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World Barista Championship - World Coffee Events

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Melbourne International <strong>Coffee</strong> Expo (MICE)23 – 26 May 2013 Melbourne, Australia2013 SPONSORSHIP BROCHURE<strong>World</strong> <strong>Barista</strong> <strong>Championship</strong><strong>World</strong> <strong>Coffee</strong> <strong>Events</strong> sponsorship@worldcoffeeevents.org


Melbourne International <strong>Coffee</strong> Expo (MICE)23 – 26 May 2013 Melbourne, AustraliaWBC PLATINUM SPONSOR – 40,000 EURExclusive SponsorshipPre-Event Benefits:• Sponsor will receive inclusion as a media contact in WBC press kit• Sponsor’s logo featured on all pre-event online and print marketing materials• WBC Website: Sponsor’s logo featured on the Sponsor Recognition page of theWBC website (www.worldbaristachampionship.com)• Opportunity to include up to a 50 word marketing message/company profile on theWBC websiteWBC Event Benefits:• Opportunity to include item in the Competitor Bag that will be distributed free onsiteto each competitor• Logo recognition in the WBC Program Guide• Sponsor’s logo featured on the WBC T-shirt• 15% discount off all WCE online advertising opportunities• The WBC public relations team will work closely with the Sponsor’s publicrelations team by providing upon request a list of reporters who are covering theevent or who are registered to attend the event. SCAA will also introduce Sponsoror the Sponsor’s PR team to editors or reporters onsite at the event, whenappropriate• An opportunity to donate prizes to be awarded to the finalists, and/or to donateprizes to be awarded to the semi-finalists and all competitors• An opportunity to use one six-foot table for product placement/display near theWBC staging areaSignage:• Sponsor’s logo featured on WBC promotional signage• Sponsor’s logo featured on one main bannersWBC Speaking Opportunities:• Speaking Opportunity at the WBC Semi-Finals Announcement Ceremony• Recognition by the WBC Master of Ceremonies at least three times daily duringthe championshipExposition Event Benefits:• Official Exposition Guide: Logo Recognition as Official WBC Platinum Sponsorin the Official Exposition Show Guide, distributed free on site to each attendee• <strong>Coffee</strong> Trade Magazine: Logo Recognition as WBC Platinum Sponsor in WBCfull page ad• Attendee Passes: Sponsor to receive 4 complimentary full Trade Show passes;Pre-Registration is required to redeem all complimentary passesPost Event Benefits:• Logo Recognition as the Official Platinum WBC Sponsor on the Sponsors’Recognition Page for up to 90 days after the event• Sponsor may partner with the WBC Champion for mutually agreed uponPR/Advertising purposes. WBC competitors or champion may not endorse hostproducts or speak to the media on behalf of the host without appropriatecompensation due a corporate spokesperson and notification of the eventowner, WBCWBC GOLD SPONSOR – 30,000 EUR2 Slots AvailablePre-Event Benefits:• Sponsor will receive inclusion as a media contact in WBC press kit• Sponsor’s logo featured on all pre-event online and print marketing materials• WBC Website: Sponsor’s logo featured on the Sponsor Recognition page ofthe WBC website (www.worldbaristachampionship.com)• Opportunity to include up to a 50 word marketing message/company profileon the WBC websiteWBC Event Benefits:• Opportunity to include item in the Competitor Bag that will be distributed freeon-site to each competitor• Logo recognition in the WBC Program Guide• Sponsor’s logo featured on the WBC T-shirt• 10% discount off all WCE online advertising opportunities• An opportunity to donate prizes to be awarded to the finalists, and/or todonate prizes to be awarded to the semi-finalists and all competitors• An opportunity to use one six-foot table for product placement/display nearthe WBC staging areaSignage:• Sponsor’s logo featured on WBC promotional signageWBC Speaking Opportunities:• Speaking Opportunity at the WBC Semi-Finals Ceremony• Recognition by the WBC Master of Ceremonies at least three times dailyduring the championshipExposition Event Benefits:• Official Exposition Show Guide: Logo Recognition as Official WBC GoldSponsor in the Official Exposition Show Guide, distributed free on site to eachattendee• <strong>Coffee</strong> Trade Magazine: Logo Recognition as WBC Gold Sponsor in WBC fullpage ad• Attendee Passes: Sponsor to receive 2 complimentary full Trade Showpasses; Pre-Registration is required to redeem all complimentary passesPost Event Benefits:• Logo Recognition as the Official Gold WBC Sponsor on the Sponsors’Recognition Page for up to 90 days after the event• Sponsor may partner with the WBC Champion for mutually agreed uponPR/Advertising purposes. WBC competitors or champion may not endorsehost products or speak to the media on behalf of the host without appropriatecompensation due a corporate spokesperson and notification of the eventowner, WBC<strong>World</strong> <strong>Coffee</strong> <strong>Events</strong> sponsorship@worldcoffeeevents.org


