Augusto Mello Romero > Rosario Uría Toro > Jorge ... - Indecopi

Competi> Augusto Mello RomeroTechnical and Commercial Standards Commission /Technical Secretary (until 08-25-2008)> Rosario Uría ToroStandardization and Non Tariff Barriers SurveillanceCommission / Technical Secretary> Jorge Chávez PicassoDefense of Competition ChamberNº 1 / Technical Secretary> Camilo Carrillo GómezDefense of Competition and IntellectualProperty Court / Chairman

tionDefenseIn September 2008,Indecopi’s Board of Directorsestablished the creation ofthe Defense of CompetitionChambers 1 and 2, whichare in charge of promotingfree and fair competition andprotecting consumers’ rightsthrough predictable, timelyand quality resolutions tofavor good market operations.> Liliana Cerrón BaldeónDefense of Competition Chamber Nº 2 /Technical Secretary> Javier Rizo-Patrón LarrabureElimination of Bureaucratic BarriersCommission / Technical Secretary> Luis Alberto León VásquezAntidumping and Countervailling DutiesCommission / Technical Secretary99

data_THE PARTICIPATION OF THE SC1 IN THE WORK RELATED TO THE TPA WITH THE UNITEDStates was quite active on the design of the new package of Legislative Decrees. In some cases,the Chamber was the main promoting entity of the approved policy-setting body, proposing itspreliminary draft, and in other cases, it contributed with the formulation of opinions, suggestionsand criticisms to the versions presented by other functional bodies.SC1DEFENSE OF COMPETITION CHAMBER Nº 1The Defense ofCompetition Chamber Nº1 is the body that resolves,as second and lastadministrative instance,procedures relatedto the defense of freecompetition, the repressionof unfair competition andthe elimination of nontarifftrade barriers andbureaucratic barriers, aswell as anti-dumping andcountervailing duties.In turn, it resolvesclaims and complaintsfiled against otherCommissions andTribunal Chambers forthe defense of competitionand intellectual property.MAJOR ACHIEVEMENTS'08Only 4 months after the SC1 beganoperating its achievementshave already been shown in themarket as a result of the various pronouncementsissued in each area of itscompetence. Among the most importantachievements is the criteria establishedto determine the amount of penaltiesfor economic agents who incur inunfair competition acts or infringe regulationsthat promote free competition.The purpose of the new criteria isto establish penalties that represent atrue disincentive for committing infringements,as what has occurred in the exofficio proceedings filed by the Overseeingof Unfair Competition Commission(CCD) against Quality Products S.A.In this case, one of the most outstandingof 2008, two penalties amountingto 80 UIT (Tax Assessment Units) wereimposed after the CCD determined thatthe company Quality Products S.A. hadcommitted deceitful advertising whenoffering weight-reducing products withoutfurther technical grounds.A similar precedent was set afterthe proceeding filed by the PeruvianAssociation of Consumers and Users(Aspec) against Panificadora Bimbo delPerú S.A, also due to deceitful advertising,when offering diet products withouta supporting study. In this case,a penalty of 100 UIT (Tax AssessmentUnits) was imposed after the SC1 foundthe complaint to be well-founded as thecompany did not prove the veracity ofan advertisement where it was ensuredthat its “Sliced Bread” product was100% whole-grain bread.As for antidumping and countervailingprocedures, the SC1 definedthe competences of the commissionregarding claims filed for the import ofproducts subject to the assessment ofantidumping rights. The SC1 establishedthat Indecopi is not the competentagency to determine the characteristicsof the imported goods, since it is the exclusiveresponsibility of the National TaxAdministration (Sunat).Regarding the elimination of bureaucraticbarriers, the Chamber declared thatthe restriction in business hours of commercialestablishments in the district ofMiraflores was an unreasonable bureaucraticbarrier since it was aimed at delimitingthe development of activities, not onlyin a noise generation area, but in the entiredistrict; in addition to being applicable to

Qualityresultsevery economic activity withoutexception.The operating capacity of theSC1 has noticeably improvedproductivity and efficiency indicatorsin the resolution of files.GOALS'09In 2009, the SC1 will seek to improveits operating and resolvingcapacity showing quality, timelyand predictable results.At international level, theSC1 will actively participate, inmatters of its competence, inthe trade negotiations betweenPeru and the European Union,and Peru and South Korea.The operatingcapacity of theSC1 has noticeablyimprovedproductivityand efficiencyindicators in theresolution of files.> Abelardo Aramayo BaellaOverseeing of Unfair CompetitionCommission / Technical Secretary> Edwin Aldana RamosConsumer Protection Commission /Technical Secretary> Jaime Gaviño Sagástegui101Insolvency Procedures Commission /Technical Secretary

data_LEGISLATIVE DECREE Nº 1033, ENACTED IN THE FRAMEWORK OF THE REFORMS TO ADAPTthe legislation to the FTA, specifies that the Antidumping and Countervailing Duties Commissionis the competent agency for the application of antidumping or countervailing duties and for thepreparation of technical reports that define the need to impose safeguarding measures.CDSCLCSC1CDSCLCCCDCEBCNBSC2CPCCCOANTIDUMPING AND COUNTERVAILINGDUTIES COMMISSIONThe Antidumping andCountervailing DutiesCommission (CDS) isin charge of overseeingcompliance with theregulations that seekto prevent and correctdamage to the marketcaused by the practiceof dumping or subsidiesthrough the impositionof antidumping andcountervailing duties.The CDS also acts as theinvestigative authorityin proceedings derivingfrom the imposition ofsafeguarding measures.Throughout 2008, the CFD hasprovided technical support in thenegotiations that Peru has carriedout with other countries in order to signtrade agreements, including China, theEuropean Union, Canada, Singaporeand the EFTA, among others.The work carried out during the year toprepare a proposal to modify the AntidumpingRegulations stands out, whichwas worked on intensively with othersectors of the government.GOALS'09The processing of cases presented bythe national industry shall be prioritizedso that the investigation proceedingsare completed within the legal timeframe,with the proper quality of the technicaland legal analyses.Greater emphasis will be placed on coordinatingwith customs to improve theeffectiveness of the antidumping andcountervailing measures imposed bythe commission.Finally, the commission will continueproviding technical support in the negotiationsfor the Trade Promotion and FreeTrade Agreements with other countrieson issues regarding trade defense.DEFENSE OF FREECOMPE-TITION COMMISSIONThe CLC is the Indecopibody in charge ofoverseeing anticompetitiveconducts inthe market, accordingto what is stipulated inLegislative Decree 1034.In addition, according towhat is foreseen in Law26876, Antimonopolyand Antioligopoly Lawof the Electric Sector, it isin charge of controllingbusiness concentrationoperations in the electricsector.

[165]sanctioning administrativeprocedures were solved by theCLC in 2008.were started exofficio.The CLC has a Technical Secretariatresponsible for instructingand processing administrativeprocedures. The Technical Secretariatis authorized to investigate and submitevidence with the purpose of preparingopinions and recommendations so theCLC can issue its final decisions as firstadministrative instance.MAIN ACHIEVEMENTS'08Law on Overseeing of Anti-CompetitiveConductsBetween January and May, the CLCand its Technical Secretariat took partin the preparation of the Bill on Overseeingof Anti-Competitive Conducts,which was approved on June 25th,through Legislative Decree 1034. Thislaw contains a series of improvementsin relation to the previous one andallows for a more predictable and timelydevelopment of procedures.Agreement on concerted action inthe insurance marketThe CLC started an ex officio investigationagainst the Peruvian Association ofInsurance Companies (APESEG), eightinsurance companies and several directorsand managers of the latter for carryingout a collusive practice in referen-ce to establishing minimum premiumsand minimum deductibles in vehicleinsurance policies carried out (Dossier004-2004/CLC).During the investigation, it was verifiedthat, since october 2000, the differentinsurance companies had agreedto raise the average premium at a standardizedhigher amount.Likewise, documents from the GeneralAssembly, Board of Directorsand Vehicles Committee of the APE-SEG were found, in which insurancecompanies stated their concern onthe reduction of their incomes and askedfor the approval of technical, administrativeand financial measures toincrease their profitability.Finally, documents were foundin which the APESEG requested insurancecompanies to inform on theimplementation of a technical memorandum(document to support the estimatedcost of the insurance); and aletter requesting a member companyto inform on the implementation actionsof agreements made.Consequently, through Resolution 009-2008-INDECOPI/CLC of February 25th,2008, the CLC sanctioned the APESEG,the insurance companies and several directorsand managers of the latter for carryingout a concerted action consisting inestablishing minimum premiums and minimumdeductibles of basic and completetype insurance policies for privately-ownedvehicles. Fines imposed totaled 3,396.54Tax Assessment Units (UIT).To December 2008, Resolution 009-2008-INDECOPI/CLC was in the appealstage at the Defense of CompetitionChamber No. 1.GOALS'09For 2009, the CLC and its Technical Secretariatplan to speed up the processingprocedures to finish them in a timely way;as well as to strictly adapt to deadlinescontained in the new Law on Overseeingof Anti-Competitive Conducts. It also expectsto increase its predictability throughthe publication of criteria applicable toprocessing procedures.Finally, the Technical Secretariat is committedto permanently supervise marketperformance with the purpose of identifyingreasonable indications of anti-competitiveconducts and if this were the case, to startthe respective ex officio proceedings.103

