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Group guideline for the promotion of biodiversity - Business and ...

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2Introduction2.1 Biodiversity through Targeted ManagementIn roughly 50 countries around <strong>the</strong> world, <strong>the</strong> nameHeidelbergCement st<strong>and</strong>s <strong>for</strong> competence <strong>and</strong>quality. The international character <strong>of</strong> <strong>the</strong> companyimplies a worldwide responsibility <strong>for</strong> all <strong>of</strong> ouractivities. HeidelbergCement has a tradition <strong>of</strong> commitmentto sustainability, <strong>and</strong> builds on <strong>the</strong> threepillars: ecology, economy <strong>and</strong> social responsibility.Our sustainable management is centred aroundclients, employees, shareholders <strong>and</strong> local partnersat all locations.The quarries <strong>and</strong> gravel pits from which we extractour raw materials are valuable habitats <strong>for</strong> a variety<strong>of</strong> animal <strong>and</strong> plant species. The dynamic nature <strong>of</strong>quarrying attracts a wide range <strong>of</strong> rare species. Afteractivities <strong>the</strong>re have ceased, our mineral extractionsites are pr<strong>of</strong>essionally restored <strong>and</strong> returnedto a natural state, or prepared <strong>for</strong> agricultural useor <strong>for</strong>estry. Our emphasis on natural successionhas consistently increased over time, benefiting <strong>the</strong>development <strong>of</strong> broad <strong>biodiversity</strong>, adjusted to <strong>the</strong>native habitat.Our ambition is to strategically promote <strong>and</strong> conserve<strong>biodiversity</strong> at our mineral extraction sitesworldwide. To meet this goal, HeidelbergCement is<strong>the</strong> first company in <strong>the</strong> industry to adopt a <strong>Group</strong><strong>guideline</strong> <strong>for</strong> <strong>the</strong> <strong>promotion</strong> <strong>of</strong> <strong>biodiversity</strong> atmineral extraction sites. With immediate effect this<strong>guideline</strong> will be valid at all our locations throughoutEurope. It is <strong>the</strong> basis <strong>for</strong> systematic implementation<strong>of</strong> consistent measures, as well as <strong>the</strong>realisation <strong>of</strong> our <strong>biodiversity</strong> ambitions.The core <strong>of</strong> <strong>the</strong> <strong>guideline</strong> comprises ten principlesgeared towards promoting dialogue with keystakeholders, as well as increasing biologicaldiversity during <strong>and</strong> after quarrying, in orderto protect <strong>the</strong> native l<strong>and</strong>scape <strong>and</strong> ecology. Inaddition, <strong>the</strong> <strong>guideline</strong> defines ambitious targetsHeidelbergCement aims to successively achieveby 2020. It also sets out decisive principles <strong>for</strong>modern, pr<strong>of</strong>essional restoration, which significantlycontribute to <strong>the</strong> <strong>promotion</strong> <strong>of</strong> <strong>biodiversity</strong>.4

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