First WordsChange. Change is something thatevokes a great deal of emotion in us.We often get uneasy at the very thought ofit. We are creatures of habit and changetakes us out of our routines. Althoughchange is often thought of as bad, changealso demands modifications and improvementsand is essential to survival.The bird’s beak that alters and lengthens toreach bugs buried deeper in the sand; thelizard whose skin color changes to providegreater camouflage in different surroundings;the plant that adapts its germinationpattern to reflect climate variations: all ofthese changes reflect improvements that determinedthe survival of the species in a newenvironment. In agriculture we celebrate thechange of the season. We lament the end ofsummer as we welcome and celebrate thefall harvest and enjoy the fruits of our labor,and we trust that the upcoming winter willgive way to new shoots in the spring.In this edition of Certified <strong>Organic</strong>,stories of change for the better abound.Several changes in the wine industryresulted in awards for Energy Championsand Sustainability. Dixon Ridge <strong>Farms</strong>continues to be recognized for theirexcellence in conservation as a recipientof a Conservation Innovation Grant. Theywould never be where they are now withoutdeciding to change and get off the grid. SeeMember News beginning on page 5 formore information.The National <strong>Organic</strong> Program (NOP)realized that they need to change theirapproach to managing certification and isnow talking about this being the “Age ofEnforcement.” Zea Sonnabend realized thatchange was needed with respect to the issueof organic seed in Mexico and spearheadedan effort to increase use there. Find outmore by turning to the Advocacy column onpage 9. In our feature article, you can seethe effects of change as folks in Los Angelesand other urban areas bring the benefits offresh, local, and organic agriculture to theircommunities. Even a landlord, steadfastlyopposed to leasing land to an urban gardenproject in South Central LA, has changed hisopinion and is now re-considering.<strong>CCOF</strong> too is addressing change: thedeparture of our Executive Director alongwith other key staff members in Marketingand Certification. We are seizing theopportunity that this change has created.We have interviewed departing staff, thoseremaining and volunteers to gain perspectiveand to help us develop and implementpositive improvements for the organizationthat will allow us to build our capacity tofulfill our mission to certify, educate, andadvocate organic.As you read this edition of Certified<strong>Organic</strong> I encourage you to think about theadvantages of change and transformationin an ever-changing landscape. Recognizethe reasons for change in your own organicoperations and lives, then identify areas forimprovement and take action! Avoid beingleft behind. Embrace change.Will DanielsChairman of the Board, <strong>CCOF</strong>, Inc.4 <strong>CCOF</strong> Certified <strong>Organic</strong> Magazine—Fall 2010
Member NewsTonya Antle of EarthboundFarm to RetireEarthbound Farm announced thatExecutive of Marketing and Sales,Tonya Antle, will be retiring from thecompany at the end of 2010. With 30years of experience selling organicproduce, Antle devoted the last 13years of her career to helping build theEarthbound Farm brand. Antle has alsobeen a popular mentor to young peoplein the organic produce world andrecently became an adjunct professorin the College of Agriculture, Food andEnvironmental Sciences (CAFES) at CalPoly San Luis Obispo, where she willteach a senior level course in Fresh Fruitand Vegetable Marketing. EarthboundFarm co-founder, Drew Goodman,said in the press release announcingAntles’ departure from the company:“She worked tirelessly with the rest ofthe early Earthbound team to provethe benefits of organic. The categorywould be nowhere near what it is todaywithout the efforts of Tonya and theother early trailblazers and advocates inthe organic category.”Super-Local, <strong>Organic</strong>, Grass-Fed Beef Arrives at NorthernCalifornia Whole Foods MarketPanorama Meats, Inc., the nation’slargest producer of organic and grassfedbeef, has developed a program tointroduce “super-local beef” for WholeFoods Marketsin MarinCounty, NapaCounty, andSonoma Countywithin the nextfew months.Whole Foods Market’s new Blithedalestore, located in Marin County, is thefirst store in the region to offer this“super-local beef” raised on LunnyRanch and Diamond W Ranch. “Ourgoal is to offer a truly local, completelygrass-fed organic beef to as manycustomers as possible,” said MackGraves, CEO of Panorama Meats, Inc.Dixon Ridge <strong>Farms</strong> ReceivesCalifornia ConservationInnovation GrantDixon Ridge <strong>Farms</strong> was the onlyfarm to be selected for a CaliforniaConservation Innovation Grant fromthe Natural Resource ConservationService (NRCS). Dixon Ridge <strong>Farms</strong> wasawarded almost $10,000 to help fundtheir novel methods to conserve irrigationwater andenergy onsite.ConservationInnovation Grantswere establishedin the 2008 FarmBill and aim tohelp the NRCS and California farmersand ranchers with technical tools toprotect natural resources. Applicants tothe program may receive grants of up to50% of the project’s total cost with theapplicant providing non-federal fundingfor the remaining 50%.<strong>CCOF</strong> Members Speak atNorthern California <strong>Organic</strong>Production SeminarMore than 100 attendees listened toPhil LaRocca of LaRocca Vineyards,Chris Baugher of Baugher Ranch<strong>Organic</strong>s, and Marc Breckenridge ofLundberg Family <strong>Farms</strong> speak on aproducer panel at the all day NorthernCalifornia <strong>Organic</strong> ProductionSeminar held in Chico, CA. The event,sponsored by the <strong>Organic</strong> FertilizerAssociation of California and theCalifornia Association of Pest ControlAdvisors, was held at the Sierra NevadaBrewing Co.The three men offered advice andanecdotes taken from their 100 yearsof collective experience in organicfarming. Topics ranged from exportingand purchasing to biodiversity andorganically sanctioned pesticidesand fertilizers, indicating a level ofexpertise backed by years of experienceand innovation. The efforts made byLaRocca, Baugher, and Breckenridgeare indicative of the ability of largecommercial enterprises to contribute tosustainability by going organic.Truly <strong>Organic</strong> Baking BringsHome Sofi Gold!Truly <strong>Organic</strong> Baking’s Bakers Basics<strong>Organic</strong> Banana Bread Mix was named“Outstanding USDA <strong>Organic</strong> Productof 2010” and awarded Gold at the38th Annual Specialty OutstandingFood Innovation Awards (sofi) fromthe National Association for theSpecialty Food Trade at the red carpetSummer Fancy Foods Show in NewYork. Founder & CEO of Truly <strong>Organic</strong>Baking, Kari Ani Shiozawa said inher acceptance speech, “The awardvalidatesfour years ofhard work todevelop a lineof productsthat provideevery kitchenthe opportunityto bake organically. This is anextraordinary honor and I am thrilledto be bringing home the Gold. Chooseorganic for the sake of the planet!”Community Lends Support toInjured FarmerIn August, Ken Kimes, co-owner of<strong>CCOF</strong> certified Greensward (alsoknown as New Natives Farm), wasinvolved in an accident on his farm thatresulted in the loss of his right hand andforearm. As a result of the accident,Kimes is looking at nearly $100,000 inmedical expenses. Since the accident,the Santa Cruz community has puttogether a number of fundraisingefforts to lend support. A fundraisingdinner was held on September 19 atthe home of Catherine Barr, the PacificCultural Center held a fundraiser onOctober 1, and a farm benefit dinneris planned for October 30 at PhilFoster Ranch. Kimes, along with hisContinued on page 6<strong>CCOF</strong> Certified <strong>Organic</strong> Magazine—Fall 20105