data_FOR SIX MONTHS, THE CCD TOOK PART IN DRAWING UP AND REVIEWING LEGISLATIVEDecree No. 1044 (Overseeing of Unfair Competition Act). Improvements introduced by such legislativedecree clearly determined the attributions and competences of the CCD and its TechnicalSecretariat for the benefit of the market.CCD[99%]of dossiers wereprocessed within theOVERSEEING OF UNFAIR COMPETITION COMMISSIONSC1CDSCLCCCDCEBCNBSC2CPCThe purpose of the CCDis to detect and sanctionpractices against businessgood faith that shouldguide competition in asocial market economysuch as ours. Theadvertising activity isincluded in such practices.It is worth pointing outthat with the enforcementof Legislative Decrees1033 and 1044, in July2008, the CCD monitorsthe market through itsTechnical Secretariat withthe purpose of detectingconducts contrary tobusiness good faith and tothe effective advertisinglegislation. Likewise, theTechnical Secretariat ofthe CCD also determinesthe need to start ex officiosanctioning procedures.It was a very significant year for theCCD, as the enforcement of LegislativeDecree 1044 represents a change bothin substantive as well as procedural laws.Among other points, LD 1044 unifies andperfects provisions established in the Repressionof Unfair Competition Act (LawDecree 26122) and Advertising Regulationsfor Consumer Protection (LegislativeDecree 691).For example, in the past, companiesexcused the dissemination of deceitfuladvertisement by requesting Indecopito verify the information they disseminated.The new legal provision emphaticallyestablishes that the company itselfis the one that should validate its information,prior to its dissemination, withtechnical and independent criteria.It is worth pointing out that in 2008cases processed before the Commissionhave remained on an upward trend.Such trend has been constant for thelast eight years.MAIN ACHIEVEMENTS'08Vibro Max Power Case: A weightreducer that does not reduceDuring 2008, the CCD carried out variouscampaigns with the purpose ofmaking the information provided toconsumers through advertising moretransparent. Thus, the Commission, togetherwith the General Directorate ofMedicines, Supplies and Drugs (Digemid),began 25 ex officio procedures ondeceitful advertising of medicines andnatural products.One of the most outstanding proceduresended with a sanction of 80Tax Assessment Units (UIT) againstQuality Products S.A., for disseminatingdeceitful advertising about its product“Vibro Max Power”. The Commissionverified that the abovementionedcompany attributed weight-reducingcharacteristics to its product withoutmajor technical support.It is important to highlight that eventhough there has been a significantchange in its internal structure, theCCD has successfully implementedthe new legislation, generating trust inmarket agents.GOALS'09To process 100% of dossiers within thelegal term.Increase in 10% ex officio cases.CCO

CEB[177 38]proceedings weremore thanin 2007.ELIMINATION OF BUREAUCRATIC BARRIERS COMMISSIONThe Elimination ofBureaucratic BarriersCommission (CEB) is incharge of identifying andeliminating requirementsthat are illegal orlacking reasonabilitythat are imposed by theadministrative entities of thegovernment, particularlythose requirements placedby municipalities on theeconomic agents that want togain access or remain on themarket.Furthermore, it oversees thatthe procedures, requirementsand fees that such entitiesrequire from citizensare legal and reasonable.It also verifies that themunicipalities do not limitthe free movement of people,goods and merchandisewithin the country.MAIN ACHIEVEMENTS'08In 2008, the CEB prepared the Indexof Locally Imposed Bureaucratic Barriersfor 2007, detailing:1. The bureaucratic barriers declaredto be illegal or lacking reasonability inthe district and provincial municipalitiesof the country; 2. The statistics on theparticipation of the Commission duringthat period; and 3. The list of municipalitiesthat complied with approving andpublishing their Unified Texts for AdministrativeProcedures (TUPA).The CEB, in coordination with theEconomic Studies Management of Indecopi,participated in the preparationof the Market Access Index (IAM) 2007-2008, in which the information providedby 98 municipalities in the country wasanalyzed and compared in order to determinewhether the licensing of operationprocedures, placement of publicannouncements or authorization for publicworks, as well as whether the TUPAof such municipalities, conformed withthe legal framework in effect. Based onthese results, points were given andmarket agents were informed of whichmunicipalities better facilitate the openingof businesses.GOALS'09The Elimination of Bureaucratic BarriersCommission plans to carry out a highernumber of official investigations verifyingcompliance with the regulations andprinciples of administrative simplification.Furthermore, it seeks to continueoverseeing compliance with the FrameworkLaw for Licenses of Operation.Additionally, the Commission plansto improve the Index of Locally ImposedBureaucratic Barriers and the MarketAccess Index so that they become permanentinstitutionalized tools benefitingthe country.The CEBparticipated in thepreparation of theMarket Access Index(IAM) 2007-2008, inwhich the informationprovided by 98municipalities in thecountry was analyzedand compared.105

data_ON JUNE 25TH, 2008, THE STANDARDIZATION AND NON-TARIFF BARRIERS SURVEILLAN-CE Commission (CNB) was created through the enactment of Legislative Decree No. 1033. TheCNB came to replace the former Technical and Commercial Regulations Commission (CRT). Itspurpose was to strengthen and modernize Indecopi and for the country to benefit from marketexpansion through free trade agreements.SC1CDSCLCCCDCEBCNBSC2CPCCCOCNBSTANDARDIZATION AND NON-TARIFFBARRIERS SURVEILLANCE COMMISSIONAmong the main functionsof the Standardizationand Non-tariff BarriersSurveillance Commission(CNB) is the approvalof Peruvian Standards,whose technical supportis essential for increasingcompetitiveness of marketproducts and services. Itspurpose is also to defendfreedom of trade througha subsequent control andelimination of non-tarifftrade barriers. It is alsoin charge of authorizingthe use of ElectronicSignatures to entities thataward digital certification,registration or dataverification and to entitiesthat deliver value addedservices.Through Legislative Decree 1030,the Law of National Standardizationand Accreditation Systemswas approved. It was established thatStandards and conformity assessmentprocedures constitute instruments thathelp promote development of quality inthe industry, protect consumers and improvethe competitiveness of economicagents nationwide and abroad. Withinthis framework, the CNB sends its techniciansto support in international tradingnegotiations on matters related tothe agreement on Technical Obstaclesto Trade, of the World Trade Organization(WTO), and manage the NationalInformation System for Standards andConformity Assessment procedures.The CNB expresses its opinion and/or vote at regional and internationalStandardization forums and preparesthe annual Standardization Plan in coordinationwith the various sectors.MAIN ACHIEVEMENTS'08During 2008, Peruvian TechnicalStandards (PTS) were approved for themain economic activities. Also, activitieswere carried out to help small andmedium-size companies take part in thestandardization process of their goodsand services so these can have accessto global markets.Thus, regarding the Peruvian StandardizationEntity, the CNB approved207 PTS, and established eleven newTechnical Committees (CTN), which totaled101 CTN by the end of 2008.In compliance with internationalcommitments it assumed, the CNB activelyparticipated in the APEC Forumand chaired plenary meetings of theStandardization and Conformity Subcommittee.It also headed and executedthe Project on the VII Standardizationand Conformity Conference held inCusco.During negotiations for the subscriptionof trade promotion agreementswith the EFTA, China and the EuropeanUnion, the CNB assisted the Ministry ofForeign Trade and Tourism (Mincetur) atnegotiation tables on matters in relationto Technical Obstacles to Trade (OTC).In relation to non-tariff measures, inNovember 2008, the CNB dismisseda complaint, which pretended to establisha non-tariff measure requiringthat only used vehicles with a mileageof more than 80,000 kilometers could

[36 2,680]conferences weregiven by CNB officialsnationwide in 2008.Pymesattended.enter the market.In relation to direct support to smalland medium size enterprises (pymes),during 2008, an active awarenesscampaign was carried out through theNorexport Program, which enabled toidentify products and services that neededto be standardized.Technical assistance was also givento 21 Pymes of the Leather-Footwear,Software, Timber and Agri-businesssectors through pilot projects for implementingPeruvian Standards.In relation to e-Signatures, in march2008, the four guidelines for the accreditationof electronic certification entitiesand related entities were approved.These guidelines will establish proceduresto evaluate and acknowledge technicalcompetence of entities that issueelectronic GOALS'09 certificates.Strengthen the development of PeruvianTechnical Standards for the construction,manufacturing and farmingindustrialsectorsContinue assisting Mincetur in free tradeagreement negotiations.Strengthen the quality infrastructurethrough training activities relatedto the importance of the applicationof Standards and their impact in trade.Carry out 18 training courses in 13regions of the country addressedat 540 Pymes representatives thatwork in the agri-business, leatherand footwear, timber, aquiculture,handcraft, textile and garment sectors,among others.Within the international framework,the CNB shall put into effect thecommitments assumed in variousStandardization forums.Likewise, it has been foreseen tomake progress in the constructionof the official infrastructure for theElectronic Signature by implementingtechnical mechanisms to helpsupervise the operation of electroniccertification entities.In compliancewith internationalcommitments itassumed, the CNBactively participatedin the APEC Forumand chaired plenarymeetings of theStandardizationand ConformitySub-committee.It also headedand executed theProject on the VIIStandardizationand ConformityConference held inCusco.107

data_WITH CHANGES IN THE INTERNAL RULES THAT WERE PROMOTED THROUGHOUT 2008, DUEto the imminent entry into force of the FTA with the United States, improvements in the Insolvencyand Consumer Protection rules have been introduced. These rules have strengthened the defenseof the consumer rights and the effectiveness of the insolvency system as protection instrument ofSC2DEFENSE OF COMPETITION CHAMBER Nº 2The Defense ofCompetition ChamberNº 2 (SC2) is Indecopi’sfunctional body thatreviews, as second andlast administrativeinstance, processesrelated to the protectionof consumer’s rightsand insolvency matters.The SC2 was formallyset up by PresidencyResolution of Indecopi’sBoard of Directors (084-2008/INDECOPI/COD),published on September 21,2008 in El Peruano, officialnewspaper.MAIN ACHIEVEMENTS'08The Chamber issued two precedentsof mandatory observancein insolvency matters in 2008.The first precedent deals with thepayment of insolvent credits that aretopic for a transfer of rights (ResolutionNo. 0018-2008/TDC-INDECOPI,dated January 10, 2008). The secondprecedent, approved by ResolutionNo. 0532-2008/TDC-INDECOPI, datedMarch 12, 2008, defines the participationin the Board of creditorsappearing late in the process.In 2008, the SC2 officials participatedin the reform of the following laws:Consumer Protection Law, General InsolvencySystem Law, Law on Organizationand Functions of Indecopi, andLaw on National Standardization andAccreditation Systems. The purposewas to adapt Indecopi’s rules and regulationsto the obligations assumed byPeru as a result of the Trade PromotionAgreements signed with other countries,among them the United States.The SC2 - aware that its role in themarket is to make service providers andproduct suppliers conduct activities withinthe law - has punished conducts that in-fringed consumer rights in several sectorsincluding the ones listed below:Transportation:Ground and river transportation companiesthat failed to comply with safety measuresand jeopardized the lives and integrityof its passengers were sanctioned.Air and ground transportation companiesthat lost or misplaced luggage were alsosanctioned and a refund amount in favorof consumers was established.Education:Schools that charged tuition in advanceand fees non-authorized by the Ministry ofEducation - like directing parents to buyschool supplies from a certain supplier, orcharging higher registration fees than thatof the monthly tuition – were sanctioned.Bank:Several practices of the banking sectorcontrary to the Consumer Protection regulationswere sanctioned. One of thesepractices was the unjustified denialfrom a bank to transfer a client’s bankaccounts to an office other than wherethey opened their credit report, but thatbelonged to the same bank entity. TheChamber established as criterion thatwhenever a consumer chooses a bank,he or she does not enter into a contract

