Download our 2008 Sustainability Report Overview - PepsiCo

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HUMAn SUSTAInAbIlITyWe Are Committed to Making Products thatHelp Consumers Live Active, Healthy LivesTransforming Our PortfolioAt PepsiCo, our aim is to continually develop products thatsatisfy consumers’ changing preferences, deliver exceptionaltaste and offer greater nutritional benefits. Increasingly, ourportfolio of foods and beverages are part of a diet that is moreenjoyable and supports a healthy lifestyle. We’re changingbecause consumers are changing and because the healthof the world’s growing population demands it. Healthiereating is good for the well-being of our consumers andis good for business.Innovating new ProductsAs a leading innovator in the food and beverage sector, ourpipeline of products offers a diverse array of locally relevanttastes and enhanced nutritional benefits. Here are someexamples:• In Mexico, our Gamesa-Quaker business expanded its lineof portion-controlled, oat-based cookies and snacks.• In India, we’re making snacks with an ingredient veryfamiliar to the local diet — lentils.• In Brazil, we expanded our offerings of baked snacks; andwe’ve introduced low-fat bread snacks in Chile, PuertoRico, Spain, Turkey, Saudi Arabia and Russia.• PepsiCo and the Whole Earth Sweetener Companyintroduced a zero-calorie, all-natural sweetener derivedfrom the stevia plant. It’s called PureVia and it wasintroduced in Peru in a new, nutritionally enhancedPepsiCo beverage called “SoBe Life.”Enabling a Healthy DietOur commitment to improving our portfolio’s role in a dietincludes reinforcing the basic rules of a healthy diet. Thisrequires making changes that improve the nutrition contentof each product. As a result, we continue to make everycalorie count by reformulating some of our existing products6 PepsiCo Corporate Citizenship Report 2008by reducing trans fats to negligible levels, adding wholegrains, and reducing added sugars. For example:• In India, we’re using rice bran oil instead of palm oil,reducing saturated fats by 40%.• In the United States, Tropicana Pure Premium Orange Juicehas two servings of fruit in every 8-ounce serving andoffers a juice variety with added calcium and Vitamin D.• In the United Kingdom and Europe, we’ve introducedWalkers Baked and Baked Lay’s with 70% less totalfat than regular crisps.• In 2008, PepsiCo was the largest seller of nuts and seedsoutside the United States.Expanding through Strategic AcquisitionsAs our business grows globally, key acquisitions have helpedus expand our offering of products with improved nutritionalprofiles. The focus on more nutritious offerings started withthe acquisition of Tropicana in 1998 and the 2001 mergerwith Quaker Oats, including Gatorade. More recently, PepsiCohas acquired or purchased a major stake in: JSC Lebedyansky,Russia’s leading branded juice company and the world’s sixthlargestjuice manufacturer; Sandora, a leading juice companyin Ukraine; Naked Juice, a premium juice company in theUnited States; Spritz International Inc., the leading maker ofsunflower and pumpkin seeds in Canada; and V Water inthe United Kingdom.Promoting Active, Healthy lifestylesWe support programs that use simple steps to encouragepeople to get active:• In Latin America, Vive Saludable Escuelas is a proveninitiative that teaches children how to add physical activityto their daily lives. A physical education routine, designedby Mexico’s Sports Commission, is being used by teachersin participating schools. To date, the program has touchedmore than one million children in 4,000 schools.• In India, our Get Active program reaches 70,000 studentsin 120 schools and promotes an active lifestyle throughan energy balance curriculum.• In the U.S., we continue to work with the YMCA, the largestprovider of fitness programs, to support Activate America,a public health initiative that helps make healthy livinga reality for millions of Americans.Helping Consumers Make better Choiceswith nutrition labelingWe care about the health of consumers. We want them toenjoy our products and we want to help make healthfulfood choices the easier choice.A key way we do this is through our own nutrition labeling.In the U.S., we were the first in the industry to introduce asymbol that makes it easier for consumers to identify whichof our products contribute to a healthier lifestyle. OurSmart Spot symbol — the symbol of Smart Choices MadeEasy — is a simple labeling system that explains why eachproduct is a smart choice.PepsiCo is also a founding member of the U.S. KeystoneFood and Nutrition Roundtable, a multi-stakeholder groupthat seeks to drive improvements in the American diet.The Keystone Roundtable is a consensus forum of industry,academia, the public health community and government,working collaboratively to create an easy-to-understand anduniform front-of-pack nutrition labeling program to helpconsumers make healthier choices among all packaged foodand beverages products in the U.S.In Europe, we introduced front-of-pack nutritional labelingacross our brands in partnership with other food and beveragecompanies. The labels help consumers understand thepercentage of the “Guideline Daily Amount” (GDA) of calories,sugars, saturates, fat and salt contained in a portion offood or drink.
Engaging in Responsible Marketingand AdvertisingWe understand the importance of being a responsiblemarketer. We believe that industry-wide voluntary actioncontinues to be the best way to address our responsibilities.We announced our full support of the International Councilof Beverages Associations’ guidelines on marketing tochildren — a landmark initiative supported by industry. Theguidelines permit no marketing or advertising of beverages,other than water, fruit juice and dairy-based beverages, tochildren under 12 years old. These guidelines were fullyimplemented on a global basis by January 2009. We were afounding member of a voluntary U.S. food and beverageindustry initiative that redefined how the industry marketsproducts to children under 12. Today, 100% of our advertisingto children is devoted exclusively to products that meetdefined nutrition criteria or provide a functional benefit.We have committed to similar guidelines in Canada, theEuropean Union, Mexico, Thailand, South Africa, Australiaand New Zealand.We’ve introducedBaked Walkers andBaked Lay’s with70%less total fat than regularcrisps, in the UnitedKingdom and Europe.We’ve introduced a lineof more healthful snacksin Mexico includingStila bars, made withoats and real fruit.Partnering for ChangeWe proactively lead and engage in private-public partnershipswith key external experts and stakeholders in theglobal health policy and science/nutrition communities tohelp improve diets and deliver substantial improvements inour products. Our leaders actively participate in globalhealth policy initiatives including those led by the WorldHealth Organization, the National Institutes of Health,Wellcome Trust, the Pan American Health Organization andthe Alliance for a Healthier Generation, among others.We are among nine leading food and beverage companiesto sign the “Global Commitment to Action on the GlobalStrategy on Diet, Physical Activity and Health,” a commitmentaddressed to the World Health Organization. Weagreed to five key global commitments to action that willtake place over the next five years. We will report our progressin delivering these goals at the annual World HealthAssembly meeting.We’ve introducedlow-fat bread snacksin Chile, Puerto Rico,Spain, Turkey, SaudiArabia and Russia.Sabra hummus provides ahealthier snack with zerotrans fat and zerocholesterol per serving.In the United States,Tropicana orange juicevarieties include addedcalcium and vitamin D.Old Fashioned QuakerOats is made with100%natural whole grainoats and can helpreduce cholesterol.PepsiCo Corporate Citizenship Report 2008 7
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