"Knowledge. Transfer. Application." (pdf) - Steinbeis-Hochschule ...
"Knowledge. Transfer. Application." (pdf) - Steinbeis-Hochschule ...
"Knowledge. Transfer. Application." (pdf) - Steinbeis-Hochschule ...
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<strong>Knowledge</strong>.<strong>Transfer</strong>.<strong>Application</strong>.
Contents<br />
02<br />
04<br />
06<br />
08<br />
10<br />
12<br />
14<br />
16<br />
17<br />
18<br />
The SHB today<br />
<strong>Knowledge</strong>.Education.Future.<br />
Focus<br />
Potential.Competence.Personality.<br />
Structure<br />
Entrepreneurship.Organization.Success.<br />
Concept<br />
Theory.Projects.Practice.<br />
Teaching<br />
Bachelor.Studies.Master.<br />
Research<br />
Problem.Research.Solution.<br />
Professional training<br />
Qualification.Training.Implementation.<br />
<strong>Application</strong>s<br />
University.Admission.Studies.<br />
Context<br />
Experts.Network.<strong>Steinbeis</strong>.<br />
History<br />
Tradition.Progress.Future.<br />
01
02 | SHB today<br />
<strong>Knowledge</strong>.Education.Future.<br />
Germany’s path in the coming years hinges on the technological<br />
capabilities of its economy. Working in partnership<br />
with companies to foster transfer, <strong>Steinbeis</strong> provides<br />
support in core areas of technology and knowhow:<br />
research and development, consulting, evaluations and –<br />
underpinning all of this – education. Founded in 1998,<br />
<strong>Steinbeis</strong> University Berlin offers a family of transfer<br />
oriented educational programs designed to answer the<br />
needs of today’s knowledge society.<br />
Corporations looking to build on their successes realize that achieving this goal in an<br />
increasingly global and competitive environment comes down to one factor: marketdriven<br />
innovation which is actually put into practice. Being innovative entails the<br />
ability to marry experience with the latest insight and know-how, and show the courage<br />
to break new ground – often along unconventional lines. To do this, businesses need<br />
people who think and act professionally, and on their own two feet. People who don’t<br />
just carry out the task at hand, but actually pinpoint creative solutions, without the<br />
support of others – despite the undefined nature of the problem or business decision. In<br />
a nutshell, what it takes – beyond knowledge and qualifications – is the right competence.<br />
In a market environment where the rate of change is constantly increasing, and<br />
nothing is cast in stone, competence is a key to entrepreneurial success.<br />
Developing competence takes training and professional development in a way that<br />
dovetails theory with practice. <strong>Steinbeis</strong> University Berlin (SHB) brings learning closer<br />
and closer to the business process, thus providing professionals – at all life stages,<br />
from a variety of career paths – with an opportunity to keep learning, over and beyond<br />
purely theoretical training. Constantly focusing on transfer, we open the door to<br />
deep knowledge and the very latest insights from theory and practice.
