It's a Jungle Out There - York Wallcoverings

Issue 17York, Ink.Print Press Coveragefrom York WallcoveringsMarket Tabloid – It’s a Jungle Out ThereInterior DesignMay 31, 2009Circulation 100,000York Wallpapers & Fabrics.....................circle 427.....................56

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comCanada’s Style at HomeMarch 2009Circulation 230,000Continued on next page

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comFlorida DesignVolume 19, #1Circulation 230,000

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comWallpaper is On a RollKansas City StarMay 31, 2009Circulation 359,477LATEST IN LUXURYThe Stacy Garcia line from York’s Designer Series includes several flocked (raised velvet) designs, which isa subtle way to infuse texture in a room. The Ronald Redding “Bronze Age” collection from York reflectsa trend in metallics that is expected to remain strong this year. Stacy Garcia collection: Linework floral(yellow), Fern and Boccaccio Damask (black/gray)After years on the decorative outs,wallcoverings are back in style. They’ve shedtheir dowdy association with teddy bearsand tiny country prints and re-emerged infresh, attention-getting forms.Wallpaper’s return has followed a declinein the popularity of faux finishes, notedStacy Senior Allan, marketing director forwallpaper maker Thibaut Inc. Maybe onetoo many badly sponged walls convinced usto leave the wall decorating to the experts.But like faux finishes, wallpaper adds adimension that a plain coat of paint can’t,Allan noted. Especially in rooms without alot of soft surfaces — dining rooms andbathrooms, for example — wallpaper addssoftness and a layering effect, she said.We talked to some leaders in the industryto find out the latest trends in wallpaper.Here’s what’s hot.Tradition with a twistAges-old motifs are still around, but inoversized forms and surprising colors.‘’Everything has gone large-scale,’’ saidPaula Berberian, creative services managerfor Brewster Wallcovering Co. Familiardesigns such as damask and Jacobean printsare being blown up into bold proportionsand rendered in unexpected hues ormetallics.The result is a less stuffy look that can workeven in modern settings. It can be busy,though, so Lilly Sosic of the Brunschwig &Fils showroom in Beachwood’s OhioDesign Centre said wallpapers withoversized graphics might be best for areaswhere people don’t spend a lot of time —a powder room, for instance, or a foyer.Or cover just one wall, suggested GinaShaw, vice president of productdevelopment for York Wallcoverings. Notonly is creating a feature wall a returningtrend among designers, but it’s also a lesscostly way to bring interest to a room, notedher colleague at York, director of marketingLeRue Brown.Sophisticated finishesTexture adds a third dimension to manyof today’s wallpapers.Thibaut’s Allan said improvements inmanufacturing technology allow wallpaperto have raised textures and embellishmentsthat weren’t possible earlier.As a result, many of the new wallpapersenhance rather than dominate a room.‘’Wallpaper used to be really ‘pay attentionto me,’ ‘’ she said. Now it tends to play asupporting yet glamorous role.Sand and tiny bead accents are popular —think of sprinkling them onto a line ofwhite glue — as are bits of bling such ascrystals and pearls. Metallics are big, too,but don’t be scared away by bad memoriesof disco-era Mylar. Metallics now are moresubtle, often used just for accents.‘’It’s directly related to couture,’’ York’sBrown said. ‘’. . . Wallpaper today is muchContinued on next page

