WVIZ/PBS Annual Report 1999 - Blog@Case

Thinking and operating "outside the box" and beyond the confines of conventional television is a longtradition for this organization. That tradition includes: Training sessions for parents and caregiversthat explain how to watch educational programs-and then turn the TV off and create a learningenvironment. Training sessions for teachers that show how to impact learning using computers,interactive CD ROMs and video. Distance learning that allows students across geographic areas to sharean outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allowa student to earn a college degree. Multiple channels of educational programs that are availablethrough cable, microwave and on videotape.Teleconferences that allow the community to addressissues of particular importance. A web site with some four thousand pages of content and links tomany thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programsthat truly engage the audience and enrich the lives of the millions who watch. The convergence ofelectronic communication technologies is a well established trend. Promising and evolving digitaltechnology will allow WVIZ/PBS to deliver even more services through an even greater variety ofplatforms, which will provide education and public service to an even broader range of people. Thepotential applications of digital television are especially exciting. In addition to video and audio, thedigital signal can carry with it high-speed data transmission for download to a computer or "smart"TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programssimultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership inWVIZ/PBS Annual Report 1999Community Service," established in a strategic direction by the Board of Trustees. This year that sensePartnership in Community Serviceof partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBSpartners and supporters have our heartfelt thanks for their vision and continued support as we charta new course for the evolving digital age built on a tradition of innovation in education and service.

PublicTelevisionClevelandPartnership in Community Service

Thinking and operating "outside the box" and beyond the confines of conventional television is a longtradition for this organization. That tradition includes: Training sessions for parents and caregiversthat explain how to watch educational programs-and then turn the TV off and create a learningenvironment. Training sessions for teachers that show how to impact learning using computers,interactive CD ROMs and video. Distance learning that allows students across geographic areas to sharean outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allowa student to earn a college degree. Multiple channels of educational programs that are availablethrough cable, microwave and on videotape.Teleconferences that allow the community to addressissues of particular importance. A web site with some four thousand pages of content and links tomany thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programsthat truly engage the audience and enrich the lives of the millions who watch. The convergence ofelectronic communication technologies is a well established trend. Promising and evolving digitaltechnology will allow WVIZ/PBS to deliver even more services through an even greater variety ofplatforms, which will provide education and public service to an even broader range of people. Thepotential applications of digital television are especially exciting. In addition to video and audio, thedigital signal can carry with it high-speed data transmission for download to a computer or "smart"TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programssimultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership inCommunity Service," established in a strategic direction by the Board of Trustees. This year that senseof partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBSpartners and supporters have our heartfelt thanks for their vision and continued support as we charta new course for the evolving digital age built on a tradition of innovation in education and service.

Thinking and operating "outside the box" and beyond the confines of conventional television is a longtradition for this organization. That tradition includes: Training sessions for parents and caregiversthat explain how to watch educational programs-and then turn the TV off and create a learningenvironment. Training sessions for teachers that show how to impact learning using computers,interactive CD ROMs and video. Distance learning that allows students across geographic areas to sharean outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allowa student to earn a college degree. Multiple channels of educational programs that are availableletter fromthe presidentStaring at "The Tube."Watching "The Box." Sooften, when we think oftelevision, we think of athrough cable, microwave and on videotape.Teleconferences that allow the community to addressissues of particular importance. A web site with some four thousand pages of content and links tomany thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programsthat truly engage the audience and enrich the lives of the millions who watch. The convergence ofelectronic communication technologies is a well established trend. Promising and evolving digitaltechnology will allow WVIZ/PBS to deliver even more services through an even greater variety ofplatforms, which will provide education and public service to an even broader range of people. Thepotential applications of digital television are especially exciting. In addition passive to video viewing and audio, theexperience, but thesedescriptions do not applyto Northeast Ohio's publictelevision station.WVIZ/PBS is clearly morethan meets the eye...digital signal can carry with it high-speed data transmission for download to a computer or "smart"TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programssimultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership inCommunity Service," established in a strategic direction by the Board of Trustees. This year that senseof partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBSpartners and supporters have our heartfelt thanks for their vision and continued support as we charta new course for the evolving digital age built on a tradition of innovation in education and service.

Thinking and operating "outside the box" and beyond the confines ofconventional television is a long tradition for this organization. That traditionincludes:• Training sessions for parents and caregivers that explain how towatch educational programs-and then turn off the TV and createa learning environment.• Training sessions for teachers that show how to impact learningusing computers, interactive CD ROMs and video.• Distance learning that utilizes fiber optics and allows studentsacross geographic areas to share an outstanding teacher or aspecial lesson.• TV and on-line credit courses that allow a student to earn acollege degree.• Multiple channels of educational programs that are availablethrough cable, microwave and on videotape.• Teleconferences that allow the community to address issues ofparticular importance.• A web site with some 4,000 pages of content and links to manythousands more.All of this and more is part of WVIZ/PBS, in addition to the broadcast ofprograms that truly engage the audience and enrich the lives of the millionswho watch.2letter fromthe presidentThe potential applications of digital television are especially exciting. Inaddition to video and audio, the digital signal can carry with it high-speeddata transmission for download to a computer or "smart" TV. Its multi-channelcapacity will also enable WVIZ/PBS to broadcast several different programssimultaneously.Virtually all of the services of WVIZ/PBS are driven by the principal of"Partnership in Community Service," established in a strategic direction bythe Board of Trustees. This year, that sense of partnership yielded spectacularresults as the following pages of this report will attest.All WVIZ/PBS partners and supporters have our heartfelt thanks for theirvision and continued support as we chart a new course for the evolving digitalage built on a tradition of innovation in education and public service.Jerry WarehamPresident and CEO, WVIZ/PBSThe convergence of electronic communication technologies is a wellestablished trend. Promising and evolving digital technology will allowWVIZ/PBS to deliver even more services through an even greater variety ofplatforms. This will provide education and public service to an even broaderrange of people.

