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ADVERTISEMENTGeorgia / P4ADVERTISEMENTGeorgian National Investment Agencyworks to boost Georgia’s brandGeorgia aims to be a prime investment destination in the region and globally“We try to be involved in everystep with the investor duringthe procedure of investmentin Georgia. But once investorsare in the country and theyfeel good, we try to step backand not be in competition withconsulting companies”Giorgi Pertaia,Director of GNIAThe Azerbaijan-Georgia route is ideal for exporting natural resources from Central Asian countriesThe country of Georgia knows there are probably anumber of misperceptions about it. “When peoplehear about Georgia right now, they might think aboutthe post-Soviet countries; they may think about theUkraine-Russia conflict and about Armenia and Azerbaijan’sproblems,” admits Giorgi Pertaia, director ofthe Georgian National Investment Agency. The GNIA,a governmental agency focused on attracting foreigndirect investments, is working hard to show just howfar from reality that perception is.“We try to be involved in every step with the investorduring the procedure of investment in Georgia,”Mr. Pertaia explains. The agency provides information,help with staff training, tax modeling andmore. “We do simple consulting, but once investorsare in the country and they feel good, we try tostep back and not be in competition with consultingcompanies,” he adds.In fact, the GNIA provides information to consultingcompanies, particularly when the GNIA knows ofspecific projects that would interest the companies’clients. Attending international economic forumsenables the GNIA to efficiently meet with many potentialinvestors. Contact with local chambers ofcommerce and embassies also helps the agencypublicize the benefits of investing in Georgia.According to Mr. Pertaia, one of these benefits isthe speed at which important tasks can be accomplished.Customs clearance, company registrationsand assets registrations are completed much morequickly than in European Union countries. “We do itactually in hours,” Pertaia points out.Taxes in Georgia are another attractive element,and Mr. Pertaia is proud of this. “Our tax legislationis considered one of the best in the world, actually,with low tax rates.” And the process of creating andadopting tax legislation has changed to seek outand encourage input from businesses before finaldecisions are made.These benefits apply to all sectors, including hydropower.Georgia’s powerful rivers can producepower that is relatively inexpensive compared tothe cost of electricity in Turkey, one of the fastestgrowingconsumption markets. Companies from India,Norway, Turkey and South Korea have alreadyinvested in this fast-developing sector.Tourism is another vital sector in Georgia as thecountry looks to attract conferences and businessforums, particularly to the country’s capital, Tbilisi.A spa resort in Tsqaltubo, an area popular duringthe Soviet era, is under development with an eyeto becoming an international brand, as is Batumi,Georgia’s largest city on the Black Sea and a leadingsummer resort.The logistics sector is important in Georgia aswell, due to its geographic location. The Azerbaijan-Georgia route is ideal for exporting natural resourcesfrom Central Asian countries. Price, securityand time are all factors that contribute to Georgia’scompetitiveness with northern Russian routes andIran’s Bandar-e-Abbas southern routes. Increasedinvestments in infrastructure will only strengthenthis sector.Agriculture is the final major sector in Georgia.According to Mr. Pertaia, around 50 percent of thepopulation is involved in agriculture. The currentgovernment has invested a good deal into installingirrigation systems, creating grant programs for processingcompanies and implementing a loan systemby which farmers can get loans at very low rates.Mr. Pertaia’s vision of Georgia in 2020 is one thatshows the fruits of GNIA’s work. He sees improvedinfrastructure, a booming hydropower sector, bustlingtourism and a high GDP. “We have a lot of potentialthat we are not using right now,” he says. Butonce that potential is realized, Mr. Pertaia predicts,“I see Georgia as one of the leading destinations forchoice of investments in the world.”Prime sectors highlighted by theGNIA that investors could benefitgreatly from include hydropower,tourism, logistics, infrastructureand agriculture, among othersCustoms clearance andregistrations of companies andassets are completed much morequickly in Georgia than in manyE.U. countriesGeorgian Co-InvestmentFund boosts FDILaunched in September 2013, the Georgian Co-Investment Fund providesinvestors with unique access to opportunities in Georgia’s fastest-growingindustries and sectors through a private equity structureBacked by investment communitiesfrom Georgia, Azerbaijan, Turkey,Kazakhstan and the U.A.E., the $6billion Georgian Co-Investment