the right to credit from creditors. Unlike the previous rules and regulations regarding ConsumerProtection, infringements will be classified as minor, major and very serious, increasing thusthe penalizing capacity of the Chamber, which now can impose penalties of up to 300 UIT (TaxAssessment Units).with a particular office but with the companyas a whole. Precisely, part of theservices offered by a bank – and whichare advertised to capture consumerpreferences – is the possibility to carryout operations from any bank agencythrough its nationwide networks.Travel assistance:The SC2 established that whenever aconsumer enters into a contract with atravel assistance service the traveler assumesthat in the event of an emergencythe company will provide the necessaryassistance. Therefore, it sanctioned atravel assistance company that refusedto cover a client’s medical assistancecosts arguing that this emergency wasrelated to a pre-existing disease.Safety in shopping centersThe Defense of Competition ChamberNo. 2 established that the appropriatemechanisms for surveillance, securityand control of commercial establishmentsand other private entities cannot be usedin such a way that affect the dignity andpeace of their clients. In that regard, theSC2 established that the supplier’s authorityto have safety mechanisms protectingtheir establishments is not under discussion,but it stated that those mechanismscannot create situations that aredetrimental to or affect the consumer’sdignity, for instance, obliging them to removesome of their clothes in order torule out a potential shoplifter.GOALS'09The SC2 objective for 2009 is to improveits internal processes. For that purpose,there will be a change in the dynamicsof its procedures in order to meet in atimely manner the growing demand ofcases as a result of a greater presenceof the institution in provinces and of disseminationcampaigns.The SC2 will continue publishingresolutions in order to inform suppliersand consumers on how to conductthemselves in the market.The SC2 - aware thatits role in the marketis to make serviceproviders and productsuppliers conductactivities within the law -has punished conductsthat infringed consumerrights in several sectors.109

data_THE CPC, TOGETHER WITH THE DEFENSE OF COMPETITION CHAMBER, PREPARED AConsumer Protection Act in 2008 that, among other points, has reinforced the sanctioning power ofthe Commission. It can now impose fines of up to 300 Tax Units (UIT). The Technical Secretary ofthe CPC participated in the debate for the creation of the Law on the Organization and Functions ofthe National Institute for Defense of Competition and Protection of Intellectual Property (Indecopi).CPC[92private schools weresanctioned for requiringadvance payment in 2008.CONSUMER PROTECTION COMMISSIONSC1CLC CDSCFD CLCCEB CCDCNB CEBCCD CNBCCO SC2SC2 CPCThe Consumer ProtectionCommission (CPC) isthe area responsible forsafeguarding consumerrights and sanctioningthose who violate them.Thereby, it constitutes theagency of first administrativeinstance to resolve disputesbetween suppliers andconsumers. It can alsodictate corrective measures.One of the fundamentalgoals of the CPC is to helpconsumers make appropriatedecisions. To this end, itmust guarantee access toinformation that is truthful,timely, accessible, and easy tounderstand.The CPC verifies the information receivedby the consumer, and basedon this, it determines which rightsthe consumer may claim upon purchasinga product or hiring a service. It also intervenesin issues related to discriminatoryacts and the use of coercive commercialmethods (such as automatically chargingthe consumer without having his prior andexpress agreement).The CPC is composed of two areas:the Procedural and the Preventive, throughwhich, in addition to attending to claimspresented by consumers, it also carries outpreliminary investigations that could resultin official sanctioning procedures.MAIN ACHIEVEMENTS'08In 2008, official proceedings were begunagainst 108 private schools thatevidenced alleged violations of theConsumer Protection Law and theFamily Economy Protection Law byrequiring advance pension paymentsor ordering the purchase of school supplies.Out of the 109 proceedings, 92were declared founded. It should benoted that cautionary measures wereimmediately ordered for the suspensionof undue charges in order to protectthe heads of household.Additionally, thanks to an agreementsigned with the Congress of the Republic,a Citizens Attention Service was establishedfor Consumer Protection issuesin the Legislative Building. This new officehas been created in addition to the otherfive that Indecopi has in different sectors ofLima in order to facilitate citizen services.These offices are located in La Victoria, LosOlivos, San Miguel, Villa El Salvador and atthe Jorge Chavez International Airport.As part of the World ConsumerRights Day celebration, Indecopi gavean “Award for Excellence in Service” toseveral companies who were selectedthrough surveys given to consumersand after evaluating their business behaviorreflected in a lack of complaints,for example, in their conciliatory attitude,or in their willingness to attend toand solve complaints.In 2008, the CPC also carried outoversight and dissemination campaigns,seeking to achieve transparent price informationin several markets in the capital,as well as truthfulness in the stated weightof products. It also implemented the “Disposingof Used and Expired Medication”campaign, and ordered the destruction ofapproximately one ton of unusable medicationand empty containers. Furthermo-CPC CCOCCO

THE OBJECTIVE OF THE INSOLVENCY PROCEDURES COMMISSION (CCO) is to facilitateand promote negotiations between creditors and debtors respecting private autonomy.Before negotiations, the CCO validates the claims of the creditors and defines who willparticipate in the proceedings. Finally, it defines the legality of the agreements.196,315]the total amount offines, in soles.CCO[13,987]the number of petitionsprocessed by the CCOINSOLVENCY PROCEDURES COMMISSIONre, the institution disclosed a series ofrecommendations that consumersshould take into consideration whenpurchasing a product or service.GOALS'09Implement the Consumer Registryto verify that suppliers thatuse call centers, phone call andcellular text message systemsor mass e-mailing to promoteproducts and services excludethe phone numbers and e-mailaddresses that have been incorporatedinto the Registry.Verify compliance with thenew regulations established inthe reform of the Consumer ProtectionLaw, without prejudice tothe monitoring that the CPC continuouslycarries out in its sphereof competence.The CPC verifies theinformation receivedby the consumer,and based on this, itdetermines which rightsthe consumer may claim.MAIN ACHIEVEMENTS'08The number of petitions processed betweenJanuary and December 2008 hasincreased by 13.40% in comparison tothe previous year.The average time currently registeredby the CCO to issue a pronouncementshows an increase in the speed of theCommission to process petitions initiatinginsolvency procedures. For 2008,this time has decreased by 37.64% withrespect to 2007. The average time forthe establishment of Creditors’ Meetingscalculated from January to December of2008 (169 days), presents a reduction of37.17% in comparison to the previousyear (269 days).The CCO and its Technical Secretaryparticipated in the preparation ofthe project modifying the General Lawof the Insolvency System (LegislativeDecree Nº 1050), which defines conceptsregarding the payment of recognizedcredits and has broadened thefield of action of the Commission onissues related to the supervision of theparties involved in the procedures.GOALS'09It should be mentioned that for 2009,the Insolvency Procedures Commissionhas proposed focusing on the resolutionof the petitions presented withinthe legal timeframe and increasing theinvestigation procedures in order to verifyviolations of the General Law of theInsolvency System.The average timecurrently registeredby the CCO to issue apronouncement showsan increase in the speedof the Commissionto process petitionsinitiating insolvencyprocedures.111

StatisticsELIMINATION OF BUREAUCRATIC BARRIERS/ PROCESSES1993-2008UNFAIR COMPETITION/ PROCESSES1993-20081801,369presented1,300concluded5003,019presented2,930concluded15040012030090200603010001993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 0801993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08FREE COMPETITION/ PROCESSES1993-2008CONSUMER PROTECTION/ PROCESSES1993-200830204presented195concluded3500300019,674presented18,439concluded2500202000150010100050001993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 0801993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08

24 x 22,5 cm.3.019presentados113

Statistics

TECHNICAL REGULATIONS / PROCESSES (*)(*) INFRACTIONS AND ACCREDITATIONANTIDUMPING AND COUNTERVAILING/ PROCESSES (*)(*) IN THE BEGINNING OF AN INVESTIGATION10080680presented618concluded121092presented89concluded860640420201993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 0801993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08INSOLVENCY PROCESSES/ MAIN PROCEEDINGS1993-20081800160014009,411filedproceedings1200100080060040020001993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08115