3To Improve EducationEducation is fundamental to the mission of WVIZ/PBS. Students of all ages aregiven opportunities to expand their knowledge through the programs and servicesthe station provides to schools and to the community at large. Teachers benefitfrom training provided by WVIZ/PBS. For example, working with Ohio Schoolnet,this year WVIZ/PBS provided computer skills to over 1,000 teachers. Opportunitieslike these for lifelong learning will increase exponentially as new digital platformsare created and employed in the months and years to come. What will remainconstant is WVIZ/PBS's approach to education, which is to make learning fun,challenging and relevant.KidTV on VIZ. The 12 hours of children's programmingeach weekday on WVIZ/PBS continues to be a hit withthe station's youngest audience members. This yearsaw the introduction of "Dragon Tales," an animatedseries chronicling the adventures of six-year-old Emmyand her four-year-old brother Max in Dragon Land. Inthis enchanted place the children are encouraged to explore the challenges theyface and investigate methods of dealing with them. For older KidTV on VIZ viewers,ZOOM, the hot educational series of the '70s, returned, infused with renewed energyand attitude to educate and entertain a new generation of children.KidTV on VIZ PREP. When Senator George Voinovich wanted to learn how to helpget preschoolers "Ready to Learn" before they enter the classroom, he came "home"to Cleveland and WVIZ/PBS. His visit w as just one of many highlights during a yearwhich saw special "Help Me Grow" workshops on child growth and developmentfrom ages 0-3; the launch of a new Lending Library Program to provide educationalresources to parents of children from birth through age six; and the extension ofthe Ready to Read Program to include Rainbow Babies andChildren's Hospital. KidTV on VIZ PREP is made possible byThe Cleveland Foundation, The George Gund Foundation, TRWFoundation, Eva L. and Joseph M. Bruening Foundation, TheThomas H. White Foundation, The Hershey Foundation andthe Corporation for Public Broadcasting.Northern Ohio Telecommunications Association. Students fromTop to Bottom: GovernorVoinovich, Girl withharp, camera crew, ,Behind the Scenes, OnStage with two guys.

Discoveringjust what’s wrong withThunder BayAmusement ParkThe carousel spinsaround…but a little too fast.The double loop rollercoasteris a little too "loopy." Thewater slides are "hot" …butin the wrong way.Can three inquisitive teens,known as the Thunder BayPatrol, put the fun back intoThunder Bay?

isSciencetheSolutionBy creating an unlikely alliancewith something called physics,the Thunder Bay Patrol-withthe occasional help of amysterious stranger-saves theday. Along the way, the teensmanage to help middle schoolstudents learn about physicsin a user-friendly-and evenfun-way.Their calculations,collaborations andcamaraderie come alive in"Science is the Solution," amultimedia resource thatincludes a four-part videocomponent, CD-Rom andThunder Bay Web Site.Produced by WVIZ/PBS incollaboration with Six FlagsOhio and NASA Glenn ResearchCenter, "Science is theSolution" was funded by theOhio EducationalTelecommunications NetworkCommission and the MarthaHolden Jennings Foundation.

4area high schools discussed a range of educational topics with Governor Bob Taftduring a special electronic "student summit" emanating live from the WVIZ/PBSstudios. The 30-minute event included participation from a student audiencegathered at the station's studios and live interaction from students at schoolsconnected to WVIZ/PBS through the Northern Ohio Telecommunications Association(NOTA), an interactive fiber network."Go Figure?" The award-winning, multimedia math project for students in grades7-12 can now be utilized by students throughout the country. Distributed nationallyby the Great Plains Network, a national educational program distribution center,"Go Figure?" is a co-production of WVIZ/PBS and Ohio University Public Television.The program includes an eight-part television series and an interactive CD-ROM.Funded by the Ohio Educational Telecommunications Network Commission, in supportof the Ohio SchoolNet Initiative."Get Ready for the Cleveland Orchestra." Students and teachers had the opportunityto experience every aspect of a Cleveland Orchestra performance, from the tuningof the instruments to the final bows, through a "virtual" event designed to preparethem for the real thing. Through a special teleconference presentation by WVIZ/PBSin cooperation with The Cleveland Orchestra, students met the conductor andorchestra members, became familiar with the music and instruments, and took avideo tour of the concert hall. Made possible by Martha Holden Jennings Foundation.Thunder BayAmusement park,the Thunder Bay patrol."NewsDepth." The statewide weekly news program designed specifically for studentsin grades 3-8 returned for its 32nd season. One of the most popular televisionprograms used by teachers throughout the state, "NewsDepth" helps students learnabout current events and much more. The series is produced by WVIZ/PBS incooperation with WEWS-TV and CNN and is funded by Martha Holden JenningsFoundation, Bank One Corporation and Ohio Educational Telecommunications NetworkCommission.to improveeducationProject: LEARN. WVIZ/PBS teamed up with Project: LEARN, a local adult literacyorganization, to help with their "25 Hours for 25 Years Reading" marathon. Thestation hosted a special broadcast of the final half-hour of the reading marathon,which included staff, volunteers and students reading selections from their favoritebooks.to improve education

