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BRANDING AND MARKETING FORUM 2008Dr. Paul Temporal, Group Managing Director Temporal Bank Consulting, giving the keynotepresentation.Pondering on the question from the floor are L to R: Mr Tan Kian Eng Managing Director/CEO Leo BurnettM’sia; Mr Rajan Moses, Managing Director, Ogilvy & Mather , Mr Adi Satria Ahmad, MD, Utusan MediaSales Sdn Bhd.Dr Oliver Ho; Puan Suraya K.A.Rahman, Deputy Director, Strategic Planning, SMIDEC, Mr Ong SongHowe, Member of SMEs Committee ACCIM, Mr David Jones, Chairman, EU-Malaysia Chamber ofCommerce & Industry and Mr Karthi Palanisamy, MD Crush Malaysia.Looking on with rapt attention to Mr Kenneth Tai, are Ms Vanessa S.L. Tan – Vice President, Branding &Communications HT Consulting S/B and Ms Fione Tan, President & CEO One Net.Com. Bhd.Brand design legend, Walter Landor has been quoted as saying “Productsare made in the factory but brands are created in the mind”.The Branding and Marketing Forum 2008 themed Transcending NewBoundaries held on 31 March and 1 April 2008, brought together brandleaders, representations from the advertising, public relations and theadvertising sector to discuss key issues, raise awareness and debatesolutions for the Malaysian brands.Dr. Paul Temporal, a leading global expert on brand creation, developmentand management, delivered the keynote address entitled, “The Future IsNow: Revamping Marketing And Branding Strategies”. The insights fromthe renowned brand guru had the eighty participants gathered at the SimeDarby Convention Centre listening with rapt attention.Other leading personalities who shared brand insights, success storiesand mulled on the future of branding and marketing in Malaysia includeDatin Yasmin Merican, Founder & Managing Principal, Trax AssociatesSdn. Bhd.; Ms Kim Chew, Managing Director, Kim Chew CommunicationsSdn. Bhd.; Dato’ Nancy Yeoh, Managing Director, RAPR MileageCommunications Sdn. Bhd., Mr P Kamalanathan, Honorary Secretary,Institute of Public Relations Malaysia; Mr Raymond Phoon, Trainer &Transformation Consultant, Power Up Success.Com; Mr N. K. Tong,Group Managing Director, Bukit Kiara Properties Sdn. Bhd.; Mr Peter Pek,Country Director, Superbrands & Host, Brand Malaysia, Radio24 Sdn.Bhd.; Mr Harmandar Singh a.k.a. Ham, Regional CEO, SledgehammerCommunications (M) Sdn. Bhd.; Mr Vincent Schoon, Managing Director,Machwurth Team International (MTI), Singapore; Ms Vanessa S.L. Tan,Vice President - Branding & Communications, HT Consulting (Asia) Sdn.Bhd.; Ms Fione Tan, Co-Founder, President & CEO, eOneNet.com Sdn.Bhd.; Mr Kenneth Tai, Internet Marketing Consultant & The eCommerceDoctor; Mr Ong Song Howe, Member of SMEs Committee, The AssociatedChinese Chambers of Commerce & Industry Malaysia (ACCCIM); Dr SyafiqAlfonse Abdullah, Director of Marketing, Radio Televisyen Malaysia (RTM);Puan Suraya K.A. Rahman, Deputy Director, Strategic Planning, Small &Medium Industries Development Corporation (SMIDEC); Mr David Jones,Chairman, EU-Malaysia Chamber of Commerce & Industry (EUMCCI);Mr Karthi Palanisamy, Managing Director, Crush Malaysia; Dr Oliver Ho,Principal, Global Institute of Management; Mr Rajan Moses, ManagingDirector, Ogilvy & Mather; Mr Tan Kian Eng, Managing Director, Leo BurnettMalaysia and Mr Adi Satria Ahmad, Managing Director, Utusan Media Sales(UMES) Sdn. Bhd.With topics ranging from strategic branding, ads and logos, customer service,local beacon brands, Post M&A, Small Businesses, digital marketing andMalaysian sensitivities, the event was well received with active interactionbetween speakers and delegates. The summit was in tandem with Malaysiaembracing globalization and as we work on competing with the internationalbrands.L to R: Datuk Nancy Yeoh, Managing Director RAPR Mileage Communication Sdn Bhd; Mr RaymondPhoon, Trainer & Transformation Consultant and Ms Kim Chew, Principal Consultant, Kim ChewCommunication Sdn Bhd.Mr N.K Tong, Group MD for Bukit Kiara Properties Sdn Bhd talking about local beacon brand. Lookingon are Mr P Kamalanathan, Hon.Sec of Insurance Public Relation Malaysia and Mr Kenneth Tai, theeCommerce Doctor.
