the innovation master plan introduction - Innovation Management

the innovation master plan: the CEO’s guide to innovation by Langdon Morrisspecial edition for InnovationManagement.comintroduction15About this BookThis book is intended as a companion to my previous innovation book,Permanent Innovation.During the four years since Permanent Innovation was completed, we’vecontinued to refine our understanding of the innovation process throughwork with many organizations, and we’ve found that senior managershave a continuing interest in guidance in the design and management oftheir innovation initiatives. The Innovation Master Plan addresses many ofthose needs, and deals with aspects of the innovation process thatPermanent Innovation didn’t address.In the course of preparing The Innovation Master Plan, I’ve also discoveredsome opportunities to improve Permanent Innovation, and as a result arevised edition is now available.(You can download Permanent Innovation atwww.permanentinnovation.com)About the AuthorLangdon MorrisLangdon Morris is a co-founder and partner of InnovationLabs LLC, oneof the world’s leading innovation consultancies. He works withorganizations around the world to help them improve their proficiency ininnovation.He is Senior Fellow of the Economic Opportunities Program of theAspen Institute, Editor of the Aerospace Technology Working GroupInnovation Series, Associate Editor of the International Journal ofInnovation Science, a Contributing Editor and Writer forInnovationManagement.se, and a member of the Scientific Committee ofBusiness Digest, Paris. He is formerly Senior Practice Scholar of theAckoff Center of the University of Pennsylvania and Contributing Editorof Knowledge Management magazine.He is author, co-author, or editor of eight books on innovation andstrategy, various of which have been translated into six languages, authorof many articles and white papers, and a frequent speaker at workshopsand conferences worldwide.He has taught or lectured at universities in the US, France, Portugal,Taiwan, and Argentina, including Stanford University, the EcoleNationale des Ponts et Chaussées and the Conservatoire National desArts et Métiers, Paris, the University of Belgrano, Buenos Aires, andChaoyang University of Technology, Taiwan.www.innovationmanagement.se