Thousandsof Northeast Ohioanspass familiarlandmarksevery day...The Key Bank Building…The Federal Reserve Bank…The Terminal Tower…Akron's Civic Theatre…Fascinatingstories…intriguingcharacters…one-of-a-kindoddities…

...sitesunseenThousands of NortheastOhioans pass familiarlandmarks every day, but fewknow the secrets they holdor the fascinating storiesthat lie deep within them."Sites Unseen," a WVIZ/PBSproduction, offered anexclusive look at what ishidden mere inches below thesurface or suspendedhundreds of feet aboveeye level.Among the dozen local "Siteings":a trip to the silverpyramid atop the Key BankBuilding, a tour of the secret"city" that exists in the saltsmines deep below Lake Erie,and a journey back in timeto visit the hidden roomsof an UndergroundRailroad stop.

6second season to introduce viewers to the people, places and happenings that makeNortheast Ohio such an interesting place to live. Produced in cooperation with TheCleveland Cultural Coalition, the program provides the only ongoing local televisioncoverage of the area's arts and culture scene. "Applause" is made possible by TheCleveland Foundation, The George Gund Foundation, and TheGAR Foundation.City Club Forum. Jerry Wareham, President and CEO ofWVIZ/PBS, stepped to the podium as one of the Cleveland City Club's featuredspeakers. His presentation, "The Future of Television is Not Television," addressedthe emerging digital environment, especially as it relates to public television services.As is customary with all Friday Forums, the speech was taped and aired on WVIZ/PBSon the following Sunday. Made possible by the Nordson Corporation and the NordFamily Foundation."Decision '99." For the second year, WVIZ/PBS, WKYC-TV3 and Sun Newspaperscombined editorial, technical and production staff to present a seamless, commercialfreehour of local election coverage. This unprecedented public service presentedinterviews, in-depth analyses and a special vote "ticker" that updated results ofmore than 500 races across Northeast Ohio."Wish*a*roo Park." Children ages two to six are encouraged to use their own senseof wonder and imagination to discover new solutions to everyday occurrences inthis series created by former Clevelander Paula Luciano and presented nationallyby WVIZ/PBS. The television series features a colorful cast of puppet characters ledby Wish*a*roo, a warm-hearted, hip-hoppin' kangaroo with a magical pouch.Top to Bottom: The DetroitSuper Bridge, The KeyBank Building, GeodesicDome, Five Mile Crib,Cargill Salt Mines.Star Spangled Spectacular. Once again, WVIZ/PBS teamed with The ClevelandOrchestra to enhance viewing of its annual Independence Day Concert on PublicSquare. The station provided creative, technical direction and technical support forvideo footage that appeared on the large screen positioned on Public Square.to improvepublic serviceGreater Cleveland United Way PSAs. WVIZ/PBS donated time and services to createsimple but effective public service announcements that demonstrate how donationshave an effect on real people. The spots ran on local broadcast and cable stations.to improve public service

7To Prepare for the FutureThe digital future is here, and WVIZ/PBS is inthe midst of intense planning to meet the station's evolvingphysical and technical needs. Research has beenundertaken to guide the station's Capital Campaign teamin structuring a plan that will lead to success.WVIZ/PBS… In 1999, a new corporate identity designed to reflect the new agewas developed for implementation beginning in January 2000. Research indicatedthat viewers identify WVIZ as home to PBS programming, so it was natural todevelop a co-branded identity: WVIZ/PBS. In the evolvingdigital environment, this new identity will allow theservices WVIZ/PBS provides across a variety of electronicdelivery platforms to be easily identified and will serveas a hallmark of quality education and public servicewherever it is found.…"Where You Belong" A new slogan, seen both on the air and in the community,was developed for WVIZ/PBS to be reflective of the organization's mission ofeducation and public service. WVIZ/PBS is where children and adults belong forprograms that teach, inspire, intrigue, inform, entertain and enlighten. It is wherestudents and teachers belong to receive educational services and lifelong learningin a variety of technology-based platforms. Finally, it is "Where You Belong" asmembers, since the largest single source of funding for WVIZ/PBS comes fromindividual contributions.Top to Bottom: Store ofKnowledge, World Seriesof Wine,World Series ofWine, Zebra guy fromAuction.

