2012 EIF REVLON Run/Walk For Women Team Captain's Manual

2012 EIF REVLON Run/Walk For WomenTeam Captain’s ManualContact: Whitney Riceteamsny@revlonrunwalk.orgtel (855) 4EIF-RRW or (855) 434-3779fax (855) 434-3999Mail forms and checks to:EIF REVLON Run/Walk – New YorkFile 13801801 West Olympic Blvd.Pasadena, CA 91199-1380Join us on:facebook.com/eifrevlonrunwalktwitter.com/eifrevlonrw_nyHelp in the Fight Celebrate Triumphs Share Stories Make a Difference

Join the Fight!Money Raised = Research Funds = Lives SavedIn the last eighteen years, the EIF REVLON Run/Walk For Women has distributed over 65 million dollarsfor women’s cancer research. The money raised has helped fund critical research that has led the wayfor groundbreaking new therapies. One example is the drug Herceptin which, according to Dr. DennisSlamon, Director of the REVLON/UCLA Women’s Cancer Research Program, when used at the time ofdiagnosis increases the rate of survival and decreases breast cancer reoccurrences by more than 50%.The groundbreaking work and generosity of event founder Lilly Tartikoff, the Entertainment IndustryFoundation, and REVLON CEO Ronald O. Perelman, along with the unprecedented fundraising efforts ofRun/Walk participants in New York and Los Angeles, have advanced the science of cancer research by 6to 8 years.2012 New York BeneficiariesLearn more about the 2012 EIF REVLON Run/Walk For Women Beneficiaries and how they make adifference by, visiting our website at revlonrunwalk.org under the “Who We Support” section.The Facts About Women’s Cancers:It is estimated that in 2012:More than 318,000 new cases of women’s cancers will be diagnosed this year in the U.S.Approximately 40,000 women will die from breast cancer in the United StatesApproximately 22,000 new cases of ovarian cancer are expected this yearAbout 15,500 women will die of ovarian cancerSource: American Cancer Society Facts & Figures 2011, National Cancer Institute Centers for Disease ControlEarly Detection is the Key - The American Cancer Society Recommends:All women conduct monthly breast self-examinationsAll women have an annual clinical examination by a health care professionalAll women aged 40 and over have a yearly mammogramHelp in the Fight Celebrate Triumphs Share Stories Make a Difference

Important 2012 EIF Revlon Run/Walk DatesWednesday, February 29 thTuesday, March 6 thWednesday, March 7 thFriday, April 13 thMonday, April 23 rdFriday, May 4 thSaturday, May 5 thFriday, June 15 thLast Day for $5 off discountTeam Captain Workshop6:30-8:00 p.m.CancerCare275 Seventh Avenue, 23 nd Floor,New York, NY 10001Team Captain Workshop6:30 p.m.-8:00 p.m.Memorial Sloan-Kettering Cancer CenterRockefeller Research Laboratories430 East 67th StreetNew York, New York 10065Must have 15 registered team membersand have raised at least $250 by the teamto guarantee a Team Sign.Last day runner bib packets are mailedLast day for $35 registration online. Mustbring receipt to race and pick up bib at OnsiteRegistrationEIF Revlon Run/Walk For Women Event!Contributions must be received by 5:00pmto count towards team fundraising totalsand individual awards. Company matchesthat are paid by the deadline will beincluded in determining overall teamfundraising totals. Company gift matchesare not eligible to be considered forindividual fundraising awards.Schedule of EventsSaturday, May 5, 20127:00amT-shirt PickupDonation Drop-offOn-site Registration8:15amCelebrity Opening Ceremony9:00amOfficial Start of Run/Walk10:00amFinish Line FestivitiesHealth Expo11:00amSurvivor CeremonyHelp in the Fight Celebrate Triumphs Share Stories Make a Difference

