ExploringGlobalFrontiers - KPMG

TunisCity Introduction•TunisisthecapitalofTunisia•Itisthecountry’smostimportantcommercialindustrialcenter 1 .Quick factsGeographicLocationTime Zone GMT +0100ClimatePopulation 1Literacy rate 2Languages 3Situated on the Gulf of Tunis in north of Tunisia. Tunis is atwo and a half hour flight away from ParisMediterranean climate. The summer temperature variesbetween 21 and 33 degrees, and that in winter variesbetween 6 and 14 degrees Celsius. Average annual rainfallis 57.2 cm.2.3 million74.3 percent*Arabic, French, English, Italian*Major industries 4 Textile, energy, manufacturingSources:1 Tunisia online (2007); for Tunis metropolitan area2 CIA Factbook3 Country presentation Anima Investment Network4 Tunisian Industry Portal* National levelKey drivers for the city to emerge as a favorable IT-BPOdestination• Tunis has a qualified workforce with a technical background, andforeign language capabilities•Tunis is the country’s political as well as commercial capital and isable to attract skilled personnel from other parts of the country too•The city benefits from the cultural and geographic proximity toEurope, and is an attractive near-shore destination due to thesimilar time-zone•The government plans to set up the Tunis Financial Harbor, anoffshore financial services business cluster, with an investment ofUSD 3 billion 2 , which is likely to bring in significant investmentsinto the city•Tunis is a major North African tourist destination. Medical tourismis on the rise in the city, and attracts European investments 3•Tunis provides a significant cost advantage over Europeancountries 1 .Current IT-BPO scenario in the cityKey IT-BPO companies (Services offered)Microsoft (Innovationcenter)Siemens (IT services andelectronic industry)Global Call Center(CRM, Call center)Alcatel (Software center)Teleperformance (ICTservices)AISA (IT and BPO servicesfor the airline industry)Sources: Company websites, Invest in Tunisia, Tunisair PressReleaseDevelopment of the current IT-BPO industry•TunisemergedasanIT-BPOlocationintheearly2000s.In2003,Alcatel-Lucentstarteditssoftwaredevelopmentandengineeringcenter 4•Thenumberofhighervalue-addedITservicesinvestmentprojectshavebeenontherisesince2006•Oneofthemaininvestmentprojectsin2007includedMicrosoft’sinnovationcenterintheElGazalaPoleofCommunicationTechnologiesPark 5•Microsoft’scentersupportsthedevelopmentofTunisia’ssoftwareindustrybydevelopingintellectualcapitalandstrengtheninglocalcomputerengineeringservicescompanies 5•OthermajorinvestorsincludeSiemens,Gensym,HuaweiandSTMicroelectronics.Industry Profile – Size and Specifics•ThemajorityofTunisianandforeigncallcentersaswellastheoffshoreICTindustryareconcentratedinandaroundTunis•TheICTsectorisafragmentedmarketwithmostofthecompaniesemploying10orlesspersonnel 6 ,usuallyprovidingservicesfordomesticandforeigncustomerswithinthecallcentersector•TheservicesofferedoutofTunisincludeITInfrastructure,ITtrainingADM,ERP,financeandaccounting,callcenter,CRM•ManymultinationalsoperateintheElGazalaPoleofCommunicationTechnologiesPark.Theparkhostsapproximately50companiesemploying1,300people 7 .1 www.investintunisia.tn, Invest in Tunisia website, December 2008 5 www.oxfordbusinessgroup.com/publication.asp?country=20, Oxford Business Group Report2 www.gfh.com/en/our-business/tunis-financial-harbour.html, Gulf Finance House website,Tunisia, December 2008December 2008 6 www.animaweb.org/en/pays_tunisie_en.php, ANIMA Investment Network, December 20083 www.tunisia.com/tunisia/News/Travel/Tunisia-taps-into-medical-tourism, Tunisia.com news 7 www.tunisianindustry.nat.tn, German-Tunisian Chamber of Commerce and Industry website,article; 2008 December 2008121 4 Alcatel-Lucent white paper: Bridging the digital divide, 31 August 2004©2009KPMGInternationalisaSwisscooperative.MemberfirmsoftheKPMGnetworkofindependentfirmsareaffiliatedwithKPMGInternational.KPMGInternationalprovidesnoclientservices.NomemberfirmhasanyauthoritytoobligateorbindKPMGInternationaloranyothermemberfirmvis-à-visthirdparties,nordoesKPMGInternationalhaveanysuchauthoritytoobligateorbindanymemberfirm.Allrightsreserved.KPMGandtheKPMGlogoareregisteredtrademarksofKPMGInternational.