WVIZ/PBSstarsappearinNortheast Ohiothroughout the yearThe nights were a littlebrighter when publictelevision stars appeared inthe WVIZ/PBS studios to showtheir support and encourageencouraging viewers to callin with pledges. This year sawvisits by: Helmut Lotti, JohnMcDermott, Roger Williamsand Frank Patterson. Also,Dr. Wayne Dyer, Jerry Baker,Rick Steves, Jonathon Pond,Loretta LaRoche, andFionnuala Sherry and RolfLovland from "SecretGarden."the starsshine on wviz

TheStarsShineon WVIZFavorite characters fromKidTV on VIZ programs madelive appearances throughoutthe community, much to thedelight of Northeast Ohioyoungsters: Wish*a*roo from"Wish*a*roo Park" atSouthPark Center and BeldenVillage Mall; Arthur at theAmeritech KidsFest and onThe Avenue at Tower CityCenter; Zak and Wheezie of"Dragon Tales" on The Avenueat Tower City Center; Mollyfrom "The Big Comfy Couch"and Roscoe Orman ("Gordon")and Walkaround CookieMonster from "SesameStreet" at Parmatown Mall.

8Building partnerships and thinking "outside the box"are vital to WVIZ/PBS in its fundraising efforts.Heinen's/WVIZ World Series of Wine. The fourth year for thisweekend-long celebration of fine wine and wonderful foodwas eagerly anticipated, as evidenced by the sold-outWinemaker Dinners, Grand Tasting Evenings and seminars.Designed to intrigue both beginners and seasoned experts,11 different wine-related events were presented in one grand-slam weekend.WVIZ/PBS Store of Knowledge. The year saw the opening of a third Store ofKnowledge, this one in Beachwood Place. The latest Store of Knowledge followsthe success of the stores in SouthPark Center in Strongsville and at Belden VillageMall in Canton."WVIZ Cooks." Family favorites. Comfort foods. Tailgaterecipes. Quick and easy meals. Once again, WVIZ/PBS cookedup a series of specials that raised interest in the culinary artswhile helping to raise funds for the station.Viva Italian Night. WVIZ/PBS presented a night of programmingthat celebrated the Italian American contributions to ourcountry and our community. Highlights included interviewswith local Italian Americans who shared their rich familymemories.Top to Bottom: SecretGarden, John McDermott,Molly (From The Big ComfyCouch), Frank Patterson,Gardener Guy, DragonTales, Loretta LaRoche,Roger Williams.WVIZ Televised Auction. Over $700,000 was raised during theannual televised shopping spree that took on a rock and rolltheme during its nine days of spirited bidding. Nearly 4,000 itemswere sold, and over 1,500 volunteers donated their time andtalents to the station. The Auction was underwritten by TRW,Inc.; Parker-Hannifin Corporation; Eaton Corporation; KeyBank;UnitedHealthcare; The Illuminating Company, A FirstEnergy Company; National Cityto preparefor the futureBank; Alcan Aluminum; Charter One Bank; Watson Wyatt & Company; ClevelandState University-Division of Continuing Education; and Sherwin-Williams Company.to prepare for the future

9Honors, Awards and RecognitionsNational Academy of Television Arts and Sciences, Cleveland Chapter,Emmy Nominations"Get Ready for the Cleveland Orchestra," Children's /Youth ProgramsSpecials Category"City Club Forum: John Glenn," Public Affairs Programs-Regularly Scheduled Category"Governor's Race '98: The Personal Files," Public Affairs-Specials Category"Soap Box Derby: An All American Classic 1998," Sports EventLive or Live on Tape Category"Applause," Cultural Affairs Category"Applause," Title Sequences and Bumps CategoryOhio Educational Telecommunications (OET) Awards"Applause," Cultural Affairs/Series Programming Category"Soap Box Derby: An All American Classic 1998," News and Public Affairs/PublicAffairs and Special News Programs Category"Feagler & Friends," News and Public Affairs/Spot News/News Magazine orAnthology CategoryHeinen's/WVIZ World Series of Wine, Development CategoryInternational Association of Business Communicators (IABC)"Blue Suede Shoes-Ballet Rocks!," The Vision Award of Excellence forSpecial Project Design"Blue Suede Shoes-Ballet Rocks!," The Vision Award of Merit in theSpecial Project-Writing Category

10Aegis Awards"The Constant Shadow," Training/Education Category"Telling Our Own Stories," Training/Education CategoryOther Honors/RecognitionsJerry Wareham, WVIZ/PBS President and CEO, was invited by the Consulate of theRepublic of Slovenia to join other community leaders in a visit to that country.During his visit, Wareham met with representatives of radio and television operationsin Slovenia who have expressed particular interest in public broadcasting in theUnited States.Peter Sereda, WVIZ/PBS Art Director and Bob Olive, former WVIZ/PBS ProgramManager and currently Senior Director, Major Projects, PBS Programming Services,were inducted into the Silver Circle of the National Association of Television Artsand Sciences, Greater Cleveland Chapter. The Silver Circle honors televisionprofessionals who have made significant contributions to television broadcastingfor 25 years or more.For the second year in a row, Faith Nejman-McNea, one of WVIZ/PBS's local winnersin the Reading Rainbow Young Writers and Illustrators Contest, took honors in thenational competition. Her story, "Down the Drain." won second place in the nationalcompetition. "The Dust Bunny," her story in 1998, was the national first placewinner that year.honors,awardsand recognitionhonors,awards and recognition

