Nutrition Keys - Food Marketing Institute

“Nutrition Keys” Style GuideFDA-Regulated FoodsJanuary 20, 2011ElementIconography execution overallConditions“Nutrition Keys” consists of a set of roundedrectangular plaques or icons. The plaque shapeis used in similar front-of-pack nutrition labelingglobally, including on some food and beveragebrands in the US.Each plaque represents quantitative informationon the calories and specific nutrients in the food.The name and quantity for calories and thespecific nutrients per serving, consistent withnutrition labeling, is inscribed within the plaque.Nutrients that have established Daily Values willalso display the percent Daily Value per servingin a defined semicircular space at the bottom ofthe plaque.Information in the plaques is identical to theinformation declared in Nutrition Facts for thatpackage. Food packages bearing the front-ofpackicons must bear nutrition labeling perexisting regulations.NOTE: Food packages that are exempt fromnutrition labeling should only use the “NutritionKeys” icons if they also use a Nutrition Factspanel on a voluntary basis.PlacementThe “Nutrition Keys” icons are placed on thefront-of-pack, which is identified in regulationsas the principal display panel (PDP) of the foodpackage.Placement should ensure that the consumer canview the “Nutrition Keys” icons under normalconditions of display for that product.3