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UMS’s Business Plans• UMS aims to be the leader of the domestic coal distributor business for theSMEs.• UMS’s corporate and social strategy is to communicate thoroughly andfrequently to the market about coal as a lower cost fuel option with much lessenvironmental impact than most people believe.• UMS plans to diversify further its risks by selling to several industries withoutdepending on any specific industry.UMS Aims tobe the Leaderof DomesticDistributorib t• UMS has and continues to differentiate its coals and services from othercompetitors by screening and improving the quality of coal to match each typeof boilers used in each industry and to provide after sales service as demanded.• UMS will not go into price war to enter into the larger industrial market.• UMS will utilise its coal powder to produce coal briquette that can be sold at ahigher margin.• UMS has policies to increase its coal suppliers to more than 5 in order tomitigate risk from reliance on one particular supplier.• UMS will continue to stabilise its cost of coals by having purchase contractsthat vary from spot, quarterly and yearly basis.20