Central and Eastern European Card Markets - SIA

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Register online at www.smi-online.co.uk/09ceecards.aspAlternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711GROUP DISCOUNTS AVAILABLEDay One Monday 16 March 20098.30 Registration & Coffee9.00 Chairman's Opening RemarksErwin Petsch, Senior Card Consultant, Marathon CardConsulting, formerly Senior Project Manager, RaiffeisenInternational Bank9.10 EMV - THE PLATFORM FOR GLOBAL PAYMENTINTEROPERABILITY• Introduction of EMVCo• Past Accomplishments• Managing Global Interoperability• Overview of Common InitiativesChristian Delporte, EMVCo Board of Managers, EMVCo9.50 DEPLOYING YOUR QUALITY SEPA PROJECT• EMV, the pre-requisite for SEPA• Similarities with the EMV migration• Increasing demand for complex file transfer testing• Automated testing explained• Certification and self-certificationPeter Theunis, Director Large Accounts, Integri10.30 Morning Coffee11.00 SEPA – CHALLENGES AND SOLUTIONS FOR THE CARDSBUSINESS IN EUROPE• SEPA for cards – is it necessary?• Where are the challenges on the way for a SEPA for cards• The needs of banks• Euro Alliance of Payment Schemes – The SEPA solution• Is there a need for a new SEPA cards processinginfrastructure?Oliver Hommel, Chairman, Euro Alliance of Payment Schemes11.40 THE EUROSYSTEM ON SEPA FOR CARDS• What is the Eurosystem?• The banking perspective• Where SEPA will benefit• What are the problems?• The future of SEPAMichael Van Doeveren, Senior Business Analyst,De Nederlandsche Bank12.20 Networking Lunch1.50 Contactless Payment: Convenience Pays• Customer case study (Turkey)• Contactless payment on top of EMV roll-out• Convergence with transit• Practical implementation and business modelsChristoph Siegelin, Business Development Director, Gemalto2.30 INFORMATION, BOOKING AND PAYMENT SERVICES BY CARDSAND MOBILE DEVICESCustomer orientation by integrated services• Smart card vs. mobile device: one philosophy and differentpossibilities• Near Field Communication (NFC): an up and comingtechnology’and new chances• Multiple applications and partnering - a key factor of success• NFC - what ever will be - an outlookJörg Lunkenheimer, Economist and Coordinator ManagementDivisions, Rhein-Main-Verkehrsverbund, Frankfurt3.10 Independent Payment Service Providers or In-House Solutions?• Recent European integreation trends in the bankcardindustry• CEE payment service provider landscape• European-wide in-house solutions• Separation of banking and payment services• SEPA and integration• SIA-SSB and GBC as an independent payment service providerFabrizio Canedoli, CEO GBC, Corporate Strategy &Development Director, SIA-SSB3.50 Afternoon Tea4.20 WHERE IS THE CARD BUSINESS GOING IN THE CEE?• Does revolving credit skyrocket?• CEE- The marketplace for prepaid products?• What happens with Acquiring• ATMs – still the main communication hub in communicatingwith the client?Erwin Petsch, Senior Card Consultant, Marathon CardConsulting, formerly Senior Project Manager, RaiffeisenInternational Bank5.00 OPENCARD: DEPLOYMENT OF A MULTI-APPLICATIONMUNICIPALITY SMART CARD• Concept of Opencard – Prague municipality multi-applicationsmart card• Deployment of Opencard in public transport• Contactless payments – approaches• Technology edge versus Service model – lessons learnedPetr Stranksy, Senior Associate, HAGUESS5.40 Chairman’s Closing Remarks and Close of Day One2008 Central and Eastern European Card Markets delegate breakdown:Sector RolesCountry of OriginSupported by
Register online at www.smi-online.co.uk/09ceecards.aspAlternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711GROUP DISCOUNTS AVAILABLEDay Two Tuesday 17th March 20098.30 Re-registration & Coffee9.00 Chairman's Opening RemarksFrantišek Jungr, Cards Department Manager, Segment andProduct Division, Unicredit9.10 NFC USED TODAY• Analysis of past NFC Trials• NFC Voucher Systems• NFC Mobile Data Akquisition• NFC Event Management• Trends in NFC ResearchJosef Langer, Head of NFC Research Lab, Hagenberg University9.50 NFC AND MOBILE PAYMENTS• New developments in NFC• Using NFC technology in conjunction with new mobile phoneapplications• Problems posed and overcome in m-payments and NFC• The furture of m-paymentsMaarten Bron, Associate, Collis1.50 LOYALTY SCHEMES• The presence of bonus cards in the life of daily consumers• Using bonus schemes to increase customer purchase power• Dealing with a saturated market – brand licensing• Exporting the bonus card abroadNur Ölçer, Senior Vice President, Strategic BusinessDevelopment, Garanti Bank2.30 TRANSACTION FRAUD DETECTION AND PREVENTION ASINTEGRATED PROCESSES• The business context• The processes involved• The key issues of fraud detection and fraud prevention• How to move from a defensive to an offensive approachRoberto Longhi, Card Solutions Director, CRIF3.10 BANKING AND CO-BRANDING BUSINESS• Pros/cons of co-branding in CEE – typical mistakes• When to co-brand and when to sell own bank credit card• Co-branding as a tool for cross-selling and alternative“branch” network• Loyalty program as a retention tool for the partner andtransaction toll for the bank• Is the time ready for cross-border co-branding and loyalty?Frantisek Jungr, Cards Department Manager, Segment andProduct Management Division, UniCredit Group10.20 NOKIA NEAR FIELD COMMUNICATIONS EXPERIENCE• NFC use cases• NFC payment• Payment trial experiences• The future for NFC and mobile technologyMikko Haikonen, Senior Manager, Nokia Devices11.00 Morning coffee3.50 Afternoon Tea4.30 TARGETING SMALL AND MEDIUM ENTERPRISES• Problems of SMEs• What is Szechenyi card?• The basic conditions• The funding structure – who is involved, and where?• The success of Szechenyi card schemeLazlo Krisan, CEO, KA-VOSZ Zrt.11.40 CASAGRAS AND THE INTERNET OF THINGS: DEVELOPING ASUCCESSFUL PAN-EUROPEAN ECO-SYSTEM• The CASAGRAS project and its role in Europe• What is the Internet Of Things?• The future for CASAGRASDr. Julia Glidden, Non Executive Director, The European Centreof Excellence For Automatic Identification and Data Capture5.10 ROLE OF BUREAUS FOR CREDIT CARDS BUSINESS IN THE CEE• Current status and developments of CEE region creditbureaus• Recent trends in credit reporting industry• How financial institutions use credit bureau data for Creditcards business• Effective credit risk and credit limit managementMarlena Hurley, Business Development Consultant, CzechCredit Bureau12.20 Networking Lunch5.50 Chairman's Closing Remarks and Close of ConferenceSPONSORSHIP AND EXHIBITION OPPORTUNITIESSMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company'smarketing strategy. Prime networking opportunities exist to entertain, enhance and expand your client base within the contextof an independent discussion specific to your industry. Should you wish to join the increasing number of companies benefitingfrom sponsoring our conferences please call: Alia Malick, SMi Sponsorship on +44 (0)20 7827 6168 oremail amalick@smi-online.co.ukWant to know how to get involved? Interested in promoting your financial services to this market?Contact Nikki Poole, SMi Marketing onTel: +44 (0)20 7827 6058 or Email: npoole@smi-online.co.uk
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Central and Eastern European Card Markets - SIA

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