Nielsen three-screen report - Think TV

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IntroductionNielsen’s latest A2/M2 Three Screen research from the U.S. (tracking consumptionof the three screens: television, online and mobile) shows while consumers are addingvideo platforms to their weekly schedule, these are not at the expense of theirtelevision viewing.The latest research shows that television remains the clearly dominant platform forvideo watching, with 99 per cent of all video still viewed on television.
An insatiable appetite for contentThe Q3 report shows Americans have an insatiable appetite for audiovisual contentacross a range of different platforms.Time Spent with Media – Per Week – All People (hours:minutes)31:190:314:060:220:03Watching TVWatchingTimeshiftedTVUsing theInternetWatchingVideo OnlineWatchingVideo onMobileSource: Three Screen Report 3Q 2009 – The Nielsen Company U.S.
Page 1: Nielsen’s Three Screen ReportQuar
Page 5 and 6: 99 per cent of video watched on TVN
Page 7 and 8: Key findingsThe primary TV medium s

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