Nielsen three-screen report - Think TV

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TV dominates in all age groupsTelevision is clearly where consumers of all ages spend the majority of their screentime, despite an increase in viewing across other platforms. Even young adults stillspend significantly more time with TV than any other platform.Time Spent with Media – Per Week – By Demographic0:020:030:300:050:336:440:356:395:350:330:050:350:520:563:470:1934:3628:2930:2622:440:010:144:330:3139:45A18-24 A25-34 A35-44 A45-54 A55-64Watching TV in the home Watching Timeshifted TV Using the Internet Watching Video on Online Watching Video on MobileSource: Three Screen Report 3Q 2009 – The Nielsen Company U.S.
99 per cent of video watched on TVNearly all video content consumed in America continues to be viewed on traditionaltelevision, with internet and mobile phone viewing comprising around 1 per cent.Viewing of Video ContentOther (internetor mobile phone)99%Video contentviewed ontraditionaltelevisionSource: Three Screen Report 3Q 2009 – The Nielsen Company U.S.
Page 1 and 2: Nielsen’s Three Screen ReportQuar
Page 3: An insatiable appetite for contentT
Page 7 and 8: Key findingsThe primary TV medium s

Nielsen three-screen report - Think TV

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