LAUNCH OF THE MINDA MUDA RESEARCH STUDY:YOUNG MALAYSIANS AND NATIONAL UNITY24th April 2008, Kuala Lumpur – The MINDA MUDA, an acronym for “MenjanaIntegrasi Nasional Dalam Aspirasi Masyarakat Muda”, launched here, was aquantitative survey jointly carried out by The Centre for Public Policy Studies(CPPS) of the Asian Strategy & Leadership Institute (ASLI) and the NationalYoung Lawyers Committee (NYLC) of the Bar Council in July and August 2007,covering 1000 Malaysians aged between 18 and 35 in urban and rural PeninsulaMalaysia. The study was funded mostly by the Jabatan Perpaduan Negara &Integrasi Nasional (JPNIN).The parameters of the MINDA MUDA study was based on the results of CPPS’qualitative study and research of national unity amongst young Malaysians inPeninsula Malaysia. The results of the study was a predictive National Unity Model,evaluating the variables significant to one’s perception of national unity, whichgave indications that young Malaysian who have healthy interethnic relationshipsat the personal level gave lower ratings for unity at the national level.The Young Malaysians Roundtable discussion held on the 3rd of April 2007, aplatform to discuss the key findings from the qualitative research and the feedbackcollated through the Roundtable discussion resulted in the Consensus Documentbeing presented at Parliament to Dato’ Dr Maximus Ongkili, the now formerMinister in the PM’s Department in charge of National Unity.Tricia Yeoh, the Director of CPPS, presented a power point presentation of theexecutive summary of the study to an audience of approximately 50, consistingof representatives of NGOs, interested bodies, members of the Bar, public peopleand the Press. This was followed by a robust session of question & answers andopinion giving from the floor.The executive summary of the study showed firstly that there were significantdifferences in responses between urban and rural areas; wherein ruralrespondents were more optimistic about unity in the country, giving higher ratingsto issues of harmony and peace; whereas urban respondents showed a greaterlevel of dissatisfaction. Secondly, significant differences were clear between theresponses of the different ethnic groups; with the Chinese being quite pessimisticabout their future, followed by the Indians; whereas the Malay people were generallysatisfied with their lives in the country. Thirdly, regional differences revealed thatthe respondents within the Central (Kuala Lumpur, Selangor and Negri Sembilan)and Southern (Johore and Malacca) regions were less optimistic about nationalunity than did those in the East (Pahang, Kelantan and Terengganu) and North(Penang, Perak and Kedah). Fourthly, those in the younger age group (18-24)responded that they were less likely to mix with others of different ethnicity relativeto those in the older age groups (25-35), indicating increasing racial and religiouspolarization amongst the young.Tricia concluded that, although the MINDA MUDA had been conducted prior tovarious historical events culminating in the general change in votes mindset asshown in the recent 12th General Elections, the study is reflective of the disparitybetween what is experienced versus what is perceived in reality; and should betaken as an opportunity for government policies to address unity at the nationallevel, starting with a more open approach to discussing and addressing rootcauses followed by a bold examination and reassessment of the public policieswhich adversely affect the socio-economic and socio-political fabric particularlythose related to equal opportunity and access to resources as well as those in thespheres of religion, economy and education. She added that CPPS hopes thefindings of the study will be incorporated in the efforts of the present Ministry ofUnity, Culture, Arts and Heritage to bring about greater national unity.The MINDA MUDA also showed that there exist underlying currents of inter-ethnictension, made clear by the disparate and differential ratings across the survey.Edmund Bon, the immediate past Chairman of the National Young LawyersCommittee went further to state his opinion that existing unity campaigns thatmerely attack the surface of the problem must give way to policies that directlyaddress the issue. He said that work by the JPNIN for example, while far reaching,cannot be continually negated by political led policies from other sectors of thegovernment. Finally, Edmund, who also heads the Bar Council’s human rightscommittee, also called on the government to ratify and implement the variousinternational conventions relating to human, civil and political rights and concludedthat although the results were very telling of the graveness of the perception ofyoung Malaysians, it was not too late to be undone if all parties are willing to worktogether to achieve this.ASLI HOLDS ANNUAL HUMAN RESOURCES SUMMITPuan Sri Susan Cheah, Director of ASLI presenting a memento to Dato’ Noraini Ahmad.Dato’ Noraini Ahmad, Deputy Minister of Human Resources arriving at the summit accompanied byASLI’s COO Ms Jean Wong and HE Masahiko Horie, Ambassador of Japan.Mr Don Premaseri, Managing Director, FedEx Malaysia and Brunei speaking at the session on “Talkingthe Talk, Walking The Walk” with moderator Mr Ong Song Howe, Director & Principal Consultant, GanterManagement & Consultancy and Speaker Ms Cindy Chong, Managing Director, NCL Solutions.Ms Jean Wong with Dr. Victor Tan, CEO, KL Strategic Change Consulting Group.The 2008 ASLI Human resources Summit was held on 3 - 4 July 2008 at thePrince Hotel, Kuala Lumpur. This Summit, the ninth in the series, addressed theheightened need for organizations to maintain a diverse pool of talented leaders,capture expertise from staff while transforming them into key influencers anddecision makers and bringing to fore strategic issues, key challenges and trendsin human resources.The Summit was officiated by the Deputy Minister of Human Resources Dato’Noraini Ahmad. The Summit saw the gathering of senior representatives of thehuman resources sector in Malaysia, private and public to share thoughts, raiseissues and debate solutions to key questions in the sector.
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