmed world-wide creative readership.Listed below are the top 99 countries where twohundredby200 has been downloaded.Highest ReadershipUnited StatesGreat BritainCanadaFranceChinaGermanyRussiaJapanIrelandNorwayAustraliaIcelandPortugalNew ZealandSwitzerlandDenmarkSouth AfricaBelgiumSwedenFinlandPakistanTaiwanIsraelUnited Arab EmiratesSouth KoreaUruguayUkraineHong KongArgentinaNetherlandsItalyIndiaSpainPolandMauritiusIndonesiaGreeceSingaporeSaudi ArabiaFalkland IslandsCzech RepublicTurkeyThailandRomaniaJordanLebanonMalaysiaBulgariaPhilippinesKuwaitHungaryAustriaLatviaLithuaniaVietnamKazakhstanCroatiaBelarusEstoniaJordanBelizeMoldovaBangladeshColombiaBahrainIraqArmeniaEgyptMacedoniaSri LankaCyprusSlovakiaPuerto RicoMoroccoPanamaMaldivesCambodiaMaltaSloveniaBarbadosAzerbaijanAlbaniaEcuadorChileGeorgiaGuineaGabonBrazilBahamasSenegalMacauMyanmarLuxembourgMadagascarIranOmanPapua New GuineaNepalYemen6

figuresDigital Edition - downloadsIssue 1 1,599,356Issue 2 1,377,904Issue 3 1,288,053Issue 4 1,138,203These figures will continue to rise as each issue will remain available to download.Printed Edition - magcloudIssue 1 3,400Issue 2 3,305Issue 3 3,467Issue 4 3,100These figures will continue to rise as each issue will remain available to purchase.App Edition - iPadDownloaded and installed by 537,000 iPad users world wide.*All stated figures correct as of January 1st 20137

distributionWe know that people access informationin different ways and it why we chose topublish three editions across print, digitaldownload (PDF) and ipad magazineformats internationally.Digital DownloadReaders can download a free digital edition of each issue in PDFformat to read on their desktop, laptop or tablet device.Printed EditionFor those readers who prefer the traditional magazine we provide aprinted edition which is made available for sale globally through theHewlett Packard magcloud print on demand service.iPad EditionOur iPad edition is the most feature packed edition out of the threeformats. The magazine is available internationally for free through theapple itunes store.8

editorial submissionstwohundredby200 is happy toconsider all types of creativesubmissionsWe accept the following type of articles -• New product / service launches• Event announcements• Competitions• Student exhibitions etc• Environmental campaigns• Architecture• Gallery openings• Technology / gadgets• Outdoor pursuits• Photographic news or events• Music / festival news• Mobile apps / games• Books / publications• CraftsIf you wish us to review a product or book title in the magazine thenplease send us a review copy or unit to the address shown below.We can not guarantee the review will be included. Please remember thatthis is an internationally available publication.The Editortwohundredby200 Magazine,16 Linton Place,Rosyth, Dunfermline,Fife, Scotland,KY11 2YY,United Kingdom9

eader competitionstwohundredby200 is an idealplatform for running creativecompetitionsWe welcome the opportunity to run competitions and giveawaysin the magazine provided they are related to the creativecommunity in some shape or form.Please remember that when considering twohundredby200magazine for your competition or give-away that we are aninternationally available publication and therefore factors such aslanguage, shipping and publicity should be carefully consideredbeforehand.To make arrangements please contact - Tara Chalmerstara@twohundredby200.co.uk or call +44 (0)1383 417667.10

advertising ratesYour advertisement will be seen acrossprint, digital download (PDF) and ipadmagazine formats.Full pageFull Page - standardFull Page - page 4Full Page - inside back coverFull Page - outside back cover£470 per issue£650 per issue£500 per issue£500 per issuePaymentPayment is required prior to publication and can be made throughdigital bank transfer, paypal payment or by cheque.To discuss your specific requirements pleasecontact Sean Makin on: seanmakin@twohundredby200.co.ukor call : +44 (0)1383 429259We are open Monday to Friday between 9:00 and 16:30 GMT.11

artwork specificationsArtwork for advertisementsis required in two differentdimensions.As the publication is produced across three formats, you arerequired to supply two differently size pieces of artwork -one for ipad and one for print and digitalBy supplying your artwork you warrant to us that youradvertisement is compliant with advertising rules, and will notbreach any contract or infringe any copyright, trademark orany other right of any third party or render us liable to anyclaim or proceedings whatsoever.If submitted advertising contains any of the following contentit will not be considered for inclusion - nudity, racism, sexism,graphic depictions of violent or sexual acts, extremist viewsand any content that is intended to offend. The editorsdecision is final.If you require assistance in providing artworkplease call - +44 (0)1383 41766712

full page dimensionsFull PageiPad EditionType Area Width 128mmType Area Hieght 177mmPage Hieght 197mmPage Width 148mmFull PagePrint EditionTypeface MinPoint Size - 9ptType Area Width 119.7mmPage Width 139.7mmType Area Hieght 195.9mmPage Hieght 215.9mmBleed Left & Right 6mmBleed Top & Bottom 3mm13

artwork file formatsAdobe PDFWe can accept complete artwork as a PDF as long as it meets with thefollowing specification:• Images to be CMYK and high resolution which is at least 300dpi.• Bleed allowance to be included on full pages (see diagrams).• All fonts must be embedded within the document.If you need guidance on how to create PDFs from your design application,please refer to the application’s User Guide.Hi-res JPG & TIF filesWe can accept complete artwork as a jpg and tif files as long as it meetswith the following specification:• Images to be CMYK and high resolution which is at least 360dpi.• Bleed allowance to be included on full pages (see diagrams).• Layers flattened (tif)• Minimum compression.If you need guidance on how to create JPGs from your design application,please refer to the application’s User Guide.PLEASE NOTE -WE DO NOT ACCEPT WORD, PUBLISHEROR HARD COPY ARTWORK.14

artwork deliveryDelivery formats.Artwork can be provided to us via the following formats• CD• Email (up to 20mb)• DVD• USB flash drive• Dropbox• Mail transfer web sitesExamples of mail transfer web sites are www.yousendit.com orwww.mailbigfile or www.transferbigfiles.com.Please note we are not affiliated with any of these web sitesand only mention them for your convenience.Title of each piece of artwork with company name and include you name,contact telephone number and email address.Please send artwork to - info@twohundredby200.co.ukIf you require assistance in providing artworkplease call - +44 (0)1383 41766715

terms & conditionsThe following sets out the terms and conditions foradvertising in the twohundredby200 magazine.Please read them all carefully before submitting your advertisement copy; by submitting youradvertisement copy to us, you agree to these terms and conditions.Your attention is drawn, in particular, to the following:• Any stipulation or condition applying to your order must be clearly incorporated in thewritten instructions supplied to us and approved by us.• Orders for insertion of any advertisement are accepted on condition that you grant usthe right to publish the advertisement in the magazine published by us in any mediumwhatever the means or system of production delivery.• We reserve the right at our discretion to decline to publish, or to omit, suspend or changethe position of, the whole or part of any advertisement otherwise accepted by us forinsertion.• Our liability for any loss or damage resulting from errors or inaccuracies in the printing of,or omission of the whole or part of, any advertisement is limited as set out below.• You warrant to us that your advertisement is compliant with advertising rules, and will notbreach any contract or infringe any copyright, trademark or any other right of any thirdparty or render us liable to any claim or proceedings whatsoever.• All prices quoted by us are exclusive of VAT.• Cancellations will only be valid if we have actively acknowledged your cancellation.• You must comply with our copy deadlines and formats.16