Global Foodservice October 2002 - Greenfield World Trade

ADVERTORIALGreenfield Partners and ServicesJonathan (Vadnos) got Tomaco to go above and beyond in gettingthe information, and we turned around and gave them atremendous advantage in securing this rack tender. It was allthree parts working together to take advantage of one uniqueproduct we have to help them secure the business.”The Insinger Machine Co. in Philadelphia, PA, has beenworking with Greenfield in the Middle East for about two years,on projects that stretch all across the region, especially Egypt andSaudi Arabia. The company’s primary product is dishwashers.Greenfield has provided an advantage because “they’re afull-service exporter, which has been real helpful for us,”according to E.J. Dealy, Insinger’s manager of strategic sales.“Particularly, they are able to identify appropriate distributors inthe countries, and they have the skills, the financing and thepersonnel to deliver a complex product such as ours.”Asbury and his team have been “very perseverant,” Dealyadds, “and they’re very easy to work with. They’ve done a greatjob at expanding Insinger’s exposure in the Middle East, andintroducing us to the right distributors.”RISING TO THE CHALLENGEThe Middle East is and will continue to be, at the end of theday, “a very challenging marketplace,” Vadnos concludes. “Interms of American products it’s because of the Europeans’ thatare right next door to the Middle East. We counter that bybringing collective benefit to our distributors and the end user.”And it is that collective Greenfield benefit that helps allparties involved manage the challenges — economic, political,cultural, competitive — and savor the opportunities that lieahead in the Middle East.“I think that due to the Middle East’sancient culture they have a goodgrasp on how to conduct business ina very professional way.”— Jonathan Vadnos, Vice President-Sales,Greenfield WorldtradeHickory• Design Assistance• Complete EquipmentPackages• Consolidations• Warehousing• Freight Forwarding andShipping• Export Documentation• Importation• Delivery To Site• Installation• Start-Up, Demonstrationand Training• Worldwide Warranty onParts and ServicesEmail: info@greenfieldworld.com • Tel: 1-954-202-7336 • Fax: 1-954-202-733733