Statement of Financial PositionAs of September 30, 1998Current Assetsstatement of financial positionTEMPORARILY PERMANENTLYUNRESTRICTED RESTRICTED RESTRICTED TOTALCash and Cash Equivalents $ 91,718 $ - $ - $ 91,718Short-Term Investments 1,688,792 781,772 - 2,470,564Receivables 288,800 2,108,399 - 2,397,199Prepaid Expenses, Deposits and Other 803,715 - - 803,715Total Current Assets 2,873,025 2,890,171 - 5,763,196Long-Term Investments 2,145,194 - 1,010,915 3,156,109Property, Plant and Equipment11Construction in Progress 2,464 - - 2,464Land and Improvements 95,000 - - 95,000Building and Improvements 1,672,430 - - 1,672,430Equipment 11,426,404 - - 11,426,404Property, Plant and Equipment, at Cost 13,196,298 - - 13,196,298Less-Accumulated Depreciation 9,466,998 - - 9,466,998Property, Plant and Equipment, Net 3,729,300 - - 3,729,300Total Assets $ 8,747,519 $ 2,890,171 $ 1,010,915 $ 12,648,605Current LiabilitiesAccounts Payable $ 407,676 $ - $ - $ 407,676Accrued Liabilities and Other 418,584 - - 418,584Total Current Liabilities 826,260 - - 826,260Net AssetsOperating 2,269,534 1,993,802 - 4,263,336Plant 4,483,281 896,369 - 5,379,650Endowment 1,168,444 - 1,010,915 2,179,359Total Net Assets 7,921,259 2,890,171 1,010,915 11,822,345Total Liabilities and Net Assets $ 8,747,519 $ 2,890,171 $ 1,010,915 $ 12,648,605

Statement of FinancialstatementActivitiesof financial activitiesFor The Year Ended September 30, 199912Support and RevenuesTEMPORARILY PERMANENTLYUNRESTRICTED RESTRICTED RESTRICTED TOTALFund Raising $ 6,658,287 $ (361,106) $ - $ 6,297,181State and School Contracts 1,690,015 254,395 - 1,944,410State and Federal Grants 1,177,965 16,818 - 1,194,783Other Revenues 385,278 - - 385,278Total Operating 9,911,545 (89,893) - 9,821,652Total Plant - 846,369 - 846,369Total Endowment 75,426 - - 75,426In Kind Contributions 1,485,921 - - 1,485,921Total Support and Revenues 11,472,892 756,476 - 12,229,368ExpensesProgram Services 8,142,798 - - 8,142,798Support Services 3,236,951 - - 3,236,951Total Expenses 11,379,749 - - 11,379,749Change In Net Assets 93,143 756,476 - 849,619Net Assets, Beginning 7,828,116 2,133,695 1,010,915 10,972,726Net Assets, Ending $ 7,921,259 $ 2,890,171 $ 1,010,915 $ 11,822,345

WVIZ/PBS thanks all of its contributors. Thosecontributing $1,000 and above between October 1,1998 and September 30, 1999 are listed below ontwo categories: Major Contributors and Donors ofProducts and Services.MAJOR CONTRIBUTORS$50,000 AND ABOVE1525 FoundationThe Cleveland FoundationCorporation for Public BroadcastingGAR FoundationThe George Gund FoundationThe Martha Holden Jennings FoundationMedical Mutual of Ohio Inc.Ohio Educational TelecommunicationsOhio Lottery CommissionThe Reinberger FoundationState of Ohio/School NetTRW Foundation$25,000 - $49,999Helen Brown Trust ~The George W. Codrington FoundationEast Ohio Gas CompanyFifth Third BankThe Hershey FoundationHuntington National BankJames Lumber CompanyMedina Antique MallThe Burton D. Morgan FoundationThe Nordson Corporation FoundationState Of Ohio/Pre-K$15,000 - $24,999Arts MidwestBaker & Co. Inc.13Banc Ohio CorporationCalfee Halter & Griswold LLPFirstEnergy CorporationKeyBankMr. & Mrs. David MorgenthalerThe Nord Family FoundationFran and Warren Rupp FoundationBertine Southworst Trust ~Strongsville Savings BankUnited HealthCare of Ohio Inc.$10,000 - $14,999Alpha Park, Inc. & NEO ParkAmeritech FoundationCavaliers Charities, a Fund of the Robert R. McCormickTribune FoundationDoepken Keevican & WeissEat'n Park RestaurantsThe Naomi and James I. FitzGibbon FoundationHeidelberg Distributing CompanyThe David H. & Barbara M. Jacobs FoundationKahn, Kleinman, Yanowitz & Arnson Co. LPAKendal at OberlinMr. ChickenThe Oaks at MedinaP.K. Ranney FoundationRockler Woodworking & HardwareThe Stocker FoundationThomas & Mildred Taylor FoundationTexaco FoundationThird Federal Savings & Loan Assn.$5,000 - $9,999Alcan Aluminum CorporationAlcoaAmerican Family Life Insurance CompanyAmerican Greetings CorporationApplied Industrial TechnologiesThe BFGoodrich FoundationCedar PointCharter One BankCleveland State UniversityEaton CorporationMr. Andrew L. GreenLucile & Robert H. Gries Charity FundThe Higley FundInventure PlaceKmartRalph & Terry KovelLoveman-Curtiss, Inc.The Lubrizol FoundationNational City BankNorth Eastern Ohio Education AssociationThe Northeast Regional ProfessionalDevelopment CenterParker Hannifin CorporationPresto FoundationPublic Broadcasting ServiceSherwin-Williams CompanyTRW Inc.Mr. Dominic A. VisconsiWatson Wyatt & CompanyWhittman-Hart Inc.The S.K. Wellman Foundation$2,500 - $4,999Brouse McDowellEva L. & Joseph M. Bruening FoundationThe Cleveland Clinic FoundationThe Floyd A. Day & Gladys I. Day Family FoundationThe Cyrus Eaton FoundationFirstEnergy FoundationMrs. Eleanor R. GersonMr. Robert L. Gollmar~ deceased

