PDF (15.90 MB) - Boehringer Ingelheim Annual Report 2012

Thalita Guimaraes joins the “BoehringerIngelheim Executive in Residence” programmeand works together with “MakingMore Health” fellow Krystian Fikert.ELISABETH RAITH-PAULA,MFM-PROJECT[ germany ]her idea: improving body confidence andself-awareness in children.her approach: teaching body competence,self-awareness, cross-gender understandingand informed decision-making for youngpeople in workshops. Parents andteachers receive training to be ableto answer questions and improvechildren’s knowledge about sexuality.CHANGEMAKER COMPETITIONS... are an aspect of the “MakingMore Health” initiative thatinvites innovative, sustainableideas from the public with thepotential to transform healthand increase well-being.The second Changemaker Competitionentitled “TransformingHealth Systems: GamechangingBusiness Models” was launchedin January 2013. It is intended togenerate new ideas and businessmodels with the potential, forexample, to improve access tohealthcare services or to supportpatients. Those submitting thebest ideas will, in addition toprize money, also receive supportfrom Boehringer Ingelheim andthereby be able to realise theirbusiness models.www.changemakers.com/healthbizMore Health” fellow in 2011, in her institutionFundación Educacional, whichfocuses on nutrition education in LatinAmerica. So far, Franke’s work with theteam on location in Buenos Aires, Argentina,has been to analyse the organisation’ssituation, determine its goals andwork out strategies for implementation.The main focus of Franke’s work is directedtoward broadening the workingmodel of Fundación Educacional. Besidesthe manpower and cost-intensivemeasures by which the organisation’semployees currently educate school children,Fundación Educational is workingwith Franke to make supplementary useof digital technologies that make it possibleto reach children in remote schools.In concrete terms, implementation willconsist of the development of futureworking models, the actual implementationof e-trainings and remote cooperationtools. To turn this into reality, theteam from Fundación Educacional seeksto enlist the support of potential cooperationpartners from industry.“With all of these ideas, one should,however, never lose sight of the actualcircumstances at the location, such asprovision of the school with computers,DVD drives or the internet. Long-termfeasibility calls for no deployment ofcomplicated technology, for keepingcosts low and for ensuring that equipmentcan be looked after and maintained,”commented Franke on thechallenges of the project.Setting up the businessFor half a year, Michael Döll fromBoeh ringer Ingelheim’s PurchasingDepartment, is supporting the scale upof the organisation “Discovering Hands”.Its founder, Dr Frank Hoffmann, wasselected as a “Making More Health”fellow in 2011. Among other things,Döll is helping to further develop thestrategy to globally expand the innovativesystem behind “DiscoveringHands” – using blind and visually impairedwomen in breast cancer diagnosisand prevention.22 Boehringer Ingelheim annual report 2012