Carlsberg's UEFA EURO 2012™ Mobile App Hits ... - Carlsberg Group

Carlsberg A/S100 Ny Carlsberg Vej1799 Copenhagen VDenmarkTel +45 3327 3300carlsberg@carlsberg.comCVR.nr. 61056416Press release15 June 2012Page 1 of 2Carlsberg’s UEFA EURO 2012 Mobile App Hits 2,012,000Downloads!The Carlsberg UEFA EURO 2012 app has now reached 2,012,000 downloads. Footballfans have been downloading the app in their masses to ensure that they can keep up todate with all the UEFA EURO 2012 news and get closer to the action.Fans can use the Carlsberg app to vote for the winner of the Carlsberg Man of theMatch Award live during every game of the tournament. Since the opening game onFriday 8 June, fans from around the world have been stepping up and voting for theplayer most deserving of the Carlsberg Man of the Match title. So far the fans vote hasawarded the honour to the likes of European football stars including Andrés Iniesta(ESP), Mesut Özil (GER) and Robert Lewandowski (POL).Fans can still download the Carlsberg UEFA EURO 2012 app for free from the iTunes,Google Play and Chrome Web stores under the name ‘UEFA EURO 2012 by Carlsberg’and is available for iPhone, iPad, Android and Google Chrome. Developed in partnershipwith Motain, leader in sports publishing and creator of some of the most popularEuropean football apps on the market, the app is now available in over 100 countriesand has been number one in app store sports sections in over 20 countries.As well as voting for the Carlsberg Man of the Match Award, users have also beenenjoying live match commentary, a range of constantly updating football statistics, abar finder and bar challenge quiz that can be played with friends, as well as exclusivefootball content featuring Carlsberg’s global ambassador Peter Schmeichel.Jakob Kalkar, Carlsberg Group Media & Digital Director commented “We are delightedwith the number of downloads reached already. It’s great to see that fans are excited bythe range of content we are offering for UEFA EURO 2012. To reach 2,012,000downloads at this stage in the tournament is fantastic and with the knock-out stagescoming up, there is no better time to get involved.”Carlsberg ambassador Peter Schmeichel said “I’ve been using the app’s bar finder for thetournament, which has been a great help whenever I’ve wanted a cold Carlsberg! It’sgreat to be a part of Carlsberg’s UEFA EURO 2012 team and to be at the tournamentas a fan. Carlsberg always provide some great activities for fans to get involved in, andvoting for the Carlsberg Man of the Match Award through the app is a great idea.”www.carlsberggroup.com

Press release15 June 2012Page 2 of 2The Carlsberg UEFA EURO 2012 app adds to Carlsberg’s already extensive fan activityon Facebook, and includes exclusive content provided through its official tournamentsponsor status. Fans have been offered the chance to win tickets for UEFA EURO2012 matches by playing in the application.The Carlsberg UEFA EURO 2012 is free to download from the iTunes, Google Playand Chrome Web stores under the name ‘UEFA EURO 2012 by Carlsberg’ and isavailable for iPhone, iPad, Android and Google ChromeTo find out more Carlsberg’s activities and heritage in football, please go towww.carlsberg.com or visit www.facebook.com/Carlsberg.Media Relations ContactsEndsBen Morton: +45 3327 1417 / +45 2278 1417 / ben.morton@carlsberg.comVita Clausen: +45 3327 1562 / +45 2211 1562 / vita.clausen@carlsberg.comJo Cooper: +44 7554 114 901 / joanne.cooper@fasttrackagency.comOliver Walsh +44 7825 862 104 / oliver.walsh@fasttrackagency.comNotes to EditorsAbout Carlsberg GroupThe Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio ofbeer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beerbrands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggestbrands in Europe. More than 41.000 people work for the Carlsberg Group, and its products aresold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectolitresof beer, which is about 34 billion bottles of beer annually.Carlsberg’s long-standing involvement with footballCarlsberg is one the longest standing sponsors of the European Football Championships havingfirst started in 1988, and is Official Partner to UEFA EURO 2012.The brand has a long heritage of supporting football through major international sponsorshipsof national teams and international tournaments. Starting in the 1970’s, Carlsberg was the firstcommercial sponsor of the Danish national team and national league. The Denmarksponsorship continues today along with partnerships with the national teams of England andIreland. In club football Carlsberg Group has wide ranging partnerships throughout Europe andbeyond including a long running association with Liverpool FC, Arsenal, Tottenham Hotspur(England), FC Copenhagen, OB-Odense (Denmark), Hertha Berlin and many more.www.carlsberggroup.com