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Brand iconNestle IndiaNestle was founded in 1867 in Geneva, Switzerland byHenri Nestle. Nestle's first product was "Farine LacteeNestle", an infant cereal. In 1905, Nestle acquired theAnglo-Swiss Condensed Milk Company. The Nestle brand itselfhad played a key role in the company's globalization efforts. In1996, about 40% of the total revenues were generated fromproducts covered by the Nestle corporate brand. Nestle's logowas an important part of the company's corporate identity. The'nest' was a graphic translation of Henri Nestle's name, whichmeant "little nest."...Nestle has its presence in India foraround nine decades, making it one ofthe oldest company in India. NestléIndia is a subsidiary of Nestlé SA ofSwitzerland.The company has its headquartersat Gurgaon near Delhi and has sevenfactories spread all over India. It begantrading as The Nestle Anglo-Swiss Condensed Milk Company(Export) Limited, importing and selling finished products inthe Indian market.Nestle formed a company in India, namely Nestle India Ltd,and set up its first factory in 1961 at Moga, Punjab, where theGovernment wanted Nestle to develop the milk economy. InMoga, Nestle educated and advised farmers regarding basicfarming and animal husbandry practices such as increasing themilk yield of the cows through improved dairy farming methods,irrigation, scientific crop management practices etc. Nestle setup milk collection centres that ensured prompt collection andpaid fair prices. Thus, Nestle transformed Moga into aprosperous and vibrant milk district.Today, Nestle is the world's largest and most diversified foodcompany. It has around 2,50,000 employees worldwide, operated500 factories in approximately 100 countries and offers over8,000 products to millions of consumers universally.Nestle primary lines of business are beverages, infant foods,confectioneries, culinary and milk products. In future, Nestleplans to make an aggressive entry into mineral water and ultraheat treated liquid milk.SELECT PRODUCTS AND SERVICES:Nestle is a market leader in instant coffee with its Nescafeand Sunrise brands. Nestle manufactures and markets a rangeof milk products like dairy whiteners, sweetened milk, infantfoods , weaning cereals under the Everyday, Milkmaid,Lactogen, and Cerelac brands.Nestle has other popular brands in chocolates like Crunch,Charge ,Milky Bar, Bar One and the newly launched Munch.Nestle also has a presence in confectionery. The company hasbrands like Eclairs, Allens, Polo and After Eight.Nestle’s “Maggi” has become the most popular “twominute”snack in urban India. The company also marketstomato ketchup, soups, pickles and ready mixes under theMaggi brand. Nestle launched “Kit Kat” in 1995 and virtuallycreated the popular wafers segment in the chocolate market.The success of the Kit Kat brand inspired Nestle to think andact 'globally' i.e. establishing global as well as local brand identity.Nestle had taken a similar approach to several other acquiredsub-brands.Nestle India continuously focuses on understandingchanging lifestyles in India. This helps it to foresee needs in htsproduct offerings. The company innovates new product &renovates existing one providing high quality, safe food productsat affordable prices. The major milestones achieved by thecompany areCNBC Awaaz Consumer Awards has honoured Nescafe asthe most preferred coffee brand.Business India has rated Nestlé India as No.1 on Return OnCapital Employed amongst Super 100 companies.In 2006-2007 Nestlé India was awarded the ‘Best Exporterof Instant Coffee’, ‘Highest Exporter to Russia and CIS”,‘Highest Exporter to Far East Countries’.Nestle is the only FMCG company with presence in a broadrange of value added processed foods and beverages. In line withthe parent Nestle SA’s strategy, the company believes inmanufacturing all products in house, instead of using third partymanufacturing.PT’s PrepTalk – May 2010 37