Great Lakes Science CenterHenry & Eugenia Green Family Foundation Inc.Hale Farm and VillageMr. Jay HendersonMr. David H. HoagMr. Arthur S. Holden, Jr.Key FoundationGloria B. McDowellDr. James M. MedlingThe Murch FoundationThe John P. Murphy FoundationMr. & Mrs. Robert W. ScherSchwebel Baking Co.The Sherwick FundLois C. & Thomas G. Stauffer FoundationTRW Foundation$1,000 - $2,499Mr. Monte AhujaMr. & Mrs. Charles P. Baker, Jr.Mr. John E. BeckerMs. Jeanne R. BenjaminBicknell FundThe Boyer Family FoundationBP AmericaMrs. Jeanette Grasselli BrownDr. John F. Burke, Jr. & The Honorable Nancy A. FuerstMr. William R. CalfeeMr. & Mrs. David P. CeroneMrs. Jennifer ChristensenCigna FoundationConsolidated Natural GasMs. Barbara CookMrs. June C. CramnerMr. E Mandell De WindtDonum Fund14Mrs. Robert L. EastwoodMr. & Mrs. R. Scott FarnhamFirstMerit Bank, NAGallucci Italian FoodsKent & Barbara GeistThe Geon CompanyMr. & Mrs. Gerald L. GherleinGorjanc Heating & Cooling Inc.Mr. Richard C. GridleyMr. Robert D. GriesHarvey FoundationMr. & Mrs. Charles HaslettMr. & Mrs. Robert L. HeinJill HerrickMr. & Mrs. William HoagIBM CorporationMr. & Mrs. Edwin Dale InkleyJ & L Management CompanyMrs. Joan S. KayerMr. & Mrs. Fred KlotzmanMr. & Mrs. Robert I. KohnMr. & Mrs. Ron KoproskiVictor C. Laughlin MD Memorial Foundation TrustMr. & Mrs. William B. LawrenceMr. Howard A. LevyMr. & Mrs. William E. MacDonald IIIThe Elizabeth Ring Mather & William Gwinn Mather FundMs. Elizabeth F. McBrideMs. Nancy W. McCannMcDonald's RestaurantsMetamor Information Technology ServicesBessie Benner Metzenbaum FoundationMr. & Mrs. Henry L. Meyer, IIIMr. Richard MorrisonNacco Industries Inc.Charles J. & Patricia Perry Nock FundPPG IndustriesMr. Patrick ProutMs. Elizabeth J. PtakMr. & Mrs. Albert RatnerMr. & Mrs. Robert S. ReitmanMr. & Mrs. Larry RobinsonRockwell AutomationMr. & Mrs. John E. RupertDr. & Mrs. Robert SatingShamrock Moving & Storage Co.Gloria & Tony SmithThe Sogg FoundationThe South Waite FoundationMr. & Mrs. Thomas G. StaufferMr. William R. StewartMr. Harry H. StoneMrs. Martha K. StoneMr. Benjamin C. TaberMr. Seth C. TaftMr. & Mrs. John J. TanisMr. W. Hayden ThompsonElizabeth C. Treuhaft ~Triad Metal ProductsMs. Sue Ellen UtleyAnne & Jerry WarehamMr. Fred WatsonMr. Ernest H. WattsThe Raymond John Wean FoundationWest End LumberThe Wilderness ShopMr. Ernest Wilkerson Jr.Mrs. Lydia WilliamsMargaret W. WongMr.major& Mrs. Robert J. YanegacontributorsMr. Allan J. ZambieMrs. Loretta M. Zitnak~ deceased

