Newsletter - business planning.pdf - London & Partners

FUTUREOUTLOOKANDPRIORITIES• Magalie Chelius Heraud, Head of Strategy, Insight& Propositions

ON THE JOURNEY TO GROWTHDELIVER JOBSAND GROWTHFOR THELONDONECONOMYSHARPENPRIORITIESMAXIMISEOPPORTUNITIESLONDON & PARTNERSSET UPSET OUT 3 YEAR STRATEGYDELIVERED SUCCESSUL GAMESNEW BRAND PLATEFORM & PROMISE2011-12 2012-13 2013-14 2014-15

GLOBALFUTURETRENDSSome of the global future trendswill provide new growthopportunities, but also threatenLondon’s position in a new worldorderAGEING POPULATIONIncreased demand for healthcareprovisions and migrant labour, withyoung generations supporting theold.THE EMERGENCE OF A MULTI-POLAR WORLDGlobal economic power shiftseastward as emerging economiesrapidly catch up in terms of technologyand incomes .THE SHADOW OFTHE EUROZONEThe fallout from the Eurozonecrisis will redefine Europe andleave a large legacy of debt andacrimonious relations in the region.NEW BUYERS AND SELLERSThe rise of the middle class inemerging markets will provide a newsource of customers, whilemultinationals from emerging marketswill increasingly look to capture worlddemand.NEW INDUSTRY ORDERFinancial services fail to regainmomentum as the remnants of thecredit and sovereign debt crises taketheir toll, while regulatory scrutinyincreases. Attention is turned to otherindustries to take on the lead.

ECONOMIC OUTLOOK REMAINSBRIGHTEST IN EMERGING ECONOMIES

SHARPENINGPRIORITIESFOR 2013-2014• Maintain volume market share while increasing value inmature markets/ segments• Increase market share in growing markets/ segments• Build reputation in emerging markets/ segments

TOURISM GROWTH FORECAST INTO LONDON2012 - 2015• The Eurozone crisis representsone of the biggest threats toour mature markets, we willfocus on protecting our marketshare while increasing thevalue/ repeat visitors.• The US is seeing signs that theeconomy is picking up pace,we will focus on increasingmarket share.• Capitalise on shift towards theBRICs by building reputationwith and through partners.Potential visitor numbers in 2015 (thousands)3,0002,5002,0001,5001,000500N AmericaINCREASE MARKET SHAREUSAAsia PacificFranceMAINTAIN VOLUMEGermany MARKET SHARE/INCREASE VALUENon EUItaly EuropeSpain AMENA/AustraliaNetherlandLatinSwedenBUILDs REPUTATION AmericaSE AsiaIreland0-5% 0% 5% 10% 15% 20% 25% 30%Growth in visits to London 2012-2015

FDI GROWTH FORECAST INTO LONDON2012 - 2015NEW INDUSTRY ORDER• Financial services fail to regainmomentum as the remnants of the creditand sovereign debt crises take their toll,while regulatory scrutiny increases.Attention is turned to other industries totake on the lead.FDI CLUSTER STRENGTH BENEFITSBUSINESS TOURISM• The ability to attract high calibrespeakers, sponsors as well as citybrand, access to local knowledge andexpertise and networking opportunitiesare critical criteria for hosting a businessevent.Number of projects in 2015FinancialServicesLifesciences8070605040302010Creative/TechindustriesINCREASE MARKET SHAREMAINTAIN VOLUMEMARKET SHARE/INCREASE VALUEBUILD REPUTATIONGrowth 2012-20150-30% -20% -10% 0% 10% 20% 30% 40%

CONSULTATION• We are entering the business planning process• We welcome your views and inputs• Talk to your account manager about your priorities, ideas• Final plan will be shared in March 2013

LATEST TRENDS, FINDINGS AND INSIGHTS AT FINGER TIPLeveraging intelligence, creating unique insights, providing forward looking trendsWorking withindustry leadersand key influencersMacro economic2015 FDI andTourismForecastCollaborationwith theMayor’s officeand national bodiesWhy LondonUnderstandROIUpcomingLondon Visitorsurvey