Profile ofExecutivesDEFENSE OF COMPETITIONCHAMBERRosa María Graciela Ortiz OriggiCHAIRWOMAN (until 08.31.2008)Economist by the Universidad del Pacífico(Perú) (Pacifico University), and Master’sDegree in Administration by the sameuniversity. Presently is an internationalconsultant in subjects related to commerce andthe environment. Worked as an executive of theGeneral Secretary of the Andean Communityfrom 1982 to 2006, with ample experience insubjects of foreign trade, economic integration,commercial negotiations, free competition,unfair competition and consumer protection.Also worked as coordinator of internationalcooperation projects in matters of internationaltrade and competition policies (CAN-USAID,Government of Peru-UNICEF). Has been a guestprofessor at the Pacífico, Nacional de Ingenieríaand Nacional Agraria La Molina Universities.Author of diverse publications related to thedefense of commercial competition.Juan Angel Candela Gómez dela TorreVICECHAIRWOMANEconomist by the Universidad NacionalMayor de San Marcos (San Marcos NationalUniversity) (Lima-Peru), and Masters inEconomics by the University of Manchester(England). Has worked professionally inorganizations from private and public sectors,as a consultant and in management positionsin Peru and abroad. Likewise, he has beenthe representative in multilateral organizationsand International Assemblies.Juan Luis Avendaño ValdezMEMBERLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). Presently is member of a Law firm inLima and has occupied different positions ininstitutions from the public sector. At Indecopi,he has been President of the Commissionof the Shareholding Restructuring Process.(1998-2002) and of the Insolvency Board(2002-2004). Lead professor of the LawDepartment of the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru) since 1998 and Coordinator ofthe Civil Procedural Area since 1979. Haspresented papers at national and internationalcongresses, seminaries and training coursesin matters of Civil Procedural Law andBankruptcy Law.Luis José Diez Canseco NúñezMEMBER (until 08.31.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). Master of Comparative Law fromthe School of Law of the George WashingtonUniversity (Washington D.C., U.S.A.) andDoctor of Law by the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). Since 2004 has been the GeneralCoordinator of the Agreement subscribedbetween the Government of Peru and theWorld Bank (PCM). Regional Expert for LatinAmerican and the Caribbean. Main EconomicOfficer and Consultant UNCTAD, Geneva-Switzerland (1993-1997). Main Administratorof the OMPI Program, Geneva– Switzerland(06/1991 - 06/1993). Legal Consultant –international level of the General Secretary ofthe Andean Community, Lima – Perú (1985-1991). Advisor of the Minister at the Ministryof Industry Trade, Tourism and Integration(1984-1985). Presently a professor at theInstituto de Gobierno (Governance Institute)of the Universidad de San Martín de Porres(San Martin de Porres University), at thePontificia Universidad Católica del Perú(Pontifical Catholic University of Peru) and theUniversidad de Ciencias Aplicadas (Universityof Applied Sciences) at undergraduate andgraduate levels. Author of diverse publicationsin matters of Competition Rights.José Luis Fernando Piérola MelletMEMBER (until 01.04.2008)Publicist from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Began his career atMcCann Ericsson Incorporation Publicidad,where he occupied the position of GeneralCreative Director and Executive VicePresident of the agency. He establishedthe PubliConsult Agency and later becamemember of the advertising transnationalcompany Euro RSGG, and created theagency DDB Peru. He is presently GeneralManager and Creative Director of LatinaCommunications Group, and President ofthe Board of Directors of Nativa Media yComunicaciones. Has worked as Director ofAPAP as Director of FOPTUR. Has been aspeaker at diverse forums of the PeruvianAssociation of Advertising Agenciesand educational institutions such as theUniversidad de Lima (University of Lima),Pontificia Universidad Católica del Perú(Pontifical Catholic University of Peru),Universidad Ricardo Palma (Ricardo PalmaUniversity), IPP and ESAN.

Camilo Nicanor Carrillo GómezMEMBERLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru) Post graduate studiesat the Universidad Nacional Mayor de SanMarcos (San Marcos National University).First Dean of the Department of Lawand Consultive Member of the Universityof Lima. Ex professor of the courses ofPatrimony Rights and General SocietiesLaw at the Postgraduate School of theUniversidad Nacional Federico Villareal(Federico Villareal National University).Ex Director of the Banco de la Nación. ExPresident of the Board of Shareholders ofRadio Television Peruana. Ex Vice-presidentof Petróleos del Perú (PETROPERU), ExMinister of Justice and Transportation andCommunications. Member of the Board ofDefense of Competition since November7th, 2007.Hugo Gómez ApacTECHNICAL SECRETARY (since 01.16.2008 until05.28.2008)Lawyer. Master’s in Business Law from theUniversidad Peruana de Ciencias Aplicadas(Peruvian University of Applied Sciences).Professor of Administration Law at theUniversidad Peruana de Ciencias Aplicadas(Peruvian University of Applied Sciences),course on Regulation of Public Servicesfrom the Universidad Nacional Mayorde San Marcos (San Marcos NationalUniversity) and the course of RegulatoryJuditial Institutions in the Master’s ofBusiness Law of the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru).Jorge Chávez PicassoTECHNICAL SECRETARY (since 05.29.2008)Lawyer from the Universidad NacionalMayor de San Marcos (San MarcosNational University). Specialist in Industrial,Intellectual Property and Competitiongranted by the IDIUS of the University ofSantiago de Compostela – Spain, with aPostgraduate degree from the University ofBuenos Aires in Intellectual Property anda International Relations and Negotiationfrom the Universidad Andina Simon Bolívar(Simon Bolivar Andean University).CONSUMER PROTECTIONCOMMISSIONAlonso Morales AcostaPRESIDENT OF COMMISSIONLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Master’s studies in Civiland Commercial Law from the UniversidadNacional Mayor de San Marcos. PhDstudies in Business Law from the Universityof Seville, Spain. Has a Diploma inAdministrative Law, Regulation Power andEconomic Regulation from the Universityof Salamanca, Spain. Professor at theUniversity of Lima.Juan Luis Daly ArbulúMEMBER OF COMMISSION (until 08.24.2008)Administrator from the University of Lima.Masters in Business Administration with amajor in Accounting and Finance, by StateUniversity of New York, U.S.A. Has carriedout studies at the Program for Developmentof Credits from Chase Manhattan Bank,Representative of Bancolombia in Peru.Uriel García CáceresMEMBER OF COMMISSION (until 08.24.2008)Neurosurgeon from the UniversidadNacional Mayor de San Marcos (SanMarcos National University). HonoraryProfessor from the Universidad San Agustínde Arequipa (San Agustin University ofArequipa). Member of the InternationalAcademy of Pathology and foundingmember of the Latin-American Society ofPathological Anatomy.Diego Cisneros SalasMEMBER OF COMMISSION (until 08.24.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Presently holds theposition of Assistant Superintendent ofRisk Management at the Superintendencyof Banking and Insurance. Has beenan associate consultant of CONASEV,supporting the Capital Market DevelopmentProject, financed by BID.Jaime Luis Miranda SouzaMEMBER OF COMMISSIONAgronomist from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Presently member of thereorganizing commission of Instituto Nacionalde Investigación Agraria (INIA) (AgriculturalResearch National Institute). Has fulfilled therole of International Advisor at Helmerich &Payne International Drilling Co.; likewise, hasoccupied management positions in industrialcompanies within the private sector.Lorena Masías QuirogaMEMBER OF COMMISSIONEconomist from the Universidad del Pacífico(Pacifico University). Masters of Arts, Dpt.Of Economics and a PhD in Economicsfrom the University of Pittsburg. Presentlyworks as Assistant Superintendent ofthe Administradoras Privadas de Fondode Pensiones (Private Pension FundAdministrator) at the Superintendencia deBanca, Seguros y AFP (SBS) (Superintendent’sOffice of Banking, Insurance and Pension).Has been President of the TransferCommission SAFS-SBS, Assistant>>>117

Superintendent of Insurance and Managerof Economic Studies. Has participated intechnical assistance missions with theInternational Monetary Fund, and participatedas an Economical Analyst at the CentralReserve Bank and DESCO.Mauricio Novoa CaínMEMBER OF COMMISSION (until 02.12.2008)Lawyer from the Universidad de Lima(University of Lima), Masters in Philosophyand PhD from the University of Cambridge.Presently teaches and carries out researchat the Law Department of the Universidadde Lima (University of Lima).Eva Céspedes CorreaMEMBER OF COMMISSION (until 02.12.2008)Industrial Engineer from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Mastersin Business Administration from ESAN.Technical Secretary of the ConsumerProtection Commission.Edwin Aldana RamosTECHNICAL SECRETARY (since 08.01.2008)Lawyer from the Pontificia Universidad Católicadel Perú (Pontifical Catholic University of Peru)With post graduate studies (Masters in BusinessAdministration) from the Post Graduate School ofSan Ignacio de Loyola University. Post graduatestudies (Masters in Business Law) from PontificiaUniversidad Católica del Perú. Has worked asTechnical Secretary in charge of the ConsumerProtection Commission of Indecopi. Has workedas Legal Coordinator of the Consumer ProtectionCommission of Indecopi. Worked as LegalAssistant of the Repression of Unfair CompetitionCommission and Consumer ProtectionCommission. Was appointed as Commissionerof the Regional Office of Indecopi in Ica onNovember 24th, 2007. Technical Secretary ofthe Consumer Protection Commission sinceAugust 1st, 2008.MARKET ACCESS COMMISSIONJosé Chueca RomeroPRESIDENT OF COMMISSION (until 05.30.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). Masters of Law by the University ofHarvard, USA. Diploma from the ManagementProgram of the University of Piura.César Peñaranda CastañedaPRESIDENT OF COMMISSION (until 08.24.2008Economist from the Universidad NacionalMayor de San Marcos (San Marcos NationalUniversity) and the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru) Masters and Ph. D inEconomics by Cornell University, USA.José Luis Sardón de TaboadaVICEPRESIDENT OF COMMISSIONLawyer of the Universidad Católica SantaMaría in Arequipa (Santa Maria CatholicUniversity). Masters in Political Science byThe American University, Washington D.C.,USA. Doctor of Economics by ESEADE,Buenos Aires, Argentina. Executive Directorof the Society of Economics and Lawfrom the Universidad Peruana de CienciasAplicadas (Peruvian University of AppliedSciences).Jorge Chávez ÁlvarezMEMBER OF COMMISSIONEconomist from the Universidad de Lima(University of Lima). Ph. D candidate inEconomics and M. Litt by the Universityof Oxford, England. Masters in PoliticalEconomics and Planning by the Instituteof Social Studies of The Hague, Holland.Postgraduate Diplomas from Colombia,Chile, Perú and U.S.A.Alfredo Mendiola CabreraMEMBER OF COMMISSIONComputer Science Engineer by the UniversidadNacional de Ingeniería (National EngineeringUniversity). Ph. D. in Administration with a majorin Finances from Cornell University, U.S.A. MBAfrom the University of Toronto, Canada. Mastersin Business Administration by the BusinessAdministration School for Graduates - ESAN.Professor of the Business Administration School– ESAN and Director of the Masters Program.Enrique Pasquel RodríguezMEMBER OF COMMISSION (until 07.21.2008)Lawyer from the Pontificia Universidad Católicadel Perú (Pontifical Catholic University of Peru).Presently researcher at the Instituto Libertady Democracia (ILD) (Freedom and DemocracyInstitute), where he offers advice to differentcountries on programs against poverty andthe formalization of property and companies.Also professor of Economic Analysis of Lawand Property at the Universidad Peruana deCiencias Aplicadas (Peruvian University ofApplied Sciences), and formerly has beenprofessor at the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru) and at the Academia Nacional de laMagistratura (National Magistracy Academy).Author of a various number of academicarticles on law and economics, development,property and competition. Member of theCommission since February 11th, 2007.Javier Rizo-Patrón LarrabureTECHNICAL SECRETARYLawyer from the Universidad de Lima (Universityof Lima). Professor at the Universidad Peruanade Ciencias Aplicadas (Peruvian Universityof Applied Sciences). Previously worked asMember of this commission since June 2001until December 2003, and as an executive of theManagement of Legal Consultancy of OSITRAN.Technical Secretary of the Commission ofMarket Access since December 2003.FREE TRADE COMMISSIONLuis Felipe Arizmendi EchecoparPRESIDENT OF COMMISSION (until 08.24.2008)Economist of the Universidad de Lima(University of Lima). Diploma (SMG) fromthe Management School J.F. Kennedy ofHarvard University, United States. Mastersand Ph. D in Economics from FordhamUniversity, United States.Elmer Cuba BustinzaVICEPRESIDENT OF COMMISSIONEconomist from Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Masters in Economicsby the Pontificia Universidad Católica deChile (Pontifical Catholic University of Chile).Eloy Espinosa-Saldaña BarreraMEMBER OF COMMISSION (until 03.19.2008)Lawyer of the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Doctor in Law andConstitutional Justice. President of theCollegiate Board of the Appeal Board ofUsers Complaints of OSINERGMIN. Managerof the Presidency’s Advisory Board of theJustice Department of Peru.