Melbourne International <strong>Coffee</strong> Expo (MICE)23 – 26 May 2013 Melbourne, AustraliaWBC SILVER SPONSOR - 20,000 EUR3 Slots AvailablePre-Event Benefits:• Sponsor will receive inclusion as a media contact in WBC press kit• Sponsor’s logo featured on all pre-event online and print marketing materials• WBC Website: Sponsor’s logo featured on the Sponsor Recognition page ofthe WBC website (www.worldbaristachampionship.com)• Opportunity to include up to a 50 word marketing message/company profileon the WBC websiteWBC Event Benefits:• Opportunity to include item in the Competitor Bag that will be distributed freeon-site to each competitor• Logo recognition in the WBC Program Guide• Sponsor’s logo featured on the WBC T-shirt• 10% discount off all WCE online advertising opportunities• An opportunity to donate prizes to be awarded to the finalists, and/or todonate prizes to be awarded to the semi-finalists and all competitors• An opportunity to use one six-foot table for product placement/display nearthe WBC staging areaSignage:• Sponsor’s logo featured on WBC promotional signageExposition Event Benefits:• Official Exposition Show Guide: Recognition as WBC Silver Sponsor in theOfficial Exposition Show Guide, distributed free on site to each attendee• <strong>Coffee</strong> Trade Magazine: Logo Recognition as WBC Silver Sponsor in WBCfull page ad• Attendee Passes: Sponsor to receive 1 complimentary full Trade Show passto the Annual Exposition; Pre-registration is required to redeem allcomplimentary passesPost Event Benefits:• Recognition as the WBC Sponsor on the Sponsors’ Recognition Page for upto 90 days after the eventWBC BRONZE SPONSOR – 10,000 EURPre-Event Benefits:• Sponsor’s inclusion in featured pre-event online and print marketingmaterials• WBC Website: Sponsor’s logo featured on the Sponsor Recognition page ofthe WBC website (www.worldbaristachampionship.com)• Opportunity to include up to a 50 word marketing message/company profileon the WBC websiteWBC Event Benefits:• Opportunity to include item in the Competitor Bag that will be distributed freeon-site to each competitor• Logo recognition in the WBC Program Guide• Sponsor’s logo featured on the WBC T-shirt• 10% all WCE online advertising opportunities• An opportunity to donate prizes to be awarded to the finalists, and/or todonate prizes to be awarded to the semi-finalists and all competitors• An opportunity to use one six-foot table for product placement/display nearthe WBC staging areaSignage:• Sponsor’s logo featured on WBC promotional signageWBC Speaking Opportunities:• Recognition by the WBC Master of Ceremonies at least three times dailyduring the championshipExposition Event Benefits:• Official Exposition Show Guide: Recognition as WBC Bronze Sponsor in theOfficial Exposition Show Guide, distributed free on site to each attendee• <strong>Coffee</strong> Trade Magazine: Logo Recognition as WBC Bronze Sponsor in WBCfull page adPost Event Benefits:• Recognition as the WBC Sponsor on the Sponsors’ Recognition Page for upto 90 days after the eventWBC MEDALLION SPONSOR – 5,000 EURPre-Event Benefits:• Sponsor’s inclusion in featured pre-event online and print marketing materials• WBC Website: Sponsor’s logo featured on the Sponsor Recognition page ofthe WBC website (www.worldbaristachampionship.com)• Opportunity to include up to a 50 word marketing message/company profile onthe WBC websiteWBC Event Benefits:• Opportunity to include item in the Competitor Bag that will be distributed freeon-site to each competitor• Logo recognition in the WBC Program Guide• 10% discount off all WCE online advertising opportunities• An opportunity to donate prizes to be awarded to the finalists, and/or to donateprizes to be awarded to the semi-finalists and all competitors• An opportunity to use one six-foot table for product placement/display near theWBC staging areaSignage:• Sponsor’s logo featured on WBC promotional signageExposition Event Benefits:• Official Exposition Show Guide: Recognition as Official WBC MedallionSponsor in the Official Exposition Show Guide, distributed free on site to eachattendee• <strong>Coffee</strong> Trade Magazine: Logo Recognition as WBC Medallion Sponsor inWBC full page adPost Event Benefits:• Recognition as the Official WBC Sponsor on the Sponsors’ Recognition Pagefor up to 90 days after the event<strong>World</strong> <strong>Coffee</strong> <strong>Events</strong> sponsorship@worldcoffeeevents.org

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