To transfer knowledge successfully, to facilitate instruction and learning beyond<br />
conventional boundaries, the right structures need to be in place. Life-long learning<br />
and learning in parallel with employment aren’t empty words at <strong>Steinbeis</strong> University<br />
Berlin – they are at the very heart of everything we offer. Our programs carefully<br />
balance the objectives and organizational pressures of companies with the compatibility<br />
of work and education.<br />
Our Project Competence study programs, for instance, rise to the challenges posed by<br />
a knowledge society. At any given time, we have around 5,000 students working on<br />
business projects in parallel to their <strong>Steinbeis</strong> University studies. During their studies,<br />
they are supervised by our professors and teaching staff, who are also active members<br />
of the business community. This allows the knowledge imparted by our staff to fuel<br />
new knowledge and insight – and this, in turn, circulates at the student’s place of<br />
work, to be applied directly to breakthrough solutions, products and services.<br />
Prof. Dr. Dr. h. c. mult. Johann Löhn<br />
President, <strong>Steinbeis</strong> University Berlin
04 | Focus<br />
Potential.Competence.Personality.<br />
Skills and competence development: the goal of <strong>Steinbeis</strong><br />
University Berlin. <strong>Knowledge</strong> and training fuel potential,<br />
from which skills and competence stem. However, it<br />
takes a lot more for employees in the workplace to be<br />
in a position to think, act and solve problems under<br />
their own steam. It takes emotional intelligence,<br />
personality in a broader sense. Skills and competence<br />
are the trans formation of pure learning into individual<br />
emotions, motivations and success!<br />
In a knowledge society, employees find themselves less and less pre-occupied with the<br />
need to carry out clearly defined tasks. Simply performing duties, based on strictly laid<br />
down qualifications, is becoming a thing of the past. What businesses require today is<br />
a workforce that is action-oriented, even in times of uncertainty. Markets are undergoing<br />
continual change. And the only real constant is change itself. The experts and<br />
people that get things done are the ones that remain adaptable under such circumstances<br />
– the ones that take responsibility for their actions, have an ability to think<br />
laterally, and are capable of working independently or as part of a team.<br />
The key challenge is to take the lessons learned on degree or professional development<br />
programs and apply them to the vocational environment. This often goes wrong,<br />
because too much emphasis is placed on developing technical, “hands-on” skills.<br />
What it really takes to develop competence are personal, action-based, social skills.<br />
These put employees in a position to do more than carry out specific duties. These<br />
programs prepare them for a variety of roles and positions, providing them with the<br />
tools to cope – at any time – with unforeseen circumstances. So the key issue is not<br />
to focus on usable skills and capabilities, but to adapt the focus of conventional education<br />
to more modern-day tangible requirements.
From its inception, the SHB has understood the logical consequences of all these<br />
developments, marrying classroom learning with projects carried out within a company.<br />
We believe that knowledge cannot be imparted solely within the four walls of a classroom,<br />
but by facilitating learning processes – and allowing theory to merge seamlessly<br />
with practice – and cross-fertilize. This is the underlying concept of all our degree<br />
programs. Each revolves around a live transfer project within a company. So each<br />
project has a clearly defined goal, but each student must decide – depending on the<br />
specific needs and situation – which paths to tread in pursuing the right solution and,<br />
ultimately, which techniques to apply. Without a doubt, the process is never simple. Nor<br />
does it necessarily follow a straight line. However it does result in the development of<br />
tangible skills and competences. This benefits the company and student alike.<br />
05
06 | Structure<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› Organization<br />
Entrepreneurship.Organization.Success.<br />
Our university ticks like a business, entrepreneurially.<br />
The <strong>Steinbeis</strong> <strong>Transfer</strong> Institutes (STI) that belong to the<br />
SHB are managed as a “business within a business”.<br />
So each institute operates as a customeroriented<br />
service provider, reacting quickly with its offering to<br />
the fastmoving nature of business. Our institutes can<br />
only be deemed successful as businesses if we enjoy<br />
strong demand for our programs and degrees, and<br />
there is need for our transferbased research. The SHB<br />
is funded solely by fees charged for projects and degree<br />
programs. It receives no backing from the State.<br />
The SHB is a private university based in Berlin. It is a subsidiary of the <strong>Steinbeis</strong><br />
Foundation. We owe the name of our university to Ferdinand von <strong>Steinbeis</strong>, the first<br />
promoter of business in the old German state of Württemberg. <strong>Steinbeis</strong> was in charge<br />
of the central office for trade and industry when, as early as the 19th century, he first<br />
started promoting applied innovation and “dual education”. It was <strong>Steinbeis</strong> who developed<br />
the ground-breaking concept of business-oriented technology transfer, which<br />
was finally put into practice many years after his original idea.<br />
To maintain a constant focus on customer needs, the SHB endeavors to remain as<br />
flexible and free from red tape as possible. So as many decisions as possible are made to<br />
lower down the hierarchy. The aim of the SHB head office is to provide an organizational<br />
framework for the lower-level network of institutes, each of which is responsible for<br />
its own actions as an entrepreneurial unit. These institutes offer a broad selection of<br />
customized, specialized services aimed at providing practice-based specialist and<br />
management training. The professors and part-time lecturers who work for the SHB<br />
come either from a university background or the world of business. All teaching staff are<br />
regularly audited. As well as ensuring that we maintain our high standards, this allows<br />
us to adapt our offering to the changing requirements of businesses and students.