Fernando Cáceres FreyreMEMBER OF COMMISSION (until 08.24.2008)Lawyer of the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru), Masters of Law from the Law School ofthe University of Virginia (U.S.A). Presently isResearcher at the Instituto Libertad y Democracia(ILD) (Freedom and Democracy Institute), wherehe carries out legal investigations on subjectsof businesses and property. Has participatedas Legal Consultant of the PCM – World Bank,in the Project to increase the production offerand facilitate foreign trade. As an independentprofessional he has exercised the law professionin subjects related to international trade,competition law, regulation of public servicesand business law in sectors such as Energy,Telecommunications and Pharmaceuticals.Member of the commission since February12th, 2007.Joselyn Hilda Olaechea FloresMEMBER OF COMMISSIONLawyer from the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru). Has carried out postgraduate studiesin Privatization, Financing and Regulations ofPublic Services and Infrastructure (PacíficoUniversity), and in Telecommunications and NewTechnologies Law (UPC). Has experience in thedevelopment of regulatory proposals in orderto obtain a greater efficiency in the markets.Presently is Technical Secretary of the Court ofControversy Solutions of OSIPTEL. Has beenconsultant for UE/CAN on competition policysubjects. During 10 years has been member ofthe Free Trade Commission of Indecopi. Likewise,has been member of the Peruvian Delegationbefore the Negotiation Group of CompetitionPolicies in the framework of the Free TradeTreaty for Latin American and the Caribbean. Hasalso been member of the Peruvian delegationthat advised the Commerce and Trade Groupof the World Trade Organization (WTO). Hascoordinated the international cooperation of theagencies of competence in the United States andthe European Community for Peru. Was memberof the Commission of Shareholding Restructureand the Consumer Protection Commission ofIndecopi in its decentralized venue in the North ofPeru. Has been a speaker at diverse academicevents in Peru and abroad. Undergraduateprofessor at the Universidad Peruana deCiencias Aplicadas (Peruvian University ofApplied Sciences); in specialization courses onFree Trade. Member of the Commission sinceFebruary 12th, 2007.Paul Fernando Phumpiu ChangMEMBER OF COMMISSIONEconomist of the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru), M.A. in Economicsby the University of Minnesota (U.S.A.),MDEM in Business Law by the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru), and Ph. D inApplied Economics by the University ofMinnesota (U.S.A). Presently is a researcherat the Libertad y Democracia Institute(ILD) (Freedom and Democracy Institute),permanent member of the Collegiatebody for Solution of Controversies ofOSITRAN. Has occupied managementpositions in regulating organizations suchas SUNASS and OSIPTEL; has worked asa consultant in diverse projects for BID-Indecopi, and PROMPERU-Indecopi; andas a researcher in foreign institutionssuch as The Food Industry Center-SloanFoundation, U.S.A., the Department ofApplied Economics of the University ofMinnesota and USAID-EPAT (U.S.A). He isa professor at undergraduate and graduatelevels at the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru), Universidad del Pacífico (PacificoUniversity), Universidad de Lima (Universityof Lima) and the Universidad Peruana deCiencias Aplicadas (Peruvian University ofApplied Sciences). Likewise, he is authorof diverse publications in subjects relatedto free trade. Member of the Commissionsince February 12th, 2007.Ernesto López MareovichTECHNICAL SECRETARY (until 04.11.2008)Economist from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Masters in EconomicPolitical Administration by the Universityof Columbia, U.S.A. Professor in PublicFinance at the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru).Miguel Angel Luque OyarceTECHNICAL SECRETARY (since 04.14.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Professor of CompetitionRights 1 and Integration Seminar inCommercial Law in the Law Department ofthe PUCP. Has worked at the Aurelio GarcíaSayán Firm and the Jorge Avendaño Firm.>>>>>>119

ANTIDUMPING ANDCOUNTERVAILING DUTIESCOMMISSIONPeter Barclay PiazzaPRESIDENT OF COMMISSIONElectric Mechanical Engineer by theUniversidad Nacional de Ingeniería (NationalEngineering University). CommercialDirector of Conductores EléctricosPeruanos S.A.Silvia Hooker OrtegaVICEPRESIDENT OF COMMISSIONLawyer from the Universidad de Lima(University of Lima).Jorge Aguayo LuyMEMBER OF COMMISSIONLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Master’s studies in CivilLaw from the same school.Pedro Grados SmithMEMBER OF COMMISSION (until 02.12.2008)Economist of the University of Lima. Mastersin Banking and Finance from the sameuniversity. Specialization in Accountingand Finance from ESAN. Professor of theUniversidad de Lima and the UniversidadPeruana de Ciencias Aplicadas (PeruvianUniversity of Applied Sciences).Eduardo Zegarra MéndezMEMBER OF COMMISSIONEconomist of the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Doctor of Agrarian AppliedEconomics by the University of Wisconsin-Madison, U.S.A. Professor of AgrarianEconomics at the PUCP (Pontifical CatholicUniversity of Peru) and at the UniversidadNacional Agraria (Agrarian National University).Ricardo Gaviria RaymondMEMBER OF COMMISSION (until 08.24.2008)Industrial Engineer by the Universidadde Lima (University of Lima). Masters inBusiness Administration by the Institutode Altos Estudios Empresariales (HigherLearning Business Institute), Argentina,and Masters in University Managementfrom the University of Québec in Montreal,Canadá. Has occupied managementpositions in leading companies in the retailand distribution market. Member of theCommission since February 11th, 2007.Margarita Trillo RamosTECHNICAL SECRETARY (until 07.31.2008Economist from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Masters in Economicsfrom the University of Toronto, Canada.Specialization in International Negotiationsfrom Georgetown University, U.S.A.Luis Alberto León VásquezTECHNICAL SECRETARY (since 08.01.2008Lawyer from the Universidad Mayor deSan Marcos (San Marcos University).Presently enrolled in the Masters Programin Finance and Corporate Law at ESAN(Business Administration School forGraduates) and post graduate studies inCorporate Governance from the Universityof Castilla – La Mancha in Spain. Hasoccupied the position as Advisor inthe Legal Management department ofIndecopi and has occupied positions asTechnical Secretary of the Defense Courtof Competition and Transitory InsolvencyCourt of such institution. In addition, hasbeen an assistant of the Commission ofShareholding Restructuring of the sameInstitution and has ample experience insubjects related to competition defense andbankruptcy law since the year 1999.UNFAIR COMPETITIONREPRESSION COMMISSIONRamón Bueno-Tizón DezaPRESIDENT OF COMMISSIONGeneral Medical Doctor and Doctor ofMedicine by the Universidad NacionalMayor de San Marcos (San MarcosNational University). Specialist in PlasticSurgery, Reconstructive and CosmeticSurgery. Past-President of the PlasticSurgery, Reconstructive and CosmeticSurgery Peruvian Association. Professorat the Universidad Nacional Mayor de SanMarcos (San Marcos National University),Universidad de San Martín de Porres(San Martin de Porres University) andUniversidad Ricardo Palma (Ricardo PalmaUniversity).Mauricio Lerner GellerVICEPRESIDENT OF COMMISSION (until08.24.2008)Masters in Industrial Engineering by theUniversity of Massachusetts, U.S.A., wherehe also studied Postgraduate courses inMarketing. Postgraduate Programs Professorfrom the Universidad de Lima (University ofLima) and the Universidad de San Martín dePorres (San Martin de Porres University), aswell as the Pontificia Universidad Católica delPerú (Pontifical Catholic University of Peru)and the Universidad Politécnica de Madrid(Polytechnic University of Madrid).