DONORS OF PRODUCTS AND SERVICES$50,000 AND ABOVEArthur Andersen LLPJust Your Pal, LLCWMJI Majic 105.7$25,000 - $49,999Gerrie KingMorse DieselParmatown Mall & PlazaSix Flags Ohio$15,000 - $24,999The Avenue at Tower City CenterDix & EatonThe Framer's GalleryHeidelberg Distributing Company$10,000 - $14,999Elaine AlfredAnn Marie MasoulloWDOK 102.1 FM$5,000 - $9,999Paul Christopher JewelersThe City Club of ClevelandCleveland Southeastern TrailsContinental AirlinesMilton FriedbergHinkley LightingRichard KaufmanS.S. Kemp & CompanyKaren KrauseKenneth LoveC.J. Maurer15J.J. Regal Photography-VideoRegency TowersMarcia RehmanShamrock Moving & Storage Co.Ron SkolnikDanny Vegh's Recreation Supply$2,500 - $4,999A Aable RentsThe Art GalleryJohn BaileyLillian L. BolasBrooklyn Heating & Air ConditioningJames R. BurnettChagrin's Fine JewelryThe Cleveland IndiansCompuserve Interactive ServicesDon DeckerGiant EagleMary GreathouseGries Investment CompanyHeinen's SupermarketsMary HersheyLarry & Audrey HolsmanLois KatovskyBarbara H. KichlerBarbara KruppDr. John & Robyn LazorMartha LeibertJames MichaelMrs. Anthony Lee MichelMicrosoftLeon MillerBryan MindekMoen IncorporatedPrudence MontagueNelson Photography Studios Inc.Stuart NeyePepsi-Cola Co.Personal Touch Cleaning ServiceM.R. PlankGwen ReedRenaissance Parc 55 HotelRiverbarge ExcursionsRobert and Gabriel JewelersSealy Inc.Brooke ShermanThe J.M. Smucker CompanySouthwest General Health CenterDeb StatlerStevens Autoglaze & Security Inc.Merry StewartEsther SturmanThome School of GymnasticsTown & Country Driving SchoolJohn Wengel$1,000 - $2,499Active Plumbing SupplyAir-Land-SeaAmato's World of SleepAmelia Island PlantationMary Beth AufmuthAvenues Magazine, Inc.Norbert BaylorBell MusicJean BingBischoff GalleriesNancy BlanchardThe Bonfoey CompanyBP Oil CompanyGeorge Buza

16Pat CalvoChalet Kilauea GroupChoice American AntiquesElizabeth CitkoCleveland National Air ShowCleveland State UniversityCombination MasterComputer Surplus OutletDeFina AuctionsDesigner Glass S.G.O.Mary Elizabeth DeutschmanDick Kleinman Fine Art GalleryGerhard DoerrDunhill Antique & RestorationEmploy-ease, Inc.Robert FedakFine LinesFrame Shop & Art GalleryFraternal Order of Police #8Gale's Westlake Garden CenterGallery OneWally GburGeneva-on-the-Lake Golf CourseIrene GoldhamerMarc Golub PhotographyThe Goodyear Tire & Rubber CompanyGreat Lakes Brewing CompanyJune Greenwald AntiquesHave A HeartHexagraphicsHillside DairyInternational Karate CentersIsland Club RentalsJ & H Marsh & McLennan of Ohio, Inc.David JackowiczJoe JaskoJoshen Paper & Packaging Inc.Piranha InteractiveKaufmann's Department StoresCliff & Joanne PlantsKeyCorpPorthouse TheatreElaine Ludwig KisvardaiPummel's Home FurnishingsKona Surf Resort & Country ClubRio BravoJanet KovachyRitz Plaza Hotel - Miami BeachRalph & Terry KovelThe Rival CompanyDr. Martin KrasneyCharles S. Rivchun & Sons, Inc.Dr. Cathy KroskyWilliam R. RobertsonRobert KurzbauerRock & Roll Hall of Fame and MuseumLake County Historical SocietyRocky Mountain Rail ToursRussell LarsonRomora Bay ClubLeisureTime WarehouseNancy SchilfarthCurt LiebertShaker Square AntiquesLife Center PlusNewson ShewitzLocus Foods, Inc.Stadium MemorabiliaRobert LongSuburban Clock & Repair CompanyThe Louvre Night ClubSunshine FlowersMeritechThe Taylor CompaniesMr. Chicken RestaurantsCarol TheysMolokai RanchThompson Hine and Flory LLPMoney Tree PressTotes Isotoner CorporationMonro Muffler BrakeTrader Publishing CompanyJeff MoorePat Tung's International GourmetMarti MoserUnited Way ServicesNature StoneU-Store-ItJoann NedvedMitzie VerneNext To Me Intimate ApparelVista Color-Lab, Inc.Linda NicelyWRMR AM 850The Northeast Pre-Release CenterK.C. WaldoMarie NylandSue WallMary E. O'Connor AntiquesThe WatermarkOhio TuxedoWest Hill Antiquesdonors of products and servicesRena OlshanskyWestern Reserve Restaurant ManagementMarge PalikWarren WiseLawrence Petrick

