2008 Paddle Tourism Study - North Carolina State Parks

Table VIII. Sources Used to Plan Paddling Trip (n= 2,101)Source One Source Two Source Three % Total of Top ThreeWord of Mouth 34.4% 29.3% 13.4% 77.1%Internet 35.7% 20.8% 11.9% 68.5%Books 6.6% 15.7% 20.8% 43.1%Maps/Gazetteers 9.1% 14.1% 19.1% 42.3%Club Newsletters 8.3% 10.1% 12.8% 31.2%Magazines 0.9% 4.1% 10.4% 15.4%Outfitter1.6% 4.0% 7.0% 12.6%NewslettersTelevision 0.6% 0.9% 4.0% 5.5%19.) In addition to paddling, I also participate in the following outdoor recreationactivities…(Check all that apply)Respondents were asked to indicate what other outdoor recreation activities they participatein. Popular outdoor recreation activities among respondents were hiking (82%), camping(73%) and walking/running (71%).Respondents who selected “other” most frequently indicated that they participate in sailing,swimming, and motorcycling. Scuba diving, surfing and nature photography were also reportedas additional outdoor recreation activity interests among respondents.18