<strong>Steinbeis</strong><br />
<strong>Transfer</strong> Centers<br />
<strong>Steinbeis</strong>-Stiftung (StW)<br />
<strong>Steinbeis</strong> GmbH & Co. KG für Technologietransfer (StC)<br />
<strong>Steinbeis</strong> R&D<br />
Centers<br />
<strong>Steinbeis</strong> Enterprises<br />
<strong>Steinbeis</strong> Consulting<br />
Centers<br />
University Council<br />
Representatives of Industry,<br />
partner universities and the SHB<br />
<strong>Steinbeis</strong> <strong>Transfer</strong> Institutes (STIs)<br />
Schools and Institutes<br />
engaged in R&D and<br />
teaching<br />
<strong>Steinbeis</strong> <strong>Transfer</strong><br />
Institutes at <strong>Steinbeis</strong><br />
University Berlin<br />
Institutes offering<br />
training courses<br />
and other programs<br />
<strong>Steinbeis</strong><br />
Shareholdings<br />
President<br />
SHB GmbH<br />
Central<br />
administration<br />
A number of our institutes have merged into Schools within the SHB organization.<br />
To leverage synergies and offer packages by specialist area, these institutes join forces<br />
to offer educational services and transfer-based research from a single source. The<br />
aim of this is to focus the competences of professors, researchers and teaching staff<br />
on specific solutions, thus catering to a broad spectrum of specialist fields.<br />
The SHB training and education portfolio ranges from certification courses to bachelor’s<br />
and master’s degrees, culminating in state-approved qualifications. Further, we offer<br />
talented university graduates from a scientific background the opportunity to study<br />
towards a doctorate. All of our training programs and degrees are aimed at people in<br />
employment. They are also available to employees wishing to re-enter higher education.<br />
As proponents of life-long learning, we believe in providing participants with a variety of<br />
options to gain additional qualifications and build on their knowledge, always in keeping<br />
with their needs. Because our focus remains squarely on the actual requirements of<br />
business, the SHB has earned a name for itself among German universities as an independent<br />
service provider with its own educational program. The second area of emphasis<br />
for us – over and above continuing professional development – is transfer-related<br />
research. This allows us to apply the very latest academic research findings to actual<br />
business situations, very much in keeping with the <strong>Steinbeis</strong> philosophy of targeted<br />
knowledge transfer.<br />
07
08 | Concept<br />
Theory.Projects.Practice.<br />
The dovetailing of theory and practice – frequently<br />
demanded by education experts – has been reality at<br />
our university since its inception. We offer executive<br />
and employee training and degree programs culminating<br />
in findings that have a direct bearing on a business’<br />
success. Students work with a company on a live project<br />
which is implemented directly at the workplace. The<br />
SHB philosophy is groundbreaking, not only because<br />
of the subject matter, but also because of the process.<br />
Classic degree programs bring together two parties: students and university teaching<br />
staff. The difference with our Project Competence Concept is that it directly involves a<br />
third party: companies. It’s the companies that lay down key topics from the business.<br />
These ultimately define the nature of the projects that form the backbone of our degree<br />
programs. This allows students to make direct use of the knowledge they gain during<br />
their <strong>Steinbeis</strong> studies – through the transfer process – and thus deepen their understanding<br />
of business. Theory and practice interplay, continuously. Learning is targeted<br />
and specific. The ultimate outcome is then competence, over and beyond specialist<br />
knowledge. In other words: students develop the ability to solve problems by thinking<br />
on their own two feet – and rise to real business challenges.<br />
The independent, application-based research carried out at the SHB contributes to the<br />
general level of knowledge. As part of the Project Competence philosophy, research<br />
also provides a foundation on which to share knowledge. The SHB’s research ensures<br />
that the theory taught in the classroom relates to actual business issues while reflecting<br />
the latest scientific insights.<br />
An important aspect of SHB degrees is the parallel supervision given to students.<br />
Course participants are supported on the one hand by teaching staff at the university,<br />
and, in so far as the resources are available, by a supervisor at the company, i.e. a kind<br />
of mentor. This ensures that as students complete their project, they really do develop<br />
new skills on a technical, personal and interpersonal level. Our Project Competence<br />
Concept thus facilitates learning processes by applying knowledge to specific areas.
