Advertising Guidelines.indd - NSW Strategic Communications

Recruitment Advertising ServicesNSW Government recruitment is coordinated thoughwww.jobs.nsw.gov.au, the government’s recruitmentwebsite which enables job seekers to easily viewvacancies across the public sector. Agencies shouldconsider carefully what external advertising, if any, maybe needed to reach the suitable pool of applicants forthe vacant position.Advertising of vacancies on other job boards eg. Seek,MyCareer and CareerOne is arranged through the jobs.nsw system.All other recruitment advertising is booked throughSCGA. Where required, the SCGA advertising teamcan source information and provide advice on statewide, regional and suburban press, specialist industryadvertising options and other media to assist withmedia selection and advertising planning. To book arecruitment advertisement, agencies should refer to theSCGA website for more information.Related Government Recruitment Proceduresand PoliciesAgencies should be aware of all current Department ofPremier and Cabinet (DPC) directives in relation to NSWGovernment recruitment practices and processes aspublished on their website (www.dpc.nsw.gov.au).Important Public Information NoticesSome statutes require agencies to place advertisementson certain matters and prescribe the information to beincluded in the notice, however in many cases publicinformation advertising is undertaken at the discretion ofthe agency.All agencies should routinely review their advertisingpractices to ensure there is an explicit need for theadvertising, that it contributes to the objectivesof government advertising outlined in the GeneralPrinciples and the advertising is as cost effective aspossible.SCGA can provide advice and information on costsas required for metropolitan, local, regional, interstate,ethnic press, online and radio as appropriate toeffectively reach the target audience for the advertising.For information on booking public informationadvertising, refer to the SCGA website.NSW Government NoticeboardTo provide the community with a reliable and convenientsource of government information, statutory, regulatoryand important public information notices (relevant forMetropolitan publication) from government agenciesappear within the NSW Government Noticeboard.The Noticeboard is a composite format displayadvertisement, published on a weekly basis(Wednesday) in the Sydney Morning Herald and DailyTelegraph. All advertisements placed by agencieswill appear in both newspapers. Advertisementsare displayed consistently, allowing cost effectiveplacement and assisting readability for the audience.Agency logos/brands may be included in the notices.Where possible, consideration should be given toincluding only the essential information and contactdetails for further information in each advertisement.Government TendersAll tender advertisements for the Metropolitan areaare consolidated together within a NSW GovernmentTenders composite advertisement, appearing inthe Sydney Morning Herald each Monday. Whereappropriate, a request may be made to place a tenderin local, regional, or relevant industry publications.All tender advertisements should be concise, provideonly essential information about the businessopportunity and refer interested parties to the relevantcontact / website for further information. In the majorityof cases, information should be limited to:• Tender title and brief description;• Tender number / reference;• Enquiry contact details;• Tender website address; and the• Closing date.Agency logos or brands will not be included in the NSWGovernment Tenders composite advert.Evaluation and Reporting ofAdvertisingAs part of developing an advertising strategy, agenciesshould determine and document how they intendto measure the success of the advertising activities.There are no specific requirements in relation toevaluation methodology, use of research providersNSW Government Advertising Guidelines (August 2011) Page 9