Fund(GCF) will be used over the next five toten years to attract significant investmentinflows from international investorsin specifically targeted areas of thenation’s economy. The four expandingsectors currently prioritized by the GCFare energy and infrastructure, hospitalityand real estate, agriculture andlogistics, and manufacturing. The fundregards the last sector as possessingthe greatest potential for attracting FDIover the coming decade.On the strategic allocation of its resources,the GCF considers investments in both greenfieldand brownfield projects, as well as in distressedcompanies. “The main investment criteria is the commercialviability of the projects,” says the GCF’s C.E.O.,George Bachiashvili. “Our co-investors are usually largeprivate equity funds or corporations looking for stronglocal partners in such frontier markets as Georgia. Byproviding this service, we have opened up Georgia to aneven larger pool of investors.”The GCF made its first acquisition in May: a $98 millionhydropower project on the Mtkvari River. In September,the investment fund plowed a further $40 million into agreenhouse development project designed to boost thecountry’s growing agricultural sector. The investment willenable the development of a 35-hectare (86.5-acre) greenhousein Georgia’s Kvemo Kartli region and is expectedto reduce the country’s tomato imports by 30 percent.Another project initiated this year anticipates financingGeorgia’s largest ever real estate development: PanoramaTbilisi. The $500 million, 270,000m² (2.9 million ft²)project will create four new city areas in the capital andinvolves constructing hotels, serviced apartments, offices,exhibition halls, and health, leisure and sports centers, aswell as the supporting transport infrastructure.Among the various projects GCF has lined up for nextyear, Mr. Bachiashvili highlights the Tskhenistskali Rivercascade of four hydropower plants. “GCF will bring a totalof $700 million of investment and add 350 megawattsof generation capacity to Georgia,” he says, adding thatannual energy generation will be 1,744 gigawatt hours.“Energy is one of the main sources of wealth for manycountries, yet Georgia is utilizing only 20 percent of itshydro resources,” Mr. Bachiashvili notes. “By investing inthis capital-intensive industry we are not only providingreturns to investors, but also helping the country to useits natural resources more efficiently.”These investments, along with variousother hydropower, real estate, agriculturaland manufacturing projects,bring GCF’s total approved investmentsfor 2014 to $1.3 billion.“The main idea behind the fund wasto create the most efficient structurethat would align investors’ and thecountry’s interests, providing numerouspositive externalities to thecountry,” explains Mr. Bachiashvili.“This goal is best achieved though aprivate equity structure, which capturesgood value in investments andGeorge Bachiashvili, C.E.O. of theGeorgian Co-Investment Fund creates sustainable enterprises thatcontinue to contribute to the country’seconomy after the fund exits them. Our activities haveknock-on effects on the Georgian economy, boostingemployment, attracting smart capital, and improvingGeorgia’s overall competitiveness.”GCF has also set aside $500 million for projects outsideits priority sectors, as evidenced by its investmentin the BitFury Group in June 2014. A leading provider ofsemiconductors, servers and data center solutions to theBitcoin and crypto currency industry, it is also one of theworld’s largest Bitcoin processors. The proceeds fromthe financing were used by BitFury to roll out its nextgeneration proprietary semi-conductors, ASICs (ApplicationSpecific Integrated Circuits) and custom servers.They additionally support the development of the world’slargest Bitcoin mining data center located in Georgia.“BitFury chose Georgia because of the country’s attractiveinvestment climate and ease of conducting business,”says Valery Vavilov, C.E.O. of the San Francisco-basedcompany. “I believe having one of the world’s leadingBitcoin companies base its operations in Georgia puts thecountry on the world’s ‘technology and innovation’ map.”BitFury’s entry into Georgia has caught the attentionof other industry players. “There is a big interest,especially from the Bitcoin-related companies,” saysMr. Bachiashvili. “We are working on a project to createa special IT zone in Tbilisi which will benefit from specialregulations attracting various kinds of datacenters andrelated facilities.“We believe that it is the right time and place to beinvesting in Georgia, considering the rapid transformationit has gone through in the past 10 years. The currentgovernment’s stated objectives are much in line withbusiness needs and given the geopolitical turmoil inthe region, Georgia indeed can be viewed as a gatewayconnecting Europe to CIS and Central Asia.”

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