The starting point for all degree projects at the SHB is a live problem facing the company.<br />
The projects have a defined goal, matched to company needs, and this dictates the specific<br />
path followed by the degree. During the degree, the companies’ employees receive a<br />
scientifically sound and methodical education from us, tailored to the needs of actual<br />
business and thus providing a foundation for innovation, competitive advantage and<br />
profit growth.<br />
Companies facing a particularly specialized issue are also given a chance to forge contacts<br />
with students outside the business. The SHB has a comprehensive pool of applicants<br />
from which it can draw a suitable candidate with an exact match to company requirements.<br />
The candidates – who can come from Germany or elsewhere – start by working<br />
at the company for the duration of their studies. This approach has proven extremely<br />
successful as an instrument of personnel development: the majority of our students<br />
stay on at the company where they carried out their project. Because this education<br />
philosophy centers on actual needs, in the long term it builds on the know-how of the<br />
companies and the students, opening up many opportunities in global competition.<br />
<strong>Knowledge</strong><br />
Company<br />
Business practice + <strong>Application</strong><br />
Problem<br />
Project<br />
SHB Institute Student<br />
Coaching Training<br />
Theory + <strong>Transfer</strong><br />
Solution<br />
Competence<br />
<strong>Steinbeis</strong> University Berlin (SHB)<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› University › PKS<br />
09
10 | Teaching<br />
Bachelor.Studies.Master.<br />
<strong>Steinbeis</strong> University Berlin offers bachelor’s and master’s<br />
degrees to people who have already embarked on a<br />
working career but wish to gain a more advanced university<br />
qualification. By consistently focusing on the<br />
needs of business, we provide companies with exactly<br />
what they’re looking for: training that reflects the true<br />
nature of business, training that dovetails with careers –<br />
including education as a fresh start.<br />
Company projects form the backbone of every degree program at the SHB. These projects<br />
act as a bridge between knowledge and methodologies and they are based on a specific<br />
challenge facing the company. The first task for the students is to agree the aims of the<br />
project and decide which methods they want to apply to the problem. Next, they also have<br />
to identify gaps in their knowledge. Working on a live project ensures that the students
“keep their feet on the ground” so to speak, focus on real business issues, and that they<br />
make decisions independently and pinpoint solutions. This approach – drawing on the<br />
knowledge imparted in seminars, and thus facilitating learning and doing – fosters competence.<br />
Based on this unique Project Competence Concept, our degree programs lead to<br />
state-approved bachelor and master qualifications.<br />
The topics dealt with on our bachelor degree programs range from business administration<br />
and management to technology. To take a bachelor’s degree, participants<br />
must have at least two years’ work experience or training, plus the equivalent of a<br />
German Abitur (high school diploma) or Fachhochschulreife. It is possible to do the<br />
bachelor’s without an Abitur (or equivalent) if, for example, the student can point to<br />
sufficient vocational training or business experience. Independent of their actual academic<br />
and vocational backgrounds, all candidates are put through an assessment center.<br />
Depending on the degree they are interested in, they may also have to demonstrate<br />
an ability for foreign languages. The qualifications awarded at the end of our bachelor’s<br />
program are a Bachelor of Arts, a Bachelor of Engineering or a Bachelor of Science.<br />
Our master’s degree programs are targeted at two types of students. First there are the<br />
highly motivated graduates, who are typically looking to kick-start their career by learning<br />
from actual business practice. Then there are those from a technical background who<br />
