SRA Retailer Jan 2013.indd - Singapore Retailers Association

31 M AY – 28 JUL 2 013To The Managing Director / A&P Manager,THE GREAT SINGAPORE SALE: 20TH ANNIVERSARYInvitation to Participate (31 May to 28 July 2013)The Great Singapore Sale (GSS) 2013 1 , which will be held from 31 May to 28 July 2013, will mark the 20th Anniversary of GSS.To celebrate this special occasion, Singapore Retailers Association (SRA) - organiser of GSS, is inviting retailers, shopping mallsand lifestyle players islandwide* (including F&B outlets, hotels, spas, attractions, entertainment establishments, etc), toparticipate in new and exciting ways, offer extra value deals and promotions, and create fun experiences and a festive atmosphereto make this the biggest and best sale ever, so as to entice more locals and visitors to spend.* Participation is FREE. Please go to www.greatsingaporesale.com.sg/participate for more details on how you shouldparticipate and make the most of the FREE publicity from SRA.To help drive spending, SRA is pleased to announce our appointment of MasterCard ® as the Offi cial Card of GSS for the10th year running. MasterCard has demonstrated itself as an invaluable partner whose marketing programmes havehelped encourage both domestic and tourist spending during GSS over the past 9 years. For GSS 2012, total spend onMasterCard cards hit a record of US$1.41 billion, a 7% increase over GSS 2011. Notably, the total number of MasterCardtransactions hit the 10 million mark for the fi rst time, rising 17% to 10.7 million during GSS 2012.For GSS 2013, to create buzz and hype for the 20th Anniversary of GSS and to encourage continuous spending islandwide,SRA will be giving away S$20,000 cash in the GSS 20th Anniversary Biggest Spender Reward!In addition, MasterCard will be offering its cardholders exclusive MasterCard rewards, privileges and experiences to helpdrive domestic and tourist spending in Singapore.SRA and MasterCard will also be combining our resources to aggressively promote GSS locally and overseas.We are confi dent that our partnership with MasterCard will bring substantial benefi ts to GSS and its participants - especially thosewho participate with extra value deals, and promote SRA’s and MasterCard’s rewards to drive spending.We look forward to your active participation and support, and a successful GSS 2013 for all.Yours sincerely,Dato’ Dr Jannie ChanPresident, Singapore Retailers Association1The Great Singapore Sale 2013 is organised by the Singapore Retailers Association and supported by the Singapore Tourism Board, Orchard Road BusinessAssociation, MasterCard Worldwide and Singapore Press Holdings.The Retailer 7