Luis Concha SequeirosMEMBER OF COMMISSIONEconomist of the Universidad Nacionaldel Sur, Bahía Blanca, Argentina, withpostgraduate studies in IndustrialEconomics from the same university and inDevelopment and National Defense at theCentro de Altos Estudios Militares (MilitaryHigher Learning Center). Professor at theUniversity Inca Garcilaso de la Vega, andthe Escuela Superior de Guerra Aéreade Defensa Nacional y Teoría Económica(Superior Airforce School of NationalDefense and Economic Theory).César Ochoa CardichMEMBER OF COMMISSION (until 08.24.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Master’s studies with amajor in Constitutional Law and professorof Economic Constitutional Law from thesame university.Carlos Cornejo GuerreroMEMBER OF COMMISSIONMaster in Law with a major in Civil Lawand Doctoral studies in Law by thePontificia Universidad Católica del Perú(Pontifical Catholic University of Peru).Visiting researcher at the Law Departmentof the University of British Columbia,Vancouver, Canada and the UniversidadCentral de Chile (Central University ofChile), Santiago, Chile. Professor ofundergraduate and master’s studies of thePontificia Universidad Católica del Perú,Universidad Nacional Mayor de San Marcos(San Marcos National University) andother universities in the country. Has beenGeneral Director of the Academia de laMagistratura del Perú (Magistrate Academyof Peru) (2004-2005); Program Director,Vice Dean and Dean of the Law Departmentof the Universidad Privada del Norte deTrujillo (Private University of NorthernTrujillo) (2001-2004); and President of theGovernment Commission (Dean) of theDepartment of Law and Political Science ofthe Universidad Nacional de Piura (NationalUniversity of Piura). Arbitrator of theChamber of Commerce of Lima. Memberof the International Trademark Association(INTA), and the Riva Agüero Institute.Management School of PUCP (PontificalCatholic University of Peru).Alfredo Castillo RamírezMEMBER OF COMMISSIONBachelors in Economic and CommercialScience by the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru), and graduate ofthe Programa de Alta Dirección (PAD– Universidad de Piura) (ManagementProgram of the University of Piura).Presently is General Manager of JAK & MEX(Consulting Firm) and President of GeneraNGO. Previously has exercised diversemanagement functions in four multinationalcompanies: Kodak, Coca Cola, Mobil andInternational Petroleum Co. In Peru, he hasbeen Marketing Manager of the CompañíaNacional de Cerveza (National BeerCompany) and Unibanca. Founding Memberof the Peruvian Marketing Society. Ex VicePresident of ANDA.Pierino Stucchi López RaygadaTECHNICAL SECRETARY (until 07.31.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Masters studiesin Business Law from the UniversidadPeruana de Ciencias Aplicadas (UPC)(Peruvian University of Applied Sciences).Presently is carrying out studies in theMasters of International Economics Lawat the Pontificia Universidad Católica delPerú (Pontifical Catholic University of Peru).Professor in Business Law and EconomicIntegration at the UPC (Peruvian Universityof Applied Sciences).Abelardo Aramayo BaellaTECHNICAL SECRETARY (since 08.01.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru) Masters in IntellectualProperty Law and Competition – GraduateSchool of the Pontifica Universidad Católicadel Perú (Pontifical Catholic Universityof Peru). Extensive work and teachingexperience in Competition Law, AdvertisingLaw and Intellectual Property. Author ofvarious articles related to competitionand consumer protection in academicmagazines, as well as co-author of booksrelated to the subject.>>>121

INSOLVENCY PROCEDURESCOMMISSIONPablo Fernando Sarria ArenasMEMBER OF COMMISSIONJorge Danós OrdóñezMEMBER OF COMMISSION (until 08.24.2008)Jaime Luis Miranda SouzaMEMBER OF COMMISSION (until 08.24.2008)Amanda Velásquez EscalantePRESIDENT OF COMMISSIONLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Diploma inGovernmental Management Policiesfrom the Japan International CooperationAgency. Postgraduate studies in PublicAdministration and Evaluation of Projectsfrom the University of Connecticut, U.S.A.Fernando Tori ToriVICEPRESIDENT OF COMMISSIONLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Member of the ToriAbogados SCR Ltda. Firm.Carmen Padrón FreundtMEMBER OF COMMISSIONLawyer from the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). Presently occupies the role asmember of the Firm Echeandía & Manini.Hernando Montoya AlbertiMEMBER OF COMMISSION (until 08.24.2008)Doctor of Law by the Universidad NacionalMayor de San Marcos (San MarcosNational University), he is an exercisinglawyer and professor at the Universidadde Lima (University of Lima), the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru), among others.Jorge Alarcón RevillaMEMBER OF COMMISSION (until 08.24.2008)Lawyer from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru).Economist by the Universidad NacionalMayor de San Marcos (San Marcos NationalUniversity). Has occupied managementpositions in companies from the financialsector and has been a consultant in textilecompanies. Member of the commissionsince February 12th, 2007.Jaime Gaviño SagásteguiTECHNICAL SECRETARYLawyer from the Universidad Particularde San Martín de Porres (San Martin dePorres Private University). Specialized inBankruptcy Law, with postgraduate studiesin Finance and Business Law from theBusiness School for Graduates – ESAN.Since January 2005 occupies the positionof Technical Secretary of the InsolvencyProcedures Commission.TECHNICAL AND COMMERCIALREGULATIONS COMMISSIONAugusto Ruiloba RosselPRESIDENT OF COMMISSIONMechanical engineer from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru) Consultantin ventilation, air conditioning andrefrigeration matters.Fabián Novak TalaveraVICEPRESIDENT OF COMMISSIONLawyer, with a Masters in EconomicInternational Law by the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Director ofthe Instituto de Estudios Internacionales(Institute for International Studies).Professor of this institution.Lawyer from the Pontificia Universidaddel Perú (Pontifical Catholic University ofPeru). Master’s studies in ConstitutionalLaw at the same university. DoctorateStudies in Constitutional Law at theUniversidad Complutense de Madrid(Complutense University of Madrid).Specialization in Human Rights by theHuman Rights Institute of the UniversidadComplutense (Complutense University),and in Constitutional Law by the Centrode Estudios Políticos de Madrid (PoliticalStudies Center of Madrid), Spain. (Centerfor Political Studies of Madrid). Professor ofthe Pontificia Universidad Católica del Perú(Pontifical Catholic University of Peru).Julio Paz-Soldán OblitasMEMBER OF COMMISSION (until 08.24.2008)Economist of the Universidad NacionalFederico Villareal (Federico Villareal NationalUniversity). Specialization studies in foreigntrade and export promotion. National TechnicalCustoms Intendant; SUNAT – Aduanas.Antonio Blanco BlascoMEMBER OF COMMISSIONCivil Engineer of the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru) with a Masters inStructures. Lead professor at the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Thesis advisorand professor at the Universidad Nacionalde Ingeniería (National EngineeringUniversity).Agronomist by the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru). Presently is member ofthe reorganizing commission of the InstitutoNacional de Investigación Agraria (INIA)(Agrarian National Investigation Institute).Has exercised the role of InternationalAdvisor at Helmerich & Payne InternationalDrilling Co.; likewise, has occupiedmanagement positions at industrialcompanies from the private sector.Mario Sandoval TupayachiTECHNICAL SECRETARY (until 01.23.2008)Mechanical Engineer by the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Masters inChemical Engineering by the AachenTechnological University (RWTH), Germany.Diploma in Business Administration by theAustralian Graduate School of Management(AGSM). University of New South Wales,Australia.Augusto Mello RomeroTECHNICAL SECRETARY (until 25.08.2008)Economist from the Pontificia UniversidadCatólica del Perú (Pontifical Catholic Universityof Peru). With masters studies in Economicsfrom ILADES-Georgetown University. Hasworked at international, public and privateinstitutions occupying management positions.

DEFENSE OF COMPETITIONCHAMBER Nº1Juan Ángel Candela Gómez deLa TorreCHAIRMAN (since 09.19.2008)Economist graduated from the UniversidadNacional de San Marcos (San MarcosNational University) of Lima, Peru witha master’s degree in Economy from theUniversity of Manchester (England). He hasworked in the public and private sector inmanagerial positions and as a consultant,in Peru and abroad. Likewise he has beena representative of multilateral organismsand international assemblies.Raúl Francisco Andrade CiudadMEMBER (since 08.25.2008)Economist graduated from the PontificiaUniversidad Catolica del Peru (PontificalCatholic University of Peru) with a master’sdegree in institutional analysis carriedout in the center of institutional economy.He holds a doctorate in Economics fromWashington University in St. Louis. He hasbroad experience as a researcher, analystand as a Project coordinator. He has alsotaught in areas related to Economics.Alfredo Santiago Carlos FerreroDiez CansecoMEMBER (since 10.15.2008)Lawyer graduated from the PontificiaUniversidad Católica del Peru (PontificalCatholic University of Peru) with a master’sdegree in law from Harvard Law School. Hehas worked as a consultant and a boardmember of public and private institutions.He is the founder of the nonprofit AldeaTerra. Likewise he has been a writer forimportant newspapers.Héctor Tapia CanoMEMBER (since 10.15.2008)Industrial Engineer graduated fromthe Universidad National de Ingenieria(National Engineering University). He hasexperience as an analyst and consultant ofa wide range of businesses. He has heldpresidential and board positions.Juan Luis Avendaño ValdezMEMBERLawyer graduated from the PontificiaUniversidad Catolica del Peru (PontificalCatholic University of Peru). He is a partnermember of a law firm in the city of Lima; hehas also held many positions in institutionsof the public sector. While in Indecopi, hewas the president of the commission forthe Insolvency Procedures Commission(1998-2002) and the Insolvency Board(2002-2004). He is a full time professorat the school of Law of the PontificiaUniversidad Catolica del Peru (PontificalCatholic University of Peru) since 1998and Coordinator of the Civil ProceduralArea since 1979. He has presented papersat national and international congresses,seminars and training courses in CivilProcedural and Insolvency Law.Jorge Chávez PicassoTECHNICAL SECRETARY (since 05.29.2008Lawyer graduated from the UniversidadNacional Mayor de San Marcos (SanMarcos National University). Holds aspecialist degree in industrial, intellectualand competition property given by the IDIUSof the University of Santiago de Compostela– Spain. He also holds graduate degreesin intellectual property by the University ofBuenos Aires and in international relationsand negotiation from the Andean UniversitySimon Bolivar.DEFENSE OF COMPETITIONCHAMBER Nº 2Francisco Pedro Ernesto MujicaSerelleCHAIRMAN (since 09.19.2008))Lawyer graduated from the UniversidadNacional Mayor de San Marcos (San MarcosNational University). He did graduate workat the University of Paris in the departmentof social sciences. He has taken manyspecialized training courses in legal mattersand business administration. For more than40 years he held the legal managementposition of one of the most importantindustrial groups of the country. He has alsobeen a board member of transportation,beer, industrial and commercial companies.Currently he is member of the board of thebeer company Backus y Johnston S.A.A.and president of the board of the soccerclub Sporting Cristal S.A. He is also thepresident of the Consejo de Supervigilanciade Fundaciones (Surveillance of FoundationsCouncil) in representation of the Ministerof Justice. He was a board member ofthe Bar Association of Lima, member ofdifferent Ministerial Consultive Commissions;Substitute Member of the Superior Court ofLima and member of the board of directors ofsports and social clubs, and author of booksand various publications.Camilo Nicanor Carrillo GómezVICECHAIRMANLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). He didpostgraduate work at the UniversidadNacional Mayor de San Marcos (SanMarcos National University). He was thefirst Dean of the Law Department and aConsultive member of the Universidad deLima (University of Lima); ex-professor ofEquity Law and General Law of Societies inthe Postgraduate School of the UniversidadNacional Federico Villareal (National UniversityFederico Villareal). Ex Director of the Bancode la Nación. Ex President of the Board ofShareholders of Radio Televisión Peruana.Ex Vice President of Petróleos del Peru(PETROPERU). Former Minister of Justice,Transportation and Communications.Hernando Montoya AlbertiMEMBER (since 09.19.2008)Lawyer graduated from the UniversidadNacional Mayor de San Marcos. Doctor ofLaw, graduate of the same University. Hedid the Special Program of Administrationand Finances in ESAN. Institutionalarbitrator of the Chamber of Commerce ofLima. He held diverse positions in publicand private institutions. He is a professorof pre and post graduate studies in theUniversidad de Lima (University of Lima),the Universidad San Martin de Porres (SanMartín de Porres University), UniversidadNacional Mayor de San Marcos (SanMarcos National University), the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru) and theAcademia de la Magistratura (MagistrateAcademy), among others. Specialist inBusiness and Commercial Law, he haspublished diverse articles and has ledlectures about subjects having to do withhis specialty. In Indecopi, he has beena member of the Consumer ProtectionCommission and of the InsolvencyProcedures Commission.>>>123