Managing Your TeamManaging your team online has never been easier! We have some great features to assist you in makingyour team successful.Participant CenterTeam Page Share your team’s story of why and how you participate. Add text, videos, or pictures, to shareyour joy, strength, and enthusiasm in working together to end women’s cancers.Send E-mails to team members, family, friends, co-workers, and classmates Reach out to others to invite them to join your team or donate. Send out updates to your teammembers to keep them informed and encourage them in their fundraising and recruitmentefforts. Send out thank you notes to your donors and to your team members for their hardwork. Be sure to add our e-mail badge to your e-mail signature to help increase awareness ofthe cause.Fundraise With FacebookBe sure to visit www.facebook.com/EIFRevlonRunWalk , where you can download our newfundraising app. It links right to your participant page, so friends can support you with adonation or sign up to walk with you!View your team fundraising progress You can keep your fundraising on track by viewing your team’s fundraising progress and viewteam donors.Visit the “Participant FAQs” of our website www.RevlonRunWalk.org to learn more about the greatfeatures in your participant center.DownloadsYou can download forms and icons to get your team going. Visit our “Downloadable Forms” section ofwww.RevlonRunWalk.org to get access to:Tribute SignsEIF Revlon Run/Walk logosDonation forms and LettersPrintable Registration formsHelp in the Fight Celebrate Triumphs Share Stories Make a Difference

MaterialsSpread the word! We have brochures, display stands, and posters available to help you get othersinvolved. To order materials please contact your team coordinator at teamsny@revlonrunwalk.org.Step by Step Information for Team CaptainsStep 1 > RegisterIf you have not already done so, you can register now at revlonrunwalk.org. The non-refundableregistration fee is $35.00 per person through May 4th; the registration fee increases to $40.00 beginningMay 5th. (Take advantage of our $5 off your registration when you enter FUNDRAISE in the discountcode section by February 29 th )Each individual team member must be registered for the event and pay the registration fee ($35.00 untilMay 4th or $40.00 starting May 5th). Encourage your team members to register early; the sooner theyjoin the team, the sooner they can begin fundraising. The registration fee is not tax-deductible. This feecovers our Run/Walk expenses only. You have the option to make a separate tax-deductible donationwhen you register, or any time after.There are 3 ways to register:One > REGISTER ONLINE:Team members may register using a credit card on the EIF REVLON Run/Walk For Womenwebsite revlonrunwalk.org. Online registration closes on Friday, May 4th.All individuals who register online after Monday, April 23 rd will pick up their BIB on event day.These registrants must bring their registration confirmation with them on event day to claimtheir BIB.Two > REGISTER BY MAIL:Registration forms and checks can be mailed individually or collected by the Team Captain andmailed together to:EIF REVLON Run/Walk For Women- New YorkFile 13801801 West Olympic Blvd.Pasadena, CA 91199-1380Help in the Fight Celebrate Triumphs Share Stories Make a Difference

Team Captains may print registration forms from the EIF REVLON Run/Walk For Women websiteat revlonrunwalk.org. Click on the “Downloadable Forms” section. If you are handing outregistration forms to your team, write the team name on the forms before distributing to yourteam members.Three > REGISTER ON EVENT DAY:Late-Registration will be available from 7:00-8:30 am on the morning of the event, Saturday,May 5th, in Onsite Registration. The event day registration fee is $40.00.BIB PACKETS:If you register prior to Monday, April 23 rd , you will receive your BIB packet in the mail. Thoseregistering after Monday, April 23 rd will pick up their BIB on event day, and must bring theirregistration confirmation with them to Onsite Registration on event day in order to pick up theirBIB.Step 2 > Recruit Your TeamA Run/Walk team consists of 5 or more people, made up of co-workers, family, friends, classmates, etc.However, in order to have a team sign made for you, your team must have a minimum of 15registered participants and have raised over $250 as a team by April 13 th . Check the “TeamRecruitment Tips” section of this manual for great ideas on how to build your team.Step 3 > Fundraise to Save LivesOnce a team member has registered, she or he can begin collecting pledges. Use the information in the“Join the Fight” and “Facts about Women’s Cancers” sections of this manual to remind your teammembers of the importance of fundraising. Set an ambitious team goal, and challenge them to meet it.Check the “Fundraising Tips” section of this manual for some great tips on raising funds and be creative!Also remind your team members about the incentive fundraising awards available to them. Informationregarding the awards may be found on our website at revlonrunwalk.org under the Fundraising section.Step 4 > Build Team SpiritBuilding your team’s identity can be great fun, helps create camaraderie among your team members,and makes the experience all the more memorable. Be as creative as you can – create t-shirts, hats,team signs or buttons to wear on event day; get together periodically to check in and help each otherwith fundraising ideas; offer prizes for surpassing fundraising goals. Have fun!Help in the Fight Celebrate Triumphs Share Stories Make a Difference

