Carlsberg's UEFA EURO 2012™ Mobile App Hits ... - Carlsberg Group

Press release15 June 2012Page 2 of 2The Carlsberg UEFA EURO 2012 app adds to Carlsberg’s already extensive fan activityon Facebook, and includes exclusive content provided through its official tournamentsponsor status. Fans have been offered the chance to win tickets for UEFA EURO2012 matches by playing in the application.The Carlsberg UEFA EURO 2012 is free to download from the iTunes, Google Playand Chrome Web stores under the name ‘UEFA EURO 2012 by Carlsberg’ and isavailable for iPhone, iPad, Android and Google ChromeTo find out more Carlsberg’s activities and heritage in football, please go towww.carlsberg.com or visit www.facebook.com/Carlsberg.Media Relations ContactsEndsBen Morton: +45 3327 1417 / +45 2278 1417 / ben.morton@carlsberg.comVita Clausen: +45 3327 1562 / +45 2211 1562 / vita.clausen@carlsberg.comJo Cooper: +44 7554 114 901 / joanne.cooper@fasttrackagency.comOliver Walsh +44 7825 862 104 / oliver.walsh@fasttrackagency.comNotes to EditorsAbout Carlsberg GroupThe Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio ofbeer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beerbrands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggestbrands in Europe. More than 41.000 people work for the Carlsberg Group, and its products aresold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectolitresof beer, which is about 34 billion bottles of beer annually.Carlsberg’s long-standing involvement with footballCarlsberg is one the longest standing sponsors of the European Football Championships havingfirst started in 1988, and is Official Partner to UEFA EURO 2012.The brand has a long heritage of supporting football through major international sponsorshipsof national teams and international tournaments. Starting in the 1970’s, Carlsberg was the firstcommercial sponsor of the Danish national team and national league. The Denmarksponsorship continues today along with partnerships with the national teams of England andIreland. In club football Carlsberg Group has wide ranging partnerships throughout Europe andbeyond including a long running association with Liverpool FC, Arsenal, Tottenham Hotspur(England), FC Copenhagen, OB-Odense (Denmark), Hertha Berlin and many more.www.carlsberggroup.com