wish to gain more qualifications. Typically this latter group has already gained work<br />
experience and applicants are looking to take the next step in their careers. The degrees<br />
we offer span a variety of topics and fields. The qualifications awarded at the end of our<br />
master’s program are a Master of Business Administration, a Master of Science, a Master<br />
of Business Engineering or a Master of Arts. Applicants for a master’s degree also have to<br />
pass an assessment center, and, depending on the program, a language test.<br />
To take any of the degrees offered by the SHB, students must have a company project<br />
plus a contract of employment at a company or similar organization.<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› Degrees<br />
11
12 | Research<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› Degrees › Doctorate<br />
Problem.Research.Solution.<br />
Competitive transfer, the sharing of academic knowhow<br />
with partners in trade and industry, is a guiding<br />
principle throughout the <strong>Steinbeis</strong> network. When people<br />
conduct research at our university, their projects center<br />
on tangible business issues. If researchers at the SHB<br />
need support, they have the whole <strong>Steinbeis</strong> <strong>Transfer</strong><br />
Network to tap into, spanning scientific expertise,<br />
personal supervision and a treasure trove of proven<br />
transfer experience.<br />
Falling under our areas of research are special projects that can go towards a <strong>Steinbeis</strong><br />
University doctorate. As in other areas, studying towards a Ph.D. at the SHB is<br />
based on the concept of transfer-oriented project skills. As an integral part of this<br />
approach, research projects are commissioned and sponsored by a company or similar<br />
organization. As with the bachelor’s and master’s degrees, our aim with the Ph.D.<br />
program is to give professionals already progressing in their career an opportunity to<br />
hone their skills by carrying out independent work in an in-depth scientific discipline.<br />
Apart from providing the company with a vehicle for educating their employees,<br />
research which is based on an actual business situation and transfer builds on knowhow<br />
in a very systematic way. This nurtures innovation, ultimately culminating in<br />
heightened competitiveness. This is also because we only support Ph.D. projects<br />
where we perceive palpable potential to pinpoint a professional solution to a<br />
business-related issue. The research project provides a framework for the dissertation.<br />
This is underpinned by regular dialog with supervisors on the status of the project<br />
and periodical academic colloquia to monitor progress. The schools and institutes<br />
offer a wide variety of topics for students to examine for their Ph.D., allowing<br />
candidates to specialize in a spectrum of fields.<br />
To study for a Ph.D., students must have an excellent academic record, including a<br />
master’s or a comparable diploma-based degree in business administration or<br />
business and engineering. Prior to their master’s, students must have completed a
achelor’s. As well as academic qualifications, students have to work at a company or<br />
other institution. Finally, students must pass aptitude tests and have an admissible<br />
research project. Admissions are vetted by our professors, based on a checklist that<br />
has to be submitted in advance. A Ph.D. based on the Project Competence Concept<br />
lasts a minimum of three years. Always maintaining strong links to business, research<br />
is carried out in keeping with transfer principles and each project is supervised professionally.<br />
All Ph.D. research carried out at the SHB is based on an applied business issue. The<br />
approach taken in arriving at the solution always adheres closely to actual practice,<br />
in keeping with high academic standards. This, once again, is in the spirit of the<br />
original <strong>Steinbeis</strong> aim of making the latest scientific insights from research and<br />
development available to the wider business community.
