2008 Paddle Tourism Study - North Carolina State Parks

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Table X. Recreational Paddler Spending Estimates by CategoryLocal Trips(n = 1,202)Transportation Lodging Guided tripfees/rentalequipmentPurchasedpaddlinggearFood Activities Shopping OtherNumber ofResponses 1,081 192 255 315 869 260 237 50TotalSpending $31,532 $6,550 $10,594 $25,416 $28,095 $8,138 $8,503 $1,465AverageSpending $29 $34 $42 $81 $32 $31 $36 $29Table XI. Novice Paddler Spending Estimates by CategoryLocal Trips(n= 368)Transportation Lodging Guided tripfees/rentalequipmentPurchasedpaddlinggearFood Activities Shopping OtherNumber ofResponses 285 75 127 91 228 95 92 21TotalSpending $7,691 $2,378 $5,498 $4,938 $6,513 $2,643 $3,152 $500AverageSpending $27 $32 $43 $54 $29 $28 $34 $24Table XII. Avid Paddler Spending Estimates by CategoryLocal Trips(n=576)Transportation Lodging Guided tripfees/rentalequipmentPurchasedpaddlinggearFood Activities Shopping OtherNumber ofResponses 543 96 82 146 431 118 115 26TotalSpending $18,781 $3,175 $2,748 $10,175 $14,564 $4,134 $3,868 $1,062AverageSpending $35 $33 $34 $70 $34 $35 $34 $4120
21.) Please check the appropriate boxes below to estimate how much money your partyspent on your last paddling trip OUTSIDE your local area (50 mile radius).While considering the last paddling trip taken outside their local area, respondents were askedto indicate their level of spending in several spending categories. Transportation, lodging,food, and gear made up the top spending categories. Total spending on paddling outsiderespondents’ local area equaled almost $950,000, an average of $504 per trip.Table XIII. Level of Spending Outside Local Area (n=2,022)Total by CategoryTotal per PartyTransportation $220,875 $112Food $185,875 $94.35Lodging $165,225 $87.28Gear $92,625 $50.89Guide Fees $76,000 $41.21Shopping $71,400 $38.83Entertainment $69,900 $38.28Airfare $56,425 $31.45Other $9,475 $9.77Total Yearly Spending $947,800 $503.62As an additional examination, we have cross-referenced respondents’ spending with their selfcategorizedpaddler level. In the survey, respondents were given monetary ranges to select foreach category. The figures listed in the tables below were calculated by using the bottomnumber for each category range. For example if a respondent noted that they spent between$51 and $100 on food on their last paddle trip within their local area, the figure of $51 wasused in the averaging process.All three paddler levels, recreational, novice and avid, spent the most money on lodging,activities, and guided trips fess/rental equipment, respectively. Transportation represented thehighest average spending category. Recreational, Novice and Avid paddlers spent an average of$168, $130, and $212, respectively, on transportation to paddling trips taken outside theirlocal area.Those who responded to the open-ended response option of this question indicated theyoften pay for fishing bait/tackle, local arts and crafts, camping fees, and beer on paddling tripsoutside their local area.21
Page 1 and 2: [Document Title][Document Subtitle]
Page 3 and 4: Snapshot of ResultsThe North Caroli
Page 5 and 6: IntroductionIn 2008, the North Caro
Page 7 and 8: o Troublesome Creek/Three Rivers Ou
Page 9 and 10: 3.) With whom do you typically padd
Page 11 and 12: Table I. Forty Most Frequently Padd
Page 13 and 14: 7.) GenderThe majority of survey re
Page 15 and 16: 11.) On your last paddling trip, ho
Page 17 and 18: 14.) My last paddling trip was…Re
Page 19 and 20: 17.) When on a paddling trip I…Re
Page 21: 20.) Please check the appropriate b
Page 25 and 26: 22.) If a web based log (BLOG) was
Page 27 and 28: 25.) What can we do to improve a vi
Page 29 and 30: ImplicationsThe results from this s
Page 31 and 32: Economic Impact The 2008 Paddle Tou
Page 33 and 34: Appendix A - Copy of Questionnaire
Page 35 and 36: 1. Would you describe yourself as a
Page 37 and 38: 11. On your last paddling trip, how
Page 39 and 40: 17. When on a paddling trip what ar
Page 41 and 42: 21. Please check the appropriate bo
Page 43 and 44: Appendix B - Letter to Outfitters
Page 45 and 46: We will also provide you with posta
Page 47 and 48: Dear (name),Thank you for participa
Page 49 and 50: SurveyOutcomesPurpose of theStudyTh
Page 51 and 52: Appendix E - Email Sign-Up Sheet
Page 53 and 54: Appendix F - Letter to Parks
Page 55 and 56: Please find enclosed materials to a
Page 57 and 58: «Contact_Person»«Organization_Na
Page 59 and 60: Greetings and thank you for your wi
Page 61 and 62: eNewsletterGreetings {FIRST_NAME},
Page 63 and 64: Please share this information with
Page 65 and 66: Kayak Demo This Weekend3117l0g 11:3
Page 67 and 68: Independence Day Sale Now thru July

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