Croydon Economic Development Plan 2013-2018

improving the town centrePriorities and ActionsCroydon Economic Development Plan 2013-2018There are a number of initiatives and developments that arealready in train to develop the town centre. The following havebeen identified as pivotal to delivering economic growth over thenext five years.Delivering comprehensive development of the retail realmto ensure a mixed economy• Realise developments & infrastructure improvements to createoffice/business space & connectivity that meets the needs offuture users through schemes to ensure supply of stock meetsdemand from businesses.• Support potential retail newcomers in the town centre with newtrading initiatives and opportunities afforded through largerretail partners.Encourage a diverse mixture of office, leisure, retail andresidential uses to create a stronger offer while developinga safe and attractive night time economy• Support Croydon BID and the range of business partnerships todevelop initiatives that encourage more visitors and residentsto use the town centre through a range of initiatives to ensurethat vacant units are let.• Develop a model for high street management and roll over todistrict centres to ensure diverse economy is developed.• Develop initiatives resulting from the changes to business ratesand the advent of local control.Ensure that business accommodation reflects the flexibleoffice and B1 use class to provide the right environmentfor emerging sectoral clusters• Track business base movement and trends to support anyemerging growth sectors.• Promote newly established clusters and use as a marketing toolto attract new businesses to the town centre.• Enable support services such as warehousing, logistics, etc.provide necessary services to new retail environment.• Ensure education and training providers are aware of the skillssets required to access jobs in the new emerging high growthsectors.14