269 Business Intelligence Technologies – Data Mining (See pages ...

Term ProjectGrading:The term project in total counts 25% of the total grade.Phase 1 report: 5%Class presentation: 5%Final report: 15%This project is intended to provide you with valuable opportunity to be involved with acompany’s data-driven decisions. The main goal is to thoroughly understand how acompany leverages its data for business intelligence, and to connect what you learn fromthis class with the real problems in order to make valuable recommendations to thecompany. The project contains the following steps.Step 1: Form a groupPlease email me your decision by the due date.Step 2: Identify a company to studyThis company can be your previous employer, current employer or any other companythat is willing to discuss the related information with you.Step 3: Turn in Phase 1 reportEach group needs to turn in a 2-3 page write-up about the company they picked andgenerally describe its data situation. By the time you turn in your phase 1 report, youshould have a rough idea about the amount and depth of the information the companyallows you to access, and please describe that in the report too. Please turn in a hard copyof the report on the due date.Step 4: Class PresentationYour presentation should at least include the companies’ background, how its data ishandled, how business intelligence is generated from the data and your recommendations.Every member of the group should be involved in the presentation.Step 5: Turn in the final project reportWhen writing your final report, try to touch upon the 11 steps of data miningmethodology in Chapter 3 of the textbook, or use these steps to structure your report ifnecessary. Feel free to structure your report differently if you feel it can help you bringout the insights better. You can decide to focus more on the strategy side of data miningor technical side of data mining. When analyzing the current situation of the company,please discuss the strength and weakness of its current practice, and how business6