Step 5 > Team Captain MeetingEvent information will be sent to the Team Captains periodically (mainly via email). You’ll have theopportunity to attend a Team Captain meeting, where you can get answers to your questions and enjoyour appreciation of your efforts and dedication. It’s also an opportunity to meet and exchange ideaswith other Team Captains.Step 6 > Event DayA team sign will be provided for qualifying teams who have 15 or more registrants and have raisedover $250 as a team by April 13 th . For qualifying teams, the team sign will be placed on a designatedteam street. Qualified teams will be notified of their team’s location the week of the run. The team signshould be picked up by the Team Captain between 7:00-8:30 a.m. on the day of the event. Please keepin mind that your team name cannot be changed after April 13th, so make sure you’ve settled on thename you want before that date.Step 7 > Team PhotographWe will have volunteer photographers to assist you in taking your team photographs. Don’t forget tobring your camera! Your team photograph can be taken before the Run/Walk kickoff at one of the TeamPhoto Area stations. Be sure that all your team members are gathered before you get in line for yourpicture. Remember, if you have great team photos, we’d love you to share them with us. Send teamphotos to teamsny@revlonrunwalk.org.Build Your Team and Fundraise!Remember, more people participating in the EIF REVLON Run/Walk For Women and more money raisedmeans more funding for scientific research to help save the lives of those battling women’s cancers.Below are many tips for building your team and fundraising. Though some are specific to offices orschools, most can be adapted to just about any environment. Be creative!Team Recruitment TipsPromote the EIF REVLON Run/Walk For Women with an article in your company newsletter, churchbulletin or student newspaper.Distribute registration forms to all your colleagues accompanied by an inter-office memo (this can alsobe done via email). You can retrieve more registration forms in the “Downloadable Forms” section ofthe Run/Walk website at revlonrunwalk.org.Display event posters, stands and registration forms in public areas such as lunchrooms, lobbies,restrooms, reception areas, waiting rooms, lounges, break rooms, student unions, elevators, etc.Help in the Fight Celebrate Triumphs Share Stories Make a Difference

Materials can be requested from your team coordinator by emailing requests toteamsny@revlonrunwalk.org .Hold an informational meeting about the EIF REVLON Run/Walk for Women in the lunchroom, breakroom, student union or other public place and set up a team sign-up table. If you work in a building withsmaller companies, invite them to join your team. Set up an informational/registration table in thelobby.Keep others informed on your team’s progress via email and voicemail.If you’ve participated as a team captain in the Run/Walk before, contact your previous team membersand ask them to return!Get your clients involved! If you work with clients who do not have a Run/Walk team, ask them to joinyour team. This can also be done with vendors or any other company with whom you regularly dobusiness.Hold a Women’s Health Awareness Day and distribute materials and information about the EIF REVLONRun/Walk For Women. You’ll be educating your peers while signing up walkers.Fundraising TipsEncourage your team members to set a fundraising goal of $250 or more. See how easy it is toreach your goal!Raise $250 in a snap:1. Be the first, and donate to yourself $252. Ask two family members to match your donation $503. Ask for a donation in lieu of birthday gifts $504. Ask friends on Facebook and/or blog to donate $5 $505. Ask your boss for a company donation $506. Ask your co-workers to donate (5 co-workers for $5) $25$250Now you qualify for a fundraising award! Please visit the Fundraising section of www.revlonrunwalk.orgfor more information.Encourage team members to collect pledges by creating prizes for top fundraisers. For example, youcould offer a paid vacation day, a bonus casual day, theater or sports tickets, exemption from classes,community service credits, etc.Encourage friendly competition between departments or grades, or challenge another team to see whocan raise the most money. Post a running tally of fundraising totals in a visible spot.Help in the Fight Celebrate Triumphs Share Stories Make a Difference