14 | Professional training<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› Training courses<br />
Qualification.Training.Implementation.<br />
Learning has long been a central element of professional<br />
life in today’s knowledge economy. In fact, it’s the only<br />
means by which companies and their employees can<br />
respond to the everchanging challenges posed by the<br />
global market. To meet the demands of professionals, the<br />
SHB offers certification courses for additional qualification<br />
– parttime training that is rooted in transfer<br />
and a realworld business context.<br />
Our <strong>Transfer</strong> Institutes are always rubbing shoulders with businesses and key market<br />
stakeholders. So they’re familiar with needs across a range of industries. What’s more,<br />
our Institutes have flat hierarchies, allowing us to react quickly to changing requirements<br />
and tailor our certification courses accordingly. Featuring both self-learning<br />
and on-site components, these opportunities for continuing professional education<br />
are designed around working professionals – specialists and executives with or<br />
without an academic degree. Training can be provided at the SHB or the place of work.<br />
Thanks to our extensive network of <strong>Transfer</strong> Institutes, we can cover an array of<br />
management and technology topics, delivering food for thought and cutting-edge<br />
expertise that always keep business application in the spotlight. With our certification<br />
courses, we pursue the same goals that we have for our degree programs: to impart<br />
and build on business-relevant knowledge and know-how. <strong>Knowledge</strong> and putting<br />
into practice always go hand in hand.
16 | <strong>Application</strong>s<br />
The SHB: a head office and<br />
<strong>Transfer</strong> Institutes that<br />
operate independently<br />
Prerequisite for studying at<br />
the SHB: work experience<br />
Admission: application<br />
interview and aptitude test<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› Degrees › <strong>Application</strong>s<br />
University.Admission.Studies.<br />
Students interested in courses at the SHB can apply<br />
at any time. Working professionals can obtain all the<br />
information they need directly from their desired place<br />
of study: each <strong>Transfer</strong> Institute has its own application<br />
process and will answer any question about specific<br />
degree programs and training courses.<br />
Our university is governed by the President and the University Council. The university<br />
head office is responsible for overall administration. It is also responsible for overseeing<br />
the <strong>Transfer</strong> Institutes, which may operate independently in terms of financing and focus,<br />
but are legally considered dependent. This unique model ensures that the Institutes keep<br />
their educational programs aligned with market needs. Revenue is generated through the<br />
fees charged for degree programs and certification courses as well as payment for projects,<br />
consulting work and research. The SHB does not rely on government subsidies.<br />
The Project Competence model is the cornerstone of our degree programs. Professors<br />
and lecturers make up our full-time and part-time teaching staff. Their perspective<br />
does more than maintain customer focus. They help us maintain our quality standards<br />
and continue to tailor our programs to today’s companies and students.<br />
People interested in enrolling at the SHB should already be able to point to work<br />
experience. A university-track secondary education is not an across-the-board<br />
prerequisite. We will, for example, consider applicants who can demonstrate work<br />
experience paired with vocational training. Every candidate, however, must have held<br />
a position at a company or within a working organization.<br />
The application process at each School and Institute consists at least of an interview and<br />
aptitude test. Candidates must already be in employment and commit to completing<br />
a project at their current company. Students will be assigned at least one supervisor<br />
for their project: a member of the teaching staff at the <strong>Transfer</strong> Institute. A colleague<br />
at their place of work frequently assumes the role of secondary supervisor and will be<br />
certified as such by successfully completing SHB training.
