Making Data Talk: A Workbook - National Cancer Institute

These concepts are an important part of the OPT-In framework presented in Chapter 5, with storylines beingcrucial to the “Organize” step and message development being one of the five elements of the “Plan” step.SourcesAs noted in Table 2.1, sources are differentiated based on the intimacy of contact, with interpersonal sourcesinvolving one-on-one interaction and mediated sources involving one-to-many interactions. Communication ofteninvolves a mix of both interpersonal and mediated sources, such as when health information received from massmedia (e.g., a radio talk show host) becomes part of interpersonal communication (e.g., conversations with friends).Table 2.1 Types of SourcesType Description ExampleInterpersonalsourcesMediatedsourcesPeople who share informationthrough one-on-one interactionPeople who share informationthrough one-on-many interactionFamily members, friends, colleagues,health care providersJournalists, politicians7