Ask employees or others to submit designs for your team t-shirt. Turn this into a fundraiser by asking foran “entry fee.” Have everyone “vote” on their favorite design with dollar donations and then sell the t-shirts to non-walkers.Offer employees the opportunity to donate to your team through a simple payroll deduction.Ask your company about utilizing an existing matching gift program. Companies can make a flatdonation to the team, or sponsor walkers for fifty cents on the dollar, dollar for dollar, or even two-forone.If your company or organization does not have a matching gift program, talk to management aboutstarting one. (Note: Because there are many variables not within our control that affect the processingof matching gifts, the actual matching gift donation must be postmarked no later than June 15, 2012 forit to be counted towards any fundraising award total.)Students can ask their school faculty if they will match the top ten fundraisers dollar-for-dollar or a setpercentage of the total.Ask everyone in your office to empty their pocket change into a donation jar every day. Use a clear jar towatch it fill up. Encourage competitions to see which department can fill a jar, or can fill the most jars.(Please note: once you collect your jars of change, deposit the cash and write a check for the amount toEIF REVLON Run/Walk For Women and submit with your other donations. Please do not send cash.)Sell pink ribbons, buttons, bumper stickers, candy, home-baked goods or other small items to raisemoney for your team.Organize team intramurals, and challenge a rival company, department or school to a softball game,bowling match or poker night with all proceeds going towards the winning team’s fundraising total.Challenge another company in your area of business (advertising agencies, internet developers, lawfirms, hospitals, competing schools, restaurants, etc.) to see who can raise the most money in this year’sRun/Walk. You can also set up a competition inside your own company between departments orbetween employees working on different accounts or areas of the business.Ask your offices in other cities or states — or even other countries — to sponsor your team. This is agreat way to raise more money and to promote company-wide involvement in the Run/Walk.Have a bake sale, car wash, penny drive or a rummage sale, with all of the proceeds going to yourRun/Walk team. Think really big and organize a concert, dance or other special event.It’s great for children to involve their parents in their fundraising efforts, asking them to help raisemoney at their workplaces and through their friends and other contacts. (Parents should also check tosee if their companies have matching gift programs.)Conversely, parents can put their children to work fundraising in school among their teachers andfriends or through sports teams or clubs.Help in the Fight Celebrate Triumphs Share Stories Make a Difference

Employees or customers of restaurants and bars can work with management to select a drink or entreespecial and donate part of the proceeds of that item to the Run/Walk. Or, offer patrons a special happyhour night, with a percentage of the proceeds going to support the team. Decorate the venue withRun/Walk posters and ask the staff to wear t-shirts and buttons promoting the event. As an addedbonus, a community tip jar can encourage wait staff to donate their change tips for the day.Gaming tournaments are also a great fundraising event for bars and restaurants; proceeds from pool,ping-pong, darts or video game tournaments all benefit the team fundraising.If you need further assistance, please do not hesitate to contact us!Thank you,EIF Revlon Run/Walk For WomenHelp in the Fight Celebrate Triumphs Share Stories Make a Difference