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transcription or workflow mapping process. In most cases, the process went through<br />

several iterations and refinements before the workflow map was deemed by the<br />

participant to be an accurate representation of institutional processes. The completed<br />

versions of each institutional workflow map for managing born-digital content can be<br />

found in the following section. Transcriptions were analyzed using open coding to<br />

identify parallels and common threads throughout the interviews.<br />

A Note on Workflow Mapping<br />

At its most fundamental, process mapping “makes work visible.” 86 Process<br />

mapping is a way of visualizing and documenting the activities of an organization such<br />

that it: “can be performed effectively and efficiently,” “[c]an be managed effectively,”<br />

and it “[o]ffers the potential for a competitive advantage.” 87 A flowchart, one of the most<br />

basic methods of process mapping, is “a graphic representation of the sequence of steps<br />

that make up a process.” 88 Flowcharts are frequently used to represent the steps in a high-<br />

level workflow, where a workflow is defined as a sequence through which a piece of<br />

work passes from start to finish. 89 I have chosen the term workflow map for the diagrams<br />

I have created, as they map the current practices and processes that make up the<br />

<strong>workflows</strong> for managing born-digital content within each of the institutions represented<br />

by participants. The workflow maps are accompanied by a legend that defines the<br />

different processes that are visually depicted, and are based upon workflow symbols<br />

86 Robert Damelio, The Basics of Process Mapping. (Portland, OR: Productivity, Inc., 1996), 1.<br />

87 Alan J. Raimas and Richard Rummler, “The Evolution of the Effective Process Framework: A Model for<br />

Redesigning Business processes.” Performance Improvement 48 no. 10 (November/December 2009),<br />

26, http://onlinelibrary.wiley.com/doi/10.1002/pfi.20112/abstract (accessed May <strong>2012</strong>).<br />

88 Damelio, The Basics of Process Mapping, 10.<br />

89 “Workflow,” Wikipedia – The Free Encyclopedia http://en.wikipedia.org/wiki/Workflow (accessed June<br />

<strong>2012</strong>).<br />

26

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