Experts.Network.<strong>Steinbeis</strong>.<br />
A subsidiary of the <strong>Steinbeis</strong> Foundation, our university<br />
is part of the <strong>Steinbeis</strong> <strong>Transfer</strong> Network’s worldwide<br />
pool of experts. Founding <strong>Steinbeis</strong> University Berlin<br />
was the next logical step in integrating genuine transfer<br />
with training and employee development. It also perfectly<br />
encapsulates the Foundation’s raison d’être: to<br />
place current research at businesspeople’s fingertips.<br />
The <strong>Steinbeis</strong> name is synonymous with efficiently and<br />
effectively blending theory and practice, science and<br />
business as well as the tangible transfer.<br />
Established in today´s form in 1983 in Baden-Württemberg, Germany, the <strong>Steinbeis</strong><br />
<strong>Transfer</strong> Network has evolved into a powerhouse for competitive knowledge and technology<br />
transfer. Thanks to our decentralized organization and flat structure, we respond<br />
quickly to companies’ needs, unburdened by bureaucracy. When technology sources<br />
are made available, we strictly adhere to the rules of the marketplace. Each transfer<br />
project lends the company that commissioned it tangible competitive advantages.<br />
With an offer spanning consulting, research and development, training and employee<br />
development alongside evaluation and expert reports, more than 800 Centers belong<br />
to the <strong>Steinbeis</strong> <strong>Transfer</strong> Network. And more than 5,500 employees manage their own<br />
projects. In fact, over 800 of these employees are professors from partner universities,<br />
universities of applied sciences and research establishments. As a collection of specialists,<br />
our Centers cover the entire range of technological and management-related fields.<br />
Our Center directors – usually professors – strongly support our transfer principles.<br />
The <strong>Steinbeis</strong> <strong>Transfer</strong> Network is financially independent and works in partnership<br />
with experts at universities, universities of applied sciences, universities of cooperative<br />
education and research establishments. Since each Center operates as a profit center,<br />
directors and employees adopt the role of “transfer entrepreneurs” for the entire Stein -<br />
beis company, never failing to place top priority on customers and business success.<br />
Further information:<br />
www.stw.de<br />
Context | 17
18 | History<br />
Tradition.Progress.Future.<br />
Without applied knowledge and education, we will not be<br />
em powered to become the people and entrepreneurs we strive to<br />
be. And today’s knowledgebased society will not see the economic<br />
growth and prosperity we desire. Since 1998, the SHB has been<br />
blending theory with practice, championing training and employee<br />
development as one of the cornerstones of comprehensive<br />
knowledge and technology transfer.
Opening of <strong>Steinbeis</strong><br />
University Berlin<br />
The SHB is granted the<br />
right to award doctorates<br />
2011: nearly 5,000<br />
employed professionals<br />
are enrolled at the SHB<br />
The groundwork for a <strong>Steinbeis</strong> academy dedicated to the principles of competitive<br />
transfer was laid in 1994. The specific idea of a private <strong>Steinbeis</strong> University soon<br />
followed. The circumstances at the time, however, were not quite right to embark on<br />
the undertaking. Time passed, and coincidentally, lines of communication were<br />
established with the Berlin Senate Department of Science and Education, such that<br />
soon all signs in Berlin were pointing to a start in the near future. In a matter of<br />
weeks, <strong>Steinbeis</strong> received state approval to move forward with its private university.<br />
The university opened its doors in the autumn of 1998 offering the MBE (Master<br />
of Business and Engineering). A total of 36 students enrolled in the program. Now in<br />
business, the university began executing its mandate through the Project Competence<br />
Degree. Even at this stage, thanks to careful and entrepreneurial planning, the SHB<br />
was funded solely through tuition fees and project revenues. Since the inception of<br />
the SHB, Prof. Dr. Dr. h. c. mult. Johann Löhn has served as president.<br />
1999 saw the introduction of the MedienMBA, the first MBA for senior managers<br />