oard of trusteesBoard of TrusteesThe Educational Television Association of Metropolitan Cleveland, licensee of WVIZ/PBS, isled by a volunteer Board of Trustees. Their vision, dedication and contributions help theorganization pursue its mission of education and public service both on-the-air and beyond.The year saw the election of William E. MacDonald, III, Presidentand CEO of National City Bank, as Chairman of the Board,succeeding Henry L. Meyer III, President and Chief OperatingOfficer of KeyCorp. Mr. Meyer will continue to serve on the Boardof Trustees.Robert S. Reitman, was elected to the unique position ofChairman Emeritus. This recognition honors Mr. Reitman's longservice to WVIZ/PBS where he chaired the Board for over fiveyears.ChairWilliam E. MacDonaldPresident and CEO, National City BankPast ChairHenry L. Meyer IIIPresident and Chief Operating Officer, KeyCorpVice ChairsWilliam B. LawrenceExecutive Vice President,General Counsel and Secretary, TRW, Inc.Lindsay MorgenthalerCommunity LeaderPresidentJerrold F. WarehamPresident and CEO, WVIZ/PBSTreasurerWilliam R. CalfeeExecutive Vice President-Commercial, Cleveland-Cliffs Inc.Associate TreasurerPatrick M. ProutHeidrick and StrugglesSecretaryWilliam R. StewartPartner, Thompson, Hine & Flory LLPAssociate SecretaryJeanette Grasselli BrownOhio Board of RegentsMonte AhujaChairman, CEO and Owner, Transtar Industries, Inc.Dennis L. AllenSuperintendent, Rocky River SchoolsFerris F. AnthonyDean of Continuing Education, Cleveland State UniversityJennifer ChristensenDirector of Alumni Relations, McKinsey & CompanyThomas J. CookPresident, Insurance Groups, National CityMartha de AcostaAssistant Director, Urban Child Research Director,Cleveland State UniversityMary Lynn Dickman-EngelVice President, Marketing and Communications,The Superlative GroupMichael L. EvansPresident, Client Services Group, KeyCorpPatty FlyntPresident, CoreComm17Barbara P. GrotheDeputy Director, Greater Cleveland RoundtableJay L. HendersonManaging Partner, Cleveland Office, PricewaterhouseCoopersLLPRalph M. Kovel,Chairman/CEO, US Brands, Inc.Howard A. LevyPartner, Benesch, Friedlander, Coplan & Aronoff LLPFrank L. LordemanChief Operating Officer, The Cleveland Clinic FoundationAlex MachaskeePublisher and President, The Plain DealerDavid B. Price, Jr.Executive Vice President, BFGoodrich CompanyPresident and Chief Operating Officer, BFGoodrich PerformanceMaterialsJeff WeisSenior Vice President, Product Development, American GreetingsErnest L Wilkerson, Jr.Managing Partner, Wilkerson & Associates LPALawrence M. ZenoVice President, Parker Hannifin CorporationEmeritus TrusteesRobert ReitmanChairman Emeritus, The Tranzonic CompaniesPrincipal, Riverbend AdvisorsGeorge DobreaGeorge Dobrea and AssociatesRobert D. GriesPresident, Gries InvestmentsArthur S. Holden, Jr.Retired Vice President, The Coe Manufacturing CompanySamuel H. MillerCo-Chairman of the Board and Treasurer, Forest City Enterprises,Inc.John E. RupertRetiredHarry H. StoneDirector, American Greetings CorporationSeth C. TaftRetired Partner, Jones, Day, Reavis & PogueDudley J. TawRetiredAlexander TaylorFirst Vice President, McDonald Investments, Inc.As they leave the Board of Trustees, WVIZ/PBS salutes the following individuals: Rena J. Blumberg, Community Relations Director, WDOK-FM and WRMR-AM;Gerald L. Gherlien, Executive Vice President and General Counsel, Eaton Corporation; Jose C. Feliciano, Partner, Baker and Hostetler; Edwina Moss, CommunityLeader; and Robert W. Scher, Lubrizol Corporation, retired.

Thinking and operating "outside the box" and beyond the confines of conventional television is a longtradition for this organization. That tradition includes: Training sessions for parents and caregiversthat explain how to watch educational programs-and then turn the TV off and create a learningpublictelevisionclevelandWVIZ/PBS Annual Report 1999Partnership in Community Serviceenvironment. Training sessions for teachers that show how to impact learning using computers,interactive CD ROMs and video. Distance learning that allows students across geographic areas to sharean outstanding teacher or a special lesson using fiber optics. TV and on-line credit courses that allowa student to earn a college degree. Multiple channels of educational programs that are availablethrough cable, microwave and on videotape.Teleconferences that allow the community to addressissues of particular importance. A web site with some four thousand pages of content and links tomany thousands more.All of this and more is part of WVIZ/PBS in addition to the broadcast of programsthat truly engage the audience and enrich the lives of the millions who watch. The convergence ofelectronic communication technologies is a well established trend. Promising and evolving digitaltechnology will allow WVIZ/PBS to deliver even more services through an even greater variety ofplatforms, which will provide education and public service to an even broader range of people. Thepotential applications of digital television are especially exciting. In addition to video and audio, thethanks go to all of the partners who support WVIZ/PBSdigital signal can carry with it high-speed data transmission for download to a computer or "smart"TV. Its multi-channel capacity will also enable WVIZ/PBS to broadcast several different programssimultaneously. Virtually all of the services of WVIZ/PBS are driven by the principal of "Partnership inCommunity Service," established in a strategic direction by the Board of Trustees. This year that senseof partnership yielded spectacular results as the following pages of this report will attest.All WVIZ/PBSpartners and supporters have our heartfelt thanks for their vision and continued support as we chartDesign: Bark at the Moon Graphics Studio, Inc.a new course for the evolving digital age built on a tradition of innovation in education and service.

partnership in community serviceWVIZ/PBS4300 Brookpark RoadCleveland, Ohio 44134phone: 216-398-2800fax: 216-749-2560