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comKansas City Star, continuedcloser to runway fashion than ever before.’’HandcraftingYou can find papers that resemble crinkledsilk or pleats, and Brewster even has anembroidered paper coming out this year,Berberian said.Eco chicThe world is wearing its Earth obsessionon its walls.That means grass and leaf designs arepopular, as is grass cloth, a classic lookthat’s making a comeback. It’s made ofreeds, bamboo and other natural grasses,Berberian said, so it fits right in withpeople’s desire to decorate with renewablematerials.From a color standpoint, Shaw said spablues and greens are strong, as are otherEarth-inspired shades. Brown remainspopular, often paired with brighter colors.The renewed interest for handmade goodsis apparent in wallpapers, too. Shaw thinksit’s an effect of the uncertain economy, anappreciation for things that are craftedthoughtfully and made to last.Handmade wallpaper can be pricey, butmore mass-produced wallcoverings have thelook and feel of hand crafting. Berberiansaid many have raised inks, which give theillusion of hand-printing. Asian-inspireddesigns and line drawings or other simplemotifs are common, too.Such wallcoverings often include layeredcolors and small mistakes that make themappear handcrafted, Allan said. One ofThibaut’s new papers, for example, wascreated from a swatch of centuries-old fabricand incorporates its imperfections, whichAllan believes just makes the paper morebeautiful and interesting.Ronald Redding collection: Bolero,Pharaoh www.yorkwall.com‘60s flashbacksIt’s a mod, mod world, at least for thepeople who missed the ‘60s.The bold geometrics, pop art and brightcolors that exemplified that groovy decadeare in big demand among youngerconsumers, and that’s translating towallpaper design. ‘’It’s a new look to them,’’Berberian noted.Because many of the fans of ‘60s design areyoung enough to be decorating dorm roomsor first apartments — or even their tween orteen bedrooms — the look is strong inlower-priced, repositionable decals such asBrewster’s Wall Pops and York’sRoomMates. The peel-and-stick decals usean adhesive like the one used in Post-itnotes, so they leave no residue when they’reremoved.Global influencesOur well-traveled society has shrunk theplanet and brought the colors and designsof other cultures to Western walls. Africancountries and India are particularly stronginfluences in wallcovering design and inhome decor in general, Berberian said.You’ll see that in paisleys and ikat designs,elongated geometric patterns originally usedin fabrics that have the appearance ofhaving been stretched. Animal prints arestrong, too, and you can even findwallpaper that resembles faux reptile skinsso closely they almost look and feel real.

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comWallpaper is On a RollLansing State JournalMay 11, 2009Circulation 58,948York Gerber Daisies from RoomMatesRMK 1279GMYork Circles and dots from Candice OlsonCO 2119After years on the decorative outs,wallcoverings are back in style. They’ve shedtheir dowdy association with teddy bearsand tiny country prints and re-emerged infresh, attention-getting forms.Wallpaper’s return has followed a declinein the popularity of faux finishes, notedStacy Senior Allan, marketing director forwallpaper maker Thibaut Inc. Maybe onetoo many badly sponged walls convinced usto leave the wall decorating to the experts.But like faux finishes, wallpaper adds adimension that a plain coat of paint can’t,Allan noted. Especially in rooms without alot of soft surfaces — dining rooms andbathrooms, for example — wallpaper addssoftness and a layering effect, she said.We talked to some leaders in the industryto find out the latest trends in wallpaper.Here’s what’s hot.Tradition with a twistAges-old motifs are still around, but inoversized forms and surprising colors.‘’Everything has gone large-scale,’’ saidPaula Berberian, creative services managerfor Brewster Wallcovering Co. Familiardesigns such as damask and Jacobean printsare being blown up into bold proportionsand rendered in unexpected hues ormetallics.The result is a less stuffy look that can workeven in modern settings. It can be busy,though, so Lilly Sosic of the Brunschwig &Fils showroom in Beachwood’s OhioDesign Centre said wallpapers withoversized graphics might be best for areaswhere people don’t spend a lot of time —a powder room, for instance, or a foyer.Or cover just one wall, suggested GinaShaw, vice president of productdevelopment for York Wallcoverings. Notonly is creating a feature wall a returningtrend among designers, but it’s also a lesscostly way to bring interest to a room, notedher colleague at York, director of marketingLeRue Brown.Sophisticated finishesTexture adds a third dimension to manyof today’s wallpapers.Thibaut’s Allan said improvements inmanufacturing technology allow wallpaperto have raised textures and embellishmentsthat weren’t possible earlier.As a result, many of the new wallpapersenhance rather than dominate a room.‘’Wallpaper used to be really ‘pay attentionto me,’ ‘’ she said. Now it tends to play asupporting yet glamorous role.Sand and tiny bead accents are popular —think of sprinkling them onto a line ofwhite glue — as are bits of bling such ascrystals and pearls. Metallics are big, too,but don’t be scared away by bad memoriesof disco-era Mylar. Metallics now are moresubtle, often used just for accents.‘’It’s directly related to couture,’’ York’sBrown said. ‘’. . . Wallpaper today is muchContinued on next page

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.comModern HomeJune 2009Circulation 58,000York Wallcoverings Website: www.yorkcontract.com.Continued on next page

750 Linden Ave.York, PA 17405-5166Tel: 717-846-4456www.yorkwall.commodern home, continuedYork Wallcoverings Website: www.yorkcontract.com.