working in the German media. In 2000, the SHB added another string to its bow:<br />
MBA degrees for non-German executives and German fast-track employees. In 2001,<br />
the SHB launched its first bachelor’s degree, thus allowing working professionals<br />
without graduate qualifications to study at a university level. The degrees are rounded<br />
off by specialized seminars and training courses in the key skills areas of technology,<br />
management and business – all adding to the richness of the curriculum. The pivotal<br />
role in the SHB’s astounding growth in the following years was played by the singular<br />
Project Competence Degree that requires each student to complete a project of practical<br />
relevance at their place of work.<br />
In late 2003, the SHB was granted the right to award doctorates, making it a fully -<br />
fledged university. Aimed at people in employment, the Project Competence Doctorate<br />
is based on the principles of “dual education” in the same way as the degree<br />
programs. The candidates’ research project acts as a foundation for their dissertation.<br />
This development helps real-world research evolve into another USP for the SHB.<br />
2008 saw the first annual Stuttgart Competence Day organized by the SHB. This<br />
symposium investigates the issue of competence from a variety of perspectives. Prof.<br />
Dr. Annette Schavan, the Minister of Education and Research, remains the sponsor of<br />
the event to this day.<br />
In 2011, the SHB family includes nearly 5,000 students and more than 4,500<br />
alumni. The university maintains its strict quality standards thanks to roughly 1,000<br />
lecturers and project managers. The SHB also joins forces with high-profile partners<br />
(in science, academia and the corporate world) to impart knowledge in the classroom,<br />
in research and during transfer.<br />
Further information:<br />
www.steinbeis-hochschule.de<br />
› University › History<br />
19
20 Publication details/getting in touch<br />
<strong>Steinbeis</strong>-<strong>Hochschule</strong> Berlin<br />
Gürtelstrasse 29A/30<br />
10247 Berlin | GERMANy<br />
Phone: +49 (0) 30 - 29 33 09 - 0<br />
Fax: +49 (0) 30 - 29 33 09 - 20<br />
E-mail: shb@stw.de<br />
www.steinbeis-hochschule.de<br />
Editing:<br />
Anja Reinhardt, <strong>Steinbeis</strong>-Stiftung<br />
Original German text:<br />
Knut Köstergarten, Bremen | <strong>Steinbeis</strong>-Stiftung, Stuttgart<br />
Photography:<br />
Frank Pusch, Bremen<br />
iStockphoto.com: © Nikada (title), © Angela Bell (p. 5), © Steve Froebe (p. 15)<br />
photocase.com: © Roodini (p. 10), © kalachakra (p.13), © designritter (p. 18)<br />
Concept and design:<br />
<strong>Steinbeis</strong> <strong>Transfer</strong> Center<br />
i/i/d Institute for Integrated Design<br />
Am Speicher XI<br />
Abteilung 7, Boden 3<br />
28217 Bremen | GERMANy<br />
Overall production:<br />
Straub Druck+Medien AG<br />
Max-Planck-Straße 17-19<br />
78713 Schramberg | GERMANy<br />
3rd revision 2011<br />
145496-2011-03
Founded in 1998, <strong>Steinbeis</strong> University Berlin (SHB) is a<br />
state-approved private university that offers students<br />
and companies practice- oriented, extra-occupational<br />
higher education based on the project competence<br />
concept, leading to nationally recognized qualifi cations.<br />
The research carried out by SHB focuses on issues with<br />
practical applications. The SHB portfolio of courses<br />
ranges from certifi cation courses to degrees and doctoral<br />
programs. <strong>Steinbeis</strong> degrees are based on the German<br />
dual study system and run in parallel to full-time<br />
employment. Students manage and implement projects<br />
in the company sponsoring their studies.<br />
SHB is an enterprise in the <strong>Steinbeis</strong> Network, an international<br />
service provider in tangible, implementationoriented<br />
knowledge and tech nology transfer. Specialized<br />
in chosen areas, <strong>Steinbeis</strong> Enterprises’ portfolio of services<br />
covers consulting; research and development; training<br />
and employee develop ment as well as evaluation<br />
and expert reports for every sector of technology and<br />
management.<br />
www.steinbeis-hochschule.de<br />
<strong>Steinbeis</strong> University Berlin<br />
Gürtelstraße 29A/30<br />
10247 Berlin | Germany<br />
Phone: +49 (0) 30 - 29 33 09 - 0<br />
Fax: +49 (0) 30 - 29 33 09 - 20<br />
E-Mail: shb@stw.de