Oscar Dario Arrús OliveraMEMBER (since 08.25.2008)Lawyer graduated from the UniversidadNacional Mayor de San Marcos (SanMarcos National University). He hascarried out studies in Law at theUniversity of Havana, the University ofMiami Business Administration and theInternational Law Institute InvestmentLaw. He has carried out various positionsin public and private institutions. He hasbeen a professor of undergraduate andpost graduate studies in the Universidad deLima (University of Lima), the UniversidadSan Martin de Porres (San Martin dePorres University), Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru) and the Academia SanIgnacio de Loyola (San Ignacio de LoyolaAcademy). He is a specialist in bankingand tax law.Miguel Antonio Quirós GarcíaMEMBER (since 10.15.2008)Lawyer graduated from the UniversidadNacional Mayor de San Marcos (SanMarcos National University). Masters’ inNational Reality, Defense and Developmentin the Postgraduate School of theUniversidad Alas Peruanas (Alas PeruanasUniversity). Former Substitute Memberof the Superior Court of Lima. He hascarried out various positions in public andprivate institutions. Specialized advisorin the area of economics and finance,company rights, hiring, national defense,telecommunications and taxes.Liliana Alcira Cerrón BaldeónTECHNICAL SECRETARY (since 09.22.2008)Lawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). He hasbeen the Technical Secretary of theComisión de Infracciones y Sanciones(CIS) (Violations and Fines Commission)of the Peruvian Agency of InternationalCooperation – APCI (January – April, 2008).He worked at the National Superintendentof National Goods SBN (September 2001to September 2007) as Project Managerof the National Information System ofState Property Goods, Project Manager ofProcurement and Recovery, Coordinatorof the Operations Management for thePrograms of the National Housing Plan“Housing for All” and Responsible Lawyer ofProcurement and Recovery of Properties.ELIMINATION OFBUREAUCRATIC BARRIERSCOMMISSIONJosé Luis Sardón de TaboadaPRESIDENT OF COMMISSIONLawyer graduated from the UniversidadCatólica Santa María de Arequipa (SantaMaria Catholic University of Arequipa).Masters in Political Science from theAmerican University, Washington D.C.,U.S.A. Doctor in Economics for ESEADE,Buenos Aires, Argentina. Executive Directorof the Economics and Law Society of theUniversidad Peruana de Ciencias Aplicadas(Peruvian University of Applied Sciences).Eduardo García-Godos MenesesVICEPRESIDENT OF COMMISSION (since08.25.2008)Lawyer graduated from the PontificiaUniversidad Católica (Pontifical CatholicUniversity of Peru). Master in Law of theUniversity of Warwick. Has been an advisor ofthe Ministerial Office of the Ministry of ExteriorCommerce and Tourism and negotiator of theAgreement of the Commercial Promotion withthe United States. He is Professor of Law ofInternational Trade in the Universidad Peruanade Ciencias Aplicadas (Peruvian Universityof Applied Sciences). At present he is anassociate of the corporate area of foreigntrade at Navarro Ferrero Firm.Jorge Chávez ÁlvarezMEMBER OF COMMISSIONEconomist graduated from the Universidadde Lima (University of Lima). Ph.D. candidatein Economics and Masters’ of Literature ofthe University of Oxford, England. Masterof Political Economics and Planning of theInstitute of Social Studies de La Haya, Holland.Postgraduate diplomas en Colombia, Chile,Peru and the United States.Alfredo Mendiola CabreraMEMBER OF COMMISSIONSystems Engineer graduated from theUniversidad Nacional de Ingenieria(National Engineering University). Ph.D. inAdministration with a major in Finances in theUniversity of Cornell, United States. MBA fromthe University of Toronto, Canada. Masters‘in Administration from the School of BusinessAdministration – ESAN. Professor of theSchool of Business Administration – ESANand Director of the Masters’ Program.Javier Rizo-Patrón LarrabureTECHNICAL SECRETARYLawyer graduated from the Universidad deLima (University of Lima). He is a teacherat the Universidad Peruana De CienciasAplicadas (Peruvian University of AppliedSciences). Previously he also performedas a member of this commission sinceJune, 2001 until December, 2003, and as astaff member of the Management of LegalConsultancy of OSITRAN. He is TechnicalSecretary of the Commission of MarketAccess since December 2003.

CONSUMER PROTECTIONCOMMISSIONAlonso Morales AcostaPRESIDENT OF COMMISSIONLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Masters’Studies in Civil and Commercial Law in theUniversidad Nacional Mayor de San Marcos.Doctoral studies in Business Law in theUniversidad de Sevilla (Seville University),Spain. Diploma Degree in AdministrativeLaw, Reglamentary Power and EconomicRegulation from the Universidad deSalamanca (Salamanca University), Spain.Professor at the University of Lima.Giovanni Priori PosadaVICEPRESIDENT OF COMMISSION (since08.25.2008)Lawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru); professorin the Law Department of the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Masters fromthe Roma Tor Vergata University.Jaime Miranda SouzaMEMBER OF COMMISSIONAgricultural Engineer graduated fromthe Pontificia Universidad Católica delPerú (Pontifical Catholic University ofPeru). At present he is a member of thereorganization commission of the NationalInstitute of Agricultural Investigation (INIA).He has worked as an International Advisorin Helmerich & Payne International DrillingCo.; has occupied management positionsin industrial businesses in the privatesector.Lorena Masías QuirogaMEMBER OF COMMISSIONEconomist graduated from the Universidaddel Pacifico (Pacifico University). Masters’of Arts, Dept. of Economics and Doctoratein Economics from the University ofPittsburg. Currently she is working asDeputy Superintendent of the PrivateAdministrators of Pension Funds in theSuperintendence of Banks, Insurance andAFP (SBS). She has been the President ofthe Transference Commission SAFS-SBS,as Deputy Superintendent of Insuranceand Manager of Economic Studies. Shehas participated in technical assistancemissions with the International MonetaryFund, as well as participating as anEconomic Analyst in the Central ReserveBank and DESCO.Edwin Aldana RamosTECHNICAL SECRETARY (since 08.01.2008)Lawyer from the Pontificia Universidad Católicadel Perú (Pontifical Catholic University of Peru)With post graduate studies (Masters in BusinessAdministration) from the Post Graduate School ofSan Ignacio de Loyola University. Post graduatestudies (Masters in Business Law) from PontificiaUniversidad Católica del Perú. Has worked asTechnical Secretary in charge of the ConsumerProtection Commission of Indecopi. Has workedas Legal Coordinator of the Consumer ProtectionCommission of Indecopi. Worked as LegalAssistant of the Repression of Unfair CompetitionCommission and Consumer ProtectionCommission. Was appointed as Commissionerof the Regional Office of Indecopi in Ica onNovember 24th, 2007. Technical Secretary ofthe Consumer Protection Commission sinceAugust 1st, 2008.FREE COMPETITION DEFENSECOMMISSIONPaul Phumpiu ChangPRESIDENT OF COMMISSIONEconomist graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru), M.A. inEconomics from the University of Minnesota(USA), MDEM, Company Law from thePontificia Universidad Católica del Perú(Pontifical Catholic University of Peru)and Ph.D. in Applied Economics from theUniversity of Minnesota (USA). At presenthe is an investigator of the Instituto Libertady Democracia (Freedom and DemocracyInstitute) (ILD), permanent member ofthe Collegiate Body for the Solution ofControversies OSITRAN. He has occupiedadministrative positions in regulatoryorganizations such as SUNASS andOSIPTEL, he has worked as a consultant invarious projects for the BID-Indecopi andPromperu-Indecopi and as an investigatorin foreign institutions such as The foodIndustry Center-Sloan Foundation EEUU,the Department of Applied Economics ofthe University of Minnesota, USAID-EPAT(EEUU). His teaching activities have beendeveloped in undergraduate and post-gradlevels in the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru), Universidad del Pacífico (PacificoUniversity), Universidad de Lima (Universityof Lima) and the Universidad Peruana deCiencias Aplicadas (Peruvian University ofApplied Sciences). He has also writtenvarious publications on subjects having todo with Free Competition.>>>125

Elmer Cuba BustinzaVICEPRESIDENT OF COMMISSIONMaster’s in Economics graduated from thePontificia Universidad Católica de Chile(Pontifical Catholic University of Chile). Hewas Director of the Financial Corporationfor Development (COFIDE) and member ofthe Board of Directors of the SupervisoryBoard for Inverstment in Energy (OSINERG).He has been an economist for the BancoCentral de Reserva del Perú.Joselyn Olaechea FloresMEMBER OF COMMISSIONLawyer, graduate of the PontificiaUniversidad Católica del Perú. She hasdone post-graduate Studies in Privatization,Financing and Regulation of Public Servicesand Infrastructure (U. Pacifico), in Law ofTelecommunications and New Technologies(UPC). With experience in the developmentof regulation proposals to achieve majorefficiency in the marketplace. She hasbeen a member of the Commission forFree Competition of Indecopi for 10 years.Likewise, she has been a member of thePeruvian Delegation before the NegotiatingGroup of Competition Policies within theframework of the Free Trade Agreementfor Latin America and the Caribbean; andmember of the Peruvian delegation whichassisted the Competition and Commercework group of the World Trade Organization(WTO). She carries out her teachingactivities at the undergraduate level in theUniversidad Peruana de Ciencias Aplicadas(Peruvian University of Applied Sciences);and in courses of specialization in FreeCompetition.Raúl Pérez-Reyes EspejoMEMBER OF COMMISSION (since 08.25.2008)Doctoral candidate in Economics from theUniversidad de las Palmas de Gran Canariade España (las Palmas University of GranCanaria in Spain). Masters` in Economicsfrom the Centro de Investigación yDocencia Económicas (CIDE) (Center forEconomic Research and Teaching). Hehas been a member of the Access MarketCommission of Indecopi and member ofthe Board of Directors of the Board forPrivate Investment in Telecommunications(OSIPTEL). Professor in the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru) and in theUniversidad ESAN (ESAN University).Miguel Ángel Luque OyarceTECHNICAL SECRETARYLawyer graduate of the PontificiaUniversidad Católica del Perú PUCP(Pontifical Catholic University of Peru).Professor of Law of Competition 1 andof Integration Seminar of Mercantile Lawin the Law Department of PUCP. He hasworked in the Firm Aurelio Garciá Sayánand in the Firm Jorge Avendaño V.ANTIDUMPING ANDCOUNTERVAILING DUTIESCOMMISSIONPeter Barclay PiazzaPRESIDENT OF COMMISSIONElectric Mechanical Engineer graduatedfrom the Universidad Nacional deIngenieria (National Engineering University).Commercial Director of the companyConductores Eléctricos Peruanos S.A.Silvia Hooker OrtegaVICEPRESIDENT OF COMMISSIONLawyer graduated from the Universidad deLima (University of Lima).Eduardo Ariel Zegarra MéndezMEMBER OF COMMISSIONEconomist graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Doctor ofAgrarian and Applied Economics from theUniversity of Wisconsin-Madison, UnitedStates. Professor of Agrarian Economyin the PUCP (Pontifical Catholic Universityof Peru) and in the Universidad NacionalAgraria (National Agrarian University).Jorge Reynaldo Aguayo LuyMEMBER OF COMMISSIONLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Masters’Studies in Civil Law from the sameUniversity.Luis Alberto León VásquezTECHNICAL SECRETARY (since 08.01.2008)Lawyer graduated from the UniversidadMayor de San Marcos (San MarcosNational University). With current studiesin Masters of Finance and CorporateLaw in ESAN and post graduate studiesin Corporate Governance in the Universityof Castilla-La Mancha of Spain. He hasworked as a management consultant of theLegal Management department of Indecopiand has occupied the offices of TechnicalSecretary of the Competition DefenseChamber and of the Transitional InsolvencyChamber of the same institution. Alsohe has been Assistant of the InsolvencyProcedures Commission of the sameInstitution and has experience in subjectsrelated to the defense of competition andinsolvency rights since 1999.OVERSEEING OF UNFAIRCOMPETITION COMMISSIONAlfredo Castillo RamírezPRESIDENT OF COMMISSIONBachelor in Economics and CommercialSciences from the Pontificia UniversidadCatólica del Perú (Pontifical CatholicUniversity of Peru), and the Program ofHigh Management (PAD – University ofPiura). Current General Director of JAK& MEX (Consultant) and President of theNGO Genera. Previously he has workedin diverse functions as Director in fourmultinational companies: Kodak, CocaCola, Mobil and International PetroleumCo. In Peru he has been MarketingManager in the National Beer Companyand in Unibanca. Founding member of thePeruvian Marketing Society and FormerVice-president of ANDA.Carlos Cornejo GuerreroVICEPRESIDENT OF COMMISSIONMasters in Law with a major in CivilLaw and with Doctoral Studies in Lawfrom the Pontificia Universidad Católicadel Perú (Pontifical Catholic Universityof Peru). Visiting researcher in theSchool of Law of the University of BritishColumbia, Vancouver, Canada and ofthe Central University of Chile, Santiago,Chile. Professor of B.A. and Masters ofthe Pontificia Universidad Católica delPerú (Pontifical Catholic University ofPeru), the Universidad Nacional Mayorde San Marcos (San Marcos NationalUniversity) and other universities of thecountry. He has been General Directorof the Judiciary Academy of Peru (2004-2006); Program, Director, Vice-deanand Dean of the Law Department of thePrivate University of the North in Trujillo(2001-2004); and President of the

Government Commission (Dean) of theSchool of Law and Political Science ofthe National University of Piura. Refereeof the Chamber of Commerce of Lima.Member of the International TrademarkAssociation (INTA), and of the RivaAgüero Institute, School of High Studiesof the PUCP.Luis Concha SequeirosMEMBER OF COMMISSIONEconomist graduated from the UniversidadNacional del Sur, Bahía Blanca, Argentina,with postgraduate Studies in IndustrialEconomics of the same university, and inDevelopment and National Defense in theCentro de Altos Estudios Militares (SuperiorMilitary Studies Center), Professor in theUniversidad Inca Garcilaso de la Vega(Inca Garcilaso de la Vega University), andin the Escuela Superior de Guerra Aéreade Defensa Nacional y Teoría Económica.(Superior Airforce School of NationalDefense and Economic Theory).Ramón Bueno-Tizón DezaMEMBER OF COMMISSIONMedical doctor and Doctor of Medicinegraduate of the Universidad NacionalMayor de San Marcos. Specialist in Plastic,Reconstructive and Esthetic Surgery. PastPresident of the Plastic, Reconstructiveand Esthetic Surgery Society. Professorof the Universidad Nacional Mayor de SanMarcos, Universidad de San Martín dePorres and Universidad Ricardo Palma.Abelardo Aramayo BaellaTECHNICAL SECRETARYLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). FinishedMasters’ studies in Law of IntellectualProperty and Competition – GraduateSchool of the Pontificia Universidad Católicadel Perú (Pontifical Catholic University ofPeru). With work experience and professorof Competition Law, Adverstising andIntellectual Property Law. Author of articleson competition and consumer protection inacademic journals, as well as co-author ofbooks dedicated to such subjects.INSOLVENCY PROCEDURESCOMMISSIONAmanda Velásquez EscalantePRESIDENT OF COMMISSIONLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Diplomain Governmental Management Policiesfrom the Japan International CooperationAgency. Postgraduate degree in PublicAdministration and Evaluation of Projectsfrom the University of Connecticut, U.S.A.Fernando Tori ToriVICEPRESIDENT OF COMMISSIONLawyer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Member of theTori Abogados SCR Ltda Firm.Carmen Padrón FreundtMEMBER OF COMMISSIONAbogada por la Pontificia UniversidadCatólica del Perú. Actualmente sedesempeña como miembro del EstudioEcheandía & Manini.Fernando Sarria ArenasMEMBER OF COMMISSIONLawyer graduated by the PontificiaUniversidad Católica del Perú (PontificalCatholic Univeristy of Peru). Presently fulfillsthe role as member of the Echeandía &Manini Firm.Jaime Gaviño SagásteguiTECHNICAL SECRETARYLawyer graduated from the UniversidadParticular de San Martín de Porres (SanMartin de Porres Private University).Specialized in Bankruptcy Law, withpostgraduate studies in Finance andBusiness Law from the Business School forGraduates – ESAN.STANDARDIZATION ANDSUPERVISION OF NON TARIFFCOMMERCIAL BARRIERSAugusto Ruiloba RosselPRESIDENT OF COMMISSIONMechanical Engineer graduated from thePontificia Universidad Católica del Perú(Pontifical Catholic University of Peru).Consultant in areas of ventilation, airconditioning and refrigeration.Fabián Novak TalaveraVICEPRESIDENT OF COMMISSIONLawyer and Master of InternationalEconomic Law graduated from thePontificia Universidad Católica del Perú(Pontifical Catholic University of Peru).Director of the Instituto de EstudiosInternacionales (Institute of InternationalStudies). Professor of this same institution.Antonio Blanco BlascoMEMBER OF COMMISSIONICivil Engineer graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru) where he did aMasters´ in Structures. Principal Professorin the Pontificia Universidad Católica delPerú (Pontifical Catholic University ofPeru). Thesis Advisor and professor in theUniversidad Nacional de Ingeniería (NationalEngineering University).Augusto Mello RomeroMEMBER OF COMMISSIONEconomist graduated from the PontificiaUniversidad Católica del Perú (PontificalCatholic University of Peru). Withmasters´ studies in economics in ILADES-Georgetown University. He has workedin both private and public internationalinstitutions, occupying management anddirectorial positions.María Rosario Uría ToroTECHNICAL SECRETARY (since 09.29.2008)Biologist graduated from the UniversidadNacional Mayor de San Marcos (SanMarcos National University) (Lima-Perú).She has master-level studies in qualitycontrol. Her work experience is relatedto quality assurance, food safety and biocommerce.She also teaches in prestigiousuniversities. She has been a consultantfor regional and international organizationssuch as CAN, APEC, and FAO in subjectsrelated to standards and conformityassessment within the framework